Pantarei: Jurnal Kreativitas dan Inovasi
PANTAREI Journal is a peer-reviewed academic journal that serves as a multidisciplinary forum for critical inquiry and scholarly discussion on creativity and innovation within the contexts of education, art, and social sciences. The journal integrates both theoretical perspectives and practical applications, aiming to bridge the gap between academic research and the evolving realities of creative practices in the digital era. As an inherently interdisciplinary field, the study of creativity and innovation in this journal encompasses a wide range of disciplines, including design, media and communication, information technology, digital arts, entrepreneurship, and cultural studies. In addition, the journal welcomes contributions from emerging and intersecting areas such as artificial intelligence (AI), cognitive science, psychology, sociology, anthropology, philosophy, and human–technology interaction. The journal places particular emphasis on research that explores the role of technology, visuality, and creative practices in shaping contemporary learning processes, artistic expression, and social dynamics. Key topics include technology-driven design, digital art, interactive media, data visualization, interactive storytelling, and the socio-cultural impact of technological development. PANTAREI Journal also acknowledges the importance of culturally grounded practices, highlighting how local knowledge, identity, and traditions interact with global trends in creative and technological development. Through this perspective, the journal contributes not only to academic advancement but also to a deeper understanding of the social and cultural dimensions of creativity. While creativity and innovation span many aspects of human life, PANTAREI Journal maintains a focused scope on contributions relevant to education, art, and social sciences, particularly in relation to the creative industries and digital transformation. Submissions are expected to provide clear contributions to the advancement of knowledge and practice in these areas. PANTAREI Journal is published twice a year and welcomes high-quality submissions from academics, researchers, and practitioners engaged in the study and development of creativity and innovation within educational, artistic, and social contexts.
Articles
24 Documents
<![CDATA[PERANCANGAN ULANG ANTARMUKA WEBSITE SD ISLAM HARAPAN IBU PONDOK PINANG BERBASIS IDENTITAS VISUAL DAN PRINSIP DESAIN RAMAH PENGGUNA ]]>
<![CDATA[Benny Muhdaliha]]>;
<![CDATA[Yori Pusparani]]>;
<![CDATA[Fachri Febriyasa]]>
<![CDATA[ Pantarei Vol 1 No 2 (2026): Negosiasi Makna, Teknologi, dan Budaya Visual di Era Kecerdasan Buatan dan Media ]]>
Publisher : <![CDATA[Prodi Ilmu Komunikasi Fakultas Komunikasi & Desain Kreatif ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36080/ptr.v1i2.302
<![CDATA[The rapid development of digital technology requires educational institutions to provide information platforms that are accessible, effective, and visually representative of their institutional identity. SD Islam Harapan Ibu Pondok Pinang, as a modern Islamic elementary school, requires a redesigned website interface that not only delivers information clearly but also reflects Islamic values and a child friendly educational approach. This study aims to develop a website interface that is visually appealing, informative, and easy to use, particularly for parents and prospective students. The research employs data collection through content observation, user needs analysis, wireframe sketching, and the selection of visual elements such as color schemes, typography, iconography, and responsive layout structures. The findings indicate that an interface emphasizing simplicity, clarity of information, and visual consistency with the school’s identity enhances readability, user experience, and public perception of the school’s professionalism. The originality of this study lies in its integration of Islamic values and child-friendly design principles into the development of a school website interface an approach that remains underexplored within the context of Islamic elementary education. The implications of this research highlight the importance of interface designs that are not only functional but also visually communicative in strengthening the school’s digital communication strategy and supporting institutional promotion in the digital era.]]>
<![CDATA[Komunikasi Kelompok Kaizer Team Dalam Game Online Pubg Mobile ]]>
<![CDATA[Anggun Putri Dewanggi I.B]]>;
<![CDATA[Muhammad Al Fitroh]]>;
<![CDATA[Shinta Kristanty]]>;
<![CDATA[Ahmad Pramegia]]>
<![CDATA[ Pantarei Vol 1 No 2 (2026): Negosiasi Makna, Teknologi, dan Budaya Visual di Era Kecerdasan Buatan dan Media ]]>
Publisher : <![CDATA[Prodi Ilmu Komunikasi Fakultas Komunikasi & Desain Kreatif ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36080/ptr.v1i2.303
<![CDATA[The reserach aims to understand to communication patterns formed within the Kaizer Tim group while playing the online game PUBG Mobile.Communication is a crutial element for archieving shared hoals, such as strategy, coordination, and teamwork. This study employs a qualitative approach with a descriptive method and uses a post-positivism paradigm. The study applies group conversation theory. Data were collected through non-participant observation, structured interviews, documentation, and litelature study. The study employs triangulation of data collection techniques. The results indicate that communication patterns whitin the team are influenced by certain factor, such as flekxible roles, emotional factors, and the use of communication technologies like the voice chat feature in the game. Communication within the Kaizer Team is informal with spesific circumstances, utilizing specitif codes to convey information, structured communication, and situational outcomes. The team’s structure and role are flexible. The study also highlights that adaptability to specific situations and the use of informal language are distinctive characteristics of the team’s communication. Inconclusion, clear communication patterns can contribute to the whole team members communication. In conclusion, clear communication patterns can contribute to the team’s success in the game. This study provides insights into the importance of communication within groups in online games]]>
<![CDATA[The Effect Of Parliamentary Aspiration Communication on Student Enrolment Participation: The Mediating Role of Scholarship Awareness and The Moderating Role of Digital Literacy ]]>
<![CDATA[Medya Apriliansyah]]>
<![CDATA[ Pantarei Vol 1 No 2 (2026): Negosiasi Makna, Teknologi, dan Budaya Visual di Era Kecerdasan Buatan dan Media ]]>
Publisher : <![CDATA[Prodi Ilmu Komunikasi Fakultas Komunikasi & Desain Kreatif ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36080/ptr.v1i2.304
<![CDATA[This study examines the effect of parliamentary aspiration communication on student enrolment participation in higher education, with scholarship awareness as a mediating variable and digital literacy as a moderating variable, among grade XII students in Sukabumi Regency and Sukabumi City (West Java IV). A quantitative survey was conducted with 192 valid responses from SMA and SMK students, selected using cluster and purposive sampling. Data were collected using a Likert-scale questionnaire covering four constructs and analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The measurement model met reliability and validity criteria, with composite reliability values above 0.89 and AVE values above 0.62 for all constructs, and discriminant validity confirmed through Fornell–Larcker and HTMT tests. The structural model showed that parliamentary aspiration communication had a significant positive effect on scholarship awareness (β = 0.52; p < 0.001) and student enrolment participation (β = 0.24; p = 0.004), while scholarship awareness also had a significant positive effect on enrolment participation (β = 0.47; p < 0.001). Scholarship awareness was found to act as a complementary mediator in the relationship between parliamentary aspiration communication and student enrolment participation, with a significant indirect effect (β = 0.24; p < 0.001). In addition, digital literacy significantly moderated the relationship between parliamentary aspiration communication and scholarship awareness (β = 0.18; p = 0.011), indicating that the influence of parliamentary communication on awareness is stronger among students with higher digital literacy. These findings suggest that strengthening parliamentary communication on education, increasing students’ awareness of scholarships, and improving digital literacy are jointly important to enhance higher education enrolment among final-year secondary students in Sukabumi.]]>
<![CDATA[Efektivitas Penerapan Artificial Intelligence pada Fitur Chat Shopee terhadap Peningkatan Penjualan, Kualitas Pelayanan, dan Efisiensi Ekonomi Digital ]]>
<![CDATA[Lindawati]]>;
<![CDATA[Kiki Dwi Wijayanti]]>
<![CDATA[ Pantarei Vol 1 No 2 (2026): Negosiasi Makna, Teknologi, dan Budaya Visual di Era Kecerdasan Buatan dan Media ]]>
Publisher : <![CDATA[Prodi Ilmu Komunikasi Fakultas Komunikasi & Desain Kreatif ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36080/ptr.v1i2.305
<![CDATA[This study aims to analyze the effectiveness of implementing Artificial Intelligence (AI) in the automated chat feature of the Shopee e-commerce platform and its impact on sales growth, service quality, and digital economic efficiency. The integration of AI into customer service has transformed interaction patterns between sellers and buyers by enabling faster, more consistent, and error-minimized responses. This research employs a mixed-methods approach by combining quantitative and qualitative data. Quantitative data were collected through a survey of 120 Shopee users who had interacted with the automated chat feature, while qualitative data were obtained through in-depth interviews with 12 active sellers utilizing the AI Chat Response feature. The results indicate that the implementation of AI significantly reduced message response time from an average of 4.8 minutes to 27 seconds. This improvement in response speed directly contributed to an increase in message-to-transaction conversion rates of up to 38% and customer satisfaction levels reaching 92%. Furthermore, sellers who adopted the AI Chat Response feature experienced an average sales increase of 18.6% over the three-month research period. Analysis based on the Unified Theory of Acceptance and Use of Technology (UTAUT2) and the E-Service Quality framework demonstrates that AI significantly enhances perceived usefulness, perceived ease of use, and overall digital service quality. These findings confirm that AI adoption not only improves sellers’ operational efficiency but also plays a strategic role in fostering digital economic growth in Indonesia.]]>
<![CDATA[Fomo, Filter, dan AI dalam Pembentukan Citra Bisnis ]]>
<![CDATA[Indri Kharisma]]>;
<![CDATA[Indah Ayu Ningtyas]]>;
<![CDATA[Arif Nur Hidayat]]>;
<![CDATA[Raden Wahyu Utomo Martianto]]>
<![CDATA[ Pantarei Vol 1 No 2 (2026): Negosiasi Makna, Teknologi, dan Budaya Visual di Era Kecerdasan Buatan dan Media ]]>
Publisher : <![CDATA[Prodi Ilmu Komunikasi Fakultas Komunikasi & Desain Kreatif ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36080/ptr.v1i2.306
<![CDATA[This study analyzes the relationship between Fear of Missing Out (FOMO), the use of digital filters, and artificial intelligence(AI) technology in shaping business image in the digital era. The phenomenon of FOMO has become a major driving forcebehind business engagement in following aesthetic trends to maintain relevance on social media platforms. Using aquantitative approach with an explanatory research design, this study examines the effect of FOMO on the intensity ofdigital filter and AI usage and its impact on business image. Data were collected through an online survey using a Likertscaleinstrument and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM).The findings indicatethat FOMO has a significant influence on the use of digital filters and AI technologies and exerts both direct and indirecteffects on business image. The application of visual technologies is shown to enhance perceptions of professionalism,aesthetic appeal, and brand credibility among consumers. Furthermore, the study reveals that psychological pressure anddigital social dynamics accelerate the frequency of visual content updates by businesses. These results contributetheoretically to the integration of psychological variables and visual technologies in the formation of digital brand image,while also offering practical implications for business practitioners in designing ethical, adaptive, and effective visualcommunication strategies. The study emphasizes the importance of balancing AI-based digital aesthetics with brandauthenticity to create a strong and sustainable business image amid increasingly intense visual competition]]>
<![CDATA[Media Sosial Anggota DPRD DKI Jakarta untuk Membangun Citra dan Transparansi Kinerja Lembaga ]]>
<![CDATA[Daffa Dhiyaul Haq Machmudi]]>;
<![CDATA[Nurdin Sibaweh]]>
<![CDATA[ Pantarei Vol 1 No 2 (2026): Negosiasi Makna, Teknologi, dan Budaya Visual di Era Kecerdasan Buatan dan Media ]]>
Publisher : <![CDATA[Prodi Ilmu Komunikasi Fakultas Komunikasi & Desain Kreatif ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36080/ptr.v1i2.311
<![CDATA[This study aims to analyze the role of social media used by members of the Jakarta Regional House of Representatives (DPRD DKI Jakarta) in building institutional image and enhancing transparency of public performance. The study is motivated by the rapid growth of social media as a public communication platform that requires government institutions to be more open, accountable, and responsive to public demands. This research employs a qualitative descriptive approach based on an internship (Praktik Kerja Lapangan) program conducted at the Jakarta DPRD. Data were collected through observation, interviews, direct participation, and documentation during the internship period. The findings indicate that social media platforms, particularly Instagram and TikTok, function as strategic communication channels for disseminating information related to legislative activities, including plenary meetings, recess activities, working visits, and social programs. Well-managed content that is consistent, informative, and visually structured contributes to increased public engagement and supports the formation of a professional and transparent institutional image. The application of Information Integration Theory and the Social Media Engagement Behavior model demonstrates that audiences integrate various pieces of information received through social media to construct perceptions of institutional performance.The originality of this study lies in the integration of practical internship experience with communication theory analysis within the context of digital media management in a regional legislative institution. The results are expected to provide insights for public institutions in developing effective digital communication strategies to strengthen public trust and participation]]>
<![CDATA[Dari Kuas ke Kode: Transformasi Seni di Era AI ]]>
<![CDATA[Nurfitrianah Octavianingrum Raharjo Putri]]>;
<![CDATA[Dewi Hermanden]]>;
<![CDATA[Karna Mustaqim]]>
<![CDATA[ Pantarei Vol 2 No 1 (2026): Media, Kreativitas, dan Inovasi di Era Transformasi Digital ]]>
Publisher : <![CDATA[Prodi Ilmu Komunikasi Fakultas Komunikasi & Desain Kreatif ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36080/ptr.v2i1.336
<![CDATA[This study examines the transformation of visual art practices in the era of artificial intelligence, particularly through text-to-image generative technologies. The research aims to analyze differences between manually created artworks and AI-generated images, focusing online quality, visual logic, and color application. A qualitative descriptive approach based on practice-based research was employed. The researcher produced watercolor paintings as primary references and then recreated them using AI platforms such as ChatGPT and Gemini through structured prompts. The findings indicate that AI demonstrates strong capabilities in producing visually realistic compositions with aesthetically pleasing color harmonies. However, AI-generated images tend to exhibit compositional inconsistencies, random variations, and the addition of unintended elements. In terms of line quality, AI lacks gestural expressiveness and fails to reflect artistic intention. Similarly, while color outputs appear harmonious, they often lack emotional depth and contextual sensitivity. These results suggest that AI operates based on generative logic rather than intentional artistic reasoning. Therefore, although AI can function as a supportive tool in visual exploration, the role of human artists as creators of meaning and aesthetic experience remains irreplaceable.]]>
<![CDATA[Strategi Branding dan Digital Marketing dalam Membangun Brand Lokal: Studi Kasus Almaz Fried Chicken ]]>
<![CDATA[Adi Iryanto]]>;
<![CDATA[Oskar Judianto]]>
<![CDATA[ Pantarei Vol 2 No 1 (2026): Media, Kreativitas, dan Inovasi di Era Transformasi Digital ]]>
Publisher : <![CDATA[Prodi Ilmu Komunikasi Fakultas Komunikasi & Desain Kreatif ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36080/ptr.v2i1.339
<![CDATA[This study aims to analyze the branding and digital marketing strategies implemented by Almaz Fried Chicken, a local brand, to build awareness and accelerate market expansion in the digital era. The study used a qualitative approach with a case study method, through digital observation, in-depth interviews, and documentation analysis of brand activities on social media. The analysis was conducted thematically to identify marketing strategy patterns that include visual identity, brand narrative, and digital media utilization. The results show that the success of Almaz Fried Chicken is determined not only by product quality, but also by the strength of consistent visual branding and an effective digital communication strategy. A simple, modern, and easily recognizable visual identity plays a crucial role in increasing brand recall, while the narrative as a "proud local brand" can build emotional bonds with consumers. Furthermore, the use of social media platforms such as TikTok and Instagram through creative content, storytelling, and user-generated content has proven effective in creating virality and expanding market reach. However, this study also found that virality-based strategies face challenges in maintaining brand sustainability, particularly related to quality consistency, content innovation, and dependence on digital algorithms. Therefore, a more sustainable marketing approach is needed by holistically integrating cultural values, consumer experience, and digital strategy. This research contributes to the development of branding and digital marketing studies, particularly in the context of local brand growth in the digital economy era.]]>
<![CDATA[Dinamika Kepercayaan Konsumen Terhadap Visualisasi Iklan Berbasis AI di Marketplace ]]>
<![CDATA[Nurmono]]>;
<![CDATA[Syamsul Mu`arif]]>;
<![CDATA[Yulianto]]>;
<![CDATA[Bagus Saputra]]>
<![CDATA[ Pantarei Vol 2 No 1 (2026): Media, Kreativitas, dan Inovasi di Era Transformasi Digital ]]>
Publisher : <![CDATA[Prodi Ilmu Komunikasi Fakultas Komunikasi & Desain Kreatif ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36080/ptr.v2i1.350
<![CDATA[This study aims to analyze the impact of artificial intelligence (AI) utilization in product advertising visualization on consumer trust and responses within e-commerce platforms, particularly Shopee. Along with the increasing adoption of AI in generating more aesthetic and appealing visual content, concerns have emerged regarding the discrepancy between product representations in advertisements and the actual conditions of products received by consumers. This research employs a mixed-method approach, combining qualitative analysis of consumer reviews and visual product observations with quantitative analysis through the measurement of consumer response frequencies. The data were collected from ten popular products on Shopee that utilize AI-based visual content. The findings indicate that the use of AI in advertising is correlated with increased consumer distrust, as reflected in complaints about product discrepancies, perceptions of exaggerated advertising, and a growing demand for authentic evidence such as real-time photos or videos. Nevertheless, some consumers still exhibit positive responses toward the visual appeal generated by AI. These results suggest that AI plays a dual role as both an enhancer of visual aesthetics and a potential factor that may undermine credibility. Therefore, more transparent and ethical marketing strategies in the use of AI are required to maintain consumer trust. This study contributes to a deeper understanding of the dynamic relationship between AI technology, visual communication, and consumer behavior in the context of e-commerce.]]>
<![CDATA[Studi Perbandingan Pengalaman Pengguna pada Platform E-Commerce Digital ]]>
<![CDATA[Eka Desy Asgawanti]]>;
<![CDATA[Angga Priyatna]]>
<![CDATA[ Pantarei Vol 2 No 1 (2026): Media, Kreativitas, dan Inovasi di Era Transformasi Digital ]]>
Publisher : <![CDATA[Prodi Ilmu Komunikasi Fakultas Komunikasi & Desain Kreatif ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36080/ptr.v2i1.351
<![CDATA[This study aims to analyze the comparative user experience of digital e-commerce platforms among students at the State Polytechnic of Creative Media. The approach used was quantitative with a comparative design, using a Likert-scale questionnaire measuring five key dimensions of user experience: price, ease of use, service quality, delivery speed, and promotions. The data obtained were analyzed using descriptive statistics and mean comparisons to identify differences in user experience across e-commerce platforms. The results indicate significant differences in user experience between platforms. Shopee excels in the dimensions of price, promotion, and delivery speed, while Tokopedia excels in service quality and ease of use. Lazada ranks relatively lower on most dimensions. These findings suggest that user experience is shaped by a combination of interacting factors, with promotion and price being the most dominant among students. This study contributes to the development of user experience studies in e-commerce through a comparative approach. Furthermore, the results also provide practical implications for e-commerce platform managers in designing strategies that are more oriented towards the overall user experience. By understanding differences in user experience across platforms, companies can improve service quality and competitiveness in an increasingly competitive digital ecosystem.]]>
