Jurnal Ecogen
Jurnal Ecogen is a peer-reviewed journal and scientific journal devoted to the publication of original papers published by Universitas Negeri Padang. Since 2018, this journal has become an open-access peer-reviewed online journal of economics and education studies published by Universitas Negeri Padang. This journal is published four times a year in an online version. Articles can be from any of the following areas: 1. Learning innovations in economics 2. Improving learning materials in economics 3. Teaching and learning strategies in economics 4. Educational evaluations in the fields of economics and education, 5. Economics, business and accounting, 6. Office administration, 7. Cooperative studies.
Articles
56 Documents
<![CDATA[Pengaruh Persepsi Resiko dan Persepsi Kemudahan Penggunaan Terhadap Minat Beli Online di E-Commerce Lazada Dengan Kepercayaan Konsumen Sebagai Variabel Intervening ]]>
<![CDATA[Jelsa Maisela]]>;
<![CDATA[Annur Fitri Hayati]]>
<![CDATA[ Jurnal Ecogen Vol. 8 No. 3 (2025): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/ecogen.v8.i3.14
<![CDATA[This study aimed to understand the impact of perceived risk and ease of use on purchase intention, as well as to evaluate consumer confidence as an intervening variable. The population in this study, which is causal, are students at Universitas Negeri Padang who have used the Lazada e-commerce platform (not necessarily made purchases). Using the Cochran formula and purposive sampling method, the number of samples is calculated to be as high as 100. The information utilized is a kind of primary data collected via questionnaires. Using SmartPLS 4. 0 software, SEM analysis is the technique used in the study. The study's findings show that: 1) risk perception has no bearing on purchase intent; 2) perceived ease of use has little bearing on purchase intent; 3) risk perception has little bearing on trust; 4)has a major influence on the perceived simplicity of use consumer trust; 5) consumer trust has a significant impact on purchase intention; 6)the link between risk perception and purchase intention cannot be mediated by consumer trust; and 7) The connection between perceived ease of use and purchase intent is mediated by consumer trust.]]>
<![CDATA[Pengaruh Bandwagon Effect, Content Marketing, dan Viral Marketing terhadap Keputusan Pembelian Skincare MS Glow dengan Perilaku Konsumtif Sebagai Variabel Mediasi ]]>
<![CDATA[Elsa Ramada Putri]]>;
<![CDATA[Rino Rino]]>
<![CDATA[ Jurnal Ecogen Vol. 8 No. 3 (2025): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/ecogen.v8.i3.16
<![CDATA[This study aims to analyze the influence of the bandwagon effect, content marketing, and viral marketing on MS Glow skincare purchasing decisions with consumer behavior as a mediating variable for students at Padang State University. This type of research is causative research. The population in this study were students at Padang State University who had purchased MS Glow skincare products. The determination of the number of samples using the formula of Hair et al. is 270 samples. This study uses a nonprobability sampling technique. The data used are primary data with predetermined criteria. The analysis method used is SEM using SmartPLS 4.0. The results of the study show that (1) Bandwagon effect has a positive and significant effect on purchasing decisions. (2) Content marketing has a positive and significant effect on purchasing decisions. (3) Viral marketing has a positive and significant effect on purchasing decisions. (4) Bandwagon effect has a positive and significant effect on consumer behavior. (5) Content marketing has a positive and significant effect on consumer behavior. (6) Viral marketing has a positive and significant effect on consumer behavior. (7) Consumer behavior has a positive and significant effect on purchasing decisions. (8) Bandwagon effect has a positive and significant effect on purchasing decisions with consumer behavior as a mediating variable. (9) Content marketing has a positive and significant effect on purchasing decisions with consumer behavior as a mediating variable. (10) Viral marketing has a positive and significant effect on purchasing decisions with consumer behavior as a mediating variable.]]>
<![CDATA[Pengaruh Product Quality dan Customer Experience Terhadap Repurchase Intention Pada Produk Skincare Ms Glow Dengan Customer Satisfaction Sebagai Variabel Intervening ]]>
<![CDATA[Septi Wahyuni]]>;
<![CDATA[Rose Rahmidani]]>
<![CDATA[ Jurnal Ecogen Vol. 8 No. 3 (2025): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/ecogen.v8.i3.17
<![CDATA[This research aimed to examine the effect of product quality and customer experience on the repurchase intention of Ms Glow skincare products, with customer satisfaction serving as a mediating variable (Case Study on Universitas Negeri Padang Students). This study employs a causative research design. The population consists of students from Universitas Negeri Padang who have previously purchased Ms Glow skincare products. A total of 100 respondents were selected using the Chocran formula. The sampling method applied is purposive sampling. The data collected is primary data based on specific predetermined criteria. The data analysis was conducted use Structural Equation Modeling (SEM) with the help of Smart PLS version 4.0. The findings show that: 1) Product Quality has a positively and significantly influence on Repurchase Intention, 2) Customer Experience positively and significantly affects Repurchase Intention, 3) Product Quality positively and significantly affects Customer Satisfaction, 4) Customer Experience has a positive and significant impact on Customer Satisfaction, 5) Customer Satisfaction positively and significantly influence Repurchase intention, 6) Product Quality affects Repurchase Intention positively and significantly through Customer Satisfaction as a mediating variable, and 7) Customer Experience positively and significantly affects Repurchase Intention through Customer Satisfaction as a mediating variable.]]>
<![CDATA[Transformasi Kemampuan Problem Solving Mahasiswa dengan Model Experiential Learning berbasis Digital Litercy pada Pembelajaran Kewirausahaan ]]>
<![CDATA[Elvi Rahmi]]>;
<![CDATA[Friyatmi]]>
<![CDATA[ Jurnal Ecogen Vol. 8 No. 3 (2025): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/ecogen.v8.i3.18
<![CDATA[This study objectives to apply the Digital Literacy-based Experiential Learning Model (EL-DL) in an effort to transform students' problem-solving skills. The research used an experimental method with a pretest-posttest control group design. The experimental class consisted of 32 students who received experiential learning-based treatment with the integration of digital literacy, while the control class consisted of 30 students who received conventional entrepreneurship learning. The research instrument was a problem-solving ability test administered before (pretest) and after (posttest) the treatment in both groups. Before use, the test instruments underwent validity, reliability, difficulty level, and discrimination tests to ensure the quality of the questions. The data obtained was analyzed by calculating the gain score to determine the increase in students' problem-solving skills, followed by a t-test to compare the learning outcomes between the experimental class and the control class. The results of this study indicate that the application of the Digital Literacy-based Experiential Learning Model (EL-DL) has a significant positive impact on students' problem-solving skills compared to conventional methods. Based on these findings, universities are advised to integrate EL-DL more systematically. Students also need to be encouraged to improve their digital literacy so that they can be more independent in searching for, evaluating, and processing information as a means of strengthening their problem-solving skills]]>
<![CDATA[Pengaruh Literasi Keuangan dan Persepsi Risiko Terhadap Preferensi Investasi Mahasiswa ]]>
<![CDATA[Pratiwi Effelin]]>;
<![CDATA[Yulhendri]]>
<![CDATA[ Jurnal Ecogen Vol. 8 No. 4 (2025): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/ecogen.v8.i4.24
<![CDATA[This study analyzes the effects of financial literacy and risk perception on the investment preferences of students at the Faculty of Economics and Business, Universitas Negeri Padang. The research used a quantitative approach with a causal design. The samples of this study was 350 respondents, selected from active undergraduate students in the 2021-2024 academic years that choosed by using Slovin formula formula and purposive sampling technique. Data were analyzed using the SEM – PLS method via smartPLS 4.0. The results show that financial literacy has a positive but insignificant effect on investment preferences, while it has a positive and significant effect on risk percepcion. Risk perception also has a positive significant effect on investment preferences and significantly mediates the relationship between financial literacy and investment preferences. These findings suggest that risk perception plays a key role in connecting financial literacy with students’ investment preferences. The study implies the importance of improving financial literacy and understanding of risk to encourage accurate and rational investment decision-making.]]>
<![CDATA[Analisis Pengaruh Fasilitas KITE dan Kepemilikan Kas Terhadap Kinerja Keuangan Perusahaan Dengan Ekspor Sebagai Pemediasi ]]>
<![CDATA[Muh Ibnu Malik Risqullah H]]>;
<![CDATA[Indra Asmadewa]]>
<![CDATA[ Jurnal Ecogen Vol. 8 No. 4 (2025): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/ecogen.v8.i4.25
<![CDATA[The government supports the manufacturing industry through the “Import Facility for Export Purpose” (KITE) stimulus, aiming to alleviate financial constraints on businesses. Despite this, data from Statistics Indonesia (BPS) indicates a continuous decline in the manufacturing sector’s contribution to total GDP since 2010. Furthermore, two KITE-recipient companies listed on the Indonesia Stock Exchange (IDX) consistently reported losses from 2019 to 2023. This study examines the direct and indirect effects of the KITE facility and cash holdings on financial performance, using export value as a mediating variable. The study employed panel data regression with the Feasible Generalized Least Squares (FGLS) model and path analysis. It utilized quarterly panel data from 2021 to 2024, involving 11 KITE companies listed on the IDX. The results show that, directly, cash holdings and export value have a proven positive effect on financial performance. However, the KITE facility does not demonstrate a positive direct effect. Path analysis confirms that both the KITE facility and cash holdings have a positive indirect effect on financial performance through export value. This research implies that the effectiveness of the KITE facility requires continuous evaluation, and special attention should be given to cash holdings to help improve industrial performance.]]>
<![CDATA[Implementing a Marketing Program to Improve Product Knowledge Based on Stimulus–Organism–Response (S-O-R) in the Telecommunications Industry ]]>
<![CDATA[Muhammad Hafizh Musyaffa Zuhdi]]>;
<![CDATA[Endy Gunanto Marsasi]]>
<![CDATA[ Jurnal Ecogen Vol. 8 No. 4 (2025): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/ecogen.v8.i4.29
<![CDATA[This study aims to analyze the application of marketing strategies based on the Stimulus–Organism–Response (S-O-R) theory in increasing product knowledge and customer purchasing interest in the telecommunications industry. The research method is a descriptive qualitative approach, incorporating in-depth interviews with account managers and schools as potential customers. The results show that a marketing strategy through a consultative personal selling approach effectively provides comprehensive product education, builds customer trust, and strengthens long-term business relationships. Factors of trust in the manufacturer, information quality, and account manager services have been proven to influence increased product understanding and customer purchasing interest. In addition, partnership programs between educational and industrial actors have also expanded the company's customer reach and strengthened its image as a provider of education-based digital solutions. However, increased advertising creativity and promotional activities are still needed to increase brand awareness of the product. This study confirms that integrating marketing strategies based on the S-O-R theory and increased product knowledge can foster customer loyalty and enhance the company's competitive position in the dynamic telecommunications industry.]]>
<![CDATA[Does Firm Size Strengthen the Link between Financial Performance and Profit Growth? Evidence from Indonesia Islamic Bank ]]>
<![CDATA[Neyzha Virela Lourencia Febrian]]>;
<![CDATA[Tiara Juliana Jaya]]>
<![CDATA[ Jurnal Ecogen Vol. 8 No. 4 (2025): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/ecogen.v8.i4.30
<![CDATA[This study aims to analyze the impact of Total Asset Turnover, Return on Asset, and Debt to Equity Ratio on profit growth in Islamic Commercial Banks. This study also examines how firm size acts as a moderator between financial performance and profit growth. A total of 14 Islamic Commercial Banks constitute the research population. The research sample consisted of 10 Islamic Commercial Banks in Indonesia selected through purposive sampling. The data used are secondary data obtained from the annual financial reports from 2019 to 2024 on the respective websites of each Islamic Commercial Bank in Indonesia. In this study, was used to analyze panel data and conduct the Moderated Regression Analysis (MRA) test. Based on the research findings, profit growth is influenced by Total Asset Turnover (TAT). Meanwhile, Return on Asset (ROA) and Debt to Equity Ratio (DER) do not affect profit growth. The impact of TAT and ROA on profit growth can be moderated by firm size, whereas firm size cannot moderate the relationship between DER and profit growth]]>
<![CDATA[Determinants of Behavioral Intention to Use Peer-to-Peer Lending among MSMEs: An Extended UTAUT2 Model Evidence from East Java, Indonesia ]]>
<![CDATA[Farahiyah Sartika]]>;
<![CDATA[Nawirah]]>;
<![CDATA[Ditya Permatasari]]>;
<![CDATA[Setiani]]>
<![CDATA[ Jurnal Ecogen Vol. 9 No. 1 (2026): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/ecogen.v9.i1.31
<![CDATA[This study aims to analyze the influence of performance expectations, effort expectations, social influence, facilitating conditions, hedonic motivation, price value, habits, and experience on behavioral intention and usage behavior. This study is quantitative research, with a sample of 190 respondents from MSMEs in Malang City, Malang Regency, and Batu City. Using snowball sampling technique, the researcher processed the data with quantitative data analysis technique using a Partial Least Square (PLS) based structural equation model. The results showed that performance expectations had a positive and significant effect on behavioral intention. Social influence has a positive and significant effect on behavioral intention. Facilitating conditions have no effect and are not significant on behavioral intention. Facilitating conditions have no effect on usage behavior. Behavioral intention has a positive and significant effect on usage behavior. Hedonic motivation has a positive and significant effect on behavioral intention. Price value has no effect and is not significant on behavioral intention. Habit has a positive and significant effect on behavioral intention. Experience cannot mediate the relationship between facilitating conditions and behavioral intention. These findings indicate that perceived benefits and behavioral factors play a more prominent role in shaping MSME adoption of P2P lending than operational or infrastructure considerations. This study provides empirical insights for platform providers and policymakers in promoting sustainable access to digital financing for MSMEs.]]>
<![CDATA[Transformasi Identitas Diri dalam Proses Menjadi Wirausahawan: Studi Fenomenologi pada Mahasiswa ]]>
<![CDATA[Rika Verawati]]>;
<![CDATA[Lovelly Dwinda Dahen]]>;
<![CDATA[Wati]]>;
<![CDATA[Nisha Selvia]]>;
<![CDATA[Citra Dwi Putri]]>
<![CDATA[ Jurnal Ecogen Vol. 8 No. 4 (2025): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/ecogen.v8.i4.32
<![CDATA[Entrepreneurial identity has become a key concept in entrepreneurship literature. Previous research has focused more on quantitative dimensions, such as external factors influencing entrepreneurial intentions. A research gap arises in how the process of self-identity transformation occurs subjectively. This study aims to explore in-depth the experiences of college students in developing an entrepreneurial identity. This study used a qualitative approach with an interpretive phenomenological method, as it is considered the most appropriate method for exploring the lived experiences of participants in depth. The research subjects were students from various study programs who were active in campus entrepreneurial activities and independent businesses. Data were collected through in-depth semi-structured interviews and participant observation, allowing researchers to understand the participants' personal narratives. The research instruments consisted of interview guides and field notes, while the data analysis technique used the Interpretative Phenomenological Analysis method to identify key themes related to entrepreneurial identity transformation. The results show that students' self-identity transformation progresses through three main phases: the search for the meaning of entrepreneurship, the negotiation of identity with the social environment, and the internalization of entrepreneurial values. Key supporting factors include peer communities, entrepreneurial mentors, and business experience, while barriers arise from self-doubt, academic pressure, and limited resources. These findings confirm that entrepreneurial identity is not a static entity, but rather a dynamic construct that continually evolves through social interactions and personal experiences. This research contributes to the enrichment of entrepreneurial identity theory by adding a phenomenological perspective on the process of self-identity transformation in college students.]]>
