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Jurnal Ekonomi dan Industri
Published by Universitas Krisnadwipayana
ISSN : 08535248     EISSN : 26563169     DOI : https://doi.org/10.35137/jei.v26i1.193
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ekonomi dan Industri yang lebih dikenal dengan sebutan JEI mulai dipublikasikan sejak bulan Januari 1996 oleh Pusat Penelitian dan Pengembangan Ekonomi (P3M) Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit 3 (tiga) kali dalam setahun, yakni pada bulan April, Agustus, dan Desember, yang memuat berbagai hasil penelitian berupa kajian ekonomi dan bisnis sesuai isu-isu yang berkembang saat ini. Diharapkan hasil penelitian yang dipublikasikan melalui JEI dapat memberikan berbagai manfaat, yaitu bagi pengembangan ilmu ekonomi dan bisnis, sebagai referensi bagi para mahasiswa dan peneliti untuk melakukan penelitian selanjutnya, dan bagi praktisi didalam menentukan strategi dan bisnis. Fokus dan ruang lingkup pada Jurnal ini adalah Manajemen Produksi dan operasi, sumber daya manusia, pemasaran, dan manajemen keuangan sesuai isu-isu bisnis yang berkembang saat ini.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 165 Documents
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Pengaruh Kualitas Produk dan Pemasaran Digital terhadap Keputusan Pembelian Pelanggan Kopi Arabika Provinsi DKI Jakarta dengan Harga sebagai Variabel Mediasi Austin Natama; Ismail Razak; Guswandi
Jurnal Ekonomi dan Industri Vol 26 No 3 (2025): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v26i3.959

Abstract

This study aims to analyze the influence of product quality and digital marketing on Arabica coffee purchasing decisions in Jakarta, with price as a mediating variable. The method used was a quantitative approach through a survey of 100 respondents, and data analysis using path analysis techniques. The results showed that product quality and digital marketing had a positive and significant effect on price and purchasing decisions. Price was also shown to have a positive influence on purchasing decisions and acted as a mediating variable between product quality and digital marketing on purchasing decisions. These findings suggest that improving quality and appropriate digital marketing strategies can encourage the formation of appropriate price values ​​and support increased purchasing decisions. Therefore, Arabica coffee business actors are advised to maintain product quality and optimize the use of digital channels in their marketing activities.
Pengaruh Pendidikan dan Pelatihan dan Kompetensi Penyuluh KB Terhadap Kinerja Penyuluh KB Dengan Dukungan Organisasi Sebagai Variabel Mediasi Dinas Pengendalian Penduduk Dan Keluarga Berencana Kota Bekasi Indri Purwanti Hapsari; Harry Indratjahyo; Muhammad Harri
Jurnal Ekonomi dan Industri Vol 26 No 3 (2025): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v26i3.980

Abstract

This study aims to analyze the influence of education and training and competence on the performance of Family Planning instructors, with organizational support as a mediating variable at the Bekasi City Population and Family Planning Control Office. The research method used was a quantitative approach with path analysis techniques. The sample in this study consisted of 46 family planning instructors determined by simple random sampling. Data were collected through a closed-ended questionnaire using a Likert scale, supported by semi-structured interviews. The results showed that education, training, and competence had a positive and significant effect on the performance of family planning instructors. In addition, organizational support proved to be a significant mediating variable in strengthening the influence of education, training, and competence on performance
Kredibilitas Tasya Farasya sebagai Influencer terhadap Minat Pembelian Produk Skincare melalui Kepercayaan Konsumen Pada Gen Z Diva Intan Jelita S Putri; Ida Bagus Raka Suardana
Jurnal Ekonomi dan Industri Vol 26 No 3 (2025): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v26i3.981

Abstract

This study is motivated by the growing use of social media as a primary channel for beauty product promotion, where influencers play a crucial role in shaping consumer perception and purchase intention, particularly among Generation Z. Influencers such as Tasya Farasya possess high credibility, which can significantly influence audience trust and buying behavior. The originality of this study lies in its focus on examining the relationship between influencer credibility, consumer trust in influencers, and purchase intention in the skincare context, with trust serving as a mediating variable. The aim of this research is to analyze the effect of influencer credibility on consumer purchase intention and to test the mediating role of trust among Gen Z followers. A quantitative method was employed through a survey of Tasya Farasya’s social media followers, and the data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The empirical findings reveal that influencer credibility has a positive and significant impact on consumer trust, and that trust partially mediates the relationship between influencer credibility and purchase intention. Thus, higher perceptions of influencer expertise, integrity, and attractiveness enhance consumer trust and subsequently increase purchase intention toward the promoted skincare products. Tactically, this study implies that beauty industry practitioners should optimize their influencer marketing strategies by emphasizing authenticity, transparency, and trust-building to effectively engage the more critical and selective Gen Z market.
Pengaruh Visual Dagangan dan Rambu Promosi Signage Terhadap Pembelian Impulsif Store Decathlon Mall Kota Kasablanka Agung Ihza; Imam Wibowo; Richard Saragih
Jurnal Ekonomi dan Industri Vol 26 No 3 (2025): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v26i3.982

Abstract

This study aims (1) to determine the effect of visual merchandising partially on impulsive buying at the Decathlon Mall Kota Kasablanka store. (2) the effect of promotional signage partially on impulsive buying at the Decathlon Mall Kota Kasablanka store. (3) to determine the influence of visual merchandising and promotional signage simultaneously against impulsive buying at the Decathlon Mall Kota Kasablanka Store. This study uses primary data through the distribution of questionnaires to visitors to the Decathlon Mall Kota Kasablanka store. The analysis method used is simple and multiple linear regression analysis. The results of this study show that (1) Visual Merchandising has a positive and significant effect on Impulse Buying. (2) Promotional Signage has a positive and significant effect on Impulse Buying. (3) Visual Merchandising and Promotional Signage simultaneously have a positive and significant effect on Impulse Buying.
Kinerja Guru SMP Negeri 6 Kota Bekasi dipengaruhi oleh Disiplin Kerja melalui Lingkungan Kerja Vidia Novianti; Eddy Sanusi Silitonga
Jurnal Ekonomi dan Industri Vol 26 No 3 (2025): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v26i3.983

Abstract

This study aims to determine the performance of teachers at SMP Negeri 6 Bekasi City is influenced by work discipline through the work environment. The research method used is a quantitative approach. The population in the study were teachers at SMP Negeri 6 Bekasi City using a general sample, namely all members of the population were sampled. The analysis method used path analysis. The results of the study indicate that 1) Work discipline has a significant effect on teacher performance; 2) The work environment has a significant effect on teacher performance; 3) Work discipline has a significant effect on the work environment; and 4) Teacher performance is not affected by work discipline through the work environment.

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