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INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : Zenodo
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INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
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Articles 565 Documents
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HRM STRATEGY: PSYCHOEDUCATION TO OVERCOME BURNOUT FOR MSMES IN BUSINESS DEVELOPMENT Nanang Handoko; Pompong Budi Setiadi, Sri Rahayu
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

In the era of technological progress, various pressure situations and the burden of life responsibilities experienced by MSMEs such as unstable economic conditions, tight business competition against fellow business actors, lack of quality human resource knowledge, difficulty in developing creativity and innovation and other pressures experienced by MSME actors. Thus, MSME actors are very vulnerable to experiencing burnout. Burnout is a form of self-response fatigue in internal or external processes that can lead to a person’s physical and psychological tension. The main aim of this research is for MSME actors to be able to overcome the burnout conditions experienced by providing knowledge about HR management in overcoming stress management is a way of thinking and reacting that is shown to overcome the impacts caused by burnout. This education targets MSME actors in Madiun City. Methods used in In this research, psychoeducational activities involve providing material accompanied by the Box Breathing relaxation technique and providing the Coaching Game Point Of You in the form of several picture cards that can stimulate the subject’s mind. Psychological techniques for effective communication. This psychoeducational activity received a positive response from MSME actors. This psychoeducation activity has benefits for MSME players, such as knowing more clearly about the burnout they experience and how to process burnout well. Based on the implementation of the activities that have been carried out, MSME actors appear to have high enthusiasmBased on observations and interviews, many participants asked questions for consultation and resulted in changes in the atmosphere of MSME players becoming aware of the situation to develop amidst business competition which requires mental health to be productive.
THE ROLE OF WORK DISCIPLINE IN MEDIATING THE EFFECT OF WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT PT. XYZ Ega Malinda Angeliza Siahaan; Ida Bagus Ketut Surya
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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The role of work discipline in mediating the effect of work motivation on employee performance is crucial in a company. In the face of globalization and increasing competition, companies are required to understand and optimize these factors to enhance their performance and competitiveness. Therefore, this study aims to analyze the relationship between work motivation, work discipline, and employee performance. The research was conducted at PT. XYZ, with a sample of 71 employees determined using a saturated sampling technique. Data collection was carried out through interviews and questionnaire distribution. The data analysis technique used in this study was path analysis with SPSS. This study aims to analyze the mediating role of work discipline in the effect of work motivation on employee performance. The results show that work motivation and work discipline have a positive and significant effect on employee performance, work motivation has a positive and significant effect on work discipline, and work discipline partially mediates the effect of work motivation on employee performance. The theoretical implication of this study supports previous research findings, while the practical implication for PT. XYZ is to maintain employee performance, work motivation, and work discipline among its employees.
THE ROLE OF ELECTRONIC WORD OF MOUTH (E-WOM) IN MODERATING THE INFLUENCE OF PRODUCT QUALITY ON CONSUMER PURCHASE DECISIONS (A STUDY ON CONSUMERS OF LUXCRIME BLUR & COVER TWO WAY CAKE PRODUCTS IN DENPASAR CITY) Ni Luh Ayu Yuliantari; Putu Yudi Setiawan, I Gusti Ayu Ketut Giantari, I Nyoman Nurcaya
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

Consumer purchase decisions for cosmetic products are influenced by various factors, including product quality and the impact of electronic word of mouth (e-WOM). In today's digital era, e-WOM has become one of the key elements shaping consumer perceptions of a product, especially in the highly competitive beauty industry. This study aims to examine and explain the role of e-WOM in moderating the influence of product quality on consumer purchase decisions. The research was conducted on consumers of Luxcrime Blur & Cover Two Way Cake in Denpasar City, with a sample size of 150 consumers obtained using a non-probability sampling method. Data collection was carried out by distributing questionnaires. The analytical technique employed was Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The results of the analysis indicate that: Product quality has a positive and significant effect on consumer purchase decisions, e-WOM has a positive but not significant effect on consumer purchase decisions, and e-WOM moderates by strengthening the influence of product quality on consumer purchase decisions.
THE ROLE OF JOB SATISFACTION IN MEDIATING THE EFFECT OF COMPENSATION ON EMPLOYEE PERFORMANCE (A Study on Hotdoh Culinary Business in Denpasar) Ni Luh Putu Esa Pratista; Wayan Gede Supartha
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

Employee performance is essential to ensure employees are motivated to carry out their duties and achieve targets. Therefore, companies need to consider factors affecting performance, such as job satisfaction and compensation, so employees can improve their performance. This study aims to examine the role of job satisfaction in mediating the effect of compensation on performance. The research was conducted at Hotdoh Pisang Goreng in Denpasar. The study population consisted of 40 employees, using a saturated sampling method. Data collection was carried out through interviews and questionnaires. The analytical technique used was path analysis. The results showed that compensation has a positive and significant effect on performance. Compensation also has a positive and significant effect on job satisfaction. Additionally, job satisfaction has a positive and significant effect on performance. Job satisfaction significantly mediates the effect of compensation on performance. It is recommended that the management of Hotdoh Pisang Goreng improve performance by paying attention to compensation. Employee job satisfaction can be enhanced by providing fair wages to increase their performance.
THE ROLE OF BRAND AWARENESS IN MEDIATING THE INFLUENCE OF KEY OPINION LEADERS (KOL) ON PURCHASE INTENTION FOR MUSTIKA RATU FACE MASK PRODUCTS (A STUDY ON TIKTOK USERS IN DENPASAR CITY) Ni Made Viviani Saraswaty; Tjokorda Gde Raka Sukawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

This study aims to examine the role of brand awareness in mediating the influence of key opinion leaders (KOL) on purchasing intention in Mustika Ratu face mask products, focusing on TikTok users in Denpasar City. The number of respondents in this study was 107 people, who were selected using a non- probability sampling method with a purposive sampling technique through a questionnaire distributed via Google Form. The results of the study showed that key opinion leaders had a positive and significant effect on consumer purchasing intention. In addition, brand awareness also had a positive and significant effect on purchasing intention. This study also proves that brand awareness can mediate the influence of key opinion leaders on purchasing intention, so that the higher consumer awareness of the Mustika Ratu brand, the stronger the influence of KOL on purchasing intention of the product. The implications of this study indicate that companies can maximize the use of KOL in Mustika Ratu's marketing strategy, especially on social media platforms such as TikTok. In addition, increasing brand awareness is an important key in strengthening the effectiveness of KOL on consumer purchasing intention.
ANALYSIS OF THE INFLUENCE OF QUALITY OF WORK LIFE, TRANSFORMATIONAL LEADERSHIP AND EMPLOYEE COMPETENCE ON EMPLOYEE PERFORMANCE THROUGH EMPLOYEE WELL BEING CASE STUDY AT PT. PLAZA AUTO RAYA Nuradi Mulya Razaq; Ida Aju Brahmasari, Ida Aju Brahma Ratih
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

In the Company, Human Resources are needed to meet the Company's success goals, because Human Resources (Human Resources) is one of the valuable assets that are able to overcome various problems as part of the work in supporting the company's activities. In the world of work, HR (Human Resources) must have effective and efficient performance to get results from work performance so that the company must be able to manage human resources well and maintain the performance of its best employees who have high competence towards the company. Employee performance itself can affect factors including superior leadership style, relationships between employees, and quality of work life. The author's goal is to find out the influences: Quality of Work Life, Transformational Leadership and Competence on Employee Performance Through Employee Wellbeing Case Study on PT. Plaza Auto Raya. The sample taken was 100 people. The data analysis technique uses the Structural Equation Modeling method with the results of this study (1) There is a positive influence of Quality of Work Life on Employee Performance, (2) There is no positive influence of Transformational Leadership on Employee Performance, (3) There is a positive influence of Employee Competence on Employee Performance, (4) There is a positive influence of Employee Well-Being on Employee Performance, (5) There is no positive influence of Quality of Work Life on Employee Well-Being, (6) There is no positive influence of Transformational Leadership on Employee Well- Being, (7) There is a positive influence of Employee Competence on Employee Well- Being.
PRIVATE SECTOR PARTICIPATION IN THE GREEN ECONOMY: A LITERATURE REVIEW ON BUSINESS SUSTAINABILITY Lucky Mahesa Yahya; Al-Amin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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The green economy has become an increasingly important global issue in the last decade, with the private sector playing an increasingly significant role. This research aims to examine the impact of private sector participation in the green economy on business sustainability. Through a literature review, this study analyses how green practices adopted by companies can benefit operational sustainability, reputation, resilience, innovation, and the development of a sustainable business ecosystem. The results show that private sector participation in the green economy can improve operational efficiency, strengthen corporate reputation and attractiveness, and encourage innovation and development of more environmentally friendly products. In addition, collaboration with other stakeholders can also shape a more sustainable business ecosystem. Thus, private sector involvement in the green economy not only has a positive impact on the environment, but can also support business sustainability in the long run.
SELLING IN SECONDS: A PHENOMENOLOGICAL EXPLORATION OF SHORT VIDEO MARKETING ON INSTAGRAM REELS IN ENTREPRENEURIAL VENTURES Gautama Sastra Waskita; Denny Rakhmad Widi Ashari, Akhmad Rifa’I, Mohammad Basid Al Haris
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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The growing prominence of short video content in digital marketing highlights its potential as a powerful tool for entrepreneurial ventures to engage audiences and drive business outcomes. However, limited research explores how entrepreneurs navigate the unique affordances of platforms like Instagram Reels, particularly in resource-constrained environments. This study aims to investigate the role of short video marketing in entrepreneurial ventures by employing a qualitative phenomenological approach. Data were collected through in-depth interviews with entrepreneurs and analysed thematically to uncover key insights. The findings reveal three dominant themes: creativity and storytelling, strategic resource allocation, and audience engagement dynamics. Entrepreneurs utilized platform-specific features, such as algorithmic amplification and built-in editing tools, to craft compelling narratives and maximize marketing impact. Despite challenges such as algorithm variability, short videos emerged as cost-effective, accessible tools for enhancing brand visibility and consumer interaction. These results contribute to the theoretical discourse on platform affordances and entrepreneurial marketing while providing practical strategies for entrepreneurs to optimize their digital marketing efforts. The study underscores the need for future research on cross-platform dynamics, cultural variations, and the integration of emerging technologies. Implications for entrepreneurship training and policymaking highlight the critical role of short video marketing in shaping the future of digital entrepreneurship.
THE INFLUENCE OF EDUCATION, POPULATION GROWTH, UNEMPLOYMENT, AND INCOME INEQUALITY ON THE PERCENTAGE OF POOR POPULATION IN REGENCIES/CITIES IN PAPUA PROVINCE Solfitri; I Wayan Priyana Agus Sudharma
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Poverty is a multidimensional issue in development, as addressing it involves challenges that go beyond the causal relationships underlying poverty. It also entails considerations of preferences, values, and politics. This study aims to analyze the simultaneous and partial effects of education, population growth, unemployment, and income inequality on the percentage of the poor population in Papua Province. The data used in this research is secondary data from 2017 to 2021, covering 29 regencies/cities in Papua Province. The data analysis technique employs panel data regression using the Eviews 12 software. The results of the study show that education, population growth, unemployment, and income inequality simultaneously influence the percentage of the poor population in regencies/cities in Papua Province. Furthermore, it is found that, partially, the variables of education, population growth, and unemployment have a negative and significant effect, while the income inequality variable has a positive and significant effect on the percentage of the poor population in the regencies/cities of Papua Province.
SUCCESSFUL ENTREPRENEURS THROUGH EFFECTIVE COMMUNICATION STRATEGIES IN BUSINESS Debrina Intan Meilani; Candra Aeni
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

Success in the world of entrepreneurship is often determined not only by the quality of the product or service offered, but also by an entrepreneur's ability to implement effective communication strategies. The right communication strategy plays an important role in building good relationships with consumers, business partners and all stakeholders. This article examines in depth how effective communication strategies can support the success of an entrepreneur in developing his business. Using the literature study method, this article reviews the basic theories and concepts of business communication, analyzes communication strategies in various business contexts, and the benefits of effective communication in building reputation and business competitiveness. The study results show that entrepreneurs who are able to manage communications strategically have greater potential to achieve success in business.

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