Eduturisma Journal of Social Science
EDUTURISMA Journal is a peer-reviewed journal published by Lembaga Penelitian dan Pengabdian Masyarakat Universitas Asa Indonesia Jakarta. EDUTURISMA Journal provides a scientific forum for researchers to publish research manuscripts aligned with the journal scopes in social sciences. The journal anchors both research and review articles with the current issues of social sciences. Published articles are original works that have not been published in other journals. The journal publishes binually, in May and November. Focus and Scope Social Science Tourism Entrepreneurship Management Education
Articles
105 Documents
<![CDATA[ANALISIS KEPUASAN PELANGGAN DENGAN MEMPERHATIKAN KUALITAS PELAYANAN DAN FASILITAS DI RESTO CBA JAKARTA ]]>
<![CDATA[Melisa Silaban]]>;
<![CDATA[Soerjanto Soerjanto]]>
<![CDATA[ Eduturisma Vol 7 No 1 (2022): Eduturisma ]]>
Publisher : <![CDATA[LPPM and Travel Operation Department Universitas Asa Indonesia ]]>
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<![CDATA[Tujuan penelitian ini adalah untuk mengkonfirmasi apakah kualitas pelayanan dan fasilitas berpengaruh terhadap kepuasan pelanggan pada CBA Resto Jakarta. Seluruh pelanggan CBA Resto Jakarta dari bulan Januari hingga Juni menjadi populasi dalam penelitian ini. 201 pelanggan yang telah mengunjungi minimal dua kali pada bulan Januari hingga Juni 2022 menjadi sampel dalam penelitian ini. Purposive sampling menjadi teknik pengambilan sampel dalam penelitian ini. Analisis regresi linier bergana manjadi metode analisis data yang digunakan dalam penelitian ini. Uji hipotesis yang digunakan adalah uji F, uji. Hasil penelitian menunjukkan bahwa kualitas pelayanan (X1) dan fasilitas (X2) memiliki pengaruh terhadap kepuasan pelanggan pada CBA Resto baik secara parsial maupun simultan. Implikasi dari hasil penelitian ini bagi pengelola Resto CBA Jakarta dan Industri Restoran lainnya terkait aspek-aspek yang mempengaruhi kepuasan pelanggan diantaranya kualitas pelayanan dan fasilitas sehingga pengelola lebih memperhatikan aspek-aspek tersebut dalam upaya mempertahankan kepuasan pelanggan.]]>
<![CDATA[THE PENGARUH DAYA TARIK WISATA, SOSIAL MEDIA DAN PERSEPSI HARGA TERHADAP KEPUTUSAN BERKUNJUNG ]]>
<![CDATA[Dwika Andreani]]>;
<![CDATA[Meylani Tuti]]>
<![CDATA[ Eduturisma Vol 7 No 1 (2022): Eduturisma ]]>
Publisher : <![CDATA[LPPM and Travel Operation Department Universitas Asa Indonesia ]]>
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<![CDATA[There are many things that can be influence of decision to visit. Therefore this study aims to determine the relationship between Tourist Attraction, Social Media and Price Perception on Visiting Decisions. This study was conducted on visitor to the Rumah Guguk, Rabbit Town and Dago Dream Park in Bandung as many 250 respondents with accidental sampling. The analysis method used SEM analysis using Smart-PLS for analyzing and developing the model. The outcome of the analysis revealed that all three hypotheses were supported. These findings will assist for the development of Rumah Guguk, Rabbit Town and Dago Dream Park. This study explores the relationship amang Tourist Attraction, Social Media and Price Perception on Visiting Decisions.]]>
<![CDATA[PENGARUH CITRA MERK DAN KEPERCAYAAN MERK TERHADAP KEPUASAN TAMU MELALUI KEPUTUSAN MENGINAP DI HOTEL SANTIKA ]]>
<![CDATA[Annisa Rizka Amalia]]>;
<![CDATA[Meylani Tuti]]>
<![CDATA[ Eduturisma Vol 7 No 1 (2022): Eduturisma ]]>
Publisher : <![CDATA[LPPM and Travel Operation Department Universitas Asa Indonesia ]]>
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<![CDATA[The model used in this study is a quantitative method where the research is conducted by distributing questionnaires to customers who have stayed at the Santika hotel which is carried out systematically based on the research objectives. Processing of data analysis is carried out by conducting a Likert Scale Test, Validity Test, Reliability Test, SEM analysis method, structural model test (Inner Model), Measurement Model Test (Outer Model), using the PLS application version 0.3. The results of the research conducted at the Santika Hotel which is seen based on the results of the partial test stated that there is an influence between brand image, brand trust on guest satisfaction through stay decisions.]]>
<![CDATA[Pengaruh Kualitas Produk, Kualitas Pelayanan dan Promosi Terhadap Kepuasan Pelanggan di Yoshinoya Grand Kota Bintang Bekasi ]]>
<![CDATA[ANITA CHAERUNNISA]]>;
<![CDATA[Salman Paludi]]>
<![CDATA[ Eduturisma Vol 8 No 1 (2023): Eduturisma ]]>
Publisher : <![CDATA[LPPM and Travel Operation Department Universitas Asa Indonesia ]]>
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<![CDATA[The purpose of this study is yo find the quality products, service quality and promotion of customer satisfication in the Yoshinoya Grand Kota Bintang Bekasi together in partial. This study used the classifications sample methodology, specifically in the non-probability at random of the sample with a pick who is calling or visiting Yoshinoya Grand Kota Bintang Bekasi to 100 people. Methods used to collect the data involves sharing a questionnaire with respondents, while prosess data collection conducted through the use of several software using SPSS linear regression 24 version. The result of this research competitive with the product quality, service quality and promotion of influential simultaneously on customer satisfaction in Yoshinoya Grand Kota Bintang Bekasi.]]>
<![CDATA[Intermediasi Minat Beli Terhadap Keputusan Pembelian Melalui Digital Marketing Dan Citra Merek ]]>
<![CDATA[Bintang Muhammad Irsyad]]>;
<![CDATA[Rivera Pantro Sukma]]>
<![CDATA[ Eduturisma Vol 7 No 2 (2023): Eduturisma ]]>
Publisher : <![CDATA[LPPM and Travel Operation Department Universitas Asa Indonesia ]]>
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<![CDATA[The purpose of this study is to determine the influence of digital marketing and brand image on purchasing decisions through buying intentions at Jozo Coffee Condet. Data collection by distributing questionnaires to consumers. The sampling technique uses accidental sampling method as many as 200 respondents. Data processing conducted by this study uses SmartPLS application version 3.2.9. The results of this study, there is a significant direct influence of digital marketing on buying intentions, digital marketing has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on buying intentions and brand image has a significant positive effect on purchasing decisions and for indirect influences, digital marketing through buying intentions has a significant effect on purchasing decisions, Also, brand image through buying intentions has a significant influence on purchasing decisions.]]>
<![CDATA[Pengaruh Social Media Marketing dan Kualitas Produk terhadap Keputusan Pembelian Melalui Minat Beli di Mattea Social Space ]]>
<![CDATA[Maylannda Ayu Putri]]>;
<![CDATA[Rivera Pantro Sukma]]>
<![CDATA[ Eduturisma Vol 7 No 2 (2023): Eduturisma ]]>
Publisher : <![CDATA[LPPM and Travel Operation Department Universitas Asa Indonesia ]]>
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<![CDATA[The purpose of this study was to determine the effect of Social Media Marketing and product quality on purchasing decisions through buying interest in Mattea Social Space. The data analysis method in this study used the SEM (Structural Equation Model) using SmartPLS 3 software. It used the accidental sampling method for a sample of 200 respondents. The results of the study show that for the direct effect that there is a positive and significant influence of social media marketing on purchasing decisions, there are significant results of social media marketing on purchase intention, product quality has a significant effect on purchasing decisions, product quality has a significant effect on purchase intention and purchase intention has a significant effect on purchasing decisions. For the indirect effect of social media marketing, it has a significant effect on purchasing decisions through buying interest, and product quality does has a significant effect on purchasing decisions through buying interest.]]>
<![CDATA[Pengaruh Suasana dan Persepsi Harga Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian Di Pomelo Cafe & Resto Kuningan ]]>
<![CDATA[Intan Nurhayati]]>;
<![CDATA[Bonifasius MH Nainggolan]]>
<![CDATA[ Eduturisma Vol 7 No 2 (2023): Eduturisma ]]>
Publisher : <![CDATA[LPPM and Travel Operation Department Universitas Asa Indonesia ]]>
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<![CDATA[This research analysis aims to determine the effect of atmosphere and price perceptions on customer satisfaction through purchasing decisions at Pomelo Café & Resto Kuningan. Quantitative method is the method used in research with a sample of 200 respondents who have come to the research site as the final sample size. Questionnaire distribution was carried out by conducting a survey given to customers at Pomelo Cafe. Then data processing is done using Smart-PLS 3 software with the data analysis method used is PLS-SEM. The results of the study show that: (1) atmosphere has a direct and significant impact on purchasing decisions (2) atmosphere has a direct and significant impact on customer satisfaction (3) atmosphere has an indirect impact on customer satisfaction mediated by purchasing decisions (4) Price perception has an impact on purchasing decisions (5) Price perceptions have an impact on customer satisfaction (6) Price perceptions have an indirect impact on customer satisfaction mediated by purchasing decisions (7) Purchase decisions have an effect on customer satisfaction.]]>
<![CDATA[Pengaruh Motivasi Terhadap Keputusan Berkunjung Wisatawan Di Taman Wisata Alam Mangrove Angke Kapuk Jakarta ]]>
<![CDATA[Imam Ardiansyah]]>;
<![CDATA[Hari Iskandar]]>
<![CDATA[ Eduturisma Vol 7 No 2 (2023): Eduturisma ]]>
Publisher : <![CDATA[LPPM and Travel Operation Department Universitas Asa Indonesia ]]>
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<![CDATA[Penelitian ini bertujuan untuk menganalisis motivasi wisatawan terhadap keputusan pembelian di Taman Wisata Alam Mangrove Angke Kapuk. Data dikumpulkan melalui survei menggunakan kuesioner kepada sampel wisatawan yang berkunjung ke Taman Wisata Alam Mangrove Angke Kapuk. Analisis regresi digunakan untuk menguji pengaruh faktor-faktor motivasi terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa faktor-faktor motivasi memiliki pengaruh signifikan terhadap keputusan pembelian. Faktor pendorong motivasi, seperti atraksi yang menarik dan inovatif, berkontribusi secara positif terhadap keputusan pembelian, sementara faktor penarik motivasi, seperti fasilitas dan kenyamanan, tidak memiliki pengaruh signifikan terhadap keputusan pembelian. Penelitian ini juga menunjukkan pentingnya peran pengelola dalam memahami dan memenuhi motivasi wisatawan untuk meningkatkan keputusan pembelian. Selain itu, penggunaan media sosial dan platform digital menjadi strategi yang efektif dalam mempromosikan Taman Wisata Alam Mangrove Angke Kapuk kepada calon wisatawan. Temuan ini memberikan implikasi praktis bagi pengelola untuk meningkatkan pengalaman wisatawan dan merancang strategi pemasaran yang lebih efektif. Penelitian ini juga memberikan kontribusi terhadap pemahaman tentang faktor-faktor yang memengaruhi keputusan pembelian wisatawan di destinasi pariwisata alam.]]>
<![CDATA[Peran Nilai Pelanggan Memediasi Pengaruh Kualitas Pelayanan Dan Citra Merek Terhadap Keputusan Menginap ]]>
<![CDATA[Ade Tri Saputra]]>;
<![CDATA[Rivera Pantro Sukma]]>
<![CDATA[ Eduturisma Vol 7 No 2 (2023): Eduturisma ]]>
Publisher : <![CDATA[LPPM and Travel Operation Department Universitas Asa Indonesia ]]>
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<![CDATA[The purpose of this study is to determine the influence of service quality and brand image on decision to stay through customer value. The sampling technique uses accidental sampling method as many as 148 respondents. Data processing conducted by this study uses SmartPLS application version 3.2.9. The results of this study, there is a significant direct influence of service quality on customer value, service quality has a positive and significant effect on decision to stay, brand image has a positive and significant effect on customer value and brand image has a significant positive effect on decision to stay and for indirect influences, service quality through customer value has a significant effect on decision to stay, Also, brand image through customer value has a significant influence on decision to stay.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA PLATINUM RESTORAN PLAZA FESTIVAL ]]>
<![CDATA[Dewi Apriyanty]]>;
<![CDATA[Salman Paludi]]>
<![CDATA[ Eduturisma Vol 8 No 1 (2023): Eduturisma ]]>
Publisher : <![CDATA[LPPM and Travel Operation Department Universitas Asa Indonesia ]]>
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<![CDATA[This study ainsto analyze the effect of service quality, product quality, and location on purchasing decisions at Platinum Restaurant Plaza Festival. This research was conducted on consumers of Platinum Restaurant Plaza Festival during March - April 2023. This research used a quantitative method, primary data obtained from questionnaires using the accidental sampling method of 100 respondents consisting of consumers who had visited. The data is then measured through validity and reliability tests. Meanwhile, for the method of data analysis using multiple linear analysis using IBM SPSS 24, followed by an analysis of the correlation coefficient and determination. From this study, the results show that service quality, product quality, and location have a significant effect on purchasing decisions.]]>
