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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 1,510 Documents
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Pengaruh Discount dan Store Atmosphere terhadap Perilaku Impulse Buying (Studi Kasus pada Konsumen Lottemart Wholesale Semarang) Amsani, Putri Deacitra; Sudharto, Sudharto
Jurnal Ilmu Administrasi Bisnis Volume 6, Nomor 4, Tahun 2017
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (576.792 KB)

Abstract

Retail business in Indonesia is growing so rapidly. That matter, which requires the owners of retail outlets must have marketing strategies to survive in competition fairly tight retail businesses, so the company’s purpose which is increasing profits can be achieved. Retailer profits obtained can be sourced from impulse buying. Impulse buying can be influenced by discount and store atmosphere. Lottemart Wholesale Semarang as a modern retails in Semarang. In 2016, Lottemart Wholesale Semarang’s debit customer has been decreased, which decreased 3,99% or 15.935 customers. The decrease in debit customer discharge causes a decrease in the company's profit so that the planned targets can not be achieved.The purpose of this research is to know the influences between the variable discount and variabel store atmosphere against a impulse buying on customers Lottemart Wholesale Semarang. The type of research is explanatory research and the number of sample taken is 100 respondents. The sampling technique are accidental sampling and purposive sampling. The data analysis technique is a correlation test data analysis, determination test, simple linear regression test, multiple linear regression test, t test and F test using IBM SPSS (Statistical Product and Service Solutions) program version 16.0. Based on the analysis, it is concluded that discount and store atmosphere has an influence on from impulse buying, that has been proved through simple linear regression that result regression value, discount has an influence on impulse buying of 0.624 and store atmosphere has an influence on impulse buying of 0,350. Therefore it can be advised that Lottemart Wholesale Semarang should conduct a survey and monitor competitor prices to be more competitive. In addition, store atmosphere can be improved by manage display product, colors and lighting of the room, and improve air circulation of the room so consumers are more comfortable and happy when shopping in the store.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMAKAIAN JASA (Studi Kasus Pada PT. Nasmoco Majapahit Semarang) Danang Prakoso; Hari Susanta Nugraha; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.923 KB) | DOI: 10.14710/jiab.2013.3078

Abstract

Variable prices and the quality of service is a contributing factor to the decision to use consumer services on repair shop PT. Nasmoco Majaphit Semarang. When the perception of customer to price is good and high quality of services, the high level of service consumption decisions as well, and vice versa. The formulation of the problem in this research is still not achieve the target use of the service as a whole, has reached between 80%-95%, on the other hand the workshop PT. Nasmoco Majapahit Semarang had set a price that can compete with other workshop, and also sets a high standard of service quality.The type of research that is used is explanatory research. Data collection techniques by using a questionnaire which was distributed to 100 respondents from the consumer workshops PT. Nasmoco Majapahit Semarang. The Data were analyzed qualitatively and quantitatively analysis numbers without using the test of validity, reliability, determination of test, a simple linear regression, multiple linear regression, T-test, F-test, and with the help of Cuckold Kelly wells.The conclusion of the research is the  consumer perceptions to price is good the quality of service and a decision discharging services is high. The result analysis proving that prices in partial prices have influence of the decision of discharging services 35.9 %, is as much as while the service quality of having influence of the decision use services by 18.7 %. Then simultaneously variable prices and service quality has an influence to use services decision worth 39 %.Suggestions that can be delivered are in terms of price, service station PT. Nasmoco Majapahit Semarang should pay attention to even the discounted price with the requirements to be met more easily. Then in terms of the quality of service workshop PT. Nasmoco Majapahit Semarang should pay more attention to the accuracy of the results of the tune up compared to the offer, and also the ability of employees who are less prevalent in doing the tune up
ANALISIS LOKASI, KERAGAMAN PRODUK, KUALITAS PELAYANAN DAN KEPUTUSAN PEMBELIAN PADA USAHA KECIL RUMAH MAKAN PADANG DI KOTA SEMARANG Muhammad Ryan Darmawan; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 5, No 3 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.095 KB) | DOI: 10.14710/jiab.2016.12232

Abstract

Padang restaurant is a restaurant business that sells and serves various culinary or minang Kabau dish originating from West Sumatra. Restaurant business Padang many newly been established both in the scale of micro, small, medium and large in Indonesia, especially in the Semarang city. Increasing number of business also will be increasing fierce competition. Business owners should have a strategy in the factor - factor of location, diversity of products, Quality of Service, and how consumer responses and reasons in making purchasing decisionsThe data were collected by using an overview of the field, observation, interviews, documents gathering, and literatures, and been analyzed by the case study method. The results showed that the location, product diversity, and quality of service that is owned by Padang restaurant in the city of Semarang has been good enough and strategic adjustable with theory and research that has been done before. In a purchase decision, consumers pay attention to all the factors of every Padang restaurant, and consumers prefer to loyal factor in the diversity of products owned by Padang restaurant. With a variety of advantages, it is recommended to small business of Padang restaurant owners in order to maintain the advantages, and make location improvements and make an innovation either for their products and the estabilished services.
PENGARUH ATMOSPHERE TOKO DAN KEBIJAKAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI GIANT TLOGOSARI SEMARANG Perkasa, Aditya; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.143 KB)

Abstract

In retail business competition, retailers are required to provide a fun shopping experience to consumers. This is due to changes in consumer lifestyles that make shopping activities not only as the fulfillment of economic needs, but evolved into prestige and shopping experience. Strategy that can be used by retailers that pay attention to store atmosphere and price policy. This study aims to determine the effect of store atmosphere and price policy on purchasing decisions at Giant Hypermarket Tlogosari. Type of research used is exsplanatory research. Sampling technique using non-probability sampling. Respondents in this study amounted to 96 respondents. Data collection using questionnaires and using Label scale. Data processing such as validity test, reliability, simple regression, multiple regression, cross tabulation (crosstab), T test, and F test using SPSS version 22.0 software. The results showed that all independent variables in this study have a positive and significant influence on the dependent variable. Positive and significant results are also obtained when the two independent variables are associated with the dependent variable simultaneously
PENGARUH KOMPENSASI, PELATIHAN KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN BAGINA PEMASARAN PT. NJONJA MENEER SERMARANG Sihotang, Jojor; Hermani, Agus; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.521 KB)

Abstract

Keberhasilan suatu organisasi bisnis dapat dinilai dari kinerja yang dihasilkan secara keseluruhan, dengan karyawan sebagai faktor utama penilaian. Penelitian ini dilatarbelakangi oleh belum maksimalnya kinerja karyawan bagian pemasaran PT. Njonja Meneer Semarang dan fluktuatifnya penjualan yang dihasilkan selama lima tahun terakhir dengan penurunan yang paling signifkan pada tahun 2013. Tujuan dari penelitian ini adalah  untuk mengetahui pengaruh kompensasi, pelatihan kerja, dan budaya organisasi terhadap kinerja karyawan bagian pemasaran baik secara parsial aupun simultan. Jenis penelitian explanatory research dengan menggunakan sampel jenuh (nonprobability sampling) sebanyak 38 karyawan bagian pemasaran. Skala pengukuran menggunakan skala Likert. Analisis regresi linear dan berganda digunakan untuk membuktikan hipotesis dengan batuan SPSS 16.0. Hasil penelitian menunjukkan terdapat pengaruh yang kuat, positif dan signifikan antara kompensasi, pelatihan kerja, dan budaya organisasi terhadap kinerja karyawan bagian pemasaran baik secara parsial maupun simultan. Berdasarkan hasil penelitian, peneliti menyarankan agar perusahaan menambah keragaman jenis kompensasi, menambah besaran nilai kompensasi, lebih sering menyelenggarakan pelatihan kerja, menyesesuaikan materi pelatihan dengan kebutuhan dan mendukung serta mendorong karyawan dalam mengambil keputusan dan resiko pekerjaan.
PENGARUH KUALITAS PRODUK WISATA, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PENGUNJUNG OBJEK WISATA GOA KREO SEMARANG Ananditya, Adrian Dwiki; Hidayat, Wahyu
Jurnal Ilmu Administrasi Bisnis Volume 6, Nomor 2, Tahun 2017
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.368 KB)

Abstract

Currently, the development of tourism in Indonesia is growing more rapidly, this is caused in part by the many interesting sights like Goa Kreo in Semarang. However, there is still a lack of visitors rate the quality of tourist products and quality of service that is causing the lack of visitor satisfaction. This study aims to determine the effect of product quality travel service quality and promotion of visitor satisfaction Attractions Goa Kreo Semarang. This type of research is explanatory research, with data collection through questionnaires and interviews. The sampling technique uses accidental sampling method. The sample in this study amounted to 100 respondents who are a visitor attraction Kreo Goa. This study concluded that the quality of tourism products, quality of service and promotion of visitor satisfaction, either partially or simultaneously. service quality variables have the greatest influence of other variables. The results obtained by analyzing primary data using validity, reliability test, cross tabulation, correlation coefficient, simple regression analysis, coefficient of determination, significance test (t test) in both directions. Based on this, the researchers suggested that managers can improve the quality of tourism products back and promotions Attractions Goa Kreo that increased visitor satisfaction.
Pengaruh Citra Merek, Kualitas Pelayanan dan Promosi Terhadap Keputusan Penggunaan Jasa Pada Lembaga Bimbingan Belajar Neutron Yogyakarta” (Studi Kasus Pada Siswa SMP dan SMA Lembaga Bimbingan Belajar Neutron Yogyakarta cabang Kompol Maksum Semarang) Dessy Wulan Sari; Saryadi Saryadi; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (79.692 KB) | DOI: 10.14710/jiab.2014.6431

Abstract

This research is motivated by the intense competition of tutoring agency in Semarang lately, showed by the emergence of a range of tutoring agency which every agency has its own advantages. Every business wants the survival of the business to stay awake, always growing and make profit. There for, the Neutron Yogyakarta tutoring agency must figure out how and what can attract students to use tutoring services. This research specifically discusses about Neutron Yogyakarta tutoring agency Kompol Maksum Branch Semarang. Which in every year from  2010 to 2013 the number of students fickle and decreased in the last three years the target set by the company. If it is not solved it will threaten of Neutron Yogyakarta tutoring agency Kompol Maksum Branch Semarang in competing with other tutoring agencies.The purpose of the research to determine the effect of Brand Image, Services Quality and Promotions of the decision using Neutron Yogyakarta tutoring agency Kompol Maksum branch Semarang. This type of research is explanatory, Data were collected use questionnaire and interview method. This research used method of probability sampling that was Proportionate Stratified Random Sampling. The sample of respondense totaled 94 junior and high school students who use the service of Neutron Yogyakarta tutoring agency Kompol Maksum branch Semarang. This research uses qualitative analysis and quantitative analysis techniques. Qualitative analysis using validity test, reability test, correlation coefficient test, single and multiple regression analysis, determination coefficient test, signification test (t test and F test).Result of the whole test are indicate there is an influence between Brand Image on the Decision of Using Service by during T-test(7,436)> t table(1,9860) on significant standard 5%, and coefficient determination for variable Brand image(x1) was contribute 37,5% to Service Usage Decision and the residue 62,5%  was explain with another factor except variable Brand Image. There is an influence between Service Quality on the Decision of Using Service by during T-test(5,542)>t table(1,9860) on significant standard 5%, and coefficient determination for variable Service Quality(x2) was contribute 25% to Service Usage Decision and the residue 75% was explain with another factor except variable Service Quality. There is an influence between Promotion on the Decision of Using Service by during T-test(6,973)>t table(1,9860) on significant standard 5%, and coefficient determination for variable Promotion(x3) was contribute 34,6% to Service Usage Decision and the residue 65,4% explain with another factor except variable Promotion.Showed that there are 3 indepedent variables such as Brand Image, Service Quality and Promotions prove positive and significant effect on the depeden variable Service Usage Decision. Suggestion that can be delivered are Neutron should be more creative and innovative in marketing, well as in quality.
PENGARUH E-SERVICE QUALITY DAN HARGA TERHADAP LOYALITAS PELANGGAN BERRYBENKA DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Pada Pelanggan Berrybenka di Kota Semarang) Nina Rahma Sari; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2020.26231

Abstract

This study aims to examined the effects of e-service quality and price to customer loyalty through customer satisfaction. Based on a survey conducted by Iprice.com it can be seen that the number of visitors to the Berrybenka website in the past two years has decreased. In 2017 the number of visitors to the Berrybenka website was 3.115.000 visitors. However, the following year Berrybenka experienced a decrease in the number of website visitors by 1.51.,300 visitors. Therefore, the number of visitors to the Berrybenka website in 2018 will be 1.597.700 visitors. The population is consumers who have bought Berrybenka products, while the sample is 100 respondents with certain criteria carried out.The analysis used in this research is linear regression analysis using IBM SPSS 21.0 and mediation test (sobel test) to test the mediating effect of the intervening variable. The results of this study indicate that e-service quality and price have a partial and simultaneous effect on customer satisfaction, where when together price has the greatest influence on customer satisfaction.based on the Mediation test using the sobel test, the customer satisfaction variable can mediate the effect of e-service quality on customer loyalty insignificantly and can be said as a full mediated, as well as the variable customer satisfaction mediated the effect of price of customer loyalty significantly and can be said to be a partial mediating variable.
Pengaruh Tarif, Kualitas Pelayanan, dan Promosi Terhadap Keputusan Pembelian (Studi Kasus Penumpang Bus Rapid Transit (BRT) Trans Semarang Koridor II Terboyo - Sisemut, Ungaran) Malau, Jamaluddin Nurma; Hidayat, Wahyu; Suryoko, Sri
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 4, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.382 KB)

Abstract

This research is motivated by the provision of public transport services better, orderly, safe, effective, efficient, and affordable aims to reduce traffic congestion that private vehicle users to switch to public transport.  Transportation Services BRT Trans Semarang is one solution that has a public transportation bus system better, orderly, fast, convenient, safe, affordable in terms of infrastructure, vehicles and schedules. This study aimed to determine the effect of Fare, quality of service, and promotion to the purchase decision (a case study Passenger BRT Trans Semarang Corridor II Terboyo - Sisemut, Ungaran). This type of research is eksplanatory research with data collection tool is questionnaire. This study uses the 100 respondents that passengers BRT Corridor II which has been used more than 3 times. The sampling technique of this study is purposive sampling. The test used are validity test and reliability test. Analysis of the data used is cross tabulation, correlation coefficient, coefficient of determination, simple linear regression, t test, multiple linear regression, and F test. Based on the results of analysis show that in partial fare contributed influence on purchasing decisions by 6.7%, the variable quality of service contributed influence on purchasing decisions by 8.5% and promotion variables contributing influence on purchasing decisions by 19.1%. Simultaneously, tariffs, quality of service, and promotion of contributing influence on purchasing decisions by 21.5%.The Conclusion This study shows the fare, quality of service, and the promotion of partially and simultaneously influence purchasing decisions Trans Semarang BRT corridor II. Based on these results, the manager of BRT BLU Mangkang Semarang Terminal Unit must be able to maintain the prescribed fare, improve, and continue to develop the quality of services to suit the consumer benefits, and increase the intensity and diversity promotion carried out by the manager to be able to attract a purchase decision BRT, as well as the need for continued research by the company and other parties to determine the effect of other variables and outside the shelter placement indicators such research, feasibility fleet, opening new routes, passenger capacity, ease of access to shelter, special Line BRT.
PENGARUH KEPEMILIKAN PEMERINTAH, LEVERAGE, PROFITABILITAS, DAN PERTUMBUHAN PERUSAHAAN TERHADAP KEBIJAKAN DIVIDEN (Studi pada Perusahaan BUMN yang Terdaftar di Bursa Efek Indonesia Periode 2012-2016) Anwar, Resa Junita; Saryadi, Saryadi; purbawati, dinalestari
Jurnal Ilmu Administrasi Bisnis Vol 7, No 2 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.146 KB)

Abstract

This study aimed to analyzed the influence of Government Ownership, Leverage, Profitability, and Corporate Growth on Dividend Policy. This study uses secondary data from the annual report by Indonesia stock exchange and Bloomberg platform, the population in this study include 21 state-owned enterprises listed in Indonesia Stock Exchange period of 2012-2016. Sample of this study consist of 13 state-owned enterprises that meet all the criteria. The analysis used is linear regression analysis with SPSS application program. Regression analysis showed that ,in partial, profitability has a significant positive effect on dividend policy. this study also found that Leverage and Growth of company have a significant negative effect to dividend policy. While Government ownership variable has no significant effect on dividend policy. As in simultaneous, Government Ownership, Leverage, Profitability and Corporate Growth show a significant effect on dividend policy.  Next, based on the results of multiple analysis, Government ownership is a variable that has a dominant influence on dividend policy. As analysis showed that value of beta coefficient (β) is -0.416, Leverage with a value of -0.398, and Corporate Growth -0.168.

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