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Jurnal Manajemen, Bisnis dan Kewirausahaan
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 28278682     EISSN : 28278666     DOI : 10.55606
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU) : ISSN: 2827-8682 (cetak), ISSN: 2827-8666, Jurnal Manajemen, Bisnis dan Kewirausahaan berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal Manajemen, Bisnis dan Kewirausahaan berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 249 Documents
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Pengaruh Kualitas Produk dan Persepsi Harga terhadap Minat Beli Produk Skincare Scarlett di Kota Singaraja Nadya Valentine Saragih; Made Putri Ariasih
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5651

Abstract

This study aims to test the influence of product quality and price perception on the interest in buying Scarlett skincare products in Singaraja City. This study uses a quantitative method with multiple linear regression analysis techniques. The sample of this study amounted to 110 respondents, which was determined through saturated sampling techniques. Data was collected using a questionnaire and analyzed using the SPSS application version 25. The results of the study show that: (1) product quality has a positive effect on buying interest; (2) price perception simultaneously has a positive effect on buying interest; and (3) product quality and price perception together have a positive effect on buying interest. The results of this study confirm that product quality and price perception have a significant influence on the purchase interest of Scarlett skincare products. The quality of the product referred to in this study includes aspects such as the content of active ingredients, texture, aroma, safety of use, and the final result after use. Meanwhile, price perception includes the extent to which consumers assess the price offered according to the benefits and quality of the product received. Scarlett products themselves are widely known among the public, especially the younger generation, because they have a strong positioning as a local skincare product at an affordable price but still of high quality. With the increasing public interest in personal care, including the use of skincare, it is important for business actors to understand the factors that influence consumer purchasing decisions. The right marketing strategy, such as maintaining consistent product quality and setting competitive prices, can increase consumer loyalty and expand market share. This research is expected to be a reference for brand owners, other researchers, and marketing practitioners in developing relevant business strategies in the competitive beauty industry.
Cita Rasa, Harga, dan Kualitas Pelayanan sebagai Prediktor Keputusan Pembelian Konsumen: Studi Empiris Koffiekopi Jambi Doni Inra; Jaelani Jaelani
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5658

Abstract

This study aims to analyze the influence of taste, price, and service quality on consumer purchasing decisions at Koffiekopi Jambi, a rapidly growing local coffee shop brand in Indonesia. Given the increasingly fierce competition in the local coffee industry, it is important for business owners to understand the factors that influence consumer product choices. This study used a quantitative method, collecting data through a structured questionnaire distributed to Koffiekopi Jambi consumers. The collected data were then analyzed using multiple linear regression using SPSS version 25 to examine the relationship between variables. The analysis results show that taste and price significantly influence consumer purchasing decisions. Consistent taste and compliance with consumer preferences are the main factors influencing their decision to purchase coffee products at Koffiekopi Jambi. In addition, price is also an important factor influencing purchasing decisions, with consumers tending to choose products that offer good economic value according to their expectations. On the other hand, service quality does not have a statistically significant influence on purchasing decisions at this coffee shop. These findings align with the literature that emphasizes the importance of product attributes such as taste and price in determining consumer purchasing behavior. Although service quality did not show a significant influence in this model, this study still recommends continuing to improve service aspects as part of a better customer experience. Improving service quality can strengthen customer loyalty and provide a long-term competitive advantage. This study provides an important contribution to developing marketing strategies based on consumer preferences, particularly in the increasingly competitive coffee industry. Local coffee businesses, such as Koffiekopi Jambi, are expected to utilize these findings to develop more effective strategies to attract and retain customers.
Analisis Rasio Likuiditas dan Rasio Solvabilitas dalam Menilai Kinerja Keuangan pada PT Akasha Wira International Tbk Periode 2021-2024 Sarti Enne; Rindiantika Rindiantika; Nia Bonggakarua; Muhammad Haekal Yunus; Rafiqah Asaff
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5667

Abstract

This study aims to analyze the financial performance of PT Akasha Wira International Tbk during the 2021–2024 period through a liquidity ratio and solvency ratio approach. The liquidity ratio used includes the current ratio, quick ratio, and cash ratio, while the solvency ratio includes the debt to asset ratio (DAR) and debt to equity ratio (DER). The research method used is quantitative descriptive using secondary data in the form of the company's annual financial statements obtained from the official website of the Indonesia Stock Exchange and other relevant supporting sources. The results show that the company's current ratio, quick ratio, and cash ratio are consistently above industry standards, which indicates that the company has excellent ability to meet its short-term obligations. This shows that the company has strong liquidity and is able to maintain its operational stability without facing financial difficulties in the short term, even in volatile economic conditions. Meanwhile, the results of the solvency ratio analysis show a downward trend in the value of DAR and DER from year to year, which reflects that the company's capital structure is getting healthier and dependence on debt is decreasing. This decline is a positive indication that the company is starting to rely on its own capital to support its operational and investment activities in a sustainable manner. Overall, the results of this study conclude that PT Akasha Wira International Tbk's financial performance during the 2021–2024 period is in a "healthy" condition both in terms of liquidity and solvency. These findings can be used as a reference for investors, management, academics, and other interested parties in assessing the company's financial stability and future prospects.
Analisis Pengaruh Kesadaran Merek, Kredibilitas Endorser Selebriti, dan Mutu Produk terhadap Keputusan Pembelian Kosmetik Emina: Perspektif Konsumen Muda di Berau Dewi Satriani; Heni Susilowati
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5677

Abstract

This study aims to analyze the effect of brand awareness, celebrity endorser, and product quality on the purchase decision of Emina cosmetic products among university students in Berau Regency, East Kalimantan. The background of this research is driven by the significant growth of the local cosmetic industry and the high adoption of Emina products among young consumers, especially students. As a popular local cosmetic brand, Emina has successfully captured the attention of its young audience with approaches that resonate with their characteristics. Therefore, it is important to understand the factors influencing their purchasing decisions. The study uses a quantitative approach with a survey technique involving 100 purposively selected respondents. Data was collected through questionnaires and analyzed using multiple linear regression with the help of SPSS version 25. The results of the study show that, simultaneously, all three independent variables (brand awareness, celebrity endorser, and product quality) significantly affect the purchase decision of Emina products. However, when analyzed separately, only celebrity endorser and product quality have a positive and significant influence, while brand awareness does not show a significant impact on the purchase decision. Product quality proves to have the most dominant influence in driving the purchase decision, indicating that consumers prioritize product quality over other factors. The findings provide important recommendations for marketing strategies, particularly for Emina, to focus on emotional value-based promotions that resonate with the young audience. In addition, the selection of relevant celebrity endorsers and consistency in maintaining product quality are crucial factors to consider. This research is expected to contribute to the development of evidence-based marketing strategies in the local cosmetic industry, particularly in non-metropolitan areas, which face unique challenges in increasing product adoption.
Analisis Proses Rekrutmen dan Seleksi Karyawan pada Sektor Jasa Konstruksi di PT Asuka Engineering Indonesia Ananda Revi Faizah; Heru Baskoro
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5691

Abstract

This study examines PT Asuka Engineering Indonesia, a company operating in the construction services sector, with a primary focus on the challenges faced by the company in the recruitment process to ensure an efficient and high-quality workforce. Recruitment is a crucial aspect in maintaining the continuity and quality of construction projects. Therefore, the purpose of this research is to analyze the implementation of the Standard Operating Procedures (SOP) in the recruitment process and identify the obstacles faced by the company in meeting its human resource needs. The research approach used in this study is descriptive qualitative, with data collection through structured interviews conducted with relevant parties within the company. The findings of this study revealed that although PT Asuka Engineering Indonesia has well-structured recruitment SOPs, the implementation still faces various challenges. Some of the identified obstacles include a lack of proper planning regarding human resource needs, ineffective coordination between divisions, and budget constraints to meet the urgent and unexpected human resource demands. These issues have caused the recruitment process to not always run smoothly, leading to a mismatch between the required workforce and the available qualified human resources. Based on these findings, it is recommended that the company improve its human resource planning process, focusing on more accurate predictions of labor needs, and strengthen coordination between divisions to ensure a smoother recruitment process. Enhancing communication between departments is also essential to ensure that every division can work synergistically and complete the recruitment process on schedule and as needed. The implications of these findings suggest that improvements in planning, budgeting, and communication are necessary to ensure that the recruitment process is more effective, efficient, and timely.
Pengaruh Beban Kerja dan Motivasi terhadap Kepuasan Kerja Karyawan Divisi Operasional PT. Siam Maspion Terminal Azel Azahra Pramudita; Heru Baskoro
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5695

Abstract

Employee job satisfaction is an essential dimension in a company's personnel management system, particularly in the port services sector, which is characterized by high-demand work, fast-paced work rhythms, and complex operational dynamics. An optimal level of job satisfaction can have a direct impact on productivity, service quality, and the sustainability of the company's operations. PT. Siam Maspion Terminal, as a port company, focuses on managing its Operational Division by considering two main factors: workload and employee motivation, which are believed to play a significant role in determining the level of job satisfaction. This study aims to empirically examine the relationship between workload and motivation on employee job satisfaction in the Operational Division of PT. Siam Maspion Terminal. The research method used is quantitative with a survey design, involving 58 respondents selected using a census technique. Data were collected through a structured questionnaire that has been tested for validity and reliability, then analyzed using multiple linear regression with the help of SPSS version 26 software. The results of the study indicate that workload and motivation simultaneously and partially have a positive and significant effect on employee job satisfaction. This means that proportionally managed workload and effectively designed motivation can increase employee job satisfaction in this sector. These findings provide practical implications: company management needs to implement a fair, realistic, and balanced workload management strategy, accompanied by a structured, consistent motivation program tailored to employee needs and characteristics. This research is limited to the port services sector; therefore, it is recommended that similar research be conducted in other industrial sectors to gain a more comprehensive understanding and generalize the findings more broadly.
The Influence of Product Quality, Price, and Lifestyle on the Decision to Purchase Preloved Clothes in Tiktok Shop Fhita Fhita; Andry Stepahnie Titing; Agus Zul Bay
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5698

Abstract

This study aims to analyze the influence of product quality, price, and lifestyle on the purchase decisions of preloved clothing among Generation Z consumers on TikTok Shop in Kolaka Regency. With the growing popularity of social commerce and sustainable fashion trends, preloved or second-hand clothing has become an increasingly attractive option, particularly among younger, digitally engaged consumers. Using a quantitative approach, this study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to examine the relationships between variables. Data were collected from 150 respondents through purposive sampling, targeting active TikTok users aged 18–27 who had previously purchased preloved clothing online. The findings reveal that all three independent variables—product quality, price, and lifestyle—have a positive and statistically significant effect on purchase decisions. Among them, lifestyle exerts the strongest influence (β = 0.42), suggesting that factors such as self-expression, social identity, peer influence, and alignment with current fashion trends play a crucial role in shaping Generation Z's purchasing behavior. Product quality (β = 0.31) and price (β = 0.29) also significantly impact decisions, reflecting the importance of perceived value and affordability in a competitive online market. The coefficient of determination (R² = 0.44) indicates that 44% of the variation in purchase decisions can be explained by the three variables. These results offer valuable insights for digital marketers, TikTok influencers, and preloved fashion entrepreneurs in designing more personalized, lifestyle-oriented, and value-driven marketing strategies. By aligning their campaigns with the identity-driven consumption patterns of Generation Z, businesses can strengthen customer engagement and drive purchase intentions in the evolving digital economy.
Pengaruh Penghargaan, Hukuman, dan Lingkungan Kerja terhadap Kinerja Kerja: Studi pada UD Anugrah, Brangkal Sooko Mojokerto Lingstyana Anggela Octavia; Nersiwad Nersiwad; Kasnowo Kasnowo
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5699

Abstract

This study aims to determine the effect of rewards, punishments, and the work environment on employee performance at UD Anugrah, a company engaged in the small and medium enterprise (SME) sector located in Brangkal, Sooko, Mojokerto. This study uses a quantitative approach with a survey method through a closed questionnaire, which was distributed to 30 permanent employees who have worked for a minimum of five years. This criterion was chosen to ensure that respondents have sufficient work experience to understand the organizational culture and managerial policies implemented in the company. The data analysis technique used was Partial Least Square–Structural Equation Modeling (PLS-SEM) with the help of SmartPLS software, which allows for a comprehensive analysis of latent relationships between variables even with a small sample size. The results show that rewards and punishments have a significant positive effect on employee performance, meaning that the more appropriate and consistent the rewards and punishments given, the higher the employee performance. The rewards in question can be financial or non-financial incentives such as recognition and promotion, while punishments are more corrective to work discipline violations. On the other hand, work environment variables were found to have no significant effect, although descriptively several respondents mentioned the importance of comfort and job security. These findings emphasize that HR management in the SME sector needs to pay special attention to reward systems and work discipline as key factors in increasing productivity. This research is expected to serve as a strategic reference for SMEs in designing more effective, efficient employee management policies oriented toward long-term performance improvement. Furthermore, it is crucial for management to regularly evaluate the effectiveness of the systems in place and the penalties applied.
Mendorong Keunggulan Bersaing melalui Integrasi Strategi Bisnis Hijau dan Pemasaran Berkelanjutan: Studi pada UMKM Fesyen di Kabupaten Banyumas Puspita Lianti Putri; Iin Dyah Indrawati
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 1 (2025): : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i1.5710

Abstract

The increasing global awareness of environmental issues has driven significant changes in business strategies across various sectors, including micro, small, and medium enterprises (MSMEs). In the fashion sector, MSMEs are not only required to innovate in product design and quality, but also to integrate sustainability practices throughout the value chain, from production processes to marketing strategies. These practices include the use of environmentally friendly materials, energy efficiency, responsible waste management, and conveying sustainability values through brand communications. This study aims to analyze the influence of green business strategies and sustainable marketing on the competitive advantage of fashion MSMEs in Banyumas Regency, Indonesia. The research method used is a quantitative approach with a survey design of 100 fashion MSMEs selected based on the criteria of involvement in production and marketing activities for at least two years. The data collection instrument was a structured questionnaire that has been tested for validity and reliability. Data analysis was conducted using multiple linear regression with the classical assumption test using SPSS software to examine the partial and simultaneous relationships between the independent and dependent variables. The results show that both green business strategies and sustainable marketing have a positive and significant effect on competitive advantage, both separately and simultaneously. The coefficient of determination (R²) of 0.52 indicates that the two variables are able to explain 52% of the variation in competitive advantage, while the remainder is influenced by other factors outside the research model. This finding confirms that the integration of internal (operational) and external (marketing) sustainability approaches is a strategic factor in strengthening the market position of MSMEs, especially in non-urban areas.
Aspek Berkelanjutan : Faktor-Faktor Yang Mempengaruhi Pemberdayaan Kewirausahaan Karyawan Sebagai Mahasiswa S1 di Kabupaten Sidoarjo Abdul Hafidz Rosydi Fuady; Didit Darmawan
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5712

Abstract

Entrepreneurship in Sidoarjo Regency has experienced rapid development and has had a significant impact on regional economic growth. The government's role in providing support through various training programs, mentoring, and easy access to capital has encouraged the community, especially the younger generation, to engage in business activities. In higher education, entrepreneurship courses have a strategic objective, namely to shape and foster an entrepreneurial spirit in students so they are able to adapt, innovate, and achieve success in the future. As the number of students who also work as employees increases, it is important to understand the factors that can empower them in developing entrepreneurship. This study aims to analyze the influence of innovation behavior, entrepreneurial characteristics, entrepreneurial skills, business literacy, and social capital on the empowerment of entrepreneurs among undergraduate working students in Sidoarjo Regency. The research method used is quantitative with a survey approach. The research sample was selected using a purposive sampling technique, involving 200 working student respondents from various universities in Sidoarjo. Data collection was carried out through an online questionnaire that has been tested for validity and reliability. Data analysis used multiple linear regression to test the effect of each independent variable on the dependent variable. The results of the study indicate that innovation behavior, entrepreneurial characteristics, entrepreneurial skills, business literacy, and social capital significantly influence the entrepreneurial empowerment of working students, both partially and simultaneously. These findings indicate that the combination of personal abilities, technical skills, business knowledge, and strong social networks can be a determining factor in the success of working students in establishing and developing businesses. This research is expected to serve as a reference for universities and policymakers in designing more effective entrepreneurial empowerment programs that are relevant to the needs of working students.

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