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Interaksi Online
Published by Universitas Diponegoro
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Core Subject : Science, Social,
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
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Articles 1,563 Documents
Hubungan Konsep Diri Menantu dan Keterbukaan Diri Menantu dengan Tingkat Konflik Interpersonal pada Mertua yang Tinggal Bersama Deffa Prameyta; Hedi Pudjo Santosa; Primada Qurrota Ayun
Interaksi Online Vol 10, No 4: Oktober 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The relationship between in-laws and in-laws that exist consists of various kinds, namely conflict-filled relationships or harmonious relationships, especially if they both live under the same roof. This study aims to determine the correlation between the daughter/son-in-law's selfconcept and the daughter/son-in-law’s self-disclosure with the level of interpersonal conflict of mother/father in-laws who lived together. This research used Looking Glass Self Theory and Social Penetration Theory. This study used a sample of 100 people who in age from 19- 35 years old who are married and live with in-laws. This sample method used non-probability sampling with accidental techniques. The results showed the daughter/son-in-law's self-concept with the level of interpersonal conflict of mother/father in-laws who live together has a significance value of 0.000 ≤ 0.01, which means that there is a very significant correlation. This shows that Looking Glass Self theory can be applied in this study. The correlation coefficient is -0.558 means that it has a strong and negative level of correlation. This shows a negative correlation if the son-in-law's self-concept is low, the level of interpersonal conflict of mother/father in-laws who live together increases. While the daughter/son-in-law's self-disclosure with the level of interpersonal conflict of mother/father in-laws who lived together have a significant value of 0.000 ≤ 0.001, which means there is a very significant relationship. This shows that Social Penetration Theory can be applied in this study. The correlation coefficient is -0.553, which means it has a strong and negative level of correlation. This shows a negative correlation if the daughter/son-in-law's self-disclosure is low, the level of interpersonal conflict of mother/father in-laws who lived together increases. Likewise, vice versa. Therefore, the daughter/son-in-law should improve their self-concept and self-disclosure so that the level of interpersonal conflict of mother/father in-laws who lived with them decreases. It is recommended for further research to review other variables of the in-laws relationship.
HUBUNGAN POLA KOMUNIKASI KELUARGA DAN INTENSITAS PENGGUNAAN MEDIA SOSIAL DENGAN KEPUTUSAN MELAKUKAN VAKSINASI COVID-19 PADA REMAJA DENGAN RENTANG USIA 12 – 17 TAHUN Marwah Gayatri Purnado; Wiwid Noor Rakhmad; Tandiyo Pradekso
Interaksi Online Vol 10, No 4: Oktober 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Varian virus Omicron saat periode gelombang ketiga Covid-19 menyerang anak-anak dan remaja di Indonesia, dimana dilaporkan sejak awal tahun 2022 angka kasus positif anak dan remaja melonjak hingga 10 kali lipat. Hadirnya masyarakat yang terbagi menjadi dua kubu, yaitu kelompok anti vaksin dan kelompok pro vaksinasi Covid-19 diduga dapat menyebarkan pandangan mereka tentang Covid-19, termasuk kepada anak-anak tergantung pada pola komunikasi keluarganya. Media sosial juga diduga dapat memengaruhi keputusan remaja karena saat ini media sosial telah berkembang menjadi tempat memperluas keterlibatan dan jaringan, serta sebagai media validasi terhadap suatu informasi. Penelitian ini bertujuan untuk mengetahui hubungan pola komunikasi keluarga dan intensitas penggunaan media sosial dengan keputusan melakukan vaksinasi Covid-19 pada remaja dengan rentang usia 12 – 17 tahun. Teori yang digunakan yaitu Family Communication Pattern Theory dan Social Media Framework Theory. Penelitian ini menggunakan teknik probability sampling dengan jenis cluster sampling. Jumlah sampel penelitian adalah sebanyak 151 responden dengan kriteria remaja usia 12 – 17 tahun, berdomisili di Kabupaten Tanah Datar, belum menerima vaksin booster Covid-19, dan pengguna aktif media sosial. Hasil penelitian menunjukkan pola komunikasi keluarga dengan keputusan melakukan vaksinasi Covid-19 pada remaja memiliki nilai signifikansi sebesar 0,985 > 0,05, artinya tidak memiliki hubungan. Hal ini menunjukkan Family Communication Pattern Theory tidak berlaku dalam penelitian ini. Kemudian untuk intensitas penggunaan media sosial dengan keputusan melakukan vaksinasi Covid-19 pada remaja memiliki nilai signifikansi sebesar 0,515 > 0,05, artinya tidak memiliki hubungan. Social Media Framework Theory juga tidak berlaku pada penelitian ini.
THE EFFECT OF SALES PROMOTION INTENSITY AND CELEBRITY ENDORSEMENT CONTENT EXPOSURE ON IMPULSIVE PURCHASE OF Z GENERATION to SOMETHINC LOCAL SKINCARE (SURVEY OF YOUTH AGED 19-24 YEARS AT JABODETABEK REGION) Nabilah Amarilys; Djoko Setyabudi; Primada Qurrota Ayun
Interaksi Online Vol 10, No 4: Oktober 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

SomeThinc known as the local skincare targeting user at young ages specifically gen z, having targets to achieved the 1st local cosmetic in rank and reach predicate as the most popular local skincare line. However, recently, real data by research shows that Somethinc still occupies the number 3 position with a revenue sales figure of 8.1 billion. The data proves that Somethinc is not categorized as leading local skincare brand in Indonesia and is still far from reaching its goals as a brand that can achieve Go Global conditions. Some of the steps taken by SomeThinc are discount promotions through social media and the use of celebrity endorsers in promoting their skincare products to increase its revenue. The study aims to determine the effect of sales promotion intensity, celebrity endorser content exposure on adolescent impulsive buying behaviour. The theory used in this research is Stimulus-Organism-Response theory and social cognitive theory. To determine the sample, researcher uses non-probability sampling technique. The samples studied were 100 people with female gender, aged 18-24 years, actively shopping for skincare products with minimum 3 times purchasing Somethinc skincare, have a monthly income and domiciled at Jabodetabek. The method used in this study is multiple linear regression analysis using primary data retrieved from questionnaire. The results showed that sales promotion intensity have influence over impulsive buying with a significant significance of 0.000. Furthermore, there is an influence between celebrity endorsement content exposure on impulsive buying with has a significant value of 0.000. In conclusion, there is an influence between sales promotion intensity, celebrity endorsement content exposure simultaneously has a significant effect on the impulsive buying variable by generation Z. Independent variable influenced dependent variables by 68,8% while 31.2% left affected by other variables outside the study.
Negosiasi Identitas Pasangan Perkawinan Beda Agama di Gereja Katolik Viviana Ardine Mutiara K F; Turnomo Rahardjo; Adi Nugroho
Interaksi Online Vol 10, No 4: Oktober 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Interfaith marriage is one of the paths taken by couples who undergo interfaith relationships. Globalization and technology allow people with various cultures to interact one another and allow individuals with different cultural backgrounds to be attracted, fall in love, and decide to marry. In the context of this study, the different identities brought by interfaith marriage couples in Catholic Church carry risks and challenges, so that interfaith marriage couples in Catholic Church negotiate their respective identities to get a communication experience that can be accepted, understood, appreciated, and achieve mutual comfort, through the relational identity that is formed. The purpose of this study is to find out how the experience of identity negotiations is carried out by interfaith marriage couples in Catholic Church. Several theories used to examine this phenomenon include Identity Negotiation Theory, Cultural Identity Theory, and Identity Management Theory. This research uses phenomenological approaches and focuses on the experiences of the couples and to explore more deeply of the things related to the experience in negotiating identity, the researcher uses data collection techniques through in-depth interviews. The results of this study, identity negotiations are carried out by interfaith marriage couples in Catholic Church to achieve a balance of identity and comfort in a joint relationship were successfully carried out. The couple succeeded in carrying out interfaith marriages in the Catholic Church while maintaining their respective religious identities and the couples succeeded in creating comfort in their relationship as interfaith marriage couples both in the family they built and in the surrounding community by supporting and respecting each other.
HUBUNGAN TERPAAN ISU HOAKS VAKSINASI COVID-19 TENTANG EFEK SAMPING SETELAH VAKSINASI DAN PERSEPSI MASYARAKAT TENTANG PROGRAM VAKSINASI COVID-19 DENGAN MINAT MELAKUKAN VAKSINASI COVID-19 PADA MASYARAKAT KOTA BONTANG Aldy Rizaldy Ramadhan; Yanuar Luqman
Interaksi Online Vol 10, No 4: Oktober 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This research aims to describe the public’s acceptance of exposure to issues about side effects after vaccination, the public perception of the COVID-19 vaccination program, and the community action around the COVID-19 vaccination program. The study was using the theory of individual differences and the risk perception attitude framework with positivistic paradigm using the Kendall’s Tau B analysis. The object of the research was the citizen of Bontang who were exposed to the COVID-19 vaccination hoax, with a research sample of 51 respondent. The results of the study showed that the significance value for the COVID-19 vaccination hoax issues exposure about side effects after vaccination was 0,673, which means that the two variables showed no relations. While the results of people’s perception of the COVID-19 vaccination program showed a significance value of 0,015, which means that the two variables have a positive relationship. The second theory, Risk Perception Attitude Framework, is proven in this study. The findings of this study shows that the majority of respondents are in the responsive group and the proactive group. However, there is a small percetage of respondents who are in the anxious group and the indifferent group this has a negative impact on the COVID-19 pandemic and vaccination program.
Pengaruh Kompetensi Komunikasi Satgas Covid-19 dan Intensitas Komunikasi Keluarga Mengenai Vaksin Covid-19 Terhadap Minat Melakukan Vaksinasi Maya Lestari; Tandiyo Pradekso; Primada Qurrota Ayun
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Kebijakan Vaksinasi Covid-19 merupakan upaya pemerintah untuk penanggulangan kasus Covid-19. Bidang Komunikasi Publik Satgas Covid-19 telah melakukan sosial- isasi terkait vaksinasi. Melalui komunikasi dalam keluarga, informasi mengenai vaksin juga dipertukarkan. Namun, minat masyarakat untuk menerima dosis vaksin masih ren- dah sehingga tingkat capaian vaksinasi Covid-19 belum memenuhi target. Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi komunikasi Satgas Covid-19 dan intensitas komunikasi keluarga mengenai vaksin Covid-19 terhadap minat melakukan vaksinasi. Teori yang digunakan yaitu Source Credibility Theory dan teori interaksi simbolik. Jumlah sampel pada penelitian ini 100 responden dengan teknik pengambilan sampel non-probability sampling. Analisis data yang digunakan yaitu analisis regresi linier sederhana.
PENGARUH DAYA TARIK BRAND AMBASSADOR DAN TERPAAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI SCARLETT WHITENING Winda Novianti; Muhammad Bayu Widagdo; Adi Nugroho
Interaksi Online Vol 10, No 4: Oktober 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Pada era milenial saat ini, muncul beragam produk kecantikan salah satunya Scarlett Whitening. Hal ini terjadi karena adanya peningkatan permintaan masyarakat sehingga perusahaan harus mampu bersaing secara sehat melalui strategi promosi yang baik dan benar. Dengan adanya kondisi tersebut, penelitian ini bertujuan untuk melihat pengaruh daya tarik brand ambassador dan terpaan electronic word of mouth terhadap minat beli Scarlett Whitening di Semarang Utara. Teori yang digunakan pada penelitian ini adalah Teori Advertising Exposure dan Teori Cognitive Response. Populasi yang digunakan pada penelitian ini adalah masyarakat Semarang Utara. Dalam penelitian ini menggunakan metode pengumpulan data yang dilakukan melalui kuisioner dengan sampel sebanyak 100 responden. Penelitian ini menggunakan teknik non-probability sampling dengan teknik pengambilan accidental dan data diolah menggunakan teknik analisis regresi linier sederhana dengan program SPSS (Statistical Package for Social Sciene) versi 25. Hasil penelitian menunjukkan bahwa daya tarik brand ambassador terhadap minat beli Scarlett Whitening memiliki pengaruh positif dan signifikan. Hal ini dapat menunjukkan bahwa Teori Advertising Exposure relevan dengan penelitian ini. Sedangkan hasil pengujian hipotesis pada terpaan electronic word of mouth terhadap minat beli Scarlett Whitening memiliki pengaruh positif dan signifikan. Hal ini juga menunjukkan bahwa Teori Cognitive Response relevan dengan penelitian ini.
RELASI KOMUNIKASI PADA PROSES PENGAMBILAN KEPUTUSAN PEREMPUAN DENGAN JABATAN PEMIMPIN Maerel Dhalia Arumnisa; Hapsari Dwiningtyas Sulistyani; Wiwid Noor Rakhmad
Interaksi Online Vol 10, No 4: Oktober 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Sosialisasi peran gender di masyarakat Indonesia yang menganggap bahwa lelaki harus menjadi pemimpin dalam hubungan personal kerap mengakibatkan tidak seimbangnya relasi komunikasi dalam proses pengambilan keputusan pada konteks hubungan personal. Bahkan, jika perempuan menempati jabatan pemimpin di ranah publik, masih terdapat narasi yang mendukung perempuan tersebut untuk tetap menjadi yang nomor dua dari pasangannya. Maka, penelitian ini bertujuan untuk mendeskripsikan relasi komunikasi yang terjadi pada proses pengambilan keputusan dalam hubungan personal perempuan dengan jabatan pemimpin. Penelitian ini menjadikan pemimpin perempuan yang tengah menjalin hubungan personal dalam tahap berkencan (dating) sebagai fokus penelitian. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif dengan pendekatan Interpretive Phenomenological Analysis (IPA). Terdapat dua teori yang digunakan sebagai panduan yaitu Dyadic Power Theory serta Knapp Stage Model of Relationship. Penelitian ini menemukan bahwa relasi komunikasi dalam proses pengambilan keputusan dapat berubah-ubah, Dominasi laki-laki dapat terlihat pada awal hubungan, untuk kemudian terjadi proses tarik-menarik yang menunjukkan upaya penolakan dari perempuan dalam penelitian ini terhadap dominasi pasangannya. Proses tarik menarik tidak terbatas pada proses adu argumentasi, namun juga strategi komunikasi afeksi yang dilakukan pemimpin perempuan sebagai strategi untuk tetap menjaga perasaan pasangannya, ketika hubungan personal mengarah ke pernikahan, terjadi proses dimana pemimpin-pemimpin perempuan ini menyerap narasi yang beredar di masyarakat bahwa secara esensial, jika sudah mengarah ke pernikahan, perempuan harus lebih mengikuti suaminya. Sehingga pada akhirnya dapat disimpulkan bahwa, terlepas dari telah terjadi perubahan di masyarakat, dimana perempuan dapat menduduki jabatan kepemimpinan di ranah publik, tetapi, di ranah privat pada konteks hubungan personal, bahkan pemimpin perempuan sekalipun masih harus berusaha untuk mendapatkan suara yang seimbang dalam proses pengambilan keputusan dengan pasangannya.
Analisis Dinamika Komunikasi Kelompok Penggemar K-Pop Generasi ke-4 (STAY, ATINY, dan MOA) dalam Menanggapi Fanwars di Media Sosial Twitter Arimbi Febriani Ramedi Putri; Hedi Pudjo Santosa; Amida Yusriana
Interaksi Online Vol 10, No 4: Oktober 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The rapid development of K-Pop is shown by the increasing number of fans in the K-Pop 4th generation’s fandom especially STAY, ATINY, and MOA with the strength within three fandoms shown by the solidarity of fans in carrying out activities in support of their idols on Twitter and participate in social activities. The sense of kinship in the fandom is also felt by supporting and encouraging each other. However, fandoms are often involved in fanwars or fights between fandoms by insinuating, berating, and bullying other fans and their idols. This study aims to see themes displayed by fans in responding to fanwars on Twitter and to find out how the dynamics of group communication in STAY, ATINY, and MOA in responding to fanwars on Twitter. The method used is descriptive qualitative with an interpretive approach. The theories used in this research include the theory of group communication dynamics and participatory culture. The data obtained using the interview method with several informants and observations made online. The themes found within three fandom in responding to fanwars on Twitter is on the dynamics of group communication: interaction analysis, direction of communication, and communication networks. The themes in participatory culture include: message consumption and participation. This research shows that in the STAY, ATINY, and MOA fandoms there are several types of fans based on their responses and participation in fanwars with the direction of communication between each fan running in two directions and the communication network they have is a chain pattern and all channel pattern. They also use social media, especially Twitter, to the maximum extent, as a platform for their activities as fans specifically to dig up information about the fanwars that occurred.
The Influence of Perceived Usefulness, Perceived Ease of Use, and Sales Promotions Exposure on the Purchase Intention of OVO Ghaliyah Julya Almira; Tandiyo Pradekso; Nurist Surayya Ulfa
Interaksi Online Vol 10, No 4: Oktober 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The usage of digital wallets and non-cash purchase transaction are becoming increasingly popular among Indonesians. It showed by the increased number of economic transactions using online payment, that Bank Indonesia claimed has grown 20% on November 2020. One famous brands for this digital money service is OVO. Due to its partnership with Tokopedia, an Indonesian e-commerce site, OVO has been the most prominent digital payment brand Since 2019 for e-commerce payment. Whilst now the digital payment services become more competitive, OVO’s position as the market leader has been overtook by GoPay in 2021, and then now by ShopeePay. Thus, this study aims to determine the effect of OVO's perceived usefulness, perceived ease of use and sales promotion on the purchase intention using OVO. The hypotheses in this study are derived from the theory of Technology Acceptance Model and Advertisement Theory This study used online survey to 100 males and females, aged 22-35 years old, in Indonesia and used e-wallets which were chosen by the method of non-probability sampling technique. The results showed that the hypothesis about perceived usefulness and perceived ease of use is accepted with a significance value of 0.000, indicating there is a significant influence on purchase intention but only perceived usefulness significantly influences purchase intention. Furthermore, the second hypothesis is rejected where OVO’s sales promotion exposure has a significance value of 0.755, meaning there is no significant influence.