Jurnal Ekonomi dan Industri
Jurnal Ekonomi dan Industri yang lebih dikenal dengan sebutan JEI mulai dipublikasikan sejak bulan Januari 1996 oleh Pusat Penelitian dan Pengembangan Ekonomi (P3M) Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit 3 (tiga) kali dalam setahun, yakni pada bulan April, Agustus, dan Desember, yang memuat berbagai hasil penelitian berupa kajian ekonomi dan bisnis sesuai isu-isu yang berkembang saat ini. Diharapkan hasil penelitian yang dipublikasikan melalui JEI dapat memberikan berbagai manfaat, yaitu bagi pengembangan ilmu ekonomi dan bisnis, sebagai referensi bagi para mahasiswa dan peneliti untuk melakukan penelitian selanjutnya, dan bagi praktisi didalam menentukan strategi dan bisnis. Fokus dan ruang lingkup pada Jurnal ini adalah Manajemen Produksi dan operasi, sumber daya manusia, pemasaran, dan manajemen keuangan sesuai isu-isu bisnis yang berkembang saat ini.
Articles
165 Documents
<![CDATA[PENGARUH PEMASARAN DIGITAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DESAIN INTERIOR PT. SERATUS KURANG SATU INTERIOR DI KOTA BEKASI ]]>
<![CDATA[Iwan Kurniawan Subagja]]>;
<![CDATA[Robi Wandono]]>
<![CDATA[ Jurnal Ekonomi dan Industri Vol 25 No 3 (2024): Jurnal Ekonomi dan Industri ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jei.v25i3.128
<![CDATA[The analyze the influence of digital marketing and price on interior design purchasing decisions at PT. Seratus Kurang Satu Interior Kota Bekasi. This research is included in the category of causal associative research using a quantitative approach. The population in this research is interior design users. PT. Seratus Kurang Satu Interior Kota Bekasi. The sampling technique used purposive sampling technique. The analytical method uses simultaneous and partially linear regression analysis. The results showed that in simultaneous or partially ways the digital marketing and price have a positive and significant on interior design purchasing decisions at PT. Seratus Kurang Satu Interior Kota Bekasi.]]>
<![CDATA[PENGARUH PEMASARAN DIGITAL DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MAKANAN BEKU DI KOTA BEKASI ]]>
<![CDATA[Tatag Herbayu]]>;
<![CDATA[Sekti Aryo Sumbodo]]>
<![CDATA[ Jurnal Ekonomi dan Industri Vol 25 No 3 (2024): Jurnal Ekonomi dan Industri ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jei.v25i3.129
<![CDATA[The analyze the influence of digital marketing and product quality on Frozen Food purchasing decisions at Bekasi City. This research is included in the category of causal associative research using a quantitative approach. The population in this study were consumers who purchased Frozen Food in Bekasi City. The sampling technique used incidental sampling technique. The analytical method uses simultaneous and partially linear regression analysis. The results showed that in simultaneous or partially ways the digital marketing and product quality have a positive and significant on purchasing decisions at Bekasi City.]]>
<![CDATA[PENGARUH PEMASARAN DIGITAL DAN PEMASARAN HUBUNGAN PELANGGAN TERHADAP LOYALITAS PELANGGAN WILL FITNESS KELAPA GADING JAKARTA UTARA ]]>
<![CDATA[Rosdiana]]>;
<![CDATA[Julnifer Sitorus]]>
<![CDATA[ Jurnal Ekonomi dan Industri Vol 25 No 3 (2024): Jurnal Ekonomi dan Industri ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jei.v25i3.130
<![CDATA[The analyze the influence of digital marketing and customer relationship marketing on Customer Loyalty at Will Fitness Kelapa Gading, North Jakarta. This research is included in the category of causal associative research using a quantitative approach. The population in this study were members of Will Fitness Kelapa Gading, North Jakarta. The technique used for sampling was simple random sampling, using the Slovin formula. The analytical method uses simultaneous and partially linear regression analysis. The research results show that in simultaneous digital marketing and customer relationship marketing have a significant effect on customer loyalty at Will Fitness Kelapa Gading, North Jakarta. In partially terms, digital marketing has a positive and significant effect on customer loyalty. Customer relationship marketing has a positive and significant effect on customer loyalty.]]>
<![CDATA[PENGARUH PEMASARAN DIGITAL DAN KUALITAS PRODUK TERHADAP MINAT BELI PELANGGAN PT. HK REALTINDO ]]>
<![CDATA[Hotman Napitupulu]]>;
<![CDATA[Sherry Muliawati]]>
<![CDATA[ Jurnal Ekonomi dan Industri Vol 25 No 3 (2024): Jurnal Ekonomi dan Industri ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jei.v25i3.131
<![CDATA[The purpose of this study was to analyze the effect of digital marketing and product quality on customer purchase interest at PT. HK Realtindo. This research is included in the category of causal associative research using a quantitative approach. The population of this research is customers of PT. HK Realtindo, the sampling technique used incidental sampling technique, the number of samples was 80 people. The analytical method uses simultaneous and partially linear regression analysis. The results of the research show that in simultaneous and partially ways digital marketing and product quality have a positive and significant effect on the customer purchase interest at PT. HK Realtindo.]]>
<![CDATA[PENGARUH PEMASARAN DIGITAL DAN HARGA TERHADAP KEPUASAN PELANGGAN PT. LEAPFROG INDONESIA ]]>
<![CDATA[Arry Dwi Syahputra]]>;
<![CDATA[Agustina Hutagalung]]>
<![CDATA[ Jurnal Ekonomi dan Industri Vol 25 No 3 (2024): Jurnal Ekonomi dan Industri ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jei.v25i3.132
<![CDATA[The analyze the influence of digital marketing and price on customer satisfaction at PT. Leapfrog Indonesia. This research is included in the category of causal associative research using a quantitative approach. The population in this research is all customers who buy products PT. Leapfrog Indonesia, the sampling technique uses incidental sampling technique. The analytical method uses simultaneous and partially linear regression analysis. The results showed that in simultaneous or partially ways the digital marketing and price have a positive and significant on customer satisfaction at PT. Leapfrog Indonesia.]]>
<![CDATA[KINERJA KARYAWAN YAYASAN PENDIDIKAN KARTINI NUSANTARA DI PENGARUHI OLEH BUDAYA ORGANISASI MELALUI LINGKUNGAN KERJA SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Edy Sanusi Silitonga]]>;
<![CDATA[Noni Triana]]>
<![CDATA[ Jurnal Ekonomi dan Industri Vol 25 No 3 (2024): Jurnal Ekonomi dan Industri ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jei.v25i3.133
<![CDATA[The research objective to be achieved is to determine the influence of organizational culture on employee performance at Yayasan Pendidikan Kartini Nusantara through work environment. This research uses quantitative methods. The population in this study were employees of Yayasan Pendidikan Kartini Nusantara. The technique used for sampling is a saturated sample, all members of the population are sampled. The data analysis method uses path analysis. The research results can be concluded as follows: 1) The organizational culture has a direct and significant effect on employee performance. 2) The work environment has a significant direct effect on employee performance. 3).The organizational culture has a significant direct effect on work environment. 4) The organizational culture does not have a positive and significant indirect effect on employee performance at Yayasan Pendidikan Kartini Nusantara through work environment]]>
<![CDATA[PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI PELANGGAN PT. ASTRA OTOPARTS DI JAKARTA UTARA ]]>
<![CDATA[Nino Nopriandi]]>;
<![CDATA[Dinda Khasa Aulia]]>
<![CDATA[ Jurnal Ekonomi dan Industri Vol 25 No 3 (2024): Jurnal Ekonomi dan Industri ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jei.v25i3.134
<![CDATA[The purpose to analyze the influence of product quality and price on customer purchase interest in PT. Astra Otoparts Jakarta Utara. The research method uses qualitative and quantitative descriptive analysis, the analysis model used is simultaneous and partially linear regression. The research population is all customers at PT. Astra Otoparts Jakarta Utara. The sampling technique used incidental sampling technique. The results of the research show that in simultaneous or partially ways product quality and price have a positive and significant effect on customer purchase interest in PT. Astra Otoparts Jakarta Utara.]]>
<![CDATA[PENGARUH MOTIVASI KERJA DAN BEBAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN PT. BANK CENTRAL ASIA TBK CABANG KALIMALANG ]]>
<![CDATA[Hery Wihasnanto]]>;
<![CDATA[Azbi Salsabilla Anshar]]>
<![CDATA[ Jurnal Ekonomi dan Industri Vol 25 No 3 (2024): Jurnal Ekonomi dan Industri ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jei.v25i3.135
<![CDATA[The purpose to analyze the influence of work motivation and workload on employee job satisfaction of PT. Bank Central Asia Tbk Cabang Kalimalang. The population in this study were employees of PT. Bank Central Asia Tbk Cabang Kalimalan,. The analytical method uses simultaneous and partially linear regression analysis. The results showed that in simultaneous or partially ways the work motivation and workload have a positive and significant effect employee job satisfaction of PT. Bank Central Asia Tbk Cabang Kalimalang.]]>
<![CDATA[PENGARUH PROMOSI, PENILAIAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE SHOPEE PADA MAHASISWA DI JAKARTA ]]>
<![CDATA[Ratih Ayu Sekarini]]>;
<![CDATA[Lisa Putri Khairani]]>;
<![CDATA[Wiwin]]>;
<![CDATA[Hilma Farhani]]>
<![CDATA[ Jurnal Ekonomi dan Industri Vol 24 No 3 (2023): Jurnal Ekonomi dan Industri ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jei.v24i3.140
<![CDATA[The development of industry and technology is currently very advanced andindirectly encourages the emergence of various start-ups in Indonesia by seeing theincreasing needs of the community. This study aims to determine the analysis of promotion,and product assessment of purchasing decisions in the shopee marketplace for students inJakarta. With a sample size of 250 people. Sampling in this study using non-probabilitysampling with purposive sampling technique. For data processing is done with the PLS(partial Least Square) analysis technique with the help of smartPLS 4.0. Based on testing,the data results show that promotion and product assessment have a positive and significanteffect on purchasing decisions at the Shopee marketplace in Jakarta.]]>
<![CDATA[PENGARUH PROMOSI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI ALFAMART JATIMAKMUR PONDOK GEDE BEKASI ]]>
<![CDATA[Margareta Jun]]>;
<![CDATA[Arief Syah Safrianto]]>
<![CDATA[ Jurnal Ekonomi dan Industri Vol 26 No 1 (2025): Jurnal Ekonomi dan Industri ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jei.v26i1.191
<![CDATA[The purpose of this study is to analyze the influence of promotion and location on purchasing decisions at Alfamart Jatimakmur Pondok Gede Bekasi. This study uses a quantitative approach. The population in this study were customers of Alfamart Jatimakmur Pondok Gede Bekasi. The analysis method uses multiple and simple linear regression. The results of the study show that both simple and joint promotion and location have a positive and significant influence on purchasing decisions at Alfamart Jatimakmur Pondok Gede Bekasi.]]>
