Fundamental and Applied Management Journal
Strategic and Operations Management, addressing strategic decision-making, operational excellence, supply chain, process improvement, and performance management. Business and International Management, covering global strategy, cross-border operations, internationalization, and comparative management practices. Marketing and Consumer Studies, exploring market strategy, consumer behavior, branding, digital marketing, and marketing analytics. Human Resource Management and Organisational Behaviour, focusing on talent management, leadership, motivation, organizational culture, and workplace behavior. Entrepreneurship and Management of Innovation, examining venture creation, entrepreneurial ecosystems, innovation strategy, and scaling new businesses. Management of Technology and Innovation, investigating technology adoption, digital transformation, R&D management, and innovation processes in organizations. Corporate Social Responsibility and Sustainability, addressing sustainable strategy, ESG, social impact, stakeholder engagement, and responsible business practices. Corporate Governance, covering board effectiveness, governance structures, accountability, transparency, and regulatory compliance. Financial Management, focusing on corporate finance, investment decisions, financial performance, risk management, and financial planning.
Articles
151 Documents
<![CDATA[Do Governance Mechanisms Shape Cash Holdings? Evidence from Female Directors and Board Structures in Indonesia ]]>
<![CDATA[Siti Muntahanah]]>;
<![CDATA[Heru Cahyo]]>;
<![CDATA[Muhamad Firmansyah]]>;
<![CDATA[Rizka Fauziyatun Nisa]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i2.579
<![CDATA[This study aims to analyze the influence of corporate governance mechanisms on cash holding policies in Indonesian companies. The corporate governance variables used in this study include female directors, board of directors, independent commissioners, board of commissioners, and audit committee. This study uses a quantitative approach with panel data regression analysis on companies listed on the Indonesia Stock Exchange for the 2020–2024 period. The results show that female directors, board of directors, and independent commissioners have a positive and significant effect on cash holding policies, while board of commissioners and audit committee policies do not. These findings indicate that corporate governance mechanisms play a significant role in enhancing corporate prudence in managing liquidity. This study contributes to the corporate governance literature and provides practical implications for companies in strengthening governance structures to improve financial stability.]]>
<![CDATA[Innovation Capacity as a Strategic Mediator: Linking Leadership Styles and Productivity in The Banking Sector ]]>
<![CDATA[Andi Yusniar Mendo]]>;
<![CDATA[Syamsul B. Biki]]>;
<![CDATA[Mohammad Dimas Suronoto]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i2.633
<![CDATA[The banking industry's rapid digital transition demands strong leadership and the capacity to innovate in order to boost productivity. Using organizational innovation capacity as a mediating variable, this study investigates the impact of transformational leadership and digital leadership on organizational productivity in the banking sector of Gorontalo Province, Indonesia. A quantitative approach was employed, surveying 300 bank employees, and Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to test the hypotheses. The findings reveal a differential mediation pattern that constitutes the study's central theoretical contribution: transformational leadership affects productivity both directly and indirectly through innovation capacity (partial mediation), whereas digital leadership affects productivity only indirectly through innovation capacity (full mediation). Specifically, digital leadership does not significantly influence productivity directly (H2: β = 0.003, p = 0.967), but its indirect effect via innovation capacity is significant (H7: β = 0.092, p = 0.002). Transformational leadership maintains a significant direct effect (H1: β = 0.397, p = 0.000) alongside its indirect path. Productivity is also directly and positively impacted by organizational innovation capacity (H5: β = 0.480, p = 0.000). Theoretically, this study offers a novel conceptual insight by demonstrating that in a regional banking context with moderate digital maturity, innovation capacity is a strategic necessity – without it, digital leadership remains ineffective in driving productivity. Practically, bank management should differentiate leadership development programs, conduct innovation readiness assessments before investing in digital leadership, align digital leadership KPIs with innovation metrics, and invest in innovation capacity as a strategic complement to digital leadership to ensure sustainable productivity gains.]]>
<![CDATA[The Role of Green Marketing Mix and Green Brand Image on Purchasing Decisions of Sensatia Botanicals Nusa Tenggara ]]>
<![CDATA[Fatana Suastrini]]>;
<![CDATA[Muhammad Helmy Reza]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i2.648
<![CDATA[This study aims to analyze the influence of green marketing mix and green brand image on purchasing decisions for Sensatia Botanicals products at the Nusa Tenggara branch in Mataram, Lombok, West Nusa Tenggara Province. This study used 385 respondents. The analysis method used to prove the research hypothesis is by using Structural Equation Modeling (SEM) analysis. The data analysis technique process using this method is assisted by the Microsoft Excel for Windows computer program and the Analysis of Moment Structure (AMOS) Version 22. The probability value (P) of the relationship between the green product variable and the purchasing decision is at a value of ≤ 0.05 with an estimate value of 0.471, which means that the green product variable has a positive and significant effect on the purchasing decision variable. The probability value (P) of the relationship between the green promotion variable and purchasing decisions is at a value of ≤ 0.05 with an estimate value of 0.367, which means that the green promotion variable has a positive and significant effect on the purchasing decision variable. The probability value (P) of the relationship between the green brand image variable and purchasing decisions is at a value of ≤ 0.05 with an estimate value of 0.336, which means that the green brand image variable has a positive and significant effect on the purchasing decision variable. Overall, the results indicate the green marketing mix variable and green brand image has a significant effect on purchasing decisions. One limitation of this research is that it focuses solely on Sensatia Botanicals products, so it cannot be applied directly to other products due to different consumer characteristics. In addition, this study only covers the area of Mataram City, Lombok Island, West Nusa Tenggara Province, so the results cannot be generalized to a wider population.]]>
<![CDATA[Team Effectiveness in Community-Based Teams: Gotong Royong as Cultural Social Capital and Teamwork as a Mediating Process ]]>
<![CDATA[Suroso]]>;
<![CDATA[Citra Savitri]]>;
<![CDATA[Rengga Madya Pranata]]>;
<![CDATA[Enjang Suherman]]>;
<![CDATA[Ade Mubarok]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i2.709
<![CDATA[This research investigates how gotong royong culture contributes to team effectiveness by examining teamwork as a mediating process in community-based student teams. The study is framed by Social Capital Theory and uses a quantitative explanatory survey involving 91 KKN teams in the Purwasukasi area of Indonesia. The data were processed with Partial Least Squares Structural Equation Modeling (PLS-SEM), including mediation analysis. The results show that gotong royong culture significantly improves teamwork (β = 0.52, p < 0.001) and has a smaller but significant direct effect on team effectiveness (β = 0.21, p < 0.05). Teamwork is the strongest predictor of team effectiveness (β = 0.62, p < 0.001). The model accounts for 26.5% of teamwork variance and 55.8% of team effectiveness variance (R² = 0.558), with an acceptable SRMR value of 0.059. The mediation test indicates partial mediation, with teamwork explaining 60.4% of the total effect. These findings suggest that gotong royong does not automatically generate effective teams. Its contribution becomes stronger when the value is expressed through practical teamwork behaviors, including coordination, communication, shared responsibility, and mutual assistance. The study extends Social Capital Theory by treating gotong royong as culturally embedded social capital and by identifying teamwork as the behavioral route through which this capital is converted into team effectiveness. Because the data were obtained from one key informant per team, the findings represent perceived team-level dynamics rather than aggregated member perceptions.]]>
<![CDATA[The Effect of Perceived Big Data Marketing Capability on Consumer Loyalty: The Mediating Role of Personalized Customer Experience, Customer Trust, and Perceived Value and the Moderating Role of Privacy Concern ]]>
<![CDATA[Yokie Radnan]]>;
<![CDATA[Salamatun Asakdiyah]]>;
<![CDATA[Sylvia Samuel]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i2.727
<![CDATA[This study analyzes the effect of Perceived Big Data Marketing Capability (PBDMC) on Consumer Loyalty by positioning Personalized Customer Experience, Customer Trust, and Perceived Value as serial mediating variables and Privacy Concern as a moderating variable. The study was conducted in Banten Province, Indonesia, involving 324 respondents who had interacted with data-driven digital marketing practices, such as personalized product recommendations, targeted advertising, search-history-based promotions, and digital services tailored to user preferences. This research employed a quantitative explanatory design. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings show that PBDMC positively influences Personalized Customer Experience and Consumer Loyalty. Personalized Customer Experience significantly enhances Customer Trust and Perceived Value, while Customer Trust positively affects Perceived Value and Consumer Loyalty. Perceived Value is also an important predictor of Consumer Loyalty. The moderation result indicates that Privacy Concern weakens the relationship between Personalized Customer Experience and Customer Trust. This means that data-driven personalization does not always generate trust when consumers perceive that their privacy is at risk. This study contributes theoretically by developing a serial mediation and moderation model within the data-driven marketing literature. Practically, the findings emphasize the importance of managing consumer data transparently, securely, ethically, and value-oriented so that data-based marketing practices can build sustainable Consumer Loyalty.]]>
<![CDATA[Navigating the Digital Frontier: Organizational Readiness and the Moderating Role of Government Support in Batik SMEs’ Digital Transformation ]]>
<![CDATA[Leni Susanti]]>;
<![CDATA[Wiwiek Rabiatul Adawiyah]]>;
<![CDATA[Rahab]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i2.735
<![CDATA[Small and Medium Enterprises (SMEs) represent a cornerstone of economic development, yet they face significant barriers when implementing digital transformation strategies. Contemporary discourse has shifted from debating the necessity of digital transformation to evaluating organizational readiness for technological adoption. This study examines the governmental role in facilitating digital transformation among Batik-producing SMEs through a methodical assessment of readiness dimensions that enhance transformation preparedness. The research employed purposive sampling, collecting 180 responses from Batik sector SMEs through both electronic and traditional survey instruments. Structural equation modeling via SmartPLS 3 was utilized to analyze three hypothesized relationships. Results indicate that technological readiness constitutes the strongest dimension of organizational preparedness, while non-financial governmental support emerged as the most impactful intervention mechanism. Notably, financial support exerted a statistically significant yet negative moderating effect on the relationship between firm readiness and digital transformation outcomes, indicating that it weakens rather than strengthens this relationship. All identified readiness dimensions demonstrated significant direct effects on organizational preparedness for digital initiatives. These findings contribute to the scholarly understanding of digital transformation dynamics in the SME sector and provide evidence-based insights for policymakers seeking to design effective support mechanisms that enhance SMEs’ technological adoption capabilities.]]>
<![CDATA[Extending UTAUT2 to Explain Household Waste Management Behavior: The Moderating Role of Environmental Concern ]]>
<![CDATA[Nani Irma Susanti]]>;
<![CDATA[Jati Waskito]]>;
<![CDATA[Kussudyarsana]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i2.738
<![CDATA[Household waste management represents a critical challenge alongside rapid urbanization in Indonesia. This study examines household waste management behavior by utilizing an extended Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework. A quantitative explanatory approach was deployed through a survey of 100 household respondents in Joglo Subdistrict, Surakarta. Data analysis was executed via Partial Least Squares Structural Equation Modeling (PLS-SEM), through which behavioral intention was found to be significantly determined by all five primary constructs. The hierarchy of these predictors, from most to least dominant, is social influence, performance expectancy, effort expectancy, habit, and facilitating conditions. Additionally, a significant path was identified from behavioral intention to actual daily waste sorting practices. Regarding the moderating role of environmental concern, the results indicate partial moderation. While the links from facilitating conditions to intention and from intention to actual use are significantly amplified, the pathway between habit and intention remains unaffected. The limitations of this inquiry lie in its localized sample and cross sectional nature. Consequently, this research provides localized empirical insights into pro-environmental behavior models within a specific community context rather than broad theoretical generalizations. These preliminary findings offer a useful baseline reference for local authorities to design targeted waste management counseling and sustainable training programs in developing regions with similar socio cultural characteristics.]]>
<![CDATA[The Business Model Canvas in Home Industry: A Strategic Analysis of Rakik Maco Jas ]]>
<![CDATA[Himyar Pasrizal]]>;
<![CDATA[Dahnia Seprika]]>;
<![CDATA[Suci Hayati]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i2.751
<![CDATA[This study examines the application of the Business Model Canvas (BMC) as a strategic analytical tool rather than merely a descriptive framework for home industry development. Focusing on the Rakik Maco Jas traditional food business in Nagari Padang Magek, West Sumatra, Indonesia, the research addresses a critical gap in MSME literature: how BMC’s nine elements interact dynamically to enable digital transformation and sustainable market expansion in locally embedded food enterprises. Using a qualitative field research design with triangulated data collection (observation, interviews, documentation), the study moves beyond conventional BMC mapping to diagnose structural bottlenecks, particularly between channels, value propositions, and key partnerships. Indings reveal that the primary constraint is not product quality or pricing but the absence of integrated digital channels, which weakens customer reach and revenue stability. The study contributed theoretically by reconceptualizing BMC as a flow-based diagnostic system, not a static checklist. Practically, it demonstrates that strategic priorities for traditional home industries should sequence: (1) channel digitalization, (2) partneship formalization, then (3) product innovation. The case of Rakik Maco Jas shows that cultural authenticity (e.g., traditional cocoa-leaf molding) becomes a competitive advantage when mediated through modern digital branding. These insights offer a replicable model for similar MSMEs and inform policymakers on targeted digital inclusion strategies.]]>
<![CDATA[Quality Management Practices and MSME Performance: A Competitive Advantage Perspective ]]>
<![CDATA[Yuni Pambreni]]>;
<![CDATA[Alfi Maghfuriyah]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i2.756
<![CDATA[This research uses path analysis to analyze the implementation of Total Quality Management (TQM) through competitive advantage in improving the performance of MSMEs in the F&B sector in Boyolali Regency. Total Quality Management (TQM) as an independent variable with indicators namely customer focus, strategy-based, scientific approach, obsession with quality, teamwork, long-term commitment, continuous process improvement, freedom through control, education and training, employee involvement and empowerment, and unity of purpose. The intervening/mediation variable in this study is competitive advantage with indicators of innovation, differentiation, and leading in terms of low costs. Then the dependent variable is MSME performance with indicators of financial performance, consumer performance/customer satisfaction, internal/operational business process performance, and learning and growth. Primary data was obtained using a questionnaire as a research instrument, and processed using SPSS 23. The unit of analysis of this study is the owners and employees of MSMEs in the F&B sector in Boyolali Regency. The population number based on data from the Boyolali Regency Statistics Agency in 2023 is 292,182. Meanwhile, the number of samples will be calculated using the Slovin formula with the convenience sampling technique. The finding demonstrate that TQM exerts a significant positive effect on both competitive advantage and performance of food and beverage MSMEs. Furthermore, competitive advantage is found to have significant positive impact on MSME performance, indicating the strategic role of competitive advantage in improving business performance.]]>
<![CDATA[The Effect of Rebranding on Purchase Intention Mediated by Brand Image and Perceived Quality: A Study of AZKO Consumers ]]>
<![CDATA[Tiara Maharani Bulqis Yuwono]]>;
<![CDATA[Nanang Suryadi]]>;
<![CDATA[Himmiyatul Amanah Jiwa Juwita]]>
<![CDATA[ Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June ]]>
Publisher : <![CDATA[Global Research Collaboration ]]>
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DOI: 10.66314/famj.v4i2.758
<![CDATA[Increasing competition in the retail industry and evolving consumer behavior have encouraged companies to adopt rebranding as an adaptive strategy to sustain competitiveness. The transformation from ACE Hardware to AZKO represents a significant case, particularly in understanding its impact on consumers’ purchase intention. However, changes in brand identity may create uncertainty in consumer perceptions, especially regarding brand image and perceived quality. Prior studies have also reported inconsistent findings on the direct effect of rebranding on purchase intention. This study aims to examine the effect of rebranding on purchase intention, with brand image and perceived quality acting as mediating variables. A quantitative approach was employed using a survey method targeting AZKO consumers. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that rebranding has a positive and significant effect on brand image and perceived quality. Furthermore, rebranding influences purchase intention both directly and indirectly through these mediating variables. Brand image and perceived quality are proven to play significant mediating roles in strengthening the relationship between rebranding and purchase intention. These findings suggest that the success of rebranding is not solely determined by changes in visual or identity elements, but also by the company’s ability to build a positive brand image and enhance consumers’ perception of quality. This study contributes to the marketing literature by highlighting the mediating mechanisms within the rebranding framework and offers practical implications for companies in designing effective rebranding strategies to increase consumer purchase intention.]]>
