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Rezi Muhamad Taufik Permana
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INDONESIA
Jurnal manajemen dan bisnis (Performa)
Published by Universitas Islam Bandung
ISSN : 18298680     EISSN : 25990039     DOI : https://doi.org/10.29313/performa.v23i1
Core Subject :
Performa Journal publishes articles and brief communication with management theme (marketing, human resources, financial, operations, startegy), Islamic ecomy general economy, islamic and general approches development study, business in islamic and conventional basis.
Arjuna Subject : -
Articles 10 Documents
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Search results for , issue "vol. 22 no.2 (2025)" : 10 Documents clear
ANALYSIS OF FACTORS AFFECTING TOURISM BUSINESS ENGAGEMENT ON INSTAGRAM SOCIAL MEDIA Zulfikar Fauzi; Rita Komaladewi; Deru R. Indika
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.4599

Abstract

The rapid growth of social media has significantly transformed marketing strategies in the tourism industry, enabling businesses to engage directly with potential visitors. However, determining the most effective media type, posting time, and content strategy to maximize engagement remains a key challenge for tourism-related enterprises. This study aims to identify and analyze the combination of media formats, publication times, and content types that generate the highest engagement on the Instagram account @villakancil, a tourism accommodation business. Using a case study approach combined with an experimental design and supported by descriptive qualitative analysis, the research systematically tested different media formats (video and images), posting schedules (business hours and after-hours; weekdays and weekends), and content categories (informative and entertainment). The findings indicate that video content consistently achieves higher engagement than still images, posting after-hours outperforms business hours, weekdays outperform weekends, and informative content attracts more interaction than entertainment content. These results provide practical guidance for tourism marketers to optimize social media strategies and contribute to the theoretical understanding of engagement dynamics in tourism-focused digital marketing.
EDUCATION, FINANCIAL LITERACY AND PLANNING ON MSMES FINANCIAL BEHAVIOR IN CIREBON CITY Ida Rosnidah; Kartono; Evi Lativah
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.5504

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are an economic sector that plays a strategic role in promoting growth and equitable economic development, particularly at the regional level. This study aims to analyze the influence of education level and financial literacy on the financial behavior of MSME actors in the City of Cirebon, as well as to examine the role of financial planning as a mediating variable in this relationship. The research employs a descriptive quantitative method with an explanatory research approach. The researcher used a simple random sampling technique and determined the sample size using the Slovin formula, resulting in a total of 187 MSME respondents. Data analysis was conducted using the Partial Least Square – Structural Equation Modeling (PLS-SEM) technique through the SmartPLS 3 software. The results indicate that both education level and financial literacy have a positive influence on financial planning and financial behavior. Moreover, financial planning significantly affects financial behavior and is capable of mediating the influence of education level and financial literacy on financial behavior. These findings highlight the importance for MSME actors to improve their education level and financial literacy in order to enhance financial planning and financial behavior.
THE EFFECT OF FREE CASH FLOW, PROFITABILITY, LIQUIDITY, AND LEVERAGE ON DIVIDEND POLICY Wisnu Jati Pramuji; Alien Akmalia
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.5888

Abstract

This study aims to analyze the effect of free cash flow (FCF), profitability (PROF), liquidity (LIQ), and leverage (LEV) on dividend policy. The object of this study is a Manufacturing Company listed on the Indonesia Stock Exchange from 2016 to 2020. In this study using purposive samples with a sample of 140. The analysis method used is the Multiple Linear Regression Analysis method The data analysis technique in this study used EVIEWS 12 software. The F-test result confirms that the regression model is statistically significant, indicating that FCF, ROE, CR, and DER collectively exert a significant influence on dividend policy (DPR). The research results show that the FCF variable has a significant positive effect on the DPR policy, the PROF variable has a significant positive effect on the DPR policy, and the LEV variable has a significant negative effect on the DPR policy. However, the LIQ variable does not have a significant effect on the DPR policy.
THE INTENTION TO USE E-WALLET DANA ON MILLENNIAL GENERATION IN BANDUNG CITY Taryana Aditya; Muhardi Muhardi; Nurdin Nurdin
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.5904

Abstract

The DANA e-wallet is one of several e-wallets experiencing annual user growth in Indonesia. The purpose of this study is to examine how millennials in Bandung, Indonesia, perceive DANA's usability, utility, and trustworthiness to influence their likelihood of using it. Descriptive verification analysis was complemented by quantitative methodology in this study. An online questionnaire was administered as a means of data collection. One hundred millennials living in Bandung who use the DANA e-wallet served as the sample for this study. Based on these findings, the three main criteria for evaluating e-wallets are perceived utility, trustworthiness, and ease of use. However, the level of Intention to Use serves as an excellent indicator. Intention to use is influenced by trust, perceived usefulness, and ease of use simultaneously. A user's intention to use a product is influenced by three factors: trust, perceived usefulness, perceived ease of use, and perceived usefulness. The characteristics of the millennial generation may explain why perceived ease of use has a high value but a small influence on intention to use. Trust is less important than perceived usefulness in determining intention to use.
HOW BRAND REPUTATION, FEATURES, AND EASE SHAPE INTENTION TO USE myBCA Firda Khairani; Fiska Kusumawati
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.7879

Abstract

In Indonesia, digital banking usage continues to accelerate, with myBCA recording 6.9 billion successful transactions in 2024, up 128 % year-on-year. This competition intensifies pressure to tailor digital offerings to Gen Z preferences. This study aims to determine the influence of brand reputation, service features, and ease of use on Generation Z’s intention to use the myBCA application in DKI Jakarta. A quantitative descriptive method with purposive sampling was employed; online questionnaires were answered by 100 respondents and processed using SPSS version 23 for statistical analysis. Results show that brand reputation, service features, and ease of use each have a positive and significant effect on intention to use, partially and collectively. Collectively, these factors explain 67.7 % of the variance in intention to use. These insights imply that BCA should strengthen its digital brand image, streamline and integrate key features to match Gen Z needs, and optimize the user interface to sustain engagement, guide further interface refinements, and secure competitive advantage in digital banking.
IMPACT OF INDIVIDUAL CHARACTERISTICS AND MOTIVATION ON DOCTOR PERFORMANCE AT RSUD CIDERES Dian Yuka Ananda Noor; Dede R. Oktini; Kania Nurcholisah
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.7886

Abstract

Health is both a right and an investment for all Indonesian citizens. The increasing trend of patients seeking medical treatment abroad reflects a perception of low domestic healthcare quality, particularly concerning physician performance. RSUD Cideres, a type B hospital with full accreditation, reported good physician performance in 2023, yet expectations for healthcare services demand even higher performance. Physician performance is influenced by several factors, including individual characteristics and motivation. This study aims to analyze the influence of individual characteristics and motivation on physician performance at RSUD Cideres while addressing the research gap on how these factors can be strategically managed to enhance healthcare services. A quantitative method with a descriptive-verificative approach was employed. Sampling used purposive sampling, involving 43 physicians who had worked at RSUD Cideres for at least one year. Data were collected through questionnaires and analyzed using IBM SPSS 27. The results show that individual characteristics influence performance by 33%, while motivation contributes 70.1%. Hypothesis testing confirms a significant effect (Sig. <0.005), both partially and simultaneously. These findings highlight the importance of managing individual characteristics and motivation to improve physician performance in regional hospitals.
PERCEPTION OF LUXURY VALUE, HEDONISTIC LIFESTYLE, INCOME INFLUENCE DECISIONS TO PURCHASE BRANDED GOODS Baiq Dinna Widiyasti; Raden Bagus Faizal Irany Sidharta
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.7937

Abstract

Branded goods are synonymous with expensive prices, used by people with high income levels and have a luxurious lifestyle. Mataram City, which is known to have a per capita income of Rp. 1,010,000 in 2024. It turns out to have a market potential for branded goods. This can be seen from the users, as well as branches and outlets opened by well-known branded goods manufacturers. The purpose of this study was to determine the Perception of Luxury Value, Hedonism Lifestyle and Income influence on Branded Goods Purchasing Decisions in Mataram City. The study was conducted using an associative quantitative approach with a sample of 137 branded goods users. Analyzed using the validity test method, reliability, classical assumptions as well as descriptive and verification tests, using SPSS 27, it was found that Perception of Luxury Value and Hedonism Lifestyle have a significant influence on Branded Goods Purchasing Decisions in Mataram City, but purchasing decisions are not significantly influenced by income. This research is expected to be able to provide a special study as a consideration regarding the characteristics of products or consumer lifestyles in determining special marketing strategies for local and national branded goods producers to be able to be competitive.
QUALITY FUNCTION DEPLOYMENT: A SYSTEMATIC APPROACH TO IMPROVING QUALITY AT RUMAH KEDUA COFFEE & SPACE Erixon Halomoan Simamora; Imelda Junita
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.7975

Abstract

Intensifying competition in the coffee shop sector requires improved service quality to maintain customer satisfaction. This study aims to evaluate the implementation of Quality Function Deployment (QFD) to enhance service quality at Rumah Kedua Coffee & Space. This descriptive study involved 155 respondents who completed a questionnaire with 21 service attributes/ items based on five SERVQUAL dimensions. Data analysis was conducted using the House of Quality (HoQ) matrix to determine improvement priorities. The majority of quality attributes exhibited negative service gaps, indicating that service quality did not meet customer expectations. Eleven attributes/ items with the largest gaps, representing the dimensions of tangibles, reliability, responsiveness, assurance, and empathy, were identified as improvement priorities. Rumah Kedua Coffee & Space performed above expectations in only one attribute, namely ’employees’ personalized attention to customers’ (performance score of 3.74), which also had the highest overall weighting (5.47), indicating a significant influence on customer satisfaction. The HOQ analysis yielded 20 technical responses, with regular service excellence training receiving the highest absolute importance score (342) and a relative importance score of 25.6%, designating it as the highest priority for improvement. These findings provide strategic recommendations for achieving long-term competitiveness and service quality enhancement. 
THE EFFECT OF FACILITIES AND PROMOTIONS ON REVISIT INTENTION TO MANGGA DUA SQUARE IN NORTH JAKARTA Adlina Firzana; Fachri Aditya; Imas Chandra Pratiwi; Riza Hadikusuma
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.8026

Abstract

A significant decline in the number of visitors can disrupt the cash flow of the managing company and limit its ability to develop facilities. This study aims to determine the extent to which facilities and promotion influence revisit intention at Mangga Dua Square. The research employed a quantitative method with a PLS-SEM approach using SmartPLS software version 4.1.1.2. Data were collected through questionnaires using purposive sampling, resulting in a sample of 400 respondents. The survey was distributed online via Google Forms. The results show that facilities have a positive and significant effect on revisit intention. This indicates that the better the available facilities, the higher the revisit intention to Mangga Dua Square, North Jakarta. Promotion also has a positive and significant effect on revisit intention. This means that the more precise and consistent the promotional strategy, the more it increases visitors’ intention to return to Mangga Dua Square. Facilities and promotion together have a significant influence on revisit intention, with an f-statistic value of 439.764 and an R-square value of 0.689, meaning that the variables of facilities and promotion can explain 68.9% of revisit intention, while the remaining 31.1% is influenced by other factors not covered in this study.
INCREASING ENTREPRENEURSHIP TENDENCY THROUGH CAREER SELF-EFFICACY AND CAREER MATURITY FACTORS AMONG STUDENTS Zahrah; Baiq Dinna Widyasti; Mansurni Abadi
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.8119

Abstract

This study investigated the role of professional maturity and self-efficacy in entrepreneurship attitudes among public university student in Mataram City, West Nusa Tenggara. In Mataram, the number of educated unemployment became the second highest of unemployment in West Nusa Tenggara due to several reasons such as unavailability of a working field for graduates from university, seeking for the appropriate jobs, and preferring waiting for the opening of registration of civil servant candidates. Most of them tend to run a business, becoming an entrepreneur due to creating new jobs, solving unavailability jobs, and carrying on their passion as well as obtaining faster revenue. Job openings are undoubtedly a solution and develop the population's capacity, especially among the educated, to become a skilled workforce. But there is also a need for research related to career maturity, career interests, career readiness, and career self-efficacy to analyze problems related to links and match jobs among the educated. This study used a mixed-method; the survey samples consisted of 200 students from each public university in Mataram City, chosen at random from a stratified random sample, run used AMOS SEM. While the purposive sampling was taken to identify 20 students for the case study. This study's implications will help counsellors and universities run entrepreneurship programs and provide guidance and counselling services to help students boost their entrepreneurship tendency. Finally, developing models and modules for self-employment, adapting, and developing instruments connected to internal and external factors, and correlated with other variables that can contribute to entrepreneurship propensity.

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