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Jurnal Manajemen FE-UB
Published by Universitas Borobudur
ISSN : -     EISSN : 27463680     DOI : https://doi.org/10.37721/jm.v12i2
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Other
Jurnal Manajemen FE-UB is a journal published by the Faculty of Economics, Universitas Borobudur. This journal aims to publish scientific publications that focus on management-related topics: Marketing, Green Management Finance and Banking, Strategic Management, Operation Management, Human Resource Management, Knowledge Management, Management Information Systems, E-business, AI on Business, International Business, Business Ethics, Corporate Governance, Islamic Finance and Banking, Business Sustainability, and Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 210 Documents
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ANALISIS PEMASARAN KERUPUK IKAN DALAM MENINGKATKAN PENDAPTAN KEBUTUHAN RUMAH TANGGA NELAYAN Linda Fitriyanti
Jurnal Manajemen FE-UB Vol. 10 No. 1 (2022): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

Penelitian ini bertujuan untuk mengetahui apa yang menjadi upaya dalam meningkatkan pendapatan kebutuhan rumah tangga  para nelayan di Kabupaten Pangandaran. Jenis data yang digunakan dalam penelitian ini adalah data kualitatif. Dan dalam pengumpulan data, teknik yang peneliti gunakan dengan melakukan wawancara mendalam, observasi , dokumentsi. Dalam penelitian ini adalah ada lima puluh responden masyarakat di Kabupaten Pangandaran.Berdasarkan hasil penelitian ini dapat ditarik kesimpulan bahwa faktor pendorong atau latar belakang perempuan melakukan upaya dalam peningkatan pendapatan rumah tangga adalah factor pendapatan suami yang kurang mencukupi dan tingginya tuntutan biaya hidup. Berdasarkan analisis data diperoleh bahwa selain Wanita nelayan berperan sebagai ibu rumah tangga (domestic), istri nelayan di Kabpuaten Pangandaran juga berperan dan ikut berpartisipasi mencari nafkah untuk pemenuhan ekonomi keluarganya. Partisipasi istri dalam meningkatkan kesejahteraan keluarga di Kabupaten Pangandaran.Kata Kunci : pemasaran, pendaptan, kebutuhanPenelitian ini bertujuan untuk mengetahui apa yang menjadi upaya dalam meningkatkan pendapatan kebutuhan rumah tangga  para nelayan di Kabupaten Pangandaran. Jenis data yang digunakan dalam penelitian ini adalah data kualitatif. Dan dalam pengumpulan data, teknik yang peneliti gunakan dengan melakukan wawancara mendalam, observasi , dokumentsi. Dalam penelitian ini adalah ada lima puluh responden masyarakat di Kabupaten Pangandaran.Berdasarkan hasil penelitian ini dapat ditarik kesimpulan bahwa faktor pendorong atau latar belakang perempuan melakukan upaya dalam peningkatan pendapatan rumah tangga adalah factor pendapatan suami yang kurang mencukupi dan tingginya tuntutan biaya hidup. Berdasarkan analisis data diperoleh bahwa selain Wanita nelayan berperan sebagai ibu rumah tangga (domestic), istri nelayan di Kabpuaten Pangandaran juga berperan dan ikut berpartisipasi mencari nafkah untuk pemenuhan ekonomi keluarganya. Partisipasi istri dalam meningkatkan kesejahteraan keluarga di Kabupaten Pangandaran.Kata Kunci : pemasaran, pendaptan, kebutuhan
STRATEGI BANK SYARIAH MANDIRI DALAM MENINGKATKAN PEMAHAMAN TENTANG PRODUK PEMBIAYAAN MUDHARABAH (STUDI PADA MASYARAKAT KECAMATANTAMBUN SELATAN, KABUPATEN BEKASI) Agus Sudradjat
Jurnal Manajemen FE-UB Vol. 10 No. 1 (2022): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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The purpose of this study is to find out how the strategy of Bank Syariah Mandiri in increasing public understanding of mudharabah financing products (Study on the people of South Tambun District - Bekasi Regency) and to find out the factors that cause people in the South Tambun District area not to understand mudharabah financing. In depth and comprehensively, the researcher used a qualitative descriptive approach with primary data collection techniques and secondary data in the form of observation, interviews, and documentation. The data obtained were analyzed using the Miles and Huberman Model. From the results of the study, it was found that the strategy in increasing understanding carried out by Bank Syariah Mandiri Bekasi Regency to the people of South Tambun District about mudharabah financing was using socialization, education, and door prizes/gifts with media such as socialization, saleskits, telemarketing. The factor causing the lack of public understanding of mudharabah financing is because the people of South Tambun District belong to traditional communities that require a special approach so that people can easily understand mudharabah financing. Keywords: Understanding, Mudharabah Financing, CommunityThe purpose of this study is to find out how the strategy of Bank Syariah Mandiri in increasing public understanding of mudharabah financing products (Study on the people of South Tambun District - Bekasi Regency) and to find out the factors that cause people in the South Tambun District area not to understand mudharabah financing. In depth and comprehensively, the researcher used a qualitative descriptive approach with primary data collection techniques and secondary data in the form of observation, interviews, and documentation. The data obtained were analyzed using the Miles and Huberman Model. From the results of the study, it was found that the strategy in increasing understanding carried out by Bank Syariah Mandiri Bekasi Regency to the people of South Tambun District about mudharabah financing was using socialization, education, and door prizes/gifts with media such as socialization, saleskits, telemarketing. The factor causing the lack of public understanding of mudharabah financing is because the people of South Tambun District belong to traditional communities that require a special approach so that people can easily understand mudharabah financing. Keywords: Understanding, Mudharabah Financing, Community
PENGARUH FAKTOR SOSIAL DAN EKONOMI PETANI TERHADAP PRODUKSI USAHA TANI SAWI DI INDONESIA Mohammad Jon Tasrif; Gulda Patria
Jurnal Manajemen FE-UB Vol. 10 No. 2 (2022): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

Abstract This research done to know the farmer’s economy social influence to the production of green mustard farm business and the contribution of green mustard farm business income to the total family income. The method of data analyze uses multiply regresion model, with “Ordinary Least Square” methode by SPSS application and Income equation. The results by test shows that all variables like age, education level, how long farm business, labour cost and sum of family depents, farm business size and modals influence real on green mustard farm business production. By partial test farm business size and modals influence real in positive ways on green mustard farm business but how long farm business influence in negative way on green mustard farm business production. Netto average income of farmer’s green mustard farm business is Rp 12.768.031,-/year (Income > UMR Cianjur City). The contribution of green mustard farm business income on total family income is 43,29%.   Keywords: green mustard farm business, social economy, income
PENGARUH KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI KEMENTERIAN PARIWISATA Agustina Massora
Jurnal Manajemen FE-UB Vol. 10 No. 2 (2022): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract This study aims to determine the extent of the relationship between Leadership, Organizational Culture and Employee Performance of the Ministry of Tourism, and to find out how the influence of work environment and communication factors on employee work productivity. In this study, the authors distributed questionnaires to 52 respondents with a census sampling technique and the data analysis methods used were multiple regression and multiple correlation F test. Based on the calculations, the regression obtained Y = 9.853 + 0.377 X1 + 0.278 X2, which means that every increase in the work environment variable (X1) will be followed by an increase in work productivity, every increase in the communication variable (X2) will be followed by an increase in work productivity. With R = 0.888, this indicates that there is a strong and positive relationship between leadership and organizational culture and performance. This means that an increase in leadership and organizational culture leads to an increase in performance. From the test with the F hypothesis, it is known that the calculated F is 91.734 while the F table is 3.19 with dk in the numerator 2 (=k-1=3-1) and dk in the denominator n – k = 54 – 3 = 51. Because F count is greater than F table, Ho is rejected and Ha is accepted, meaning that there is a relationship between leadership (X1) and organizational culture (X2) on performance (Y). From the coefficient of determination of 78.9%, this shows that the influence of leadership and organizational culture is 78.9% on the increase in performance, while the remaining 21.1% is influenced by other variables not included in this research model. For further research, it is expected to add other variables related to work productivity such as organizational commitment, compensation, work environment and others, so that the influence of other factors that will affect performance can be better known.   Keywords: leadership, organizational culture, employee performance
LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KEPUASAN KERJA YANG BERIMPIKASI PADA KINERJA KARYAWAN PT. PABRIK GENTENG MASSOKA KARAWANG Wahyu Murti; Agus Sudradjat; Triadi
Jurnal Manajemen FE-UB Vol. 10 No. 2 (2022): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract This study aims to determine the extent of the influence of the work environment, providing compensation to employee performance through job satisfaction at PT. Masokka Tile Factory, Karawang.The data used in this study are primary data collected from respondents' answers based on the questionnaire given, as many as 85 people. The data processing method uses the Path Analysis method with the help of SPSS version 22.0. Statistical testing using individual parameter significance test (t test) and simultaneous significance test (F test).The results showed that simultaneously the work environment variables, compensation and job satisfaction had a significant effect on employee performance. in analysis 3: job satisfaction variable has a significant effect on employee performance.   Keywords: work environment, compensation, job satisfaction and employee performance
BRAND IMAGE DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN (STUDI KASUS PADA PT PRUDENTIAL LIFE ASSURANCE JAKARTA) Cicih Ratnasih; Yolanda; Ukkap Johannes Siagian
Jurnal Manajemen FE-UB Vol. 10 No. 2 (2022): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract This research was conducted with the aim of knowing the effect of Brand Image and Quality of Customers who visit on Customer Loyalty of PT. Prudential Life Assurance Jakarta. The data used in this study are primary data collected through questionnaires and other literature studies. The population in this study were customers of PT. Prudential Life Assurance with a sample size of 100. The data analysis technique uses path analysis with the help of the SPSS 22 analysis system. The results showed that partially and simultaneously on Brand Image and Service Quality variables had a significant effect on Customers and Customer Loyalty.   Keywords: Brand Image, Service Quality, Customers and Customer Loyalty
HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SERTA IMPLIKASINYA PADA KEPUASAN PELANGGAN (Studi Kasus Pada Merek ZARA Cabang Mall Kotakasablanka) Yolanda; Cicih Ratnasih; Inggi Ratna Rangkuti
Jurnal Manajemen FE-UB Vol. 10 No. 2 (2022): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract This study aims to determine the effect of price and product quality on purchasing decisions and their implications for customer satisfaction of the Zara Brand, Kota Kasablanka Mall Branch. The data used in this research is in the form of primary data collected from respondents' answers based on the questionnaire given, namely as many as 100 people. The data processing method uses the path analysis method (Path Analysis) with the help of SPSS version 23.0. Statistical testing using individual parameter significance test (t test) and simultaneous significance test (F test). The results showed that simultaneously the variables Price, Product Quality and Purchase Decision have a significant effect on Customer Satisfaction. Partially shows that the analysis: (1) the price variable has a significant effect on customer satisfaction, while the analysis (2) the product quality variable has a significant effect on customer satisfaction and on analysis, (3) the purchasing decision variable has a significant effect on customer satisfaction. Keywords: Price, Product Quality, Purchase Decision, Customer Satisfaction.
KINERJA PERUSAHAAN, MANAJEMEN ASET DAN UKURAN PERUSAHAAN TERHADAP RETURN SAHAM Ayu Rahmawati; Ruhiyat Taufik; Sat Yudha Dhahana
Jurnal Manajemen FE-UB Vol. 10 No. 2 (2022): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract   The purpose of this study was to determine the effect of company performance, asset management and company size on stock returns. The sample in this study was obtained by 18 hotel, restaurant and tourism sub-sector companies listed on the Indonesia Stock Exchange for the 2016-2020 period with a total of 90 observations. The sampling technique used was purposive sampling. The research method used is a quantitative method using panel data regression analysis. The results showed that partially ROA had a positive and significant effect on stock returns and CR, TATO, firm size had a negative and insignificant effect on stock returns. Meanwhile, simultaneously Return On Assets, Current Ratio, Total Asset Turnover and Company Size have an effect on stock returns. Keywords: Company Performance, Return On Assets, Current Ratio, Total Asset Turnover, Company Size, Stock Return
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN SERTA IMPLIKASINYA TERHADAP LOYALITAS PELANGGAN PT. LATAHZAN WISATA NUSA Arni Kurniati; Siti Nurkhasanah
Jurnal Manajemen FE-UB Vol. 10 No. 2 (2022): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract   This study aims to determine the extent of the influence of service quality and promotion on customer satisfaction and its implications for customer loyalty. The data used in this study are primary data collected from respondents' answers based on the questionnaire given, as many as 98 people. The data processing method uses the Path Analysis method with the help of SPSS version 21.0. Statistical testing using individual parameter significance test (t test) and simultaneous significance test (F test). The results showed that simultaneously the variables of service quality, promotion and customer satisfaction had a significant effect on customer loyalty. Partially shows that analysis 1: service quality variable has a significant effect on customer satisfaction performance, while analysis 2: promotion variable has a significant effect on customer satisfaction and in analysis 3: customer satisfaction variable has a significant effect on customer loyalty.   Keywords: Service Quality, Promotion, Customer Satisfaction and Customer Loyalty
PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS PELANGGAN PRODUK PT.COCA-COLA DI CABANG CIMAHI Helmut Martahi Saoloan Tambunan; Rosmegawati
Jurnal Manajemen FE-UB Vol. 10 No. 2 (2022): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract The purpose of this study was to study the effect of the marketing mix on customer loyalty to PT.COCA-COLA Cimahi (CCBI) products. While the method used in this research is descriptive analysis, multiple linear regression analysis, and correlation coefficient. Marketing mix at PT. Coca-Cola Cimahi branch (CCBI) is implemented through four sub-variables namely product, price, distribution and promotion which have a fairly good performance according to customer ratings, although the price variable is not significant but has a very small effect, this means that the price variable will not make a huge difference. From the calculation results it is known that the majority of customer loyalty levels are at the Client level, namely customers who are not affected by other products offered by other companies with a proportion of 27%. to other products by 26%, creating prospects carried out by respondents in 9 Coca-cola products by 40%, in making purchases outside the product line by 29%. Judging from the calculations, it can be interpreted that the marketing mix variables have different influences, both direct and indirect influences. The magnitude of these influences is as follows: The product variable gives a direct effect of at most 7.8% with an indirect effect of giving a value of 13.1%. Keywords: Marketing Mix and Customer Loyalty

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