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Journal of Social Entrepreneurship and Creative Technology
Published by Yayasan Adra Karima Hubbi
ISSN : 30483832     EISSN : 30482208     DOI : 10.70177/jseact
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Social Entrepreneurship and Creative Technology is an international forum for the publication of peer-reviewed integrative review articles, special thematic issues, reflections or comments on previous research or new research directions, interviews, replications, and intervention articles - all pertaining to the research fields of Entrepreneurship and Creative Technology research. All publications provide breadth of coverage appropriate to a wide readership in Entrepreneurship and Creative Technology research depth to inform specialists in that area. We feel that the rapidly growing Journal of Social Entrepreneurship and Creative Technology community is looking for a journal with this profile that we can achieve together. Submitted papers must be written in English for initial review stage by editors and further review process by minimum two international reviewers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol. 3 No. 1 (2026)" : 7 Documents clear
CREATIVE BUSINESS INNOVATION ANALYZING THE GIG ECONOMY’S IMPACT ON THE LIVELIHOODS OF CREATIVE-PRENEURS IN SOUTHEAST ASIA Krit, Pong; Tan, Marcus; Chan, Rachel
Journal of Social Entrepreneurship and Creative Technology Vol. 3 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v3i1.2953

Abstract

This study investigates the impact of the gig economy on the livelihoods of creative-preneurs in Southeast Asia, with a focus on income stability, creative autonomy, and business sustainability. The research aims to analyze both the opportunities and structural challenges faced by creative-preneurs operating through digital platforms. A mixed-methods approach was employed, combining a quantitative survey of 100 creative-preneurs across multiple Southeast Asian countries with in-depth semi-structured interviews involving 20 selected participants. Quantitative data were analyzed using statistical correlation and regression techniques, while qualitative data were examined through thematic analysis. The findings reveal that while 72% of respondents experience significant income fluctuations and 65% report decreased job security, a majority benefit from increased creative autonomy and business growth. A significant positive relationship was found between creative autonomy and business expansion, whereas income instability negatively affected job satisfaction and career sustainability. The novelty of this research lies in its sector-specific and regional focus, addressing a gap in existing gig economy studies that largely overlook creative industries in Southeast Asia. The implications of this study extend beyond socio-economic analysis, contributing conceptually to physics-related modeling of complex systems and uncertainty, as well as to physics education by offering real-world contextual applications for data analysis, system dynamics, and interdisciplinary problem-solving within STEM-based learning frameworks.
FOSTERING ENTREPRENEURIAL MINDSETS: AN IMPACT ASSESSMENT OF A COMMUNITY-BASED ENTREPRENEURSHIP TRAINING PROGRAM FOR AT-RISK YOUTH Mokoena, Thabo; Flores, Josefa; Villanueva, Andres
Journal of Social Entrepreneurship and Creative Technology Vol. 3 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v3i1.2955

Abstract

At-risk youth frequently encounter significant socio-economic obstacles, leading to high vulnerability to unemployment and social exclusion. Community-based entrepreneurship training programs are increasingly employed as vital interventions to foster self-sufficiency and build economic resilience. However, empirical evidence specifically quantifying their direct impact on the entrepreneurial mindset of this marginalized demographic remains limited. This research aims to assess the impact of a community-based entrepreneurship training program on fostering an entrepreneurial mindset—specifically entrepreneurial knowledge, self-confidence, and business intention—among at-risk youth. The study also explores the influential role of support factors like mentorship. A mixed-methods design was implemented. The quantitative phase utilized pre- and post-program surveys (N=100) to measure changes in key indicators. The qualitative phase included semi-structured interviews and focus group discussions to gain deeper insights into participant experiences and mindset shifts. Data was analyzed using paired t-tests and thematic analysis. Quantitative analysis showed a statistically significant increase across all measured indicators post-program. Entrepreneurial knowledge and confidence in starting a business saw dramatic increases, from 28% to 85% and 32% to 80% respectively. Furthermore, the intention to pursue entrepreneurship rose from 40% to 75%. Qualitative results underscored the crucial role of mentorship and peer networking in translating knowledge into actionable plans. The findings confirm that tailored community-based entrepreneurship training is highly effective and transformative, not only equipping at-risk youth with technical skills but also significantly empowering them psychologically to pursue entrepreneurship as a viable path for socio-economic mobility. This model warrants continued adoption and scalable implementation.
AUGMENTED REALITY (AR) IN RETAIL: AN ANALYSIS OF AR-DRIVEN APPLICATIONS ON CONSUMER PURCHASE INTENTION AND USER EXPERIENCE Wei, Sun; Yuna, Jung; Haeun, Lim
Journal of Social Entrepreneurship and Creative Technology Vol. 3 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v3i1.2957

Abstract

The rapid growth of augmented reality (AR) technology has significantly transformed the retail landscape by providing innovative ways to enhance consumer experiences and influence purchasing decisions. As retail businesses increasingly incorporate AR applications, understanding their impact on consumer purchase intention and user experience is crucial. This study aims to analyze the role of AR-driven applications in retail and assess their influence on consumer behavior. The research employs a mixed-methods approach, combining a survey and semi-structured interviews to gather data from 300 retail consumers who have interacted with AR applications in both in-store and online settings. Quantitative data were analyzed using regression analysis to determine the relationship between AR features and purchase intention, while qualitative data were thematically analyzed to explore the user experience. The results indicate that AR applications with high interactivity and realism significantly increase consumer purchase intention and enhance user satisfaction. Moreover, user satisfaction was found to mediate the relationship between AR interactivity and purchase intention. This study highlights the transformative potential of AR in retail, providing actionable insights for retailers to optimize their AR offerings. The findings contribute to the growing body of knowledge on AR in retail and offer valuable guidance for integrating AR technology into retail strategies.
GAMIFYING SOCIAL INNOVATION: ENTREPRENEURIAL DESIGN THINKING FOR SUSTAINABLE SOCIETIES Lim, Sofia; Suzuki, Sakura; Brown, Emma; Riatmaja, Dodi Setiawan
Journal of Social Entrepreneurship and Creative Technology Vol. 3 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v3i1.3296

Abstract

The increasing complexity of social and environmental challenges has exposed the limitations of conventional, top-down innovation models in achieving sustainable societal change. Social innovation therefore requires participatory, adaptive, and engaging approaches capable of mobilizing collective creativity and long-term commitment. This study aims to examine how gamification can be strategically integrated into entrepreneurial design thinking to strengthen social innovation processes for sustainable societies. A qualitative and exploratory research design was employed, drawing on secondary data from peer-reviewed literature, policy reports, and documented social innovation initiatives that apply design thinking and gamified mechanisms. Data were analyzed through thematic interpretation to identify patterns of engagement, collaboration, and learning. The results indicate that gamification functions as a structural enabler rather than a superficial motivational tool, enhancing stakeholder engagement, sustaining participation, and supporting collaborative problem-solving throughout iterative design thinking stages. Gamified design thinking was found to foster experiential learning, shared ownership, and adaptability, which are critical for addressing complex sustainability challenges. The study concludes that effective social innovation depends not only on innovative solutions but also on well-designed participatory processes. Integrating gamification within entrepreneurial design thinking offers a promising framework for aligning innovation practices with sustainability goals across diverse social contexts and long-term societal impact.
CREATIVE BUSINESS MODELS FOR SOCIAL CHANGE: INTEGRATING TECHNOLOGY, COMMUNITY, AND SUSTAINABILITY Merung, Arteurt Yoseph; Tan, Ethan; Wei, Li; Muller, Johannes
Journal of Social Entrepreneurship and Creative Technology Vol. 3 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v3i1.3297

Abstract

The growing complexity of social and environmental challenges has exposed the limitations of conventional business models that prioritize economic value over societal well-being. In response, creative business models have emerged as alternative approaches that integrate technology, community engagement, and sustainability to generate social change. This study aims to examine how such creative business models are structured and how the integration of technological enablement, community participation, and sustainability principles contributes to long-term social impact. The research employs a qualitative and exploratory design based on secondary data analysis of peer-reviewed literature, policy reports, and documented case studies of social enterprises and community-based ventures. Thematic and cross-case analysis was conducted to identify recurring patterns of value creation, governance, and innovation processes. The findings reveal that social change-oriented business models are most effective when technology functions as an enabling infrastructure, communities act as co-creators rather than beneficiaries, and sustainability is embedded as a core value logic. Integrated models demonstrate greater resilience, legitimacy, and adaptability compared to fragmented approaches. The study concludes that creative business models represent a viable pathway for aligning economic activity with social and environmental objectives. Strengthening integration among technology, community, and sustainability is essential for advancing inclusive and sustainable societal transformation.
Understand Consumer Perception of Waiting Time in Services Urban Developing: A Study in Cirebon City, Indonesia Syarifudin, Hindam; Wachdijono, Wachdijono
Journal of Social Entrepreneurship and Creative Technology Vol. 3 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v3i1.3422

Abstract

Service lead time plays an important role in shaping consumer perception of overall service quality. If the service wait time is perceived as long, consumers will get bored and leave, but if it is perceived as quick, they will be happy and make a purchase again. This study aims to determine the index of consumer perception of service waiting time and the scores for each indicator in univariate analysis. The research was conducted at the Gacoan Noodle Restaurant in Cirebon City for three months (December 2025-February 2026). The research design uses quantitative descriptive and survey techniques. The sample consisted of 60 respondents, and the sampling technique was accidental. The indicator measurement uses the Likert Scale, and the data analysis is univariate, using a mathematical formula. The results showed that the consumer perception index was 69.7% (service waiting time is fast). The highest indicator score was 77.2% clarity and certainty of service (maintained), and the lowest indicator score was 65.7% (improved). The gap in this study is an empirical and methodological one, so that the results of this research contribute theoretically to the development of consumer behavior theory and methodology. Technically, it contributes to the business actors of Mie Gacoan Restaurant in Cirebon City in order to achieve a competitive advantage.
SCALING SOCIAL VALUE THROUGH CREATIVE TECHNOLOGIES: STRATEGIC CHALLENGES IN DIGITAL ENTREPRENEURSHIP Lim, Sofia; Tan, Jaden; Scott, James; Arisa, Ma'rifani Fitri
Journal of Social Entrepreneurship and Creative Technology Vol. 3 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v3i1.3475

Abstract

The rapid expansion of creative technologies has transformed digital entrepreneurship into a critical driver of social innovation and inclusive growth. Platform ecosystems, artificial intelligence, and data-driven infrastructures enable ventures to scale rapidly, yet strategic tensions emerge between technological acceleration and sustained social mission integrity. This study aims to develop and empirically validate a strategic framework explaining how digital entrepreneurs scale social value while navigating governance, stakeholder, and measurement challenges. A mixed-methods explanatory sequential design was employed, combining survey data from 214 digital social ventures with in-depth case studies of selected firms operating in technology-intensive sectors. Multiple regression and structural equation modeling were used to test relationships among technological capability, strategic agility, stakeholder integration, impact measurement sophistication, and scaling performance. Findings indicate that technological capability significantly predicts scaling performance (? = 0.41, p < 0.001), with strategic agility acting as a mediating variable. Hybrid ventures balancing innovation with governance and ecosystem collaboration achieved superior scaling outcomes. The study concludes that sustainable scaling of social value requires multidimensional capability alignment rather than technology-driven expansion alone. Integrative strategic management of creative technologies is essential for maintaining legitimacy, adaptability, and measurable social impact in digital entrepreneurship.

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