Fundamental and Applied Management Journal
Strategic and Operations Management, addressing strategic decision-making, operational excellence, supply chain, process improvement, and performance management. Business and International Management, covering global strategy, cross-border operations, internationalization, and comparative management practices. Marketing and Consumer Studies, exploring market strategy, consumer behavior, branding, digital marketing, and marketing analytics. Human Resource Management and Organisational Behaviour, focusing on talent management, leadership, motivation, organizational culture, and workplace behavior. Entrepreneurship and Management of Innovation, examining venture creation, entrepreneurial ecosystems, innovation strategy, and scaling new businesses. Management of Technology and Innovation, investigating technology adoption, digital transformation, R&D management, and innovation processes in organizations. Corporate Social Responsibility and Sustainability, addressing sustainable strategy, ESG, social impact, stakeholder engagement, and responsible business practices. Corporate Governance, covering board effectiveness, governance structures, accountability, transparency, and regulatory compliance. Financial Management, focusing on corporate finance, investment decisions, financial performance, risk management, and financial planning.
Articles
74 Documents
<![CDATA[Digital Shopping Behavior Transformation: The Influence of Shopee's Interactive Features on Impulsive Buying in Millennials and Gen Z ]]>
<![CDATA[Mohamad Nur Singgih]]>;
<![CDATA[Ratih Agustin Rahmaningrum]]>;
<![CDATA[Rateh Faradina]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): Fundamental and Applied Management Journal ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i2.693
<![CDATA[The ease of shopping through e-commerce platforms has encouraged the emergence of consumer behavior among consumers known as impulsive buying. The study investigates how live streaming and flash sale and PayLater functions impact impulse buying among Shopee users who belong to millennial and Generation Z demographics. Data collection involved distributing questionnaires to 100 respondents who were selected through random sampling methods. The study employs quantitative research methods which use primary data for analysis through descriptive statistics testing and t-test and F test and determination coefficient test in SPSS software version 23. The study results demonstrate that live streaming and flash sale and PayLater functions all positively impact impulsive buying behavior. The three independent variables show that live streaming emerges as the most powerful factor which affects impulse buying behavior among millennial and Generation Z Shopee users.]]>
<![CDATA[What Makes People Buy Fashion Products Online? Predicting Consumer Decisions for Indonesian MSMEs Using Machine Learning ]]>
<![CDATA[Ani Yoraeni]]>;
<![CDATA[Nurul Aisyah]]>;
<![CDATA[Eneng Iviq Hairo Rahayu]]>;
<![CDATA[Yayan Hendrian]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): Fundamental and Applied Management Journal ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i2.711
<![CDATA[This research investigates the factors influencing consumer purchase decisions within the Indonesian fashion Micro, Small, and Medium Enterprise (MSME) sector on major e-commerce platforms. Beyond testing isolated predictors, the study develops an integrated view of online purchase decision-making in which demographic characteristics operate as consumer predispositions, while discounts, free shipping, prices, ratings, reviews, and followers function as platform-based stimuli. A quantitative scenario-based stated preference design generated 4,500 observation points from 300 active shoppers. Predictive modeling was conducted using Logistic Regression, Random Forest, and Gradient Boosting, supported by SHAP (SHapley Additive exPlanations) to interpret feature contributions. Gradient Boosting achieved the strongest classification quality (ROC-AUC: 0.660), while SHAP analysis shows that age group, discounts, and free shipping are more influential than product ratings in shaping purchase likelihood. The limited role of ratings indicates a ceiling effect: when ratings are uniformly high, they become a basic trust requirement rather than a decisive differentiator. The study contributes conceptually by showing that fashion purchase decisions in saturated Indonesian marketplaces are shaped by the interaction between generational readiness, transactional incentives, and saturated trust signals. Managerially, the findings suggest that MSMEs should combine age-specific targeting, calibrated discounts, free-shipping bundles, and optimized storefront cues rather than relying solely on ratings or product quality claims.]]>
<![CDATA[Content Marketing, Brand Reputation, and TikTok Affiliate Marketing Performance: The Mediating Roles of Viral Credibility Marketing and Online Trust ]]>
<![CDATA[Saripermanik Budayanti]]>;
<![CDATA[Pramono Hari Adi]]>;
<![CDATA[Refius Pradipta Setyanto]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): Fundamental and Applied Management Journal ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i2.742
<![CDATA[This study investigates the influence of Content Marketing and Brand Reputation on Affiliate Marketing Performance, with Viral Credibility Marketing (VCM) and Online Trust as mediating variables. Using a quantitative approach with Partial Least Squares Structural Equation Modelling (PLS-SEM), data were collected from 170 TikTok affiliates in Indonesia who had a minimum of one year of professional experience. The results reveal that Content Marketing does not directly affect Affiliate Marketing Performance or Online Trust, suggesting that content quality alone is insufficient to drive performance or build trust. In contrast, Brand Reputation positively and significantly affects both Affiliate Marketing Performance and Online Trust, confirming the importance of established brand credibility. VCM significantly affects both Affiliate Marketing Performance and Online Trust, highlighting the role of credible viral content. Online Trust also positively affects Affiliate Marketing Performance. Regarding mediating mechanisms, VCM successfully mediated the relationship between Content Marketing and Affiliate Marketing Performance, as well as between Brand Reputation and Affiliate Marketing Performance. Online Trust mediates the effect of Brand Reputation on Affiliate Marketing Performance but not the effect of Content Marketing on Affiliate Marketing Performance. The novelty lies in introducing VCM, an integrative construct grounded in Diffusion of Innovation Theory, e-WOM Theory, Social Proof Theory, and Trust Transfer Theory. Theoretically, these findings extend trust transfer and social proof theories into affiliate marketing while establishing the boundary conditions for content marketing theory. Practically, affiliates should prioritize credibility cues alongside content quality, companies must consistently manage brand reputation, and policymakers are encouraged to promote transparent affiliate disclosures]]>
<![CDATA[Determinants of Investment Behavior of the Younger Generation of Muhammadiyah in Indonesia ]]>
<![CDATA[Baihaqi Ammy]]>;
<![CDATA[Andri Soemitra]]>;
<![CDATA[Zuhrinal M Nawawi]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): Fundamental and Applied Management Journal ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i2.760
<![CDATA[This study examines the determinants of investment behavior among the Muhammadiyah Young Generation in Indonesia by integrating Muhammad Abu Zahrah's Maqasid Syariah perspective into the Theory of Planned Behavior (TPB) framework. Data were collected from 300 purposively sampled respondents aged 18–40 years in Medan, Jakarta, Surabaya, Malang, and Yogyakarta between March and April 2026 using a 1–5 Likert scale questionnaire. Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1 was employed to test 15 hypotheses concerning the direct effects of Islamic Financial Literacy (X1), Self-Confidence (X2), Digital Technology (X3), Lifestyle (X4), and Religiosity (X5) on Investment Behavior (Y), as well as moderation by Unstable Income (M1), Risk Tolerance (M2), and Influencer (M3). All 15 hypotheses were supported, with effect sizes (f²) ranging from small to medium: Islamic Financial Literacy emerged as the strongest predictor (β = 0.287; f² = 0.142), reflecting Hifz al-Aql; Lifestyle ranked second (β = 0.241; f² = 0.101), representing tanmiyyah al-mal; followed by Self-Confidence (β = 0.201; f² = 0.073), Religiosity (β = 0.189; f² = 0.061), and Digital Technology (β = 0.163; f² = 0.048). Unstable Income weakened three main effects, Risk Tolerance strengthened three, and influencers produced contextually variable moderation with small effect sizes. The five independent variables and three moderators explained 57.0% of the variance in investment behavior (R² = 0.570; SRMR = 0.062; NFI = 0.924). The primary limitations are the organizational specificity of the sample (restricting generalizability beyond Muhammadiyah populations) and its cross-sectional design. This study contributes an empirically validated Islamic Investment Behavior Model grounded in Abu Zahrah's Maqasid Syariah.]]>
<![CDATA[The Role of Ethics, Public Service Quality, and Bureaucratic Reform in Integrity Zone Implementation ]]>
<![CDATA[Sullaida]]>;
<![CDATA[Khairawati]]>;
<![CDATA[Azhar Hasan]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): Fundamental and Applied Management Journal ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i1.770
<![CDATA[This study examines the effects of ethics, public service quality, and bureaucratic reform on integrity zone implementation in a public sector organization. Integrity zone implementation is conceptualized not merely as an administrative designation, but as an institutional transformation process that depends on ethical conduct, service quality, internal accountability, and sustained reform efforts. The study employs a quantitative explanatory design using survey data collected from employees in a government institution. Primary data were obtained through structured questionnaires and analyzed using multiple linear regression with the support of SPSS. The findings indicate that ethics, public service quality, and bureaucratic reform each have a positive and significant effect on integrity zone implementation, both individually and collectively. These results suggest that integrity zone implementation is shaped by the interaction between individual ethical commitment, the quality of public service delivery, and the consistency of bureaucratic reform. The study highlights that strengthening integrity zone implementation requires more than formal compliance, as it also depends on the internalization of ethical values, service standardization, adherence to standard operating procedures, performance monitoring, and the development of a professional and accountable organizational culture. This study contributes to the public administration literature by offering empirical evidence on how ethics, service quality, and reform capacity jointly support institutional integrity in the public sector.]]>
<![CDATA[Participatory Management Model for Youth Engagement in Sustainable Smallholder Oil Palm Practices ]]>
<![CDATA[Delyana Rahmawany Pulungan]]>;
<![CDATA[Dina Arfianti Saragih]]>;
<![CDATA[Yulia Windi Tanjung]]>;
<![CDATA[Tifany Zia Aznur]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): Fundamental and Applied Management Journal ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i1.771
<![CDATA[The sustainability of smallholder oil palm plantations depends not only on certification instruments and agronomic standards, but also on the capacity to regenerate farmers and involve younger actors in plantation governance. This study examines smallholder farmers’ understanding and perceptions of sustainable oil palm practices and develops a participatory management model for strengthening youth engagement in North Sumatra and Aceh, Indonesia. A quantitative field survey was conducted from May to September 2024 involving 384 independent smallholders participating in the People’s Palm Oil Rejuvenation Program in Langkat, Asahan, North Labuhan Batu, Nagan Raya, and Aceh Singkil. Data were analyzed using descriptive statistics and Structural Equation Modeling with AMOS. The findings show that respondents are dominated by older farmers, while youth participation remains structurally weak. Farmers’ understanding of sustainable oil palm practices is low, and their perception is only at a fair level. The barriers to adoption are not limited to technical knowledge, but also include weak farmer institutions, limited access to information, lack of certified seeds, insufficient capital, unclear economic incentives, and the negative social image of farming. The SEM results confirm six significant drivers of participatory management: initiation of participation, control, capacity to achieve goals, expert support, stakeholder support, and commitment. This study contributes a youth-oriented participatory management framework that explains how participatory mechanisms can transform sustainable palm oil standards into practical, institutionally supported, and economically meaningful actions for smallholders. The model provides practical guidance for government, cooperatives, palm oil companies, universities, and farmer groups in designing regeneration programs for young farmers.]]>
<![CDATA[How Inclusive Hospitality Organizational Culture (IHOC) Drives Employee Service Outcomes through Psychological Safety and Job Satisfaction in Five-Star Hotels in Yogyakarta ]]>
<![CDATA[Nazmah]]>;
<![CDATA[Agus Setiono]]>;
<![CDATA[Zuraida]]>;
<![CDATA[Maidiana Astuti Handayani]]>;
<![CDATA[Esty Pudyastuti]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): Fundamental and Applied Management Journal ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i2.774
<![CDATA[This study examines the relationships between Inclusive Hospitality Organizational Culture (IHOC) and employee service outcomes in five-star hotels in Yogyakarta, with Psychological Safety and Job Satisfaction serving as parallel mediating mechanisms. Grounded in Social Exchange Theory, this study explores how inclusive cultural practices are associated with employee behavioral outcomes in highly competitive hospitality environments. Data were collected from 346 employees working in seven five-star hotels in Yogyakarta, and the proposed model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that IHOC is positively associated with Psychological Safety and Job Satisfaction, which in turn are associated with higher levels of Employee Loyalty, Employee Engagement, and Service Quality. Furthermore, the findings revealed that IHOC influences employee outcomes through both direct and indirect pathways, supporting a partial mediation model. The mediation analysis demonstrates that Job Satisfaction serves as a stronger mediating mechanism, particularly in explaining Employee Engagement and Service Quality, while Psychological Safety contributes more strongly to Employee Loyalty and Service Quality. These findings highlight the important roles of psychological safety and job satisfaction in translating an inclusive organizational culture into positive employee service outcomes within five-star hotel settings.]]>
<![CDATA[Job Characteristics and Creative Performance in Indonesian MSMEs: The Serial Mediation of Psychological Well Being and Creative Process Engagement ]]>
<![CDATA[Fika Rahmanita]]>;
<![CDATA[Ade Banani]]>;
<![CDATA[Ratno Purnomo]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): Fundamental and Applied Management Journal ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i2.778
<![CDATA[In the dynamic Indonesian MSME sector, where innovation is crucial for competitive survival yet constrained by limited resources, job design remains a key lever for enhancing employee creativity. This study examines how job characteristics affect creative performance, with psychological well‑being and creative process engagement acting as serial mediators. The research aims to clarify the psychological and process mechanisms through which job characteristics translate into creative performance in Indonesian MSMEs. A cross‑sectional, multi‑source survey was conducted among 257 MSME employees across major innovation hubs in Indonesia. Data were analyzed using partial least squares structural equation modeling (PLS‑SEM). The results show that job characteristics positively influence psychological well‑being, creative process engagement, and creative performance directly. Psychological well‑being further strengthens creative process engagement, which in turn enhances creative performance. Parallel and serial mediation analyses confirm that the serial pathway job characteristics, psychological well‑being, creative process engagement, and creative performance are the dominant mechanisms, explaining up to 85.9% of the variance in creative performance. The findings contribute to management theory by integrating the Job Characteristics Model, Self‑Determination Theory, creative process engagement, and the Componential Theory of Creativity, thereby unpacking how job characteristics are transformed into creative excellence in resource‑constrained MSME environments. Practically, the study provides Indonesian MSME managers with evidence‑based guidelines for job enrichment, emphasizing skill variety, autonomy, and feedback to strengthen psychological well‑being, activate creative process engagement, and exploit employee creativity as a sustainable competitive advantage.]]>
<![CDATA[From Knowledge Sharing to Green Business Models: Financial Literacy as a Mediator in Makassar Women-Owned Culinary MSMEs ]]>
<![CDATA[Andi Mustika Amin]]>;
<![CDATA[A Nursyamsi Amin]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): Fundamental and Applied Management Journal ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i2.835
<![CDATA[Women-owned culinary Micro, Small, and Medium Enterprises (MSMEs) in Makassar City play an important role in local economic growth, women’s entrepreneurship, and the transition toward low-carbon urban development. However, the adoption of green business models in this sector remains challenging because environmentally oriented practices often require financial capability, managerial readiness, and practical knowledge. This study aims to examine the effect of women’s knowledge sharing on green business model adoption, with financial literacy as a mediating variable. A quantitative explanatory design was applied using a cross-sectional survey of 250 women owners or main managers of culinary MSMEs in Makassar City. Respondents were selected through purposive sampling based on business role, length of operation, and involvement in business interaction networks. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that women’s knowledge sharing has a positive and significant effect on financial literacy, while financial literacy has a positive and significant effect on green business model adoption. However, the direct effect of women’s knowledge sharing on green business model adoption is not significant. The mediation test confirms that financial literacy fully mediates the relationship between women’s knowledge sharing and green business model adoption. These findings indicate that social and digital knowledge-sharing networks can support green business transformation when the shared knowledge is translated into financial capability. The study contributes to the literature on women’s entrepreneurship, knowledge sharing, financial literacy, and sustainable business models by demonstrating the central role of financial literacy in connecting social learning with green business decisions.]]>
<![CDATA[Social Capital as the Foundation for the Development of Balo’ Toraja Savings and Loan Cooperative: A Qualitative Study from an Economic Sociology Perspective ]]>
<![CDATA[Isak Pasulu]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): Fundamental and Applied Management Journal ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i2.867
<![CDATA[The sustainability of community-based cooperatives is influenced not only by financial resources but also by social and cultural factors embedded in the local communities. However, the role of social capital in supporting cooperative development remains insufficiently understood, particularly in culturally rooted institutions. This study aims to analyze the role of social capital in the development and sustainability of the Balo’ Toraja Savings and Loan Cooperative (KSP) from an economic sociology perspective. This study employed a qualitative case study design. Data were collected through in-depth interviews, participant observation, and documentary studies involving cooperative board members, managers, staff, community figures, and cooperative members. Data were analyzed using Miles, Huberman, and Saldaña’s interactive analysis model. The findings show that trust, social norms, and kinship ties function as key forms of social capital that strengthen member participation, maintain institutional stability, and reduce credit risks. Torajan cultural values, particularly siri’ (honor and shame), tongkonan (kinship-based social structure), and kombongan kalua’ (deliberative practice), regulate social and economic behavior within cooperatives. These values strengthen accountability, solidarity, transparency, collective legitimacy, and organizational trust. This study also identifies the challenges associated with social capital, including social pressure, exclusivity, and hierarchical participation. The study concludes that cooperative sustainability is strongly influenced by the institutionalization of social capital within local sociocultural structures. The findings imply that cooperative development should integrate local cultural values with modern governance principles to strengthen institutional resilience and ensure long-term sustainability.]]>
