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Jurnal Manajemen, Bisnis dan Kewirausahaan
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 28278682     EISSN : 28278666     DOI : 10.55606
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU) : ISSN: 2827-8682 (cetak), ISSN: 2827-8666, Jurnal Manajemen, Bisnis dan Kewirausahaan berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal Manajemen, Bisnis dan Kewirausahaan berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 249 Documents
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Keputusan Pembelian Mahasiswa STIE STEKOM Terhadap Produk Skincare: Peran Kualitas Produk, Harga, dan Promosi dalam Konteks Scarlett Skincare Lisa Chandra Wardana; Pemilia Pemilia Sulistyowati
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5603

Abstract

This study aims to analyze the influence of product quality, price, and promotion on the purchasing decisions of Scarlett Skincare products among students of STIE STEKOM. The local skincare industry is experiencing rapid growth, particularly among young consumers who tend to prioritize high-quality products, affordable prices, and attractive promotional strategies. In this context, understanding the factors that drive purchasing decisions is essential for businesses aiming to remain competitive. A quantitative approach was applied using a survey method, with data collected from 100 purposively selected respondents through structured questionnaires. Multiple linear regression analysis was employed to examine the effects of each independent variable—product quality, price, and promotion—on the dependent variable, namely purchasing decisions. The results indicate that product quality, price, and promotion all have a positive and significant effect—both partially and simultaneously—on purchasing decisions. Among these variables, product quality exerts the most dominant influence compared to price and promotion. This suggests that students are more inclined to purchase skincare products they perceive as effective and safe. These findings contribute theoretically to the study of consumer behavior and marketing management, particularly in the cosmetics sector. Practically, this research provides valuable insights for local beauty product businesses, especially in developing targeted marketing strategies. Emphasis should be placed on maintaining and improving product standards, offering competitive pricing, and enhancing promotional tactics—particularly through digital platforms favored by young consumers. The study recommends improving product innovation and strengthening digital promotion efforts to boost consumer trust, loyalty, and overall purchase intention in a competitive marketplace.
Pengaruh Kualitas Produk dan Harga terhadap Kepuasan Konsumen pada Rumah Makan Serba Nikmat di Kota Palopo Harmi Ningsi; Najwa Artika Zahra D; Febriyani.P; Fauzan Riski; Nasruddin Nasruddin; Andi Dewi Angreyani
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5609

Abstract

This study aims to determine the influence of product quality and price on customer satisfaction at Rumah Makan Serba Nikmat in Palopo City. In an increasingly competitive culinary business environment, business owners are required to continuously improve product quality and pricing strategies to maintain customer loyalty. Customer satisfaction serves as a crucial indicator of business success, as satisfied customers are more likely to make repeat purchases and recommend the restaurant to others.The research adopts a quantitative method using a descriptive and associative approach. Primary data were collected through questionnaires distributed to 70 respondents who were selected incidentally from the restaurant's customer base. The data were analyzed using multiple linear regression to examine both the simultaneous and partial effects of the independent variables (product quality and price) on the dependent variable (customer satisfaction). The results of the study reveal that product quality and price simultaneously have a significant effect on customer satisfaction, with an F-value of 22.207 and a significance level of 0.000, which is less than 0.05. Partially, product quality has a significant effect on customer satisfaction, with a t-value of 4.311. Likewise, price also shows a significant effect with a t-value of 2.204. The coefficient of determination (R²) is 0.399, indicating that 39.9% of the variation in customer satisfaction can be explained by product quality and price, while the remaining 60.1% is influenced by other factors not examined in this study.Based on these findings, it is recommended that Rumah Makan Serba Nikmat continue to improve the quality of its products by focusing on taste, presentation, hygiene, and consistency. In addition, maintaining competitive and affordable pricing strategies that align with customer expectations is essential to ensure sustainable customer satisfaction. Enhancing both of these factors will contribute to building stronger customer loyalty and supporting long-term business success in the competitive culinary industry.
Pengaruh Kompetensi, Pengembangan Karir, dan Pemberian Reward terhadap Produktivitas Kerja Karyawan pada PT Megahputra Sejahtera Cabang Palopo Ramdani Ramdani; Tanti Tanti; Fani Nahda Widayah; Erwina Erwina; Ris Akril Nurmansjah
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5611

Abstract

This study aims to analyze the influence of competence, career development, and rewards on employee productivity at PT Megahputra Sejahtera, Palopo Branch. A quantitative approach was employed using a survey method. The data used included both primary data, collected through questionnaires, and secondary data from company documentation. The sampling technique used was saturated sampling, involving a total of 30 employee respondents. The data analysis methods consisted of descriptive analysis to describe the respondent profiles, validity and reliability tests to ensure the quality of the research instrument, and classical assumption tests such as normality, multicollinearity, and heteroscedasticity tests to confirm data suitability. The main analytical tool used was multiple linear regression to examine the effect of the independent variables on the dependent variable, namely employee productivity. The research findings indicate that simultaneously, competence, career development, and rewards have a significant effect on employee productivity. This is supported by the F-test results, which show a significance level below 0.05. However, when tested partially, only the reward variable showed a positive and significant effect on employee productivity. The competence and career development variables did not have a statistically significant effect when assessed individually. These results suggest that the company’s reward system plays a key role in motivating employees and enhancing their performance. On the other hand, the existing competence and career development programs may not be effectively implemented or aligned with employees' actual needs and expectations, hence failing to significantly impact productivity. Based on these findings, it is recommended that PT Megahputra Sejahtera continues to strengthen its reward system by ensuring it is fair, motivating, and performance-based. Furthermore, the company should improve its career development strategies and competence-building initiatives to be more structured, goal-oriented, and relevant to employee development pathways. This dual approach can help foster a more productive and engaged workforce.
Pengaruh Disiplin Kerja dan Semangat Kerja terhadap Kinerja Pegawai pada Kantor SAMSAT Kota Palopo Suryati Suryati; Khairunnisa Edy; Lyravirna Lyravirna; Feby Ceisy Nadya; Rika Yusuf
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5612

Abstract

This study aims to analyze the influence of work discipline and work enthusiasm on employee performance at the SAMSAT Office of Palopo City. The background of this research stems from the importance of improving employee performance to support the effectiveness and efficiency of public services, especially in government agencies that provide direct services to the community. One of the efforts to improve employee performance is to understand and pay attention to internal factors such as work discipline and work enthusiasm. Work discipline involves adherence to rules, responsibility in completing tasks, and punctuality. Meanwhile, work enthusiasm reflects the motivation, enthusiasm, and commitment of employees toward their duties. Both of these factors are believed to significantly influence the productivity and quality of employees’ work. This research uses a quantitative approach with an associative method. The population in this study consists of all 40 employees of the SAMSAT Office of Palopo City, and the sampling technique used is total sampling. Data were collected through questionnaires and analyzed using multiple linear regression to test the simultaneous and partial effects of the independent variables on the dependent variable. The F-test was used to determine the simultaneous effect, the t-test for partial effects, and the coefficient of determination (R²) to measure the contribution of the independent variables to the dependent variable. The results show that work discipline and work enthusiasm simultaneously have a significant effect on employee performance (significance value = 0.001). However, partially, only work enthusiasm has a significant effect on performance (significance value = 0.004), while work discipline does not show a significant effect (significance value = 0.148). The coefficient of determination of 43.6% indicates that the two independent variables explain nearly half of the variance in employee performance. These findings highlight the importance of enhancing work enthusiasm through increased motivation, performance appreciation, and the creation of a positive work environment.
Pengaruh Pendidikan Kewirausahaan dan Dukungan Keluarga terhadap Minat Berwirausaha Mahasiswa Zaidatul Najiyyah; Heni Purwa Pamungkas
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5618

Abstract

The high unemployment rate, particularly among college graduates, is a serious problem facing Indonesia. This situation necessitates strategic efforts to develop the potential of the younger generation so that they are not merely job seekers but are able to create their own jobs through entrepreneurial activities. Students, as part of the younger generation, are expected to have a strong interest and motivation for entrepreneurship. This study aims to analyze the influence of entrepreneurship education and family support on the entrepreneurial interest of students in the Economics Education Study Program at Surabaya State University. This study uses a quantitative approach with an associative research type, which aims to determine the relationship and influence between variables. The study sample consisted of 197 students selected using a simple random sampling technique to ensure fair representation of the population. The research instrument was a questionnaire designed to measure students' perceptions regarding the entrepreneurship education they received and the extent to which family support influenced their decisions to become entrepreneurs. The collected data were analyzed using SPSS software to test the significance of the influence between variables. The analysis results indicate that both entrepreneurship education and family support have a positive and significant influence on students' entrepreneurial interest. These findings emphasize the importance of implementing applicable and inspiring entrepreneurship education, as well as the need for family involvement in providing moral and material support. Thus, the combination of formal education at university and family support can be a crucial factor in fostering an entrepreneurial spirit among students. This research recommends improving the quality of entrepreneurship curricula and family mentoring programs to support young entrepreneurs.
Analisis Rasio Likuiditas dan Rasio Solvabilitas dalam Menilai Kinerja Keuangan pada PT Akasha Wira International Tbk Periode 2021-2024 Sarti Enne; Rindiantika; Nia Bonggakarua; Muhammad Haekal Yunus; Rafiqah Asaff
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5630

Abstract

This study aims to analyze the financial performance of PT Akasha Wira International Tbk during the 2021–2024 period using a financial ratio analysis approach, specifically focusing on liquidity and solvency ratios. This analysis is essential to assess the company's ability to meet its short-term and long-term obligations and to evaluate the soundness of its capital structure. The liquidity ratios used in this research include the current ratio, quick ratio, and cash ratio. These three ratios provide insight into the company's capacity to settle current liabilities using current assets, either with or without inventories, and with cash or cash equivalents. Meanwhile, to measure solvency, the debt to asset ratio (DAR) and debt to equity ratio (DER) are employed, which illustrate the extent to which the company is financed by debt in comparison to its assets and equity. This study employs a descriptive quantitative method, using secondary data in the form of annual financial statements obtained from the official website of the Indonesia Stock Exchange (IDX). The data were analyzed to observe the financial performance trends over the four-year period. The results show that the company’s liquidity ratios were consistently above the industry standard, indicating a strong ability to meet short-term obligations. This is a positive indicator for both internal stakeholders and external parties such as investors and creditors. Furthermore, the solvency ratios showed a declining trend year by year, reflecting a healthier capital structure and a reduction in reliance on debt financing. Overall, based on the analysis of liquidity and solvency ratios, it can be concluded that the financial performance of PT Akasha Wira International Tbk from 2021 to 2024 was in a stable and healthy condition. The company demonstrated solid financial management with strong liquidity and a gradual shift towards lower financial risk, offering a positive financial outlook for the future.
Pengaruh Trust Dan Word Of Mouth Terhadap Loyalitas, Peran Mediasi Kepuasan Pelanggan Pengguna Shopee Ahmad Fa’izin Syahputra
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5633

Abstract

This study aims to analyze the influence of Word of Mouth (WOM) promotion and trust on Shopee customer loyalty in Lamongan, with customer satisfaction as a mediating variable. This study uses a quantitative method with a descriptive approach and Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis technique. A sample of 100 respondents was purposively selected, namely active Shopee users in the Lamongan area. The results show that trust has a positive and significant influence on customer loyalty and customer satisfaction. This means that the higher the level of customer trust in the Shopee platform, the higher the level of satisfaction and loyalty formed. On the other hand, promotion through Word of Mouth has also been shown to have a significant influence on customer loyalty. Customers tend to be more loyal when receiving positive recommendations from others or their surroundings. However, WOM promotion does not have a direct influence on customer satisfaction, which means that promotion alone is not enough to increase satisfaction if it is not accompanied by other factors such as service quality and user experience. Furthermore, the mediation analysis shows that customer satisfaction is not a mediator in the relationship between WOM promotion and customer loyalty. This means that loyalty can be formed directly through word-of-mouth promotion without prior satisfaction. Conversely, customer satisfaction has been shown to partially mediate the effect of trust on customer loyalty. This confirms that building trust can create satisfaction, which ultimately strengthens loyalty. These findings suggest that to increase customer loyalty, companies need to focus on enhancing user trust through reliable and consistent service. Furthermore, word-of-mouth promotion management also needs to be optimized as an effective marketing strategy. These conclusions can serve as guidelines for businesses in developing marketing strategies oriented toward customer satisfaction and loyalty.
FoMO, e WOM, dan Pengetahuan Produk sebagai Determinan Keputusan Pembelian Kosmetik: Studi pada Konsumen Perempuan Pembeli Somethinc Cushion di Platform E Commerce Wahyuningtyas Miranda Saputri; Titin Hargyatni
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5638

Abstract

The growth of e-commerce in the cosmetics sector has driven significant changes in consumer behavior, particularly related to psychological factors and digital information. These changes include changes in how consumers obtain information and make purchasing decisions. This study aims to analyze the influence of Fear of Missing Out (FoMO), Electronic Word of Mouth (e-WOM), and Product Knowledge on the purchase decision of Somethinc Cushion through an e-commerce platform. This study uses a descriptive quantitative approach with a purposive sampling technique on 100 female respondents who have purchased Somethinc Cushion online. Data collection was conducted through a Google Forms questionnaire and analyzed using multiple linear regression with t-test, F-test, and coefficient of determination to examine the influence of each variable. The results show that FoMO, e-WOM, and Product Knowledge have a positive and significant effect on purchasing decisions, both partially and simultaneously. These findings indicate that consumers tend to prefer to purchase cosmetic products when they feel afraid of missing out (FoMO), are influenced by positive reviews (e-WOM), and have sufficient knowledge about the product. The managerial implications of these results suggest that cosmetic manufacturers should utilize urgency-based marketing strategies, such as flash sales, to increase FoMO. Furthermore, it is important to strengthen e-WOM through positive review management and providing comprehensive product information to enhance consumer knowledge. Limitations of this study include the limited sample size, non-probability sampling technique, and limited focus on a single product. Future research could expand the variables studied, such as price, promotion, and brand trust, or employ a longitudinal design to gain a deeper understanding of consumer purchasing behavior over the long term.
Pengaruh Teamwork dan Komunikasi terhadap Kinerja Karyawan pada PT. Telkom Satelit Indonesia Adeva Nirmala Rosyid
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5640

Abstract

This study aims to obtain information regarding the influence of teamwork and communication on employee performance at PT Telkom Satelit Indonesia. Employee performance is one of the crucial factors that determine the productivity and success of a company, so understanding the factors that influence it is important. The method used in this study is a quantitative method with a survey approach. Data were collected through distributing questionnaires to 96 respondents who are permanent employees in one of the company's operational divisions. The data analysis technique used is multiple linear regression with the help of SmartPLS 3.0 software. The results of the analysis show that teamwork and communication simultaneously have a significant influence on employee performance. Partially, both variables also show a positive and significant influence on performance. The adjusted R square value of 0.652 indicates that 65.2% of the variation in employee performance can be explained by teamwork and communication variables. Thus, these two variables have a very strong influence in improving employee performance. Meanwhile, the remaining 34.8% is explained by other factors not discussed in this study. These findings provide important implications for company management in managing human resources, particularly in strengthening teamwork and the effectiveness of internal communication. Therefore, it is recommended that companies continue to enhance synergy and collaboration among employees through activities that strengthen teamwork and establish open, efficient, and two-way communication systems. This is expected to create a work environment that supports increased productivity and optimally achieves the organization's strategic goals.
Pengaruh Kualitas Produk dan Citra Merek terhadap Kepuasan Konsumen Skincare Ms Glow di Singaraja Roma Natalia Margaretha; Made Putri Ariasih
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5650

Abstract

This study aims to examine the influence of product quality and brand image variables on consumer satisfaction. The focus of this study is the people of Singaraja City who use MS Glow skincare products. The research method used is quantitative with a causal approach, aiming to determine the relationship between the variables studied. The population in this study includes consumers who have purchased and used MS Glow skincare products in the Singaraja area. The sampling technique used is non-probability sampling with a total of 140 respondents. The independent variables in this study include product quality (X1) and brand image (X2), while the dependent variable is consumer satisfaction (Y). Data were collected by distributing questionnaires to respondents who have met the criteria, and then analyzed using the SPSS version 30.0 program. The data analysis technique used is multiple linear regression, to determine the influence of each independent variable on the dependent variable both partially and simultaneously. The results of the study indicate that: (1) product quality has a positive and significant influence on consumer satisfaction; (2) brand image also has a positive and significant influence on consumer satisfaction; and (3) simultaneously, product quality and brand image significantly influence consumer satisfaction among MS Glow skincare users in Singaraja. These findings provide important implications for companies in improving product quality and building a positive brand image to maintain consumer satisfaction.

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