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Elsya Meida Arif
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Jurnal Manajemen FE-UB
Published by Universitas Borobudur
ISSN : -     EISSN : 27463680     DOI : https://doi.org/10.37721/jm.v12i2
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Other
Jurnal Manajemen FE-UB is a journal published by the Faculty of Economics, Universitas Borobudur. This journal aims to publish scientific publications that focus on management-related topics: Marketing, Green Management Finance and Banking, Strategic Management, Operation Management, Human Resource Management, Knowledge Management, Management Information Systems, E-business, AI on Business, International Business, Business Ethics, Corporate Governance, Islamic Finance and Banking, Business Sustainability, and Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 210 Documents
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PENGARUH KUALITAS PRODUK DAN LAYANAN TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN DI RESTORAN PIZZA HUT CABANG JATIWARINGIN Wahyu Murti; Wirda Nursanti; Suliati
Jurnal Manajemen FE-UB Vol. 11 No. 1 (2023): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

This study aims to examine and analyze the effect of product and service quality on customer satisfaction and its impact on customer loyalty. The data used in this study are primary data taken from the results of questionnaire responses by pizza hut customers at the Jatiwaringin branch, East Jakarta. The data processing method uses the path analysis method with the help of the SPSS version 21 analysis tool. The statistical test in this study uses the goodness of fit test. The results showed that product quality had a direct and significant positive effect directly or indirectly through customer satisfaction on customer loyalty, service had a positive and significant effect directly and indirectly through customer satisfaction on customer loyalty and customer satisfaction had a direct positive effect on customer loyalty.   Keywords: product quality, service, customer satisfaction, customer loyalty.
PENGARUH KEBIJAKAN TAX AMNESTY , PERTUMBUHAN PERUSAHAAN, RISIKO PERUSAHAAN DAN UKURAN PERUSAHAAN TERHADAP REAKSI PASAR (Studi Pada Perusahaan LQ45 yang Terdaftar di BEI Tahun 2021) Anna Sofia Atichasari; Umi Kulsum; Sat Yudha Dhahana; Ahmad Bukhori
Jurnal Manajemen FE-UB Vol. 11 No. 1 (2023): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

The capital market is one of the most sought after activities by the people of Indonesia and even the world.Market reactions that are often observed by investors, by avoiding abnormal returns to investments.This study aims to analyze the market reaction that can be seen with Abnormal Return.By selecting the dividend variable, the market reaction by looking at abnormal returns, and also company growth, company risk, and tax amnesty policy as the dependent variable. The population in this study is the LQ-45 Company in 2021 which is listed on the Indonesia Stock Exchange.The sampling technique is Proposive sampling or random selection using criteria. Data collection techniques with secondary data are viewed on company information on the IDX.com website and then analyzed using descriptive statistical analysis and multiple linear regression analysis with the help of the IBM SPSS Version 25.0 program.The results of the research and discussion are 1) based on a simultaneous test of company growth, company risk, and tax amnesty policies have a positive effect on abnormal returns with a significance value of 0.030 < 0.050. 2) The results of the partial test show that the company's growth has a positive effect on abnormal returns with a significant value, company risk has a negative effect on abnormal returns with a significant value of 0.965> 0.050, and Tax Amnesty Policy has a negative effect on abnormal returns with a significant value of 0.296> 0.050. Keywords : Tax Amnesty, Company Growth, Company Risk, Abnormal Return, Capital Market
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SERTA IMPLIKASINYA PADA LOYALITAS KONSUMEN E-COMMERCE SHOPEE (Studi Kasus Produk Stein Cookware Di Jakarta Timur) Cicih Ratnasih; Vivi Lusia; Mita Oktaviani
Jurnal Manajemen FE-UB Vol. 11 No. 1 (2023): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

This study aims to examine and analyze the effect of Product Quality and Price on Stein Cookware Purchase Decisions and the Implications for Shopee E-Commerce Consumer Loyalty in East Jakarta. The data used in this study are primary data taken from questionnaire responses. The population and sample used in this study were 100 respondents. Data analysis techniques in this study used the Classical Assumption Test, Path Analysis Test and Mediation Test (Sobel Test) which were processed using SPSS software version 26. The results showed that the influence of product quality had a positive and significant effect directly or indirectly through purchasing decisions on consumer loyalty, price had a positive and significant effect directly or indirectly through purchasing decisions on consumer loyalty and purchasing decisions had a direct positive effect on loyalty consumer. Keywords: Product Quality, Price, Purchase Decision, Consumer Loyalty.
DAMPAK EKONOMI DIGITAL TERHADAP BIAYA TENAGA KERJA PADA UMKM INDUSTRI BROWNIES DI KOTA BANDUNG Mohammad Jon Tasrif
Jurnal Manajemen FE-UB Vol. 11 No. 1 (2023): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

Penelitian ini bertujuan untuk menganalisis pemanfaatan ekonomi digital pada industri UMKM Brownies di Kota Bandung dan mengetahui pengaruh ekonomi digital, lama usaha, pendidikan terakhir pemilik, jumlah mesin yang digunakan dan usia pemilik usaha terhadap upah tenaga kerja yang dibayarkan oleh pemilik bisnis. Metode yang digunakan adalah statistik deskriptif dan analisis regresi berganda. Hasil penelitian menunjukkan ekonomi digital yang dijalankan oleh industri UMKM Brownies di Bandung kebanyakan menggunakan 2 sampai 3 gadget, biaya internet kurang dari Rp. 200.000 per bulan, menggunakan 2 sampai 3 E-commerce dan 2 sampai 3 media sosial. Ekonomi digital tidak mempengaruhi upah tenaga kerja yang dibayarkan oleh pemilik usaha, lama usaha dan tingkat pendidikan pelaku usaha juga tidak mempengaruhi besarnya upah tenaga kerja yang dibayarkan, sedangkan jumlah mesin yang digunakan berpengaruh positif terhadap tenaga kerja. biaya yang dibayarkan, sedangkan umur pemilik usaha berpengaruh negatif. dari biaya tenaga kerja yang dibayarkan. Kata Kunci: Ekonomi Digital, UMKM, Upah
PENGARUH SELF ASESSMENT SYSTEM DAN WITHHOLDING TAX SYSTEM TERHADAP OPTIMALISASI PENERIMAAN PAJAK PENGHASILAN PASAL 21 PADA KANTOR PELAYANAN PAJAK (KPP) PRATAMA CIBITUNG Lintas; Erna
Jurnal Manajemen FE-UB Vol. 11 No. 1 (2023): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

Taxes are the main source of state revenue and are the largest in the APBN. For this reason, taxes are a very important factor for state finances, especially to guarantee the continuous recovery of national development, in financing state spending, both for general financing purposes, and financing in the context of carrying out government functions. Besides that, revenue from the tax sector is a very potential source of funding because the government can collect funds appropriately through the collection or withholding of taxes based on applicable laws.   Keywords: Self Assessment System, Withholding Tax System, Optimization Of Income Tax Revenue Article 21
PENGARUH PROMOSI, ULASAN KONSUMEN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TOKOPEDIA YANG DI MODERASI OLEH ERA REVOLUSI INDUSTRI 4.0. (Studi Pada Kecamatan Pondok Gede,Kota Bekasi ) Nieke Masruchiyah; Pudji Astuty; Saeful Ardi
Jurnal Manajemen FE-UB Vol. 11 No. 1 (2023): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

The independent variables in this study are promotions, consumer reviews, and prices. The dependent variable is the purchase decision and the moderating variable is the industrial revolution 4.0. This research was conducted from September 2021 to February 2022. It was carried out in the Pondok Gede sub-district. The population used is the Pondok Gede sub-district community who use Tokopedia and have made at least 2 transactions. Respondents and samples used amounted to 101 respondents. The method used in this study is a quantitative method with a Likert scale. The data used is primary data. Primary data was obtained by distributing questionnaires as the instrument. Against a sample of 101 respondents. The analysis used is multiple linear regression and Moderated Regression Analysis (MRA) processed with the help of SPSS version 26. The results of this study indicate that (1) the promotion variable has no significant effect on purchasing decisions. (2) The consumer review variable has a positive and significant effect on purchasing decisions, (3) The price variable has a positive and significant effect on purchasing decisions, (4) the promotion variable, consumer reviews and price together have a positive and significant effect of 65.2% on purchasing decisions, (5) the moderating industrial revolution variable that strengthens the influence of promotion on purchasing decisions, (6) the moderating industrial revolution variable that strengthens the influence of consumer reviews on purchasing decisions, (7) the moderating industrial revolution variable that strengthens the effect of price on purchasing decisions. Based on the results of this study, the researchers provide suggestions, namely that it is hoped that Tokopedia will be able to increase promotions, motivate consumers to provide reviews and provide more competitive prices than other marketplaces and maximize technology in the 4.0 industrial revolution era to attract consumer purchasing power and company goals, and get more consumers many more in the midst of increasingly fierce competition.   Keywords: Promotion, Consumer Reviews, Price, Purchase Decision, Industrial Revolution 4.0.  
PENGARUH PERSEDIAN DAN HUTANG JANGKA PANJANG TERHADAP LABA BERSIH PADA PT. ASTRA INTERNATIONAL, Tbk PADA TAHUN 2011-2020 Linda Fitriyanti
Jurnal Manajemen FE-UB Vol. 11 No. 1 (2023): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

This study aims to examine the effect of Inventory and Long-Term Debt on Net Income at PT. Astra International Tbk for the 2010-2020 period. Based on the results of the analysis and discussion that has been carried out by the author and explained in CHAPTER IV, it can be concluded as follows: Based on the results of the F test (simultaneous) there is a negative and significant effect between inventory and long-term debt variables on net income with a probability value of 0. 610832. Based on the results of the t test (partial) the inventory variable has a negative and significant effect on net income with a probability value of 0.8728. Based on the results of the t test (partial) the long term debt variable has a negative and significant effect on net income with a probability value of 0.3437     Keywords: Inventories, Long-Term Debt, Net Income
PENENTU KEPUASAN PELANGGAN & IMPLIKASINYA PADA LOYALITAS PELANGGAN Della Maretha; Muhammad Halilintar; Septian Yudi Anggara
Jurnal Manajemen FE-UB Vol. 11 No. 1 (2023): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

This study aims to determine the extent to which service quality and product quality influence customer satisfaction and the implications for customer loyalty at Happytooth Family Dental Care. The data used in this research is in the form of primary data collected from the answers of respondents based on the questionnaires given, namely as many as 198 people. The data processing method uses the path analysis method (Path Analysis) with the help of SPSS version 22.0. Statistical testing using individual parameter significance test (t test) and simultaneous significance test (F test) and Sobel test. The results showed that service quality has a positive and significant effect directly or indirectly through patient satisfaction on customer loyalty, product has a positive and significant effect directly or indirectly through patient satisfaction on customer loyalty and customer loyalty has a direct positive effect on customer loyalty Keywords: service quality, product quality, customer satisfaction and customer loyalty
Potensi Ekonomi Kreatif Tahun 2024 Negara Indonesia Rozikin Rozikin; Mohammad Jon Tasrif
Jurnal Manajemen FE-UB Vol. 11 No. 2 (2023): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37721/jm.v11i2.1286

Abstract

The development of information and communication technology and the internet, which has been unexpectedly accelerated by the presence of a pandemic, has instantly changed social and economic life. The era of Industrial Revolution 4.0 brought digital transformation into economic and societal life and gave birth to a digital economy. Problems in Indonesia in dealing with the digital economy include starting from the licensing process and granting business licenses which are still running slowly, until the efficiency of the supply chain system and value chain of digital products has not been achieved. Indonesia's strengths in building a digital economy range from the development of ICT and internet infrastructure to funding for Indonesian start-ups, which have reached 2,300 companies. The additional value of creative economy exports is equivalent to 15.54 trillion rupiah. By analyzing the input output table for the creative economy, the result is that the additional creative economy exports of 15.54 trillion rupiahs will provide an additional creative economy GDP of 7.81 trillion rupiahs. This causes the growth of the creative economy in 2024 to be 0.71 percent. However, the growth of the creative economy is 0.38 percent smaller than in 2023.
Customer Satisfaction Index dan Service Quality (Servqual) Untuk Meningkatkan Kepuasan Pelanggan Usaha Rumah Setrika Moh. Mawan Arifin; Meilan Agustin; Vivi Lusia
Jurnal Manajemen FE-UB Vol. 11 No. 2 (2023): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37721/jm.v11i2.1287

Abstract

Sektor jasa saat ini telah berkembang sangat pesat, berdampak persaingan pasar semakin ketat yang membuat para pemilik usaha harus terus melakukan strategi bersaing untuk menghasilkan kualitas pelayanan terbaik. Penelitian ini menganalisis tingkat kepuasan pelanggan terhadap mutu pelayanan yang diberikan oleh Rumah Setrika. Penelitian ini menggunakan kuesioner menggunakan media digital yaitu google form sebagai alat mengumpulkan data dengan 120 responden dan 19 butir pertanyaan. Metode pengolahan data menggunakan Customer Satisfaction Index dan Service Quality. Hasil penelitian pada usaha Rumah Setrika memiliki tingkat kepuasan pelanggan dengan menggunakan metode Customer Satisfaction Index dengan hasil nilai sebesar 66,36%. Berdasarkan tabel indeks kepuasan pelanggan bahwa nilai persentase tersebut menunjukkan pelanggan merasa puas dengan layanan atau kinerja yang diberikan. Hasil dengan menggunakan metode Service Quality diketahui bahwa atribut dimensi Assurance berpengaruh terhadap kepuasan pelanggan dengan nilai kualitas pelayanan (Q) sebesar 0,99, serta diperoleh melalui hasil diagram kartesius bahwa atribut pelayanan yang perlu ditingkatkan atau menjadi prioritas utama dalam perbaikan guna meningkatkan kualitas pelayanan pada usaha Rumah Setrika yaitu atribut yang berada di Kuadran A.

Page 18 of 21 | Total Record : 210

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