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Sari Listyorini
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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 1,510 Documents
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PENGARUH FAKTOR PSIKOLOGIS DAN WORD OF MOUTH TERHADAP KEPUTUSAN PENGGUNAAN BRT TRANS SEMARANG KORIDOR I Wulandari, Kartika Ayu; Waluyo, Handoyo Djoko; Suryoko, Sri
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.304 KB)

Abstract

The population density in Semarang causes various problems, such as traffic jam. BRT Trans Semarang is one of the government programs to overcome this problem. There are 4 BRT Trans Semarang’s corridor that operate now. Corridor I is the first corridor launched. The numbers of Corridor I passengers are increasing constantly. Nevertheless, the performance of BRT Trans Semarang is not optimal yet. This is showed by the articles in the newspaper about the BRT Trans Semarang’s services that need to be improved. Not Optimal services can lead to dissatisfaction of BRT Trans Semarang passengers. Furthermore, dissatisfaction can bring a bad reputation for BRT Trans Semarang. This research aims to see how the effect of Psychological Factors and Word Of Mouth in decision to the use of corridor I BRT Trans Semarang. Data collection technique used is interview and question, while data sample collecting technique used is purposive sampling with 100 sample. The data is analyzed through validity test, reliability test, crosstab, product moment correlation, coefficient of determination, simple linear regression, multiple linear regression, t-test and F-test. The data is analyzed quantitatively using the SPSS program version 20. The results showed that Psychological factors and Word Of Mouth have a significant influence in decision to the use of Corridor I BRT Trans Semarang partially. Psychological Factors and Word Of Mouth also have a significant influence in decision of the use of Corridor I BRT Trans Semarang simultaneously.
PENGARUH MOTIVASI TERHADAP KINERJA TENAGA PEMASARAN (STUDI KASUS PADA AGEN ASURANSI PT. AXA FINANCIAL CABANG SEMARANG) Ardhian Sasmita; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.872 KB) | DOI: 10.14710/jiab.2017.17684

Abstract

This research is about the Influence of Work Motivation on Marketing Performance (Case Study at Insurance Agent PT AXA Semarang). This research is done because there are employee performance problems that are suspected caused by less work motivation, in the form of intrinsic motivation and extrinsic motivation from employees of PT. AXA Semarang. This is based on the non-fulfillment of targets set by the company. The purpose of this study was to determine the effect of intrinsic motivation and extrinsic motivation on employee performance either partially or simultaneously. With the holding of this research it can be taken policy about intrinsic motivation problems, extrinsic motivation and employee performance so that company objectives can be achieved optimally. The type of research used is explanatory research or explanatory research. Population in this research is employees of PT. AXA Semarang as many as 156 people. Sample calculation technique using slovin so that the number of samples to 113 respondents. The technique of determining the sample using Proportional Random Sampling. Data collection method using questionnaires while data analysis techniques used are validity, reliability, test t test, F test, coefficient of determination and regression analysis. Calculations in this study using SPSS for windows. The result of the calculation shows that: (1) intrinsic work motivation have positive and significant effect to employee performance of PT. AXA thus increasing intrinsic work motivation will improve performance and decrease intrinsic work motivation will decrease performance, (2) extrinsic work motivation have positive and significant effect to employee performance of PT. AXA, thereby increasing extrinsic work motivation will improve performance and decrease of extrinsic work motivation will decrease performance, (3) intrinsic work motivation and extrinsic work motivation together have positive and significant influence to employee performance of PT. AXA, thus increasing intrinsic and extrinsic work motivation will improve performance and decrease intrinsic and extrinsic work motivation will degrade performance. Suggestions that can be given are (1) should the company pay attention to the problem of intrinsic work motivation by giving awards, promotion, and development for employees of PT. AXA regularly and continuously, (2) company should pay attention to extrinsic work motivation problem by improving supervision, working conditions, salary, relationship with peers, and security, (3) For other researchers, if you want to do research about performance then use variable Other than the variables contained in this study are intrinsic work motivation and extrinsic work motivation to predict performance. Other variables used to predict performance include leadership, compensation, facilities. Thus research on this performance will be more perfect.
PENGARUH PELATIHAN DAN INSENTIF TERHADAP KINERJA KARYAWAN BAGIAN MARKETING PT. NASMOCO GOMBEL SEMARANG Amanda Bounita Rizki; Saryadi Saryadi; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (63.575 KB) | DOI: 10.14710/jiab.2013.3055

Abstract

Human resources becomesone of the factors that encourages the creationo the company’s competitive advantages over competitors. The purpose of this research is to find out the influence of training and incentive toward employee’s performance of marketing divison PT. Nasmoco Gombel Semarang. Type of this research is explanatory research. Number of samples taken are 30 respondents with census method or examine the whole population. Collecting data using questionnaires. Hypothesis testing using statistical analysis includes correlation coefficient, coefficient of determination, t-test and F test. Result of this study showed that the training had an influence on the employee’s  performance by 58,3% and incentive had an influence on the employee’s performance by 58,4%. Then training and incentive together have a significant influence on the employee’s performance by 64,4%.
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP MINAT MENGGUNAKAN ATM SETOR TUNAI BANK MANDIRI DI SEMARANG Aulya Rachman; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 5, No 3 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.635 KB) | DOI: 10.14710/jiab.2016.12078

Abstract

The research was distributed by the fast development of information technology so that the required means of banking transaction that can do anything to help the banking transaction of costumer activities. ATM Cash Deposit is one of the types of services offered by Mandiri Bank.The purpose of doing research is to know the influence of the variabel quality of product, and brand image against the interest in using ATM Cash Deposits Mandiri Bank. Its population is user indepent Bank ATM machine service. The sampel as many as 100 respondents with the sampling technique used was accidental sampling. The analysis of the data used in this research using SPSS 18.8 program, where do test validity, reliability, determination of the coefficient of the corelation coefficient, regression analysis, simple and simple and double, and the test of significance (t-test and F-test).The results of this study indicate that the variable product quality and brand image has a positive influence against the interest in using ATM Cash Deposits Mandiri Bank.The suggestions can be submitted is a good idea to improve the quality of the ATM Cash Deposits Mandiri Bank and keeping the brand image in order to be always trusted by customers.
Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Keputusan Pembelian Konsumen Handphone Merek Iphone Kota Semarang Chardika Respatya Hendro; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.678 KB) | DOI: 10.14710/jiab.2018.21932

Abstract

The technological development in the modern era is rapidly growing and especially in mobile phone segment. Iphone brand is one of the choices that available in the market. The purchase decision of this the Iphone brand can be influenced by Product Quality, Price and Brand Image. The aim of this research is to determine the effect of product quality, price and brand image on the purchase decision of the Iphone brand in Semarang City. This research are using explanatory research model, nonprobability sampling technique with accidental sampling method for sampling technique, interview questionnaires for colleting data, and a total sample of 97 respondents. This research also uses quantitative analysis with validity test, reliability test, correlation coefficient, determination coefficient, simple and multiple regression test, significance of t test, and F test. The results of this research are the product quality affects the purchasing decisions by 31.3%, price affects the purchasing decisions by 26.4%, brand image affects the purchasing decisions by 30%. Simultaneously, the product quality, price and brand image affect the purchasing decision of 42.2% while the remaining 57.8% is influenced by other factors. The result of this research indicates that this three variables; product quality, price and brand image, simultaneously have a positive and significant effect on consumer purchasing decisions of the Iphone brand in Semarang City. The suggestions of this research in terms of product quality are to make the batteries that last for longer time and to use a strong material to build the mobile phone. In terms of price, the suggestion is to set a price that can be reached by many segments. The last, in terms of brand image, the suggestion is to provide a system that can provide more benefits to its users.
PENGARUH BUDAYA KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN DENGAN KOMITMEN KARYAWAN SEBAGAI VARIABEL ANTARA (STUDI KASUS PADA KARYAWAN BAGIAN PRODUKSI CETAK SURAT KABAR PT. MASSCOM GRAPHY SEMARANG) Mahanani, Indah Woro; Lubis, Nawazirul; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (105.913 KB)

Abstract

Along with the competition among similar companies and so diverse with rapid changes in the roduct and services are issued by the company is obviously very demanding empployee to achieve a good work result in quality and quantity Employee performance is a determining factor for the achievement of corporate goals. Therefore in this research raise work culture, job satisfaction and employee commitment, which pointed out as an important affecting employee performance.The objective of this research is to examine the influence of work culture  and job satisfaction on employee performance  with employee commitment as intervening variable. The type of this research is explanatory research, with technique of collecting data is interviews which using questionnaire as instrument. The sample in this research were 40 respondents with technique of sampling is census sampling. Using a Likert Scale as the measurment scale. Data analysis in this research used qualitative and quantitative analysis techniques. Quantitative analysis used statistic test there are correlation coefficient test, simple and multiple regeression analysis, the coefficient of determination, a significant test (t and F) and path analysis using SPSS for windows version 16.0. Validity test and reliability test are used to test instrumen of collecting data. Qualitative analysis used to tabel analysis, respondent perception and companies representation.The result of this research approved that work culture (X1) has positive influenced to the employee commitment (Y1) as 51,9%. Job satisfaction (X2) has positive influenced to the employee commitment (Y1) as 49,9%. Employee commitment (Y1) has positive influenced to the employee performance (Y2) as 63%. Work culture (X1) has positive influenced to the employee performance (Y2) as 73%. Job satisfaction (X2) has positive influenced to the employee performance (Y2) as 43,8%. Work culture (X1) and job satisfaction (X2) have positive influenced to the employee commitment (Y1) as 61,7%. Work culture (X1), job satisfaction (X2) and employee commitment (Y1) have positive influenced to the employee performance (Y2) as 79,7%. According to the result of path analysis, the influenced of work culture (X1) to the employee performance (Y2) will be greater if through employee commitment (Y1) as 80,5% and the influenced of job satisfaction (X2) to the employee performance (Y2) will be greater too if through employee commitment (Y1) as 76,4%.Based on the research results, the researchers suggest that the company giving training (in house training) which purpose to upgrade employee’s soft skills like ability to have socialiszation and good team work with partner, courage to making a decision. As a reward to employee can form of except monthly incentive and money which give in every years like reward as like electronic goods. It’s will increase employee’s commitment and performance that employee reach.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KREDIT BERMASALAH PADA NASABAH KREDIT PD. BPR BANK DAERAH KABUPATEN MADIUN CABANG BOJONEGORO Siti Zulbiah; Rodhiyah Rodhiyah
Jurnal Ilmu Administrasi Bisnis Vol 6, No 2 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.698 KB) | DOI: 10.14710/jiab.2017.16101

Abstract

Credit is a high-risk business activities, due to uncollected loans with a variety of reasons covering, interest rate, term, and sale of the customer that led to a credit crunch in PD. BPR Bank Regency Madiun Branch Bojonegoro. This study aimed to influence interest rate, term, and sale of the customer sales to non-performing loans. Type of explanatory research study with a sample of 74 respondents who experienced a credit crunch. The sampling technique used is saturated samples.Results and discussion: The majority of respondents said that high interest rates, the short term, the sale of non-current customers, and high non-performing loans. There is a positive influence between the interest rates on non-performing loans, with a regression coefficient 0.329. Any negative effects between periods against problem loans, with a regression coefficient -0.314. Any negative effects of the sale of the customer against problem loans, with a regression coefficient -0.641. No effect of interest rate, term, and customer sales results against problem loans, the interest rate regression coefficient 0.136, regression coefficient -0.278 period, and the regression coefficient customer sales results -0.517. With the contribution of independent variables on the dependent variable of 37.8%.Conclusions and suggestions, there is a positive influence between the interest rate on credit problems, there is a negative effect between period and the sale of customers' credit crunch. It is suggested that interest rates more competitively with other banks, provide a more comparable time period, and in doing credit analysis is more emphasis on customers' financial resources.
ANALISIS TINGKAT KEPUASAN PENUMPANG ATAS KUALITAS PELAYANAN SHUTTLE & TRAVEL PT.CIPAGANTI CITRA GRAHA OTOJASA SEMARANG Kalista, Cikita Amalia; Lubis, Nawazirul; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 1, Nomor 1, Tahun 2012
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (147.251 KB)

Abstract

The development of business transportation is increasing rapidly. It means the company to compete in providing the best service to achieve the satisfaction of passangers. The research was carried out at PT. Cipaganti Citra Graha Otojasa Semarang with object Shuttle & Travel. From the data of visitors Cipaganti been no complaints of visitors related to vehicles, facilities, and services. This study aims to determine the level of passenger satisfaction for the quality of service Shuttle & Travel Cipaganti, consisting of attributes reliability, responsiveness, assurance, empathy, and tangibles. Type the study is a descriptive analytic. The data used in this study is primary data obtained using data collection instruments such as questionnaires and guiding Question. The population in this study were all passengers Shuttle & Travel Semarang, the sample of 100 respondents who used the technique purposive sampling. Analysis of the data used in this study is the Importance and Performance Analysis (Analysis of Importance and Performance / Satisfaction). Based on the Importance and Performance Analysis, it could be concluded that the average total for the dimensions of service quality are included in the category compatible. This shows performance service of Cipaganti that have been in compatible with the expectation of passengers. Advice can be given to the company is to improve service performance Cipaganti deemed important by visitors but still received less attention than the company as a driver order, speed of service, ease of contacting officers, and officers in communication skills.
ANALISIS STRATEGI PENGEMBANGAN PRODUK BATIK SEMARANGAN DALAM MEMPERLUAS PASAR (Studi pada 5 (Lima) UKM Batik di Kota Semarang) Rahayu Ningsih, Ardiyana Dwi; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.714 KB)

Abstract

The developing batik industry is currently a handicraft that has high-value products, in the development of products carried out by UMKM Batik Semarang, which is able to produce new innovations and strategies in developing batik semarangan products. The results of research on the development and analysis of strategies carried out by UMKM Batik Semarang can increase consumer demand for batik products while seeing the demand for batik at this time. This study discusses the outline to find out how UMKM Batik Semarang conducts an analysis of product development strategies so that they can make semarangan batik products. This research is a qualitative research that uses descriptive analytic type with a focus of research on the strategies used in the process of developing batik semarangan products. The data retrieval method used is the interview method and document study, while the discussion room in this research completes all sections of UMKM Batik Semarang with key informants namely the owner and the company. The results show how the stages of product development have a relationship and influence one another. UMKM Batik Semarang emphasizes the development of product value by searching the market. The conclusion of this research is that in the product development process carried out by UMKM Batik Semarang produces a product development method called the Natural Color Concept and the embodiment of the work, in addition to that the brand story used in promoting products to the market, using social media. The challenge that addresses companies in this regard is how the company drives markets and maintains cultural heritage
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN (STUDI PADA KONSUMEN PRODUK BODY SPLASH MUSTIKA RATU SWALAYAN ADA SETIABUDI) Hasna, Adibah; Hidayat, Wahyu; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (111.644 KB)

Abstract

Cosmetics variety are not only seen as a mere fulfillment. From the other side, consumers are also diverse female cosmetics users. In reality, cosmetics company facing a very heterogeneous market. A concern that the manufacturer does not know who the target market companies, actually, given the female consumer is very large cosmetics users or almost all women use cosmetics, cosmetics outstanding variety can also be interpreted as an implementation of the intense competition among cosmetics industry. The problems in this study is the decline in customer loyalty products Body Splash Mustika Ratu ADA Setiabudi Semarang which indicated a decrease in the purchase of products by customers loyal. Based prasurvey conducted by researchers of the customer product Body Splash Mustika Ratu ADA Setiabudi Semarang, most customers products Body Splash Mustika Ratu feel dissatisfied with customer products Mustika Ratu Body Splash. Customer dissatisfaction is allegedly caused by factors brand image and product quality.This study was conducted to determine the effect of brand image and product quality to customer satisfaction and loyalty products Body Splash Mustika Ratu. In this research using random sampling technique respondent sampling, the number of respondents of 100 respondents. Analysis of the data used is path analysis.The results showed that the image of the brand and quality of products both partially and simultaneously a positive effect on customer satisfaction and loyalty. Based on the results of the calculation of the variable path analysis showed that customer satisfaction is a mediating variable to variable customer loyalty. Advice for companies is because there are respondents who feel that the product Body Splash Mustika Ratu less prestigious. Mustika Ratu should try to improve consumers' perceptions of products Mustika Ratu Body Splash for creating the perception that using the product Mustika Ratu Body Splash is a pride. Mustika Ratu should add to the features of the product Body Splash with the aim to increase the benefits and usefulness of Body Splash Mustika Ratu products for consumers.

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