Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

Jurnal Ilmu Administrasi Bisnis

jiab
Website

Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 1,510 Documents

32 33 34 35 36

Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Hypermart Paragon Semarang (Studi Kasus pada Konsumen Hypermart Paragon Semarang) Ganang Wahyu Septianto; Agus Hermani DS
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Rapid economic growth in Semarang creates intense business competition, including retail business. This makes businessman have to work hard to compete in increasing their sales. One way to increase sales on a reatail is to pay attention to the price and quality of service which offered. Hypermart Paragon is one of the retailers that Semarang people choose, but in 2015-2016 the number of sales decreased. If it is not repaired and resolved, it might likely cause problems for Hypermart Paragon. The purpose of this study is to determine the influence of price and quality of service to purchase decisions on consumers Paragon Hypermart Semarang. This type of research is explanatory research. The sampling technique used accidental sampling method. The number of samples taken as many as 100 respondents. Data were analyzed through validity test, reliability test, crosstab, correlation coefficient, coefficient of determination, simple linear regression, multiple linear regression, t test, and F test with the help of IBM SPSS program version 16.0. Based on the analysis results can be concluded there is a positive and significant influence between the price and quality of service to the purchase decision partially or simultaneously. This has been proven through a simple linear regression test with the value of the regression price affecting the purchase decision of 0.422 and the quality of service affect the purchase decision of 0.199. The suggestion for Hypermart Paragon is to pay attention to the price of some items that are more expensive than competitors and to train employees and increase the service support facilities to improve the quality of service in Hypermart Paragon.

PENGARUH KEPEMIMPINAN KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN BAGIAN PEMASARAN PT. NYONYA MENEER SEMARANG Febrina Prihandini; Wahyu Hidayat; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 2, No 4 (2013)
Publisher : Universitas Diponegoro

The purpose of this study was to determine the effect of leadership variables , variable compensation and working environment variable to variable performance of employees of Marketing PT . Nyonya Meneer Semarang . This type of research is explanatory . In this study population there were 40 employees of the marketing department of PT . Nyonya Meneer Semarang and all were sampled by sampling saturated . Data were collected through questionnaires . Measurement scale using a Likert scale . Data analysis method used is correlation , simple and multiple linear regression with SPSS 16.0.The study concluded that : ( a) leadership in PT . Nyonya Meneer Semarang is good , so is the compensation available in PT . Nyonya Meneer Semarang is good and working environment in the PT . Nyonya Meneer Semarang is good ; ( b ) the effect of leadership on employee performance is strong at 0.639 , (c ) the effect of compensation on employee performance is stronger by 0.657 ; ( d ) the influence of the work environment on employee performance is quite strong at 0.473 , ( d ) simultaneously results demonstrate leadership , compensation and work environment has a strong influence on the performance of employees is 0.704 . Leadership and compensation variables have a greater influence than the work environment variables .

PENGARUH WORD OF MOUTH DAN BRAND IMAGETERHADAP REPURCHASE INTENTION MELALUI BRAND TRUST SMARTPHONE SAMSUNG GALAXY SERIES Rhisa Ayu Ismasari; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Mempertahankan Top Brand Index produk Smartphone Samsung Galaxy Series perluditeliti faktor-faktor yang dapat mempengaruhinya. Repurchase Intention melalui Brand Trustmerupakan faktor yang paling penting bagi keberhasilan perusahaan. Word Of Mouth dan BrandImage merupakan faktor yang mempengaruhi penciptaan Repurchase Intention melalui Brand Trustyang dibutuhkan sebagai komitmen pelanggan untuk melakukan pembelian ulang.Tujuan dari penelitian ini adalah ingin mengetahui pengaruh Word of Mouth dan BrandImage Terhadap Repurchase Intention melalui Brand Trust Smartphone Samsung Galaxy Series.Metode penelitian yang digunakan adalah metode penelitian Explanatory Research. Sampel berasaldari Mahasiswa/i S1 Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro, yang diambildengan cara Non Probability Sampling sebanyak 100. Pengumpulan data menggunakan alat ukurberupa kuesioner berskala likert. Teknik analisis menggunakan regresi dan korelasi.Hasil penelitian menunjukkan bahwa Word of Mouth dan Brand Image berpengaruh positifsignifikan terhadap variabel Brand Trust dan Brand Trust berpengaruh positif signifikan terhadapvariabel Repurchase Intention.

PENGARUH KEPUASAN KERJA DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN MELALUI ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) SEBAGAI VARIABEL INTERVENING KARYAWAN PERUMNAS SEMARANG Anggara Hapsari; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

PERUMNAS is a State-Owned Enterprise (SOE) in the form of Public Corporation (Perum) whereby all of its shares are owned by the Government. This research was conducted at the Office of Perum Perumnas Regional V Branch Semarang on Jalan Wilis No. 23Semarang. This study aims to determine the effect of Job Satisfaction Variables and Organizational Commitment to Employee Performance through Organizational Citizenship Behavior (OCB) as Intervening Variable. The type of research is explanatory research. The population is all employees of Perumnas Regional V Branch Semarang with the number of 43 people and using saturated sample technique. Data were analyzed by qualitative and quantitative analysis by using coefficient of determination test, simple and multiple linear regression, classical assumption test, goodness of fit test, path analysis, and test sobel. The results showed that job satisfaction has no significant effect on OCB or employee performance. Unlike organizational commitment variables that have the greatest role in influencing OCB and employee performance.

PENGARUH MOTIVASI, GAYA KEPEMIMPINAN TRANSAKSIONAL DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN BAGIAN PRODUKSI PT. NJONJA MENEER Pranantiyo, Shani; Hidayat, Wahyu; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (124.36 KB)

This research is motivated by the increasingly strict business world, accompanied by the times that requires every manufacturer to be able to improve the performance of each employee. One of the products that can be affected by the times are herbs. Herbal products become one of the favorite alternative medicine in Indonesian society given the herbal raw material and has become an entity of hereditary tradition. However, in the period 2010-2013 year results that employee performance production departement of PT. Njonja Meneer Semarang fluctuated. If this is not addressed then feared PT. Njonja Meneer Semarang can not meet the needs of the market and the popularity of herbal medicine will be replaced by other manufacturers.Â Â Â Â Â Â Â Â Â Â Â The purpose of this study was to determine the effect of motivation, transactional leadership styles and organizational culture on employee performance of production of PT. Njonja Meneer Semarang. This research method is explanatory, with data collection through questionnaires and interviews. The sampling technique used purposive technique sampling. The samples are 90 peoples whom are employees of the production departement of PT. Njonja Meneer Semarang. The analysis technique used was qualitative and quantitative. Quantitative analysis using validity, reliability, cross tabulation, correlation coefficient, coefficient of determination, simple and multiple regression analysis, as well as the significance test (t test and F test).Â Â Â Â Â Â Â Â Â Â Â The results of this study showed All independent variables, namely motivation (X1), transactional leadership style (X2), and organizational culture (X3) together (simultaneously) or individually (partial) affect employee performance dependent variable (Y). Advice can be given that the need for the physical layout of a good and convenient for employees as the embodiment of a strong organizational culture of the company. In addition, companies need to provide training for employees and distribution of informative information, considering the standard of the company that changes according to market conditions at that time.

Pengaruh Citra Merek dan Kualitas Pelayanan Terhadap Keputusan Penggunana Jasa Angkutan Kapal Penumpang PELNI KM. Egon Pricilya Maharani Amanda; Sudharto Prawoto Hadi
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

Purchasing decision is the goal which every company has to achieve. KM. Egon PELNI must incorporate many factors which influence the purchasing decision. Moreover, the ship transportation is currently not priority for people.This purpose of this study is to determine the effect of brand image and service quality on purchase decision KM. Egon PELNI. This type of research is explanatory research. The sample used is 100 respondents. The sampling techniques is accidental sampling. The data collection techniques are questionnaire and literature review. Data analysis techniques are correlation, classic assumption, simple linear regression, multiple linear regression, t and f test with IBM SPSS (Statistical Product and Service Solutions) program version 19.0.Based on the analysis, it can be concluded that the brand image and service quality positively affects the purchase decision through testing simple linear regression produce regression value of 0.712 and 0.662. The advice proposed to the company are to strengthen the brand image of product and to evaluate its service quality.

ANALISIS TINGKAT KEPUASAN PENGUNJUNG ATAS KUALITAS PELAYANAN MINIMARKET BARU BUMIAYU Aprilia, Nur Wulan; Lubis, Nawazirul; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 1, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.235 KB)

Developments and competition in the retail business or minimarket increasingly sharp. Each minimarket promising satisfaction. Since the creation of satisfaction will benefit the company. Based on this formulation of the problem in research is still the detection of these complaints as an indication of dissatisfaction with the performance of services visitors BARU minimarket Bumiayu. This study aims to determine the level of compatibility between visitors' expectations and the performance of the services provided and to determine the level of visitor satisfaction BARU minimarket Bumiayu the quality of services provided by the BARU minimarket Bumiayu. This type of research is descriptive by using primary data. The data was collected using data collection instruments such as guiding question for obtaining data from the company, while to obtain data from 100 respondents using a questionnaire. The sampling technique used is incidental sampling. Furthermore, the data obtained in the field is processed in the form of tabulations that are then analyzed. Data analysis method used is descriptive qualitative. From the calculation of the level of visitor satisfaction, the performance of the minimarket at 3.68 to 4.62 deduced visitors' expectations in general, visitors were satisfied with the performance of services in the BARU minimarket Bumiayu. From the calculation, it can be concluded the level of compatibility between the expectations of visitors and overall implementation performance minimarket at 79.91% can be categorized according to the expected visitors. Although the dimensions of direct evidence such as the condition of air conditioning was considered quite appropriate 64.86%, condition of toilets 57.05% considered less appropriate and assessed the condition of the parking lot does not conform 42.56%. The suggestions can be given in this study include the company can use the types of lights that are brighter that the products look more obvious, improve the toilets and provide clues and symbols toilet, increasing the number of air conditioning to keep the room cooler, maximizing the suggestion box because the company suggestion box can find weaknesses so that they can take appropriate action for the development of the minimarket.

PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN (STUDI PADA KONSUMEN BAKOEL ESKRIM CABANG TEMBALANG) Iqbal, Muhammad; DS, Agus Hermani
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (447.209 KB)

At present the development of business in the culinary field is growing rapidly, so is the ice cream shop business. One of them is Bakoel Eskrim, although it already has many customers, Bakoel Eskrim's income tends to decrease every year. The purpose of this study is to determine the influence ofÂ service quality and product quality to the costumer satisfaction in Bakoel Eskrim of Tembalang Branch. The sample size amounted to 97 respondents, where respondents were costumers who was shopping at Bakoel Eskrim, at least 15 years old, and domiciled in the city of Semarang both permanent and temporary. This study consists of 3 variables, 16 indicators and 3 hypothesis. Data analysis technique employed SPSS 26.0 for Windows, to test the validity, reliability test, correlation coefficient test, coefficient of determination test, simple linear regression , multiple linear regression analysis and significance test ( t test and F test). The results showed that partially the service quality positively influenced and significant to the customers satisfaction, which showed by equation Y = 6,131+ 0,653X1.A nd product quality also positively influenced and significant to the customers' satisfaction, which showed by equation Y = 8,346 + 1,175X2. Service quality and product quality also can be seen that simultaneously positive influenced and significant to the customers' satisfaction, which showed by equation Y = 3,973 + 0,314X1 + 0,896X2. Based on these results it is recommended that Bakoel Ice Cream can maintain the quality of service and the quality of products that have received good ratings from consumers and improve ratings that still do not meet costumer expectations such as the hygiene of the eating place and the provision of facilities that supporting convenience of the costumers.

PENGARUH EKUITAS MEREK, PERSONAL SELLING, DAN HARGA PREMI TERHADAP KEPUASAN NASABAH ASURANSI TAKAFUL DANA PENDIDIKAN PADA ASURANSI TAKAFUL KELUARGA KANTOR REPRESENTATIF KEBUMEN Rooswitasari, Tyas; Suryoko, Sri; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 4, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (149.061 KB)

Public awareness of the importance of insurance countinues to rise, which is evident from the increasing number of people insured by 92,5% in 2013. It becomes a major opportunity for the insurance company, either the conventional insurance or Islamic insurance. In Indonesia, Islamic insurances have a good opportunity because the majority Moslem in Indonesia. But, the lack of differentiation is one the biggest reasons why Insurance lagged behind terms of penetration, distribution development, and product. Asuransi Takaful Keluarga is a pure Islamic insurance that was founded in 1994. This company is enganged in life insurance and some types of products are Asuransi Takaful Dana Pendidikan, Takaful Linksalam Alia, Takaful Linksalam Ahsan, Takaful Linksalam Istiqomah, and Takaful Linksalam Ahsan. While it has been long standing, a decline in customers from 2009 through 2013 for customers of Asuransi Takaful Dana Pendidikan in Representative Office Kebumen. The purpose of the research is to determine the effects of brand equity, personal selling, and price of premium to customers satisfaction of Asuransi Takaful Dana Pendidikan at Asuransi Takaful Keluarga Representatif Office Kebumen. The type of the research is explanatory research. The sample in this research were 97 respondents who are customers of Asuransi Takaful Dana Pendidikan. Data was collected by using interview technique, while the research instruments using a questionare. The results were analyzed using SPSS software assistance. The results of the research show that brand equity, personal selling, and price of premium have positive and significant effects on customers satisfaction amounted to 69,6%. Variable with the biggest effects to customers satisfaction is price of premium with the Beta value on multiple linear regression was 0,600. Advices can be given are strengthen brand equity though the promotion, improving personal selling through agents friendliness and patience in front of customers, and maintain a price of premy. Customers satisfaction can be improved by repair the service provided.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MASKER WAJAH MUSTIKA RATU (Studi Kasus pada Konsumen Kec. Tembalang Kota Semarang) Ipa Audina Br Harahap; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

Beauty care products like a facial masks are an important requirement for women. PT Mustika Ratu which produce facial mask has decreased of sales and decrease Brand Index from 2014-2017. This study focus on the influence of product quality and price on consumer purchasing decision in Tembalang Districts Semarang City. The purpose of this study is to identify the influence of product quality and price on purchasing decision of Mustika Ratu face mask for consumers in Tembalang Districts Semarang City. The type of research is explanatory research. Sampling technique is non probability sampling based on purposive sampling. The number of sample is 100 respondents. The analysis technique used SPSS 16.0. The results of the research showed that the quality of product influence the purchase decision at the amount 21.5%. Price affects the purchasing decision reach to 29.7%. Meanwhile, simultaneously product quality and price influence to purchase decision by donating 35,6%. Based on the calculation of Test F shows that there is a positive influence between product quality and price to purchasing decision. It is means the better the quality of products and consumer perception of prices, the higher purchasing decision Mustika Ratu face mask in Tembalang District Semarang City. In addition, the price has the most dominant influence with regression keofisien value of 0.715. Suggestion in this research is to improve product quality both in packaging, function and diversity of Mustika Ratu face mask product. Moreover in terms of the price, the suitability of the price with the quality and benefits of the product must also be upgraded and improved.

Page 34 of 151 | Total Record : 1510

32 33 34 35 36

Filter by Year

2012 2025

Filter By Issues

All Issue Vol 14, No 4 (2025) Vol 14, No 3 (2025) Vol 14, No 1 (2025) Vol 13, No 4 (2024) Vol 13, No 3 (2024) Vol 13, No 2 (2024) Vol 13, No 1 (2024) Vol 12, No 4 (2023) Vol 12, No 3 (2023) Vol 12, No 2 (2023) Vol 12, No 1 (2023) Vol 11, No 4 (2022) Vol 11, No 3 (2022) Vol 11, No 2 (2022) Vol 11, No 1 (2022) Vol 10, No 4 (2021) Vol 10, No 3 (2021) Vol 10, No 1 (2021) Vol 9, No 4 (2020) Vol 9, No 3 (2020) Vol 9, No 2 (2020) Vol 9, No 1 (2020) Vol 9, No 1 (2020): Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019) Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis Vol 8, No 3 (2019) Vol 8, No 3 (2019): Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019): Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019) Vol 8, No 1 (2019) Vol 8, No 1 (2019): Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018): Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018) Vol 7, No 3 (2018): Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018) Vol 7, No 2 (2018) Vol 7, No 2 (2018): Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018): Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018) Volume 6, Nomor 4, Tahun 2017 Vol 6, No 4 (2017) Volume 6, Nomor 3, Tahun 2017 Vol 6, No 3 (2017) Volume 6, Nomor 2, Tahun 2017 Vol 6, No 2 (2017) Volume 6, Nomor 1, Tahun 2017 Vol 6, No 1 (2017) Volume 5, Nomor 4, Tahun 2016 Vol 5, No 4 (2016) Vol 5, No 3 (2016) Volume 5, Nomor 3, Tahun 2016 Volume 5, Nomor 2, Tahun 2016 Vol 5, No 2 (2016) Volume 5, Nomor 1, Tahun 2016 Vol 5, No 1 (2016) Volume 4, Nomor 4, Tahun 2015 Vol 4, No 4 (2015) Vol 4, No 3 (2015) Volume 4, Nomor 3, Tahun 2015 Volume 4, Nomor 2, Tahun 2015 Vol 4, No 2 (2015) Vol 4, No 1 (2015) Volume 4, Nomor 1, Tahun 2015 Vol 3, No 4 (2014) Volume 3, Nomor 4, Tahun 2014 Volume 3, Nomor 3, Tahun 2014 Vol 3, No 3 (2014) Volume 3, Nomor 2, Tahun 2014 Vol 3, No 2 (2014) Volume 3, Nomor 1, Tahun 2014 Vol 3, No 1 (2014) Volume 2, Nomor 4, Tahun 2013 Vol 2, No 4 (2013) Volume 2, Nomor 3, Tahun 2013 Vol 2, No 3 (2013) Volume 2, Nomor 2, Tahun 2013 Vol 2, No 2 (2013) Volume 2, Nomor 1, Tahun 2013 Vol 1, No 1 (2013) Vol 1, No 2 (2012) Volume 1, Nomor 1, Tahun 2012 More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA