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Journal of Business Administration and Management (Patua)
Published by Cattleya Darmaya Fortuna
ISSN : -     EISSN : 29870046     DOI : https://doi.org/10.54209/patua.v2i02.531
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Business Administration and Management (Patua). The following are suggested areas of interest: Corporate Governance, Entrepreneurship, Finance, Human resources, Knowledge Management, Leadership, Management information system, Marketing, Operation Management, Strategic Management, Taxation, Startup business, Innovation and creativity, Other topics in the field of business administration, Financial Management, Marketing Management, Human Resource Management, Organizational Behavior, Corporate Governance, Strategic Management, Operations Management, Public Policy, Management Accounting, Management Education, Management of Sharia, Tourism Management, Green Management, Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
 1   2   3 
THE INFLUENCE OF WORK ABILITY AND SELF-ACTUALIZATION ON EMPLOYEES' WORK ETHIC AT THE COMMUNICATION AND INFORMATICS DEPARTMENT OF CENTRAL TAPANULI REGENCY Rifani Ana Tasya Sinaga; Nelly Azwarni Sinaga; Sahat Simatupang
Patua : Journal of Business Administration and Management Vol. 3 No. 1 (2025): Journal of Business Administration And Management (Patua)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/patua.v3i1.523

Abstract

The purpose of this study was to determine the partial effect of work ability and self-actualization on the work ethic of employees at the Communication and Informatics Office of Central Tapanuli Regency. This research was descriptive and quantitative, using a saturated sample of 42 employees. Data were analyzed using multiple linear regression analysis. Based on the research findings, it was found that work ability and self-actualization had a 61.4% effect on work ethic, while the remaining 38.6% was influenced by other factors not examined in the study. Work ability and self-actualization had an effect on work ethic, with the calculated F (33.676) being greater than the F (3.22). Work ability had an effect on work ethic, with the calculated t value of 3.249 being greater than the calculated t value of 2.018. Work involvement had an effect on work ethic, with the calculated t value of 3.314 being greater than the calculated t value of 2.018. The positive sign in the multiple linear regression equation, Y = 4.919 + 0.439 X1 + 0.457 X2, indicates that work ethic will increase if employee work ability and self-actualization are good.
THE EFFECT OF SUPERVISION AND WORK ENVIRONMENT ON EMPLOYEE WORK SPIRIT AT THE DEPARTMENT OF INDUSTRY AND TRADE OF SIBOLGA CITY Rodia Ipantri; Mhd. Shafwan Koto; Andrian Irsyan
Patua : Journal of Business Administration and Management Vol. 3 No. 1 (2025): Journal of Business Administration And Management (Patua)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/patua.v3i1.524

Abstract

This study aims to determine the effect of supervision and work environment on employee morale at the Department of Industry and Trade of Sibolga City. The type of research used in this study is descriptive and verificative research with a quantitative approach. The sample in this study consisted of employees at the Department of Industry and Trade of Sibolga City, with questionnaires distributed to 30 (thirty) respondents. The results of the study show that based on the coefficient of determination analysis, a value of 0.780 was obtained. This means that 78% of the variation in the dependent variable (employee morale) is explained jointly by the independent variables (supervision and work environment), while the remaining 22% is influenced by other factors not examined in this study, such as communication, leadership, motivation, compensation, incentives, job division, rotation, and others. From the t-test results, it is known that the calculated t-value for supervision is 2.505 > t-table 2.05183 with a significance of 0.019 < 0.05, and for work environment is 6.106 > t-table 2.05183 with a significance of 0.000 < 0.05. Therefore, the hypotheses stating that supervision has a positive and significant effect on employee morale and that the work environment has a positive and significant effect on employee morale at the Department of Industry and Trade of Sibolga City are accepted. Furthermore, from the F-test results, it is known that the calculated F-value is 47.841 > F-table 3.35 and the significance is 0.000 < 0.05. Thus, the hypothesis stating that supervision and work environment simultaneously have a positive and significant effect on employee morale is accepted.
THE EFFECT OF SUPERVISION AND WORKLOAD ON EMPLOYEE PERFORMANCE IN THE GOVERNMENT OF SOUTH SIBOLGA DISTRICT, SIBOLGA CITY Vivi Wiyannur Tanjung; Mansur Tanjung; Sinta Veronika Hutabarat
Patua : Journal of Business Administration and Management Vol. 3 No. 1 (2025): Journal of Business Administration And Management (Patua)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/patua.v3i1.525

Abstract

This study aims to find out whether there is an Influence of Supervision and Workload on Employee Performance in the South Sibolga District Government, Sibolga City. The type of research used in this study is a quantitative research method with a descriptive approach. The population in this study is employees at the South Sibolga Sub-district Office, Sibolga City. The sample is the entire population in the South Sibolga District Government with a questionnaire distribution of 64 respondents. The results of the study found that the correlation coefficient obtained from the result that there was a moderate relationship between Supervision and Employee Performance of 0.550 and the relationship between Workload and Employee Performance of 0.646. Based on the analysis of the Coefficient of Determination obtained of 0.491, this means that what happens in the variation of variables bound to Employee Performance 49.1% is determined by the independent variables of Supervision and Workload simultaneously and the remaining 50.9% is determined by other factors that are not discussed in this study. From the results of the t-test in the study, it is known that the t-value of Supervision (X1) is 2.950 > t table 1.66980 and Workload (X2) is 4.750 > t table 1.66980, so the hypothesis states that Supervision and Workload partially or individually have a significant effect on Employee Performance in the Government of South Sibolga District, Sibolga City, proven and acceptable acceptable. Meanwhile, from the results of the F test, it is known that the F value is calculated as 29.363 > F table 3.15 and the significance is 0.000 < 0.05 so that the hypothesis that Supervision and Workload have a significant effect together or simultaneously on the Performance of Employees in the South Sibolga District Government, Sibolga City, is proven and acceptable to be accepted.
THE EFFECT OF CUSTOMER RELATIONSHIP MARKETING AND TOTAL QUALITY MANAGEMENT ON CONSUMER BUYING INTEREST AT THE ANGELIA MELY SARUDIK STORE, CENTRAL TAPANULI REGENCY Zunaidar; Rifka Hadia Lubis; Indra Setiawan Hutabarat
Patua : Journal of Business Administration and Management Vol. 3 No. 1 (2025): Journal of Business Administration And Management (Patua)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/patua.v3i1.526

Abstract

One of the goals of marketing is to stimulate the emergence of a desire to buy. Buying interest will arise on its own, if the company is able to maintain and improve relationships with consumers and is able to provide quality products or services that meet the needs and satisfaction of the consumer market continuously. The purpose of this study is to determine the influence of customer relationship marketing and total quality management on consumer buying interest in Angelia Mely Sarudik Store, Central Tapanuli Regency. The type of study used associative explanatory with a sample of 63 people and was analyzed using multiple linear regression analysis. The results of the study found that the R Square determination coefficient was 0.564, meaning that 56.4% of consumer buying interest was influenced by customer relationship marketing and total quality management. While the remaining 43.6% can be influenced by other factors that are not discussed in this study. Customer relationship marketing has a positive and significant effect on consumer buying interest, it is known that the tcal value is 2,738 > the ttable value is 1,999 (2,738 > 1,999). Total quality management has a positive and significant effect on consumer buying interest. It is known that the t-count value is 5.703 > the ttable value is 1.999 (5.703 > 1.999). The results of the simultaneous test obtained by Fitutung (38.829) were greater than Ftabel (3.15) which means that customer relationship marketing and total quality management together have a positive effect on consumer buying interest. The regression equation is Y = 4.019 + 0.276 X1 + 0.610 X2 showing an increase in consumer buying interest after being influenced by customer relationship marketing and total quality management in a positive direction.
THE INFLUENCE OF THE WORK ENVIRONMENT AND SUPERVISION ON EMPLOYEE MORALE ON COMMUNICATION AND INFORMATION SERVICE CENTRAL TAPANULI REGENCY Alviansa Pasaribu; Mhd. Shafwan Koto; Anna Basriyani
Patua : Journal of Business Administration and Management Vol. 3 No. 1 (2025): Journal of Business Administration And Management (Patua)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/patua.v3i1.527

Abstract

This study aims to determine the Influence of Work Environment and Supervision on Employee Morale at the Communication and Information Service of Central Tapanuli Regency. The type of research used is a quantitative research method with a descriptive approach. The sample totaled 41 people. The results of the study were found based on the Determination Coefficient Analysis obtained of 0.611, meaning that the work spirit of 61.1% was determined by the work environment and supervisors together and the remaining 38.9% was determined by other factors that were not discussed in this study. The results of the t-test are known to be 3,511 > ttable 2,024 with a significance of 0.001 < 0.05 and t-count supervision of 2,622 > ttable 2.02439 with a significance of 0.012 < 0.05, so the hypothesis formulated that the work environment has a positive and significant effect on the employee's morale and supervision has a positive and significant effect on the employee's morale can be accepted. Furthermore, from the results of the F test, it is known that the Fcal value is 29,873 > Ftable 3.24 and the significance of Fcal is 0.000 < 0.05 so that the hypothesis formulated by the Work Environment and Supervision has a Positive and Significant Effect on the Employee Morale at the Communication and Information Service of Central Tapanuli Regency can be accepted.
THE INFLUENCE OF PROMOTION AND BRAND IMAGE ON THE PURCHASE DECISION OF PT DUTA INTIGUNA YASA (MR. DIY) CENTRAL TAPANULI REGENCY Raflisyach Dandung Panggabean
Patua : Journal of Business Administration and Management Vol. 3 No. 02 (2025): Journal of Business Administration And Management (Patua)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/patua.v3i02.530

Abstract

The purpose of this study is to find out and analyze whether promotion and brand image of purchase decisions can facilitate employee duties in serving consumers of PT Duta Intiguna Yasa (MR. DIY) Central Tapanuli Regency. The type of research used in this study is the survey method, which is a method used to obtain data from certain natural places and research collects data through observation, dissemination of questionnaire documentation and interviews. The data analysis technique in this study is Multiple Linear Regression. Based on the autocorrelation test, the three variables, namely the promotion variable (X1) and the brand image variable (X2) with the purchase decision variable (Y) is 0.728 which means that there is a positive correlation and is classified as high correlation. Where from the results of regression analysis with the equation Y = 1.731 + 0.509 X1 + 0.429X2. The hypothesis proposed by the author reads the Influence of Promotion and Brand Image on the Purchase Decision of PT Duta Intiguna Yasa (MR. DIY) Central Tapanuli Regency is acceptable because the tcount value is 3.150 > ttable is 2.004 and the significant level value (Sig) is 0.003 < 0.05. It can therefore be concluded that Ho is rejected and Ha is accepted, which means that Promotion (X1) has a significant effect on the Purchase Decision (Y). and tcount of 3.694 < ttable of 2.004 and significant level value (Sig) 0.001> 0.05. Therefore, it can be concluded that Ho is accepted and Ha is rejected, which means that Brand Image (X2) has an insignificant effect on the Purchase Decision (Y). The magnitude of the influence of variables X1 and X2 on variable Y is 0.530 or 74% and the remaining 47% is determined by other factors that are not discussed in this study.
The Influence of Strategic Management on Business Performance Based on Competitive Advantage Nenci Ambarita
Patua : Journal of Business Administration and Management Vol. 2 No. 02 (2024): Patua : Journal of Business Administration And Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/patua.v2i02.531

Abstract

This study aims to analyze the influence of strategic management on business performance by considering the role of competitive advantage as a mediating variable. The study used a quantitative approach with an explanatory method. Data were collected through questionnaires distributed to 100 respondents who were managers or company leaders. The data analysis techniques used were multiple linear regression and path analysis with the help of statistical software. The results of the study indicate that strategic management has a positive and significant effect on competitive advantage. In addition, competitive advantage has also been shown to have a significant effect on business performance. Strategic management directly influences business performance, but the indirect effect through competitive advantage is proven to be stronger. This indicates that competitive advantage acts as a mediating variable that strengthens the relationship between strategic management and business performance. The coefficient of determination value indicates that business performance can be significantly explained by strategic management and competitive advantage, while the remaining is influenced by other factors outside the research model. Thus, this study emphasizes the importance of implementing effective and sustainable strategic management in creating competitive advantage to improve company business performance.
Analysis of the Influence of Product Innovation on Consumer Purchasing Decisions Sirmauly Valentina Purba
Patua : Journal of Business Administration and Management Vol. 2 No. 02 (2024): Patua : Journal of Business Administration And Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/patua.v2i02.532

Abstract

This study aims to analyze the influence of product innovation on consumer purchasing decisions. In the face of increasingly fierce business competition, product innovation has become an important strategy used by companies to attract consumer interest and increase competitiveness. This study uses a quantitative approach with an associative method. Data were collected by distributing questionnaires to 100 respondents who are consumers of the products studied, using a purposive sampling technique. The research instrument used a Likert scale and has undergone validity and reliability tests. The data analysis technique used was simple linear regression with the help of statistical software. The results show that product innovation has a positive and significant effect on consumer purchasing decisions, with a regression coefficient value of 0.678 and a significance value of 0.000 (<0.05). In addition, the coefficient of determination (R²) value of 0.536 indicates that product innovation is able to explain 53.6% of the variation in purchasing decisions, while the rest is influenced by other factors outside the study. These findings indicate that the higher the level of product innovation carried out by a company, the higher the likelihood of consumers making a purchase. Therefore, companies are advised to continue to innovate according to consumer needs and preferences in order to improve purchasing decisions and maintain competitive advantage.
The Role of Business Ethics in Enhancing Reputation and Public Trust Sania Andihta Br.Nainggolan
Patua : Journal of Business Administration and Management Vol. 2 No. 02 (2024): Patua : Journal of Business Administration And Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/patua.v2i02.533

Abstract

This study aims to analyze the role of business ethics in enhancing corporate reputation and public trust. In the era of globalization and information transparency, the implementation of business ethics is an important factor influencing public perception of a company. This study uses a quantitative approach with an associative design. Data were collected through questionnaires from 120 respondents selected using a purposive sampling technique. Data analysis was conducted using multiple linear regression to examine the effect of business ethics on corporate reputation and public trust. The results show that business ethics has a positive and significant effect on corporate reputation with a coefficient of 0.65 and on public trust with a coefficient of 0.72. Simultaneous tests also show that business ethics simultaneously have a significant effect on both dependent variables. The coefficient of determination indicates that business ethics can explain 58% of the variation in corporate reputation and 64% of the variation in public trust. These findings indicate that implementing ethical values ​​such as honesty, transparency, and social responsibility can improve a company's image and build public trust. Therefore, companies are advised to integrate business ethics into their organizational culture to support long-term business sustainability.
Human Resource Development Strategy in Facing the Challenges of Business Globalization Resdi Enzelina Br Tampubolon
Patua : Journal of Business Administration and Management Vol. 2 No. 02 (2024): Patua : Journal of Business Administration And Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/patua.v2i02.534

Abstract

This study aims to analyze human resource (HR) development strategies in facing the challenges of business globalization. Globalization demands organizations to have competent, adaptive HR who are able to compete internationally. This study uses a quantitative approach with descriptive and verification methods. Data were collected through questionnaires distributed to employees in globally oriented companies using simple random sampling techniques. Data analysis was conducted using multiple linear regression. The results show that HR development strategies consisting of training and development, digital competence, and global cultural adaptation have a positive and significant effect on organizational readiness in facing business globalization, both partially and simultaneously. The training and development variable is the most dominant factor. The coefficient of determination value of 0.68 indicates that 68% of organizational readiness is influenced by HR development strategies. The conclusion of this study confirms that HR development is a key factor in increasing organizational competitiveness in the era of globalization. Therefore, organizations need to optimize training programs, improve digital competence, and build an adaptive and globally oriented work culture.

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