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Dany Budiman
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Jurnal Sekretaris & Administrasi Bisnis
Published by Universitas Taruna Bakti
ISSN : -     EISSN : 25808095     DOI : https://doi.org/10.31104/jsab
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Sekretaris dan Administrasi Bisnis (JSAB) is an open access journal. It is a journal run by Academy of Secretary and Management Taruna Bakti. It acts as a medium to facilitate lecturers and researchers as well as practitioners interested in studying the disciplines of secretary and business administration. The articles published are related to the development of theories and the application of disciplines of secretary and business administration both directly or indirectly.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 136 Documents
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PEMODELAN KOLABORASI MANUSIA-AI DAN KINERJA MANAGEMEN-EKONOMI: STUDI LINTAS SEKTOR BERBASIS DATA 2020–2025 Asep Amril Rudiyat; Yusuf Bayu Wicaksono
Jurnal Sekretaris dan Administrasi Bisnis Vol 9 No 2 (2025): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v9i2.534

Abstract

This study aims to model the economic impact of human-AI collaboration using the "Global_AI_Content_Impact_Dataset.csv" spanning 2020–2025 across various countries and industries. The research employed regression models, including XGBoost, to assess the influence of the Human-AI Collaboration Rate (%) on Revenue Increase Due to AI (%) and Job Loss Due to AI (%). A key finding was the poor predictive performance of the models, evidenced by negative R² values, indicating that the selected features and models struggled to explain the variance in the economic outcomes. Consequently, interpretations of feature importance and observed sectoral paradoxes—such as high collaboration with low revenue increase in Marketing and Retail, or high collaboration with high job loss in Automotive and Manufacturing—are approached with extreme caution. These results are contextualized within the AI Productivity Paradox, suggesting that the observed period may represent an early phase where substantial complementary investments and organizational adjustments are still underway, masking immediate, quantifiable economic gains. The study underscores the limitations of current data in capturing the multifaceted nature of AI's economic integration and highlights the complex, evolving relationship between human-AI collaboration and economic performance, pointing towards the necessity for further research incorporating richer datasets, longitudinal analyses, and a deeper understanding of complementary organizational factors
Perilaku Konsumen di Kafe Alisa Rahadiasmurti Isfandiari; Marheni Eka Saputri
Jurnal Sekretaris dan Administrasi Bisnis Vol 3 No 2 (2019): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v3i2.116

Abstract

The increasingly fierce business competition conditions and increasing creativity in Bandung require business people, especially in the culinary field, to innovate. One Eighty Coffee and Music is one café that innovates by having a unique concept. However, besides the unique things, there are other factors that encourage consumer behavior in making purchasing decisions at a café. Therefore, the purpose of this study was to find out the most dominant and significant factors in encourage purchasing decisions in One Eighty Coffee and Music. This research is a descriptive type research, using quantitative research methods. The measurement scale in this study is a Likert scale. The population in this study is, One Eighty Coffee and Music consumers with a sample of 100 respondents. The sampling technique used is non-probability sampling with one type of grouping namely accidental sampling. The process of data collection is to use primary data and secondary data. The data analysis technique used is factor analysis using SPSS 23 for processing the data. In this study, there are 4 new components that encourage consumers to make purchases at One Eighty Coffee and Music. The four components that can cover all these factors are hedonist, availability and supply, promotion and advertising, and health benefits. Based on the calculation of loading factors, the health benefit factor is the most dominant and significant factor in encourage purchasing decisions in One Eighty Coffee and Music, meaning consumers make purchases at One Eighty Coffee and Music because consumers are aware of their health and One Eighty Coffee and Music is trusted have a healthy menu that can fulfill consumer desires in maintaining personal health and the desire to consume healthy products. Therefore, One Eighty Coffee and Music is expected to provide food that can fulfill health, not just filling, but also makes consumers healthy. Keywords: Consumer behavior, Factor Analysis, Purchasing Decisions
Analysis Perceived Value, Brand Packaging, Brand Trust of Purchase Intention in Shopee Marketplace, Moderated by Gender Differences Laksmi Saraswati
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.182

Abstract

Society has determined the traits that are masculine and feminine, which might affect their decision making and purchase intention. Understanding the difference between male and female regarding their purchase intention and behavior is growing. Accordingly, this paper outlines three main factors that may affect male and female purchase intention (perceived value – brand packaging – brand trust). The criteria of the population in this study are consumers of Shopee. The sampling technique used purposive sampling and the method of collecting data through online questionnaires to 100 respondents who were in accordance with the criteria of the population. Structural Equation Modeling (SEM) was used to test the hypotheses. Based on the Descriptive Analysis results, Perceived value is in “good” category with percentage value 79%, brand packaging is in “good” category with percentage value 76%, and brand trust is in “good” category with percentage value 76%. All the main factors (perceived value – brand packaging- brand trust) are have a significant effect to purchase intention, meanwhile the differences of gender (male and female) doesn’t show a moderating effect to purchase intention. So there are a same perception of purchase intention between male and female customer.
Dampak Kondisi Sosial Ekonomi, Respon Kebijakan Pemerintah Dan Pengaruhnya Terhadap Keberlanjutan Ukm Dan Kinerja Keuangan Antin Rakhmawati; Kusdi Rahardjo; Yudha Prakasa; Muhammad Nizar
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i2.352

Abstract

This study aims to examine the impact of socio-economic conditions in the aftermath of the COVID-19 pandemic, government policy response on the sustainability and performance of small businesses. This research was conducted on leading sector small businesses in Malang City. Leading business sectors in Malang City include the craft sector, the fashion sector, the food and beverage sector, the application sector and the film and animation design sector. The population of the leading sector small businesses in the city of Malang is 356 business units. The sampling technique in this study is probability sampling with proportional random sampling method. The inferential statistical analysis used is Partial Least Square (PLS) using the smartPLS 3 statistical application. The results of this study indicate that the socio-economic and government policy response variables have a significant positive effect on SME sustainability, then the SME sustainability variable has a significant positive effect on financial performance
Analisis Tata Letak Barang Berdasarkan Frekuensi Perpindahan Barang Menggunakan Analisis ABC Dyah Calystha Rahma; Nurillah Jamil Achmawati Novel
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 2 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i2.445

Abstract

PT XYZ a prominent logistics aggregator and warehouse company specializing in freight forwarding and warehouse rental services, has established a robust presence with over 300 warehouses spanning 35 cities in Indonesia. Among its esteemed partners is Client X, a company specializing in household appliances, furniture, and electronic goods. Client X relies on PT XYZ's services to efficiently manage its warehouse operations. This research aims to scrutinize the efficacy of Client X's warehouse layout through an ABC analysis. The classification is based on the frequency of goods movement, both inbound (pallet in) and outbound (pallet out), along with the average demand for goods. Data for the analysis is extracted from the past 3 months, employing a simple moving average. Client X's diverse product range falls into three categories: finished goods, assembling, and electronics, each utilizing dedicated storage methods. The inventory comprises 22 SKUs, with 8 falling under fast-moving goods, 6 under medium-moving goods, and 8 categorized as slow-moving. Among the 22 SKUs, item code 1692 emerges as the most dynamic, witnessing a significant movement of 12 pallets in the last 3 months. This research delves into optimizing Client X's warehouse layout, enhancing efficiency, and streamlining operations for sustained success.
Traders’ Preference in Choosing Expedition Partner in Tanah Abang Market Wahyu Teri Aripin; Sukmadi Sukmadi; Nuslih Jamiat
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 2 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v2i2.51

Abstract

Choosing expedition partner has been becoming a crucial issue for those who are running retail business in this digital era. Having the right partner in expedition to work with can be another competitive advantage for the company itself. In this era, almost every transaction would be done online, therefore the meeting between sellers and buyers is no longer necessary in some cases; but still the trust between them must be maintained. Choosing the right expedition is one of the ways to maintain that trust. The right expedition partner here will be defined as those expedition company who can guarantee to deliver product faster (on schedule), cheaper for the service price and also easy to be contacted. Tanah Abang itself is the biggest market in Jakarta. This place has been chosen as the object for the research because the sellers here are actively selling product both offline and online. Descriptive approach has been used for the research methodology. Data are generated from questionnaire and interview. All data that have been gathered will show the number of seller or trader who is actively purchase expedition services in a week. Besides that, it is cleared seen which and why such expedition company leading the market.
Analisis Pengelolaan Persediaan Barang Box Polyurethane Berbasis Standar World Health Organization Di PT Bio Farma (Persero) Pratiwie Nirmala Dewi; Chandra Hendriyani
Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 2 (2020): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v4i2.204

Abstract

Changes in lifestyle and human interaction are now one of the drivers of the emergence of various diseases in the world. The current global pandemic is Coronavirus (Covid-19) is a pandemic that occurred in Wuhan China involving humans who like to eat wild animals that are sold at the Wuhan animal market. The existence of the pharmaceutical industry is one of the needs that can also become a financial driver of a country, including in Indonesia. PT Bio Farma (Persero) is a state-owned company that manufactures international quality vaccines and anti sera. PT Bio Farma (Persero) is the only vaccine manufacturer for humans in Indonesia and the largest in Southeast Asia and already has qualification standards from WHO (World Health Organization). To meet the standardization as a WHO global player, PT Bio Farma (Persero) maintains the vaccine quality standards it produces from the initial manufacturing process to the final vaccine delivery process. One of the processes in the series of stages is the process of managing inventory. One of the items that is often imported from vendors to PT Bio Farma (Persero) for the continuity of the company's production activities is the Polyurethane Box. This box functions to keep the vaccine sterile until it reaches the customer. The purpose of this research is to study how the process of managing goods inventory of Box Polyurethane from receipt of goods to storage in warehouses with standards set by WHO. The research method used is descriptive discussion. Data collection techniques were carried out by observation, interviews with branch unit secretaries, and literature studies from books, journals, and documents related to research discussions.
Analisis Technology Acceptance Model Pada Fitur Aplikasi Shopee Berbasis Augmented Reality Arianis Chan; Fasya Dita Sabira; Ria Arifianti
Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 2 (2022): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v6i2.298

Abstract

This research aims to analyze how users accept augmented reality features by using the technology acceptance model (TAM) theory to the virtual try-on feature in the Shopee application, namely Shopee BeautyCam and also to find out and explain the influence between each dimension of the technology acceptance model. The method is quantitative with conclusive research design research. The population of this study is shopee app users who have tried the Shopee BeautyCam feature. The survey was conducted on 100 respondents. Perceived Ease of Use became the dimension with the highest score in TAM analysis measurements. Based on hypothesis tests, the study states that consumer acceptance can be judged both by features and that each dimension has an influence in driving user behavior.
Analisis Tingkat Literasi Keuangan UMKM di Kawasan Lapangan Saparua, Kota Bandung Wildan Gilang Komara; Dr. Ratna Meisa Da'i; Dr. Suryanto
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 1 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i1.335

Abstract

Currently, MSMEs are one of the sectors that play a major role in the Indonesian economy. However, in establishing MSMEs, good financial literacy knowledge is needed, because this knowledge can provide an understanding of the basic concepts of financial products, good financial planning and management, as well as protection from financial crime in the form of fraud or fraudulent investments. This study aims to determine what kind of understanding and level of financial literacy owned by MSME players in the Saparua Field area, Bandung City. The research is a descriptive research with quantitative research methods. The data analysis method uses descriptive analysis and multiple linear regression analysis. According to the result of the research, it was found that the financial literacy level of Saparua Field MSMEs was at a fairly high and very high level. It was also found that age has a significant influence on the level of financial literacy. The conclusion obtained is that MSMEs in Saparua Field have been well literate in terms of financial literacy.
Pengaruh Persepsi Bank Syariah di Indonesia terhadap Customer Switching Intention dengan Customer Satisfaction sebagai Mediator Anisa Miftahul Jannah; Arry Widodo
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 1 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v2i1.27

Abstract

Indonesia's banking industry is still dominated by conventional banking. Sharia banking in Indonesia should use competitive marketing strategies and pay particular attention to the behavior of communities to compete in the national and global banking environment. This study aims to determine the effect of perception of sharia banks in Indonesia to customer switching intention with mediated by customer satisfaction. This research uses descriptive analysis method. Data collection techniques using questionnaires with Likert scale distributed to 100 customers of conventional banks. Hypothesis testing is done by using PLS (Partial Least Square). The results of this study indicate that the perception of sharia banks affect positively and significantly to customer satisfaction and influence directly or indirectly through customer satisfaction as a mediator of customer switching intention. Keywords: Perception, Customer Satisfaction, and Customer Switching Intention.

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