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Jurnal Manajemen FE-UB
Published by Universitas Borobudur
ISSN : -     EISSN : 27463680     DOI : https://doi.org/10.37721/jm.v12i2
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Other
Jurnal Manajemen FE-UB is a journal published by the Faculty of Economics, Universitas Borobudur. This journal aims to publish scientific publications that focus on management-related topics: Marketing, Green Management Finance and Banking, Strategic Management, Operation Management, Human Resource Management, Knowledge Management, Management Information Systems, E-business, AI on Business, International Business, Business Ethics, Corporate Governance, Islamic Finance and Banking, Business Sustainability, and Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 210 Documents
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Pengaruh Promosi, Pelayanan dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan PT. Sakura Jaya Solusi Sumarni Sumarni; Andik Rusdi D.
Jurnal Manajemen FE-UB Vol. 9 No. 1 (2021): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

Customer loyalty is a top priority in this study because the level is getting sharper amongservice companies in Indonesia. the main thing is that the company can survive, compete anddominate the market, promotion and service quality must be improved. Service companies mustpay attention to the things that are considered important by customers. So that customers feelsatisfied and do not switch to other companies that are similar or their substitutes. So this studyaims to determine the effect of promotion, service quality and customer satisfaction and its impacton customer loyalty at PT. Sakura Jaya Solusi.The data used in this study are primary data collected from questionnaires that have beendistributed and filled out by customers. Methods of data processing using the method of pathanalysis (Path Analysis) with the help of analysis tools SPSS Version 20.0.The results showed simultaneously the promotion variable, service quality and customersatisfaction had a positive and significant effect on customer loyalty. Partially shows that there isa positive and significant effect between promotion on customer satisfaction. There is a positiveand significant influence between service quality on customer satisfaction. There is a positive andsignificant influence between promotion on customer loyalty. There is a positive and significantinfluence between service quality on customer loyalty.Keywords: Effect of Promotion, Service, Customer Satisfaction, and Customer loyalty
Pengaruh Disiplin Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan Serta Implikasinya Terhadap Produktivitas Karyawan PT. Denso Indonesia Departemen Production Control dan Logistic Wahyu Murti; Cokro Purwoto
Jurnal Manajemen FE-UB Vol. 9 No. 1 (2021): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

The sampling technique used accidental sampling, which is based on the number of 130employees of PT. Denso Indonesia department of production control and logistics, with thenumber of samples obtained as many as 98 respondents. The data analysis technique used in thisstudy is the Path Analysis method and uses an analysis tool, namely SPSS 23.The test results show that the work discipline variable has a positive and significant effectdirectly on employee performance. Work environment has a positive and significant effect directlyon employee performance. Work discipline has a positive and significant effect directly onemployee productivity. The work environment has a positive and significant effect directly onemployee productivity. Employee performance has a positive and significant effect directly onemployee productivity. Work discipline has an indirect and positive effect on work productivitythrough employee performance. And the work environment has a positive and significant indirecteffect on employee productivity through employee performance.Keywords: Work Discipline, Work Environment, Employee Performance, and EmployeeProductivity
Pengaruh Disiplin Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan Serta Implikasinya Terhadap Produktivitas Karyawan PT. Denso Indonesia Departemen Production Control dan Logistic Pudji Astuty; Rina Fauziah Rachman
Jurnal Manajemen FE-UB Vol. 9 No. 1 (2021): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

This study aims to determine the extent of the influence of organizational culture, leadershipstyle on employee performance through job satisfaction at PT. Asuransi Jasa Indonesia (Persero)Head Office.The data used in this study is primary data collected from respondents' answers based onthe questionnaire given, which is as many as 100 people. The data processing method uses thepath analysis method with the help of SPSS version 22.0. Statistical testing used individualparameter significance test (t test) and simultaneous significance test (F test).The results showed that simultaneously the variables of organizational culture, leadershipstyle and job satisfaction have a significant effect on employee performance. Partially it showsthat analysis 1: organizational culture variables have a significant effect on employeeperformance, while analysis 2: leadership style variables have a significant effect on employeeperformance and in analysis 3: job satisfaction variables have a significant effect on employeeperformance.Keywords: Organizational culture, leadership style, job satisfaction and employee performance1
Pengaruh Lingkungan Kerja dan Kompensasi Terhadap Kepausan Kerja Serta Dampaknya Pada Kinerja Karyawan di PT. Jatisari Sri Rejeki Nurhayati Saragih; Agustina Massora
Jurnal Manajemen FE-UB Vol. 9 No. 1 (2021): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

This study aims to examine and analyze the influence of factors related to EmployeePerformance. These factors include Work Environment and Compensation, which subsequentlyfunctioned as independent variables which influence Employee Performance as a dependentvariable, while Job Satisfaction is a variable that functions as an Intervening variable. Theresearch method used in this study is path analysis.Research results show that there is a direct influence of work environment andcompensation on job satisfaction. work environment, compensation and job satisfaction have adirect effect on employee performance. Job satisfaction as an intervening variable is able tomediate the indirect influence of work environment and compensation on employee performance,with the results of the suitability test of a decent model.Keywords: work environment, compensation, job satisfaction, employee performance Discipline,Work Environment, Employee Performance, and Employee Productivity
Pengaruh Disiplin Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan Serta Implikasinya Terhadap Produktivitas Karyawan PT. Denso Indonesia Departemen Production Control dan Logistic Sugiyanto Sugiyanto; Putri Cahyo Utami
Jurnal Manajemen FE-UB Vol. 9 No. 1 (2021): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

This study aims to determine the extent of the influence of Service Quality, Sales Promotionon Customer Loyalty through Satisfaction Customers to GRABFOOD Customers in CawangUrban Village, Jakarta East. This research was conducted in August 2020– November 2020.The data used in this study are primary data collected from respondents' answers based onthe questionnaire given, namely as many as 100 samples. Methods of data processing usinganalytical methods path (Path Analysis) with the help of SPSS version 20.0. Statistical testingusing the individual parameter significance test (t test), coefficient test Determination andMediation Test with the help of Calculated By WarpPLS.The results showed that partially the 1: variable analysis service quality has a positive andsignificant direct effect on customer satisfaction, analysis 2: sales promotion variables have adirect effect positively and significantly towards customer satisfaction, analysis 3: variableservice quality has a positive and significant direct effect on customer loyalty, analysis 4: salespromotion variables have a direct effect positively and significantly towards customer loyalty,analysis 5: variables customer satisfaction has a positive and significant direct effect on customerloyalty, while analysis 6: service quality variables have an effect indirectly positively andsignificantly towards customer loyalty through customer satisfaction, and analysis 7: salespromotion variables indirectly positive and significant impact on loyalty customers throughcustomer satisfaction.Keywords: Service Quality, Sales Promotion, Customer Satisfaction and Customer loyalty.
Analisis Kepuasan Pelanggan Dengan Metode Importance Performance Analysis Dalam Rangka Meningkatkan Pendapatan Di Agen Distributor Tepung Terigu Wilayah Bekasi Utara (Studi Kasus Di Agen Lestari) Wahyu Inggar Fipiana; Vivi Lusia; Mohamad Dimas Handoko
Jurnal Manajemen FE-UB Vol. 9 No. 1 (2021): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

Agent Lestari in North Bekasi is one of the service providers for wheat flour distributors inthe North Bekasi area. At this time, measuring customer satisfaction is still managed manually byusing a questionnaire which is also called VOC (Voice of Customer). One of the methods that canbe used to measure customer satisfaction is the servqual method. This method makes acomprehensive assessment of customer satisfaction for services in the service sector. Assessmentis carried out on 5 dimensions of service quality, namely: Reliability or reliability,Responsiveness or responsiveness, Assurance or assurance, Empathy or attention, Tangibles orphysical evidence. Data were obtained from distributing questionnaires to 30 customers of AgenLestari North Bekasi as respondents using simple random sampling technique. This studyobtained a number of 31 attributes of customer needs. Customer data is classified into 8attributes on the reliability aspect, 5 attributes on the responsiveness aspect, 5 on the assuranceattribute, 5 on the empathy dimension, and 8 on the tangibility dimension. Even though theservices provided are not fully as expected, the services of the Lestari Cipinang Agent are goodenough and need to be improved. Customer dissatisfaction arises because of the gap betweencustomer expectations and the reality of perceived performance.Keywords: Quality of Service, Servqual.
Pengaruh Beban Kerja dan Kepemimpinan Terhadap Stres Kerja Serta Dampaknya Kepada Produktivitas Kerja Karyawan Divisi Produksi PT. Pupuk Kujang Arni Kurniati; Yuli Mardianti
Jurnal Manajemen FE-UB Vol. 9 No. 1 (2021): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

The data used in this study are primary data obtained from the distribution of questionnaires toemployees of the Production Division of PT. Kujang Fertilizer. The data processing method uses the pathanalysis method with the help of the SPSS 24 program.The results showed that for sub-structure I: Workload directly affects work stress. Leadershipdirectly affects work stress. Research results for sub-structure II: Workload directly affects workproductivity. Leadership directly affects work productivity. Job stress directly affects work productivity.Workload indirectly affects work productivity through work stress. Leadership indirectly affects workproductivity through work stress.Keywords: Workload, Leadership, Work Stress, Productivity
Pengaruh Kualitas Produk Tabungan dan Kualitas Pelayanan Terhadap Kepuasan Nasabah, Berdampak Pada Loyalitas Nasabah Tabungan Tanda 360 Bank OCBC NISP Laili Septiana; Cicih Ratnasih
Jurnal Manajemen FE-UB Vol. 9 No. 2 (2021): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

The data used in this study are primary data taken from the results of questionnaireresponses by customers of Bank OCBC NISP Cab Plaza Jababeka Cikarang. The data processingmethod uses the path analysis method with the help of the SPSS version 20 analysis tool.Statistical testing in this study uses the goodness of fit test.The results show that product quality and service quality have a positive influence directlyor indirectly through customer satisfaction which has an impact on customer loyalty.Keywords: Product Quality, Service Quality, Customer Satisfaction, Customer Loyalty.
Pengaruh Iklan dan Harga Terhadap Kepuasan Pembelian Sepeda Motor Honda Matic Serta Implikasinya Terhadap Loyalitas Konsumen Ajrina Ramadhani; Yolanda Yolanda; Agus Sudradjat
Jurnal Manajemen FE-UB Vol. 9 No. 2 (2021): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

AbstractThe data used in this study are primary data collected from the results of respondents'answers based on the questionnaire given, as many as 98 people. The data processing methoduses the Path Analysis method with the help of SPSS version 21.0. The statistical test used apartial significance test (T test) and a simultaneous significant test (F test).The results show that advertising has a direct effect on purchasing decisions, price has adirect effect on purchasing decisions, advertising has a direct effect on consumer loyalty, pricehas a direct effect on consumer loyalty, purchase decisions have a direct effect on consumerloyalty, advertising has an indirect effect. on consumer loyalty through purchasing decisions andprices indirectly affect consumer loyalty through purchasing decisions.Keywords: Advertising, Price, Purchase Decision, Consumer Loyalty
Pengaruh Citra Merek dan Promosi Terhadap Loyalitas Pelanggan dan Keputusan Pembelian sebagai Variabel Mediasi PT. Matahari Departemen Store Dicky Wahyu Prasetyo; Wahyu Murti
Jurnal Manajemen FE-UB Vol. 9 No. 2 (2021): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

AbstractThe data used in this study are primary data which collected from respondents' answersbased on the questionnaire given, namely as many as 100 people. The data processing methoduses the path analysis method (Path Analysis) with the help of SPSS version 21.0. Statistical testusing the individual parameter significance test (t test) and the significance test simultaneous(Test F).The results showed that simultaneously the brand image variable, promotion and customersatisfaction have a significant effect on loyalty customer. Partially shows that analysis 1: brandimage variable significant effect on customer loyalty, while analysis 2: promotion variables havea significant effect on customer loyalty and on analysis 3: the purchase decision variable has asignificant effect on performance customer loyalty.Keywords: Brand image, Promotion, Purchase Decision, Loyalty

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