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INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 29626781     DOI : -
Core Subject : Religion, Humanities, Social,
Religion Humanities Social Sciences
INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) is a scientific journal that publishes articles in the fields of humanity, social science, and business. Humanities include: Language and Linguistics, History, Literature, Performing Arts, Philosophy, Religion, Fine Arts. Social Science fields of Science include: Economics, politics, Anthropology, Sociology, Psychology, Geography, Cultural and Ethical Studies, Gender and Sexuality Studies, Area Studies, Archeology, and other related fields. Business field includes conceptual ideas in the fields of Economics, Accounting, Management, and business
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 201 Documents
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ECO-GUILT AS A PSYCHOLOGICAL PREDICTOR OF SUSTAINABLE CONSUMER BEHAVIOR: EVIDENCE FROM GENERATION Z Julian Amriwijaya; Sunggoro Trirahardjo
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 5 No. 1 (2026): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Publisher : ADISAM Publisher

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Abstract

The increasing urgency of environmental degradation has intensified scholarly attention toward psychological factors that influence sustainable consumer behavior, particularly among Generation Z. This generation is widely recognized for its heightened environmental awareness, digital literacy, and sensitivity to social and ecological issues. One psychological construct that has gained prominence in this context is eco-guilt, defined as a feeling of moral discomfort arising from environmentally harmful consumption practices. This study aims to examine eco-guilt as a psychological predictor of sustainable consumer behavior among Generation Z through a systematic literature review. Using a qualitative literature review approach, this research synthesizes findings from peer-reviewed journal articles, books, and reputable conference proceedings published over the last decade. The analysis focuses on conceptual frameworks, empirical evidence, and theoretical models that explain the relationship between eco-guilt and pro-environmental consumption behaviors, such as green purchasing, waste reduction, and responsible product usage. The results of the review indicate that eco-guilt plays a significant role in motivating sustainable consumption by enhancing moral awareness, perceived personal responsibility, and behavioral intentions. Furthermore, the literature suggests that eco-guilt often interacts with other psychological variables, including environmental concern, social norms, and environmental identity, in shaping consumer decisions. This study contributes to the existing literature by providing a comprehensive synthesis of eco-guilt as an emotional driver of sustainability-oriented behavior among Generation Z and offers theoretical and practical implications for policymakers, educators, and marketers seeking to promote sustainable consumption patterns.
ENVIRONMENTAL IDENTITY AS A PREDICTOR OF DIGITAL PRO-ENVIRONMENTAL BEHAVIOR: A STUDY OF DIGITAL CARBON FOOTPRINT AWARENESS AMONG GENERATION Z Julian Amriwijaya
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 5 No. 1 (2026): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
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Abstract

The rapid development of digital technology has driven an increase in online activities that indirectly contribute to the digital carbon footprint, especially through the use of electronic devices, cloud-based services, and intensive data consumption. Generation Z as the demographic group most familiar with digital technology has a strategic role in encouraging pro-environmental behavior in the digital realm. This study aims to examine the role of environmental identity as a predictor of digital pro-environmental behavior, with a focus on digital carbon footprint awareness among Generation Z. The method used is a systematic literature review of scientific articles, academic books, and research reports relevant to the topics of environmental identity, digital pro-environmental behavior, and environmental awareness of Generation Z. The results of the study indicate that a strong environmental identity contributes significantly to increasing individual awareness and engagement in environmentally friendly digital behavior, such as managing digital energy consumption, selecting sustainable platforms, and reducing non-essential digital activities. In addition, the literature also confirms that personal values, social norms, and digital environmental literacy play a mediating role in the relationship between environmental identity and digital pro-environmental behavior. This research provides a conceptual contribution in broadening the understanding of pro-environmental behavior in the digital era and serves as a basis for developing educational strategies and policies oriented towards reducing the environmental impact of Generation Z's digital activities.
AGRIBUSINESS DEVELOPMENT STRATEGY BASED ON REGIONAL SUPERIOR COMMODITIES Loso Judijanto; Puteri Aprilani
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 5 No. 1 (2026): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
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Developing agribusiness based on regionally superior commodities is a crucial strategy for driving regional economic growth, improving farmer welfare, and strengthening national food security. Each region has distinct natural resource, social, and economic characteristics, necessitating a specific agribusiness development approach based on local potential. This study aims to analyze agribusiness development strategies based on regionally superior commodities through a literature review. The study was conducted by examining various scientific sources, including journal articles, books, research reports, and policy documents relevant to agribusiness development, superior commodities, and regional development. The results indicate that an effective agribusiness development strategy relies on identifying superior commodities with comparative and competitive advantages, strengthening the agribusiness value chain from upstream to downstream, increasing human resource capacity, and providing sustainable policy and institutional support. Furthermore, the integration of technological innovation, market access, and collaboration among stakeholders are key factors in enhancing the competitiveness of agribusiness based on regionally superior commodities. This research is expected to serve as a conceptual reference for policy makers and agribusiness actors in designing adaptive, sustainable agribusiness development strategies that are oriented towards local superior potential.
IMPACT OF MIXED SERVICE MARKETING PERFORMANCE AND CUSTOMER RELATIONSHIP MANAGEMENT ON PATIENT LOYALTY CASE STUDY: PRIVATE HOSPITAL, BANDUNG Rahmah Zulkifli; Nunung Nurhayati
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 5 No. 1 (2026): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
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Abstract

Hospitals must deliver safe, timely, high-quality care while staying efficient and financially sustainable. Because healthcare is a credence service, patients often judge value from what they directly experience—communication, reliability of the service flow, waiting time, and facilities—rather than from technical outcomes. This study examined whether a hospital-adapted 9P service marketing mix and Customer Relationship Management (CRM) are associated with loyalty among corporate clients of a private women-and-children hospital in Bandung that showed declining utilisation and fewer corporate partners over one year. Using an explanatory cross-sectional design, data were collected from 125 employee-patients across 25 partner companies through five-point Likert questionnaires; scores were transformed using the Method of Successive Intervals (MSI) and analysed with descriptive statistics, Pearson correlations, and path analysis (). The 9P mix was rated fair-to-good (mean 3.39/5), strongest in staff appearance, professionalism, and core services, but weaker in promotion, price perceptions, punctuality/process reliability, and access cues. CRM was moderate-to-low (mean 2.85), with strong interpersonal communication but limited correspondence and rewards/privileges. Loyalty was moderate (mean 3.07): intention to return, cross-service use, and willingness to recommend were relatively strong, yet revisit frequency and feedback to management remained lower, indicating an intention–behaviour gap. In the path model, 9P significantly predicted loyalty (), whereas CRM did not (); together they explained 29.1% of loyalty variance (). The main implication is to improve point-of-care reliability first, then systematise CRM through scheduled follow-up, documented service recovery, and practical corporate benefits.
CHALLENGES OF ENGLISH TEACHERS AND STUDENTS IN IMPLEMENTING THE MERDEKA CURRICULUM Eko Susilo Pompana; Rasuna Rasid Talib; Magvirah El Walidayni Kau
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 5 No. 1 (2026): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
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This study investigates the challenges faced by English teachers and students in implementing the Merdeka Curriculum at SMA 2 Wonosari. Using a qualitative case study approach, data were collected through interviews, classroom observations, and document analysis. The findings indicate that teachers experience difficulties in lesson planning, classroom implementation, and assessment, particularly related to time management, student diversity, and limited facilities. Students also face challenges in adapting to student-centered learning and technology-based instruction. These findings suggest the need for continuous teacher training and institutional support to ensure effective curriculum implementation.
TAX SOCIALIZATION, SERVICE QUALITY AND TAXPAYER LOYALTY: PUBLIC TRUST AS A MEDIATING VARIABLE IN TANGGAMUS REGENCY, LAMPUNG Alvindra Alvindra; Intan Fitri Meutia; Dedy Hermawan
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 5 No. 1 (2026): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
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Tax compliance and taxpayer payment loyalty are essential for the sustainability of taxation systems and are closely shaped by the quality of interactions between tax authorities and taxpayers. This study examines the influence of service quality and tax socialization on taxpayer payment loyalty, with public trust serving as a mediating variable. Employing a quantitative explanatory research design, data were gathere through structured questionnaires distributed to taxpayers in Tanggamus Regency, Lampung Province. The data were analysis using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with bootstrapping techniques to assess both direct and indirect relationships among the research variables. The findings indicate that Service Quality has a positive and significant effect on Kepercayaan publik and Taxpayer Payment Loyalty. Furthermore, Kepercayaan publik significantly mediates the relationship between Service Quality and Taxpayer Payment Loyalty, highlighting the pivotal role of trust as a key mechanism in fostering sustainable tax compliance. In contrast, Tax Socialization demonstrates a significant direct effect on Taxpayer Payment Loyalty but does not have a significant effect on Public Trust, nor does it produce a mediating effect through trust. These results suggest that tax socialization activities that are predominantly technical and one-way are insufficient to build taxpayer trust. Overall, this study underscores the importance of consistently improving service quality and strengthening institutional trust as primary strategies to enhance taxpayer loyalty. The findings contribute to the literature on public administration, tax compliance behavior, and institutional trust within the context of public finance.
DYNAMIC VISUAL IDENTITY DESIGN FRAMEWORK FOR LOCAL MSME BASED ON BRAND VALUE AND BRAND ACTIVATION STEPS Rahmadila Karimatun Nisa; Riky Azharyandi Siswanto; Wirania Swasty
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 5 No. 1 (2026): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
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The rapid development of urban lifestyles in major cities in Indonesia has encouraged the emergence of various Micro, Small, and Medium Enterprises (MSMEs) from novice business players. This has led to many MSMEs experiencing differentiation challenges with competitors in the market. One of the challenges faced is the implementation of branding, including visual identity, which is not yet optimal, so that the brand value that is intended to be conveyed is not properly communicated to the audience. This study aims to develop a framework for designing a visual identity system for MSMEs that is dynamic and based on the brand value they wish to convey. This framework is developed based on academic and practical perspectives, with a synthesis of the results of a study of dynamic visual identity theory, observations of the workflow of practical branding designers, and categorization based on brand activation steps.
LEADERSHIP STYLES AND INNOVATION OUTCOMES: A META-ANALYTIC REVIEW ACROSS CULTURAL CONTEXTS Abu Siri
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 5 No. 1 (2026): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
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This study aims to comprehensively examine the relationship between leadership style and innovation outcomes through a meta-analytic approach based on a cross-cultural literature review. Organizational innovation is increasingly viewed as the result of a complex interaction between structural, individual, and leadership factors, particularly in a global environment characterized by diverse values, norms, and work practices. Through a systematic search of internationally reputable journal articles published over the past two decades, this study integrates empirical findings on the influence of various leadership styles, such as transformational, transactional, authentic, and participatory leadership, on various forms of innovation outcomes, including product innovation, process innovation, and employee innovative behavior. The results indicate that leadership styles oriented toward empowerment, vision, and psychological support tend to have a stronger and more consistent influence on innovation outcomes across cultural contexts, although the strength of the relationship varies depending on the dominant cultural values. These findings emphasize the importance of cultural sensitivity in applying leadership styles to foster innovation and provide a theoretical contribution to the development of cross-cultural leadership literature. Practically, the results of this study can serve as a reference for multinational organizations in designing adaptive and contextual leadership strategies to improve innovation performance.
THE POTENTIAL USE OF COMPUTERS IN ONLINE LEARNING IN THE DIGITAL AGE Nur Rahmad Yahya Wijaya
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 5 No. 1 (2026): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
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This article analyses the potential use of computers in online learning in the digital age through two main dimensions: accessibility-flexibility and interactivity-innovation. Computer accessibility enables inclusive education to reach remote areas of Indonesia via offline download features, multi-device support, and multi-language personalisation, with an increase in student participation of up to 60% based on post-pandemic literature. Interactivity through AR/VR 3D overlays, gamification, AI chatbots, and virtual business simulations increases memory retention by 55%, critical thinking, and entrepreneurship skills by 60%, transforming passive learning into a dynamic student-centred ecosystem. Recommendations from this research include the need for national digital literacy teacher training, hybrid cloud infrastructure, and integration of the Merdeka Curriculum to realise Indonesia Emas 2045 through equitable quality education.
HRM IN THE METAVERSE: VIRTUAL REALITY WORKSPACES AND THEIR IMPLICATIONS FOR ORGANIZATIONAL CULTURE Sari Mariahma Nova Sipayung; Rustiyana Rustiyana; Dyah Maharani
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 5 No. 1 (2026): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
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Abstract

The development of digital technology has encouraged organizations to adopt the metaverse as a virtual reality-based workspace that offers immersive and collaborative work experiences. This transformation has significant implications for Human Resource Management (HRM) practices, particularly in human resource management, work interaction patterns, and the formation and maintenance of organizational culture. This research aims to comprehensively examine the role of HRM in the metaverse context and analyze the implications of virtual workspace use on organizational culture. The method used is a literature review, examining various scientific sources, including journal articles, academic books, and relevant publications discussing the metaverse, virtual reality, digital HRM, and organizational culture. The results indicate that implementing the metaverse in the workplace has the potential to change communication dynamics, organizational values, employee engagement, and leadership practices and collaboration across geographic boundaries. Furthermore, this transformation also presents new challenges for HRM, such as employee identity issues, cultural adaptation, digital ethics, and the sustainability of social relationships in virtual spaces. This research is expected to provide theoretical contributions to the development of digital HRM studies and serve as a practical reference for organizations in designing human resource management strategies that are adaptive to metaverse-based work ecosystems.

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