Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

Jurnal Ilmu Administrasi Bisnis

jiab
Website

Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 1,510 Documents

70 71 72 73 74

PENGARUH KUALITAS PELAYANAN, HARGA DAN KEPUASAN TERHADAP LOYALITAS PENGGUNA JASA TRANSPORTASI PADA PO. BEJEU JEPARA (STUDI KASUS PADA PENGGUNA TRAVEL BEJEU JURUSAN SEMARANG – JEPARA) Shena Adaby Amin; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

This research motivated by the development of transportation business nowadays which harder because of the increasing of competitors. Transportation service company expect the high loyalty from the customer but in fact, the customer’s loyalty is still low. As well as happened to the kind of transportation service like Bejeu Jepara Semarang-Jepara route Travel.The aim of this study was to determine the effect of service quality, price and satisfaction toward transportation service customer’s loyalty of PO. Bejeu Jepara, Semarang-Jepara route. About 100 samples of respondents required and sample collection technique used was purposive sample. Data was analyzed using SPSS 20.0 which previously was conducted validity test, reliability, correlation coefficient, determination coefficient, simple and multiple regression analysis also Sobel test.The result showed that service quality and prices had an effect toward satisfaction so could influence the customer’s loyalty.The suggestion was PO Bejeu could improve the quality by repair the waiting room and depart according to the schedule so could arrive at the destination on time. Otherwise, in price determining, PO Bejeu was suggested to give discount or ticket price reduction on certain days so the low purchasing customer could use it.

PENGARUH E-SERVICE QUALITY, E-SATISFACTION DAN E-TRUST TERHADAP CUSTOMER LOYALITY PENGGUNA APLIKASI MOBILE KAI ACCESS (Studi pada pengguna Aplikasi Mobile KAI Acces Semarang) Dewi Nurayni; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

The purpose of this study is to determine the effect of e-service quality, e-satisfaction, e-trust and customer loyalty variables. The population is all of the KAI Access mobile application users in Semarang, using a sampling technique sampling pusposive to 100 respondents. The type of this research is explanatory researchThe analysis that is used is path analysis, where previously the validity test, reliability test, correlation coefficient test, coefficient of determination, simple regression analysis, and significance test (t test and sobel test). The result of the study shows that e-service quality, e-satisfaction, e-trust and customer loyalty have positive effects on the customer loyalty. Based on the path analysis, it shows that e-service quality variable can affect the customer loyalty variable can have a greater effect by means of e-satisfaction and e-trust variables first. So that, it can be said that e-satisfaction and etrust variables are an intervening variable between e-service quality and customer loyalty variables. Based on these results, there are several suggestions that can be done by KAI Access; namely pay attention to the stability of the KAI Access application server and the company is expected to be able to maintain the quality of the application server, and be able to meet consumer needs.

Pengaruh Celebrity Endorser dan Brand Image Terhadap Keputusan Pembelian Sabun Mandi Lux Pada Mahasiswa S-1 FISIP UNDIP Semarang Faridlotul Chusnah; Sudharto Prawata Hadi; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

The development of information technology can lead consumers to quickly find out information about the existence of a product. Companies are required to provide information about their products correctly so it gets a positive response from consumers. Marketing strategies do companies is to provide information to consumers through advertising. By using celebrity endorsers in advertising is expected to attract the attention of consumers and increase and can form brand image. The main problem in this research is about target that is never reached in 2011-2013 that is not optimal. This research aims to identify that the influence of celebrity endorser and the brand image of the decision the purchase of bath soap Lux.This study aims to determine the influence of service quality. Whith survey approach, which requires sample of population and questioner as a means of data collection. This research is conducted to 100 responders which buy “Lux” soap. Technique of sample is purposive sampling. The analysis method used is a correlation coefficient, the coefficients determined, linear regression simple, linear regression double, T test and F test with program SPSS version 20.Based on the result analysis, celebrity endorser and brand image are able to explain the variables of buying decision. Kontribution celebrity endorser of the buying decision as 36,4% and kontribution brand image of the buying decision as 18,5%. Celebrity endorser have value dominant as 0,528.The conclusion of this research indicated that celebrity endorserand brand image partially and simultaneously has an influence on the making decision “Lux” soap. Based on the result, PT. Unilever Indonesia, Tbk has to choose credible celebrity, maintan and improve the brand image of the company. Advice for PT. Unilever Indonesia, Tbk is retaining a celebrity who has the credibility of good and doing innovation to improve the brand image of a bath soap Lux.

Pengaruh Kemudahan Penggunaan Dan Manfaat Terhadap Penggunaan Aplikasi Pertamina Go Di Kota Semarang (Survey Pada Pengguna Apllikasi Pertamina Go Di Kota Semarang) Very Torganda Tampubolon; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

Pertamina Go is an online application or tool for customers to conduct digital activities related to Pertamina's products and services. Overall, the main benefits of Pertamina GO is to provide benefits for customers to get information related to Pertamina's services and products. Until february 2017 the number of users only reached 18,284 is still far from the company's target of 100,000 users. This study aims to find out how the effect given by the ease of use and benefits to the use of pertamina go applications in the city of Semarang. The type of research used is explanatory research where data collection techniques used by using the questionnaire tool, the sample used amounted to 100 people by using the accidental technique. The selected respondents were Pertamina Go users in Semarang City. The methodology used to analyze the primary data in this research is the validity test, reliability test, coefficient, coefficient of determination, simple linear regression, multiple linear regression, and significance test (t and F test) with SPSS 16.0. The results showed that ease of use significantly affect the use of Pertamina Go application for 75.7% while the rest is influenced by factors other than ease of use. Perceived of use significantly affect the use of Pertamina Go applications by 77.8% while the rest is explained by factors other than perceieved of use. Meanwhile, simultaneous ease of use and Perceievd of usefulness significant effect on the use of pertamina go equal to 84,4% while the rest influenced by other factors besides ease of use, and perceived of usefulness. This means the better ease of use and benefits the higher the use of Pertamina Go applications In addition the benefits have the greatest influence with the value of regression coefficient of 0.418. Based on the results of the study, researchers suggested that PT. Pertamina (Persero) provides ease of use of the better and improve the existing features contained in the application so that in accordance with the benefits provided in Pertamina Go applications.

Pengaruh Store Image, Store Atmosphere, Brand Association, dan Brand Awarness terhadap Keputusan Pembelian Ulang (Repurchase) (Studi pada Konsumen The Body Shop di Java Mall Semarang) Mila Azhari; Naili Farida; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

Intense competition among brands cause a company must have a good marketing strategy and branding right decision, which may encourage customers to make repeat purchases. Store image, store atmosphere, brand association and brand awareness are all factors that are considered by consumers to make the purchase again. Within 3 (three) categories of cosmetic products found fluctuation index of top brand, it shows that in terms of purchasing decisions, the brand experienced a decline. This study aims to determine the effect of store image, store atmosphere, brand association, and brand awareness to re-purchase decisions with a population of 100 respondents taken menggunakam purposive sampling technique. Collecting data using a questionnaire. Measurement scale using Likert scale. Analysis of data using the correlation coefficient, coefficient of determination, regression analysis, t test, and F test using SPSS 20.0. The results of this study show that the variable store image, store atmosphere, brand association, and brand awareness has a positive and significant impact on repeat purchasing decisions. Based on the results of this study, so companies are advised to continue to increase purchases by extending the space inside the store, and increase the variety of products for male consumers.

PENGARUH E – SERVICE QUALITY DAN PRODUCT QUALITY TERHADAP INTENT TO ONLINE REPURCHASE MELALUI E – SATISFACTION SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA MAHASISWA FAKULTAS ILMU SOSIAL DAN POLITIK UNIVERSITAS DIPONEGORO SEMARANG) Abdi Filadelfia Prakarsa Purba; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Fashion Product is one of the necessities of human clothing. However, today,s fashion need has become a basic requirement for some people. Prospective costumers want speed and ease of finding information about fashion and make purchases. With the development of internet technology, which brings convenience for everyone, not just to communicate but also to conduct business transactions anytime and anywhere. Trading activities can now be done through a virtual world that is now known as E – Commerce.This study conducted on students of the faculty of social science and politics have ever made a purchase online. This study aimed to examine the effect of E – Service Quality and Product Quality to The Intent Of Online Repurchase through E – Satisfaction as an intervening variabel.In this study, the data collected by questionnaire to 100 respondents taken by accidental sampling using a sampling technique of non – probability sampling with no opportunity or equal opportunity for each element or member of the population.Based on the analysis of two – stage regression model, it is known that increasing E – Satisfaction caused by the rise of E – Service Quality and Product Quality may increase Intent To Online Repurchase products online fashion.A suggestion in this study in which the company,s online shop should keep a service quality and product quality that they have such as easy access to iformation, ease of navigation, the hospitality staff service, reliability and durability of the products, information security and privacy so that customers who purchase products online fashion be satisfied in doing online shopping and the future return to purchase products online fashion.

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN Giswa Ramadhani Wibisono; Handoyo Djoko Waloejo
Jurnal Ilmu Administrasi Bisnis Vol 8, No 3 (2019)
Publisher : Universitas Diponegoro

Phenomena of coffee shops has become a rapidly growing business in Indonesia. These business opportunities create a competition between coffee shop companies engaged in providing the best service to attract consumers and retain its consumers. One of the local company that sells coffee drinks is Peacockoffie Gajahmada Semarang. As a company that engaged in service sector, must prioritize a good services to consumers with appropriate price on what has been given by Peacockoffie Gajahmada Semarang. This study aims to determine the effect of service quality and price on purchase decisions (studies on consumers Peacockoffie Gajahmada Semarang). This type of research is explanatory research. The sampling techniques used are incidental sampling and purposive sampling. The number of samples taken is 100 respondents, who are consumers of Peacockoffie Gajahmada Semarang. The research that is used to determine the effect of service quality and price on purchase decisions will present statistics with the help of IBM SPSS version 21.0.

Pengaruh Perputaran piutang dan Perputaran Persedian Terhadap Profitabilitas pada Perusahaan Food and beverge yang listing di BEI tahun 2010-2012 Putra, Riddho Perdana; Hadi, Sudharto Prawata; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 2, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (59.469 KB)

Operational objective of the company is achieving maximum profitability levels. Profitability is the ability of management companies to produce or obtain the profit effectively and efficiently. Fluktuations in profitabilitu experienced food and beverages company, and iconsistencies in the results of previous research encourage researcher to conduct this researchThe ratio that used for the profitability is ROI because it can identify the ability of management companies in managing the assets under their control to generate the income. In the dupont system profitabilitu is affected by asset turn over and profit margin.This study is aimed to identify the influence of receivables turnover and inventory turn over against the profitability of food and beverages company and which variable that had predominant influence of profitability.The population in this research are all food and beverages company of what listed at Indonesia stock exchange in the year 2010-2012. Samples was taken by purposive sampling methode with the result that selected 14 companies as a apotheosis. The type of this study was explanatory research-the variables was counted by utilizing regression analysis methode with SPSS software aids.The study inhibited the account recievable had an influence against companyâ€™s profitability, because tcencus (3.392) > ttable (2.028), whereas inventory variable had not influence toward profitablity. it could be sought in coefficient correlation test in which obtained tcencus (-1.174) > ttable (2.028). 0.213 was resulted as determination coefficient (R2), which meant the capability of recievable turnover variable for variation variable ROI explanation was 21.3%, meanwhile the balance 78.7% was adduced by other variables, which was not included within the research. In the future to attention of averages account receivable and increase sales.

PENGARUH TINGKAT SUKU BUNGA, KUALITAS PELAYANAN DAN PENDAPATAN USAHA TERHADAP KEPUTUSAN PENGAMBILAN KREDIT (STUDI KASUS PADA NASABAH BNI KCU UNDIP SEMARANG) Yulita Martha Chrisanti; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

This research was motivated by fact that there’s a high demand of find distribution for capital that is safe, fast, and easy. BNI KCU UNDIP must pay attention to the interest rate that given, effect of service quality, and the customer’s business income for making customers interest to use their service.This study aims to determine the influence of interest rate, service quality, and business income towards credit decision-making at BNI KCU UNDIP. The sample in this reseach is 100 respondens who are debitors BNI KCU UNDIP. This study used purposive samplng as a sampling techniques of data collection using questionnaires. The analytical method used was simple and multiple regression analysis, the validity and reliability.Based on the result analysis, variable the interest rate, quality of service, and business income have a positive influence of the credit making decision. Variable the quality of service have the most influence is as much as 0,355. Variable business income have influence of 0,279 and variable interest rates have influence of 0,123. Simultaneously a variable the interest rates, quality of service, and business income having contributions amounting to 36,3% of the credit decision-making.The advice that can be provided, BNI KCU UNDIP should be able to maintain and improve the quality of service well, physically and human resources, maintain interest rates to be able to compete with similar bank and business income in accordance with the credit.

PENGARUH KUALITAS PRODUK, PROMOSI, FAKTOR SOSIAL DAN FAKTOR PSIKOLOGI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MATIC YAMAHA MIO (STUDI PADA YAMAHA AGUNG MOTOR SEMARANG) Yunita Sawitri; Wahyu Hidayat; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

This research aimed to find out how much influence of Behaviour consumer towards Buying decision of Yamaha Mio in Yamaha Agung Motor Semarang. Research type which used in this eksplanatory research. Sampling techniques using purposive sampling, by distributing questionaries to 94 respondents. Data analysis using quantitative analysis, validity control, reliability, data normality, muliticollinearity, heteroskedasticity, simple linear regression, double linear regression, coefficient determiasi, t test and f test with SPSS program. The result of statistical analysis know simple linear regretion equation between Product Quality and Buying Decision was Y = -0,286 + 0,340 X1. For Promotion (x2) with Buying Decision the equality was Y = -0,206 + 0,434 X2. For Social Factor (x3) with Buying Decision , the equality was 2,979 + 1,117 X3. For Psychological Factor (X4) with Buying Decision , the equality was Y = 1,645 + 0,858. Simultaneously influence of Product Quality, Promotion, Social Factor, and Psychological Factor towards Buying Decision be see using double liniar analysis the result was Y = -1,026 + 0,115 X1 + 0,139 X2 + 0,336X3 + 0,190X4. The can see from the value of the coeficient of determiation as 0,851 shows that variables have positive influece. That means the iflueces of Product Quality variable, Promotion variable, Social Factor variable, and Psychological Factor variable towards Buying Decision of 85,1 percent, while the rest 14,9 percent influeced by others variable. Suggestion that can be delivered to Yamaha Agung Motor is to provide a more satisfactory service workshop for customers and giving quality spare part of yamaha matic mio from yamaha factories to show up their quality products. Hopefully Yamaha Agung Motor customers can get alot of information about Yamaha Mio Matic motorcycle and they want to have it as well as the promotion. It’s better if Yamaha Agung Motor could give their customer information on television comercial, because most of our people spent their time by watching television.

Page 72 of 151 | Total Record : 1510

70 71 72 73 74

Filter by Year

2012 2025

Filter By Issues

All Issue Vol 14, No 4 (2025) Vol 14, No 3 (2025) Vol 14, No 1 (2025) Vol 13, No 4 (2024) Vol 13, No 3 (2024) Vol 13, No 2 (2024) Vol 13, No 1 (2024) Vol 12, No 4 (2023) Vol 12, No 3 (2023) Vol 12, No 2 (2023) Vol 12, No 1 (2023) Vol 11, No 4 (2022) Vol 11, No 3 (2022) Vol 11, No 2 (2022) Vol 11, No 1 (2022) Vol 10, No 4 (2021) Vol 10, No 3 (2021) Vol 10, No 1 (2021) Vol 9, No 4 (2020) Vol 9, No 3 (2020) Vol 9, No 2 (2020) Vol 9, No 1 (2020) Vol 9, No 1 (2020): Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019) Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis Vol 8, No 3 (2019): Jurnal Ilmu Administrasi Bisnis Vol 8, No 3 (2019) Vol 8, No 2 (2019) Vol 8, No 2 (2019): Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019) Vol 8, No 1 (2019): Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018): Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018) Vol 7, No 3 (2018) Vol 7, No 3 (2018): Jurnal Ilmu Administrasi Bisnis Vol 7, No 2 (2018) Vol 7, No 2 (2018): Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018) Vol 7, No 1 (2018): Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017) Volume 6, Nomor 4, Tahun 2017 Volume 6, Nomor 3, Tahun 2017 Vol 6, No 3 (2017) Vol 6, No 2 (2017) Volume 6, Nomor 2, Tahun 2017 Volume 6, Nomor 1, Tahun 2017 Vol 6, No 1 (2017) Volume 5, Nomor 4, Tahun 2016 Vol 5, No 4 (2016) Vol 5, No 3 (2016) Volume 5, Nomor 3, Tahun 2016 Volume 5, Nomor 2, Tahun 2016 Vol 5, No 2 (2016) Volume 5, Nomor 1, Tahun 2016 Vol 5, No 1 (2016) Vol 4, No 4 (2015) Volume 4, Nomor 4, Tahun 2015 Volume 4, Nomor 3, Tahun 2015 Vol 4, No 3 (2015) Volume 4, Nomor 2, Tahun 2015 Vol 4, No 2 (2015) Vol 4, No 1 (2015) Volume 4, Nomor 1, Tahun 2015 Vol 3, No 4 (2014) Volume 3, Nomor 4, Tahun 2014 Volume 3, Nomor 3, Tahun 2014 Vol 3, No 3 (2014) Vol 3, No 2 (2014) Volume 3, Nomor 2, Tahun 2014 Vol 3, No 1 (2014) Volume 3, Nomor 1, Tahun 2014 Volume 2, Nomor 4, Tahun 2013 Vol 2, No 4 (2013) Vol 2, No 3 (2013) Volume 2, Nomor 3, Tahun 2013 Volume 2, Nomor 2, Tahun 2013 Vol 2, No 2 (2013) Volume 2, Nomor 1, Tahun 2013 Vol 1, No 1 (2013) Vol 1, No 2 (2012) Volume 1, Nomor 1, Tahun 2012 More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA