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INDONESIA
Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,563 Documents
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PENGARUH TERPAAN PROMOSI PENJUALAN DAN KUALITAS ULASAN ONLINE KONSUMEN DI MEDIA SOSIAL DENGAN MINAT BELI SEPEDA MOTOR YAMAHA NMAX Arma Ngabeti; Djoko Setyabudi; Joyo Nur Suryanto Gono
Interaksi Online Vol 11, No 2: April 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Nmax motorcycles as one of Yamaha's products experienced a decline in sales for three consecutive years. Ideally, by issuing sales promotions every year in the form of discounts, cashback, giving vouchers and bonuses should be able to encourage the purchase of motorcycles. On the other hand, there are also online reviews on social media from Nmax users, where Yamaha Nmax gets a high rating with a score of 4.8 out of 5. Reviews that contain positive information should be able to positively grow the buying interest of potential consumers. The study aims to determine the influence of sales promotion and the quality of consumers' online reviews on social media with interest in buying Yamaha Nmax motorcycles.Research is a type of explanatory research using non-probability sampling techniques. The number of respondents was 100 people with male and female criteria, aged 22-34 years, domiciled in Central Java and the Special Region of Yogyakarta, had seen, heard or read online reviews or Yamaha Nmax sales promotions. Testing using a simple linear regression analysis, the results showed that sales promotion affected the buying interest of Nmax motorcycles with a significance value of 0.036 (<0.05). Then, the quality of consumers' online reviews on social media is also confused with the interest in buying Nmax motorcycles with a significance value of 0.007 (<0.01).
Hubungan Antara Tingkat Pengetahuan tentang Cyberbullying dan Intensitas Penggunaan Media Sosial Instagram dengan Tingkat Perilaku Cyberbullying di Media Sosial Instagram Fani Adhiti; Triyono Lukmantoro; Wiwid Noor Rakhmad
Interaksi Online Vol 11, No 2: April 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The majority of modern communication is almost completely relying on digital technology, which if not handled carefully can promote destructive behavior. Cyberbullying is one such destructive behavior. Cyberbullying is more prevalent on Instagram, which is thought to be caused by the availability of mobile devices and inexpensive internet connections. As a result, an increasing number of users are accessing Instagram without having a thorough understanding of cyberbullying. This study aims to investigate the relationship between knowledge levels of cyberbullying and Instagram usage intensity to cyberbullying levels on Instagram through communication theory verification of Knowledge-AttitudeBehavior (KAB) Model, Problem Behavior Theory, and Social-Cognitive Theory. This explanatory research uses non-probability sampling and purposive sampling techniques to analyze quantitative data. 100 young adults in Pati Regency, aged 18 to 34, who actively use Instagram and have seen cyberbullying-related content on the platform were utilized as a sample for this study. Kendall's Tau-b and Kendall's W correlation tests were used to assess hypotheses. The findings demonstrated that knowledge levels of cyberbullying had no relationship when tested partially to cyberbullying levels on Instagram. Similar results also occur for Instagram usage intensity when tested partially to cyberbullying levels on Instagram. However, knowledge levels of cyberbullying and Instagram usage intensity actually showed a relationship when tested simultaneously to cyberbullying levels on Instagram, but there are some considerations to keep in mind.
PEMBERITAAN RAMAH GENDER PADA ARTIKEL KEKERASAN SEKSUAL TERHADAP PEREMPUAN DI MEDIA FEMINIS MAGDALENE Ranti Dinda Cintya; Nurul Hasfi; Primada Qurrota Ayun
Interaksi Online Vol 11, No 2: April 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

News related to sexual violence against women in mainstream media often lacks a gender perspective and fails to adhere to the applicable journalistic code of ethics. As a result, this contributes to the perpetuation of the stigma of victims in society and hinders efforts to eradicate cases of sexual violence. Magdalene is one of the feminist media that has the mission of fighting patriarchy and bringing feminist issues closer to the public. This research aims to look at the framing of news related to sexual violence issues in the Magdalene media and how the news can accommodate the principles of gender journalism. The theories used are Agenda Setting Theory and Social Reality Construction Theory and Robert N. Entmant's framing analysis model is used as the research method. The research results show framing Magdalene has the propensity to voice difficulties associated with the subject of sexual violence by looking at it from the victim's perspective and the injustices encountered by the victim. Based on the results of framing analysis on 21 articles on sexual violence against women in Magdalene, four representations were found to consist of, the issue of sexual violence as a result of strong patriarchal ideology, the issue of sexual violence has not been handled because it is still considered a private issue, the legal system for cases of sexual violence in Indonesia has not been in the perspective of the victim, and the handling of sexual violence cases in Indonesia has not taken the side of the victim. The whole article at Magdalene related to the issue of sexual violence against women have accommodated the principles of journalism from a gender perspective, this is demonstrated by the existence of a perspective that is pro-victim, efforts to prioritize the psychological condition of victims and their recovery, as well as advocacy aimed at making social changes to help victims get better treatment in their environment and society, and the fulfillment of human rights that provide legal protection and justice. In addition, it is displayed through selecting topics that focus on gender inequality, including labeling in society, stereotypes against female victims, and marginalization and subordination.
Critical Phenomenology : The Essence of @Tarabasro Instagram Followers Experience about Beauty Standards Vira Amalia Riansyah; Sunarto Sunarto; Nurul Hasfi
Interaksi Online Vol 11, No 2: April 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research aims to find the essence of @tarabasro instagram followers' experience about beauty standards using a critical phenomenology approach. Beauty standards are one of the social issues that are happening in today’s society and have impacted many women. In Indonesia, beauty standards have been constructed since the colonial era and the understanding of beauty in Indonesia still looked up to the western standards. The method used in this research is using a qualitative approach using Clark Moustakas theoretical underpinnings of phenomenology to assist a step-by-step process of conducting a phenomenological study with the object of women who follow Tara Basro between the age of 18 to 34 years old. The primary data used through an in-depth interview from four informants and relevant journals. The key findings of this research is that the informants are experiencing the negative effect of beauty standards in Indonesia, resulting in body dysmorphia, eating disorders and lack of self- acceptance. After finding Tara Basro's Instagram page the informants have a new perspective in how they see beauty standards which inspires them to love herself and embrace their natural appearance without having to meet beauty standards in Indonesia and thus in Indonesia it need more representation from actresses or influencer who have big following to not pushing the agenda of beauty standards rather that to spread the awareness of the importance to love their body without limits.
MEMAHAMI STRATEGI KOMUNIKASI KESATUAN AKSI MAHASISWA MUSLIM INDONESIA DI ERA DIGITAL Dwi Candra Rini; Agus Naryoso; Sunarto Sunarto
Interaksi Online Vol 11, No 2: April 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Extra-Campus Student Organizations have legally carried out internal campus activities. Indonesian Muslim Student Action Union or Kesatuan Aksi Mahasiswa Muslim Indonesia (KAMMI) is one of the Islamic-based Extra-Campus Student Organizations. Basically, there are no rules or legal basis related to the activities of extra-campus students in carrying out practical politics. However, each extra-campus student organization such as KAMMI still includes this prohibition in internal regulations, namely in the Statutes and Bylaws (AD/ART). This study aims to understand the communication strategy of KAMMI in the digital era. This research is a type of descriptive qualitative research with an ethnographic research design. This study uses data collection techniques with interview and observation methods. This study uses organizational control theory to explain the communication strategy of Kesatuan Aksi Mahasiswa Muslim Indonesia. The results of the study shows that the Kesatuan Aksi Mahasiswa Muslim Indonesia carries out a communication strategy through planning, implementation and evaluation. The Kesatuan Aksi Mahasiswa Muslim Indonesia uses a communication strategy with four organizational controls in accordance with the organizational control theory, which consists simple control, technical control, bureaucratic control, and concertive control.
ANALISIS RESEPSI KHALAYAK TERHADAP OBJEKTIFIKASI PEREMPUAN DALAM SERIAL NETFLIX “Squid Game” Karina Nabila Vanska Putri Sinulingga; Sunarto Sunarto; Hedi Pudjo Santosa
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Squid Game is a popular thriller film about a group of people who compete by risking their lives for the prize money of 45.6 billion won. This study aims to see how the objectification of women is shown in this film scene and how the audience interprets the scenes of objectification of women shown through various aspects of the film. This research is a qualitative research using audience reception analysis method from Stuart Hall which classifies audiences into 3 positions namely dominant position, negotiating position, and oppositional position. The main theories used are Cultural Studies Theory and Reception Theory. The results of this study are (1) there are six scenes which are then translated into eleven forms of objectification of women in accordance with the main concept of the theory of Cultural Studies, (2) The audience's interpretation of objectification in the Squid series mostly shows opposition or contra positions. This research is expected to be able to awaken filmmakers and the media to stop objectifying women in a mass media text, especially films in order to attract the attention of the audience.
Hubungan Terpaan Berita Peretasan Data dan Persepsi tentang Perlindungan Data dengan Citra Kementerian Komunikasi dan Informatika Rumi Aulia Rahmanisa; Joyo Nur Suryanto Gono; Tandiyo Pradekso
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Tingginya angka serangan siber dan kasus peretasan data di Indonesia sepanjang tahun 2022, mendorong maraknya pemberitaan media terkait isu keamanan siber. Peristiwa peretasan dan perlindungan data menjadi salah satu yang menarik perhatian publik. Sementara itu, Kementerian Komunikasi dan Informatika (Kominfo) tengah mengalami permasalahan berupa citra yang negatif berdasarkan laporan yang menunjukan rendahnya kepuasan masyarakat terhadap kinerja Kementerian Kominfo. Dalam hal ini, Kementerian Kominfo menjadi salah satu badan yang terlibat dalam penanganan isu perlindungan data. Penelitian ini bertujuan untuk menjelaskan hubungan antara terpaan pemberitaan peretasan data dan persepsi tentang perlindungan data di Indonesia dengan citra Kementerian Kominfo. Variabel terpaan berita dengan citra diteliti dengan teori Mass Media Effects. Sedangkan untuk variabel persepsi perlindungan data dengan citra diteliti dengan teori Cognitive Balance. Metode penelitian bersifat kuantitatif eksplanatori dengan menggunakan alat kuesioner kepada total sampel 70 orang. Sampel tersebut dipilih berdasarkan teknik nonprobability dengan karakteristik penduduk Indonesia, berusia dewasa muda (18—40 tahun), dan yang terpapar berita tentang peretasan data di Indonesia pada tahun 2022. Selanjutnya data yang diperoleh diuji menggunakan metode Uji Korelasi Kendall Tau-b. Hasil penelitian menunjukan bahwa tidak terdapat hubungan antara terpaan berita peretasan data dengan citra Kementerian Kominfo dengan nilai signifikansi sebesar 0,522 atau >0,05. Kemudian terdapat hubungan searah antara persepsi tentang perlindungan data dengan citra Kementerian Kominfo dengan nilai signifikansi 0,027 atau <0,05.
Pengungkapan Diri Anak Yang Hamil Diluar Nikah Kepada Orang Tua Natasya Elizabeth; Agus Naryoso
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Proses pengungkapan diri anak yang hamil di luar nikah menemui banyak kendala komunikasi, hal ini dikarenakan kondisi hamil di luar nikah merupakan sesuatu yang menyimpang dan merupakan sesuatu yang sangat dihindari orang tua untuk terjadi di anak mereka. Dinamika pengungkapan diri anak kepada orang tua tentang hal sensitif dan menyimpang ini menjadi beban tersendiri sehingga menjadi hambatan dalam mengkomunikasikannya, hambatan yang dialami anak termasuk hambatan psikologis. Tujuan penelitian ini ialah untuk mengetahui proses pengungkapan anak kepada orang tuanya terkait dengan kondisi hamil di luar nikah. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan fenomenologis. Teori yang mendasari penelitian ini ialah Communication Privacy Management (CPM) yang dijelaskan oleh Petronio (2002). Teknik pengumpulan data yang digunakan ialah indepth interview, dengan informan penelitian yaitu 4 remaja perempuan yang pernah mengalami hamil di luar nikah. Hasil penelitian menunjukkan adanya hambatan psikologis yang merintangi anak dalam mengkomunikasikan kondisi hamil di luar nikahnya kepada orang tua. Adapun kondisi setelah kejadian, bagi anak yang orang tua nya menerima kondisi anaknya dengan kooperatif cenderung melakukan langkah- langkah perbaikan yang konstruktif. Untuk anak yang respon orang tuanya menolak kondisi anak, cenderung mengalami depresi dan tekanan serta adanya tindakan yang lebih destruktif yaitu menggugurkan janin. Oleh karena adanya hambatan komunikasi psikologis yang dirasakan anak, terdapat jeda dari kejadian dengan waktu pengungkapan kondisi anak kepada orang tuanya. Dari empat informan, dua informan melanjutkan ke jenjang pernikahan dan dua lainnya tidak melanjutkan ke jenjang pernikahan. Adapun pihak significant other yang mengetahui pertama kali kebanyakan adalah teman responden. Pada satu subjek, orang tua pertama kali mengetahui dengan kondisi tidak disengaja karena ibu responden melihat test-pack yang digunakan anak. Faktor yang paling utama memicu terjadinya hamil di luar nikah pada remaja ialah kurangnya kasih sayang dan perhatian orang tua, pergaulan teman sebaya, media film, dan kurangnya pendidikan seks usia dini. Kesimpulan dari penelitian ini, terdapat hambatan psikologis yang dirasakan keempat informan yang hendak mengkomunikasikan kondisi kehamilan di luar nikahnya kepada orang tua, ditandai adanya perasaan takut dan kecenderungan menunda pemberitahuan kabar besar tersebut kepada orang tua.
Hubungan Antara Terpaan Promosi Penjualan dan Tingkat Kepercayaan dengan Keputusan Pembelian Produk Bean Spot Uci Andriani; Tandiyo Pradekso; Wiwid Noor Rakhmad
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Companies carry out various strategies to survive in the midst of business competition. Bean Spot carries out a sales promotion strategy to increase sales. Bean Spot also builds consumer trust through social media. However, with all the efforts that have been made, Bean Spot was unable to achieve the sales target. This study aims to explain the correlation between sales promotion exposure and the level of trust with purchase decision of Bean Spot products. Sales Promotion Stimulus Theory and Brand Equity Theory are used in this study to explain the correlation between variables. The sample of this research is 100 respondents aged 18 -35 years old in Palembang City who have seen Bean Spot sales promotions through print and social media, and have purchased Bean Spot products at least once. Through the Kendal Tau-B correlation analysis technique, the results of the first hypothesis test show that there is no correlation between sales promotion exposure and the decision to purchase Bean Spot products as evidenced by a significance value of 0.275. Then the second hypothesis test shows that there is a correlation between the level of trust and the decision to purchase Bean Spot products with a significance value of 0.000 and a coefficient value of 0.353.
Hubungan Terpaan Isu Produk Palsu Scarlett Whitening Dan Terpaan Media Sosial Instagram Scarlett Whitening Dengan Sikap Konsumen Dalam Menggunakan Produk Scarlett Whitening Radinda N Harahap; Joyo Nur Suryanto Gono
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The attitude of consumers in using or consuming a product is formed from various factors that exist within them, for example, the strong experience that a person has and social media. In this regard, the Scarlett Whitening brand has problems with the issue of counterfeit products circulating in Lazada e-commerce and is feared to have an impact on consumer attitudes themselves. But the good news is that the Scarlett Whitening brand itself provides a solution to this problem by providing a barcode that can be checked on the official Scarlett Whitening website. This strategy is also promoted by the Scarlett Whitening brand through their Instagram social media. This study aims to determine the relationship between exposure to the issue of Scarlett Whitening's counterfeit products and exposure to Scarlett Whitening's Instagram social media with consumer attitudes in using Scarlett Whitening products, using the Cognitive Response Theory and Individual Difference Theory. Based on the results of this study using Kendall's Tau-b analysis and having a sample of 50 respondents, it is known that there is no connection between each of the variables studied. The variable exposure to the issue of Scarlett Whitening counterfeit products and consumer attitudes in using Scarlett Whitening products has a value of 0.063 ≥ 0.05 and is proven to be insignificant. Likewise for the Scarlett Whitening Instagram social media exposure variable with consumer attitudes in using Scarlett Whitening products, it has a significance value of 0.116 ≥ 0.05. Therefore, for future researchers who will conduct research with similar variables, it is advisable to look for other variables related to consumer attitudes such as word of mouth, brand image, level of trust, and perceived risk.

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