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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 1,510 Documents

93 94 95 96 97

PENGARUH PELATIHAN KERJA, JAMINAN SOSIAL DAN INSENTIF TERHADAP KINERJA KARYAWAN BAGIAN PRODUKSI PT. FUMIRA SEMARANG Vendy Aries Martcahyo; Wahyu Hidayat; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 1, No 2 (2012)
Publisher : Universitas Diponegoro

Globalization creates fierce competition in the business world. In order to survive, a company needs to have a good performance to create effectiveness and efficiency. Employee performance to be one of the most important factors in achieving this. Job training, social security and incentives have been found to increase employee performance. PT. FUMIRA Semarang is a company engaged in the production of galvanized steel (zinc), which fluctuated in the achievement of annual targets. This study used an explanatory research approach to the 47 respondents. Sampling was done by using census. Data collection techniques in this study using interview techniques, questionnaires and literature study. The data obtained were analyzed qualitatively and quantitatively using analytical tools such as test validity, reliability testing, simple linear regression, multiple linear regression and hypothesis testing with the t test and F test. The results of statistical analysis known simple linear regression equation between job training with employee performance is Y = 11.517 + 0.396 X1. While the social security with employee performance equation is Y = 8.884 + 0.289 X2. Then incentives with employee performance equation is Y = 12.984 + 0.630 X3. Taken together influence job training, social security and incentives on employee performance can be determined by using linear regression analysis. The results of the calculation is Y = 8.428 + 0.027 X1 + 0.218 X2 + 0.207 X3. The conclusion of this study is job training, social security and incentives, both individually and together have a positive and significant influence on the performance employees. Suggestions for improving the performance of employees is expected to increase the company's attention for job training, social security and incentives that are likely to improve the performance of employees.

PENGARUH HARGA, KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN LOFFLE POP UP DESSERT) Dimas Erlangga Putra; Dinalestari Purbawati
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

This study aims to determine the effect of price, product quality and word of mouth on purchasing decisions on consumers Loffle Pop Up Dessert. The type of research used to examine is explanatory. The sample of this study was 100 respondents with its spread using the non-probability sampling method (accidental sampling) which directly met with consumers at the outlet. Data were analyzed using SPSS 25 for windows with validity tests, reliability tests, cross table analysis, correlation coefficient tests, coefficient of determination, simple and multiple regression analysis, and significance tests (t test and F test). The results of this study indicate that there is a positive effects of the price, product quality and word of mouth variables on the purchase decision variable. The price variable has an effect of 0.542 while the product quality variable has an effect of 0.561 and also the word of mouth variable has an effect of 0.362. Simultaneously together the price, product quality and word of mouth variables contributed 58.0% to the purchase decision of Loffle Pop Up Dessert. The results show that the product quality variable has a greater influence than the price variable which is supported by a coefficient of determination of 30.3%. Based on the results of this study it is recommended that Loffle Pop Up Dessert be more aggressive in promoting to be able to provide bait to potential customers for the creation of positive WOM.

PENGARUH PERCEIVED QUALITY DAN STORE ENVIRONMENT TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI EXPERIENTIAL MARKETING SEBAGAI VARIABEL INTERVENING (Studi pada Pelanggan Pasaraya Sri Ratu Pemuda Kota Semarang) Hafi, Ishmah Parameswari; Farida, Naili; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.746 KB)

The research was distributed by the presence of Pasaraya Sri Ratu which rivaled with the advent of new shopping centers, so Pasaraya Sri Ratu is not being placed as primary option by the customers. The purpose of this research is to find out the influence of perceived quality and store environment against curtomer repurchase decisions through experiential marketing. Sampling techniques using non probability sampling with the kind of purposive sampling. The respondents in this study amounts to 100 respondents. Used analysis in this study is the Path Analysis using SPSS software 20.0 for Windows, where the validity test, reliability, coefficient of correlation, simple and multiple regression analysis, the determination coefficient, test of significance (t-test and F-test) in advance have been done previously. The results of this study indicate that the perceived quality (X1) and store environment (X2) partially or simultaneous affect experiential marketing (Z) and customer repurchase decisions (Y). In this research, Path analysis results represent that experiential marketing variable is an intervening variable against repeated purchasing decisions variable.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI ULANG BANDENG JUWANA VACCUM MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PELANGGAN PT. BANDENG JUWANA ELRINA SEMARANG) Mahyarani Tiara Ghassani; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

Culinary business is one of businesses that keep growing in Semarang. With the large amount of natural resources, that is ikan bandeng (milkfish), causing culinary business named bandeng duri lunak (milkfish with soft bone) more popular. PT. Bandeng Juwana Elrina is one of food business that made ikan bandeng as their basic material to create a special food from Semarang. From the sales data of Bandeng Juwana Vaccum (kg) in year 2014 to 2016, it happened to fluctuated, or the sale is not steady from time to time.The purpose of this research is to find out about the influences of the quality and the price of the product to the willingness of people to buy the product repeatedly through the satisfaction of the buyers of PT. Bandeng Juwana Elrina in Semarang. The type of research that used for this research is explanatory research, and there are 100 samples. Sampling technique that used for this research is purposive sampling and accidental sampling. The techniques of the data collection are the study of library, questionnaire, and interview. The techniques of the data analysis are through cross-tabulation test, correlation test, determination test, simple linear regression test, t test, F test, and sobel test by A.F. Hayes with the help of IBM SPSS (Statistical Product and Service Solutions) program version 22.0.The results of this research showed that there is a positive influence between the quality and price of the product on customer satisfaction partially and simultaneously. The results also indicate that there is a positive influence between product quality and price on repurchase intention partially and simultaneous. Based on the results of the analysis of sobel test, it is known that the variable of customer satisfaction is the partial mediation variable that is able to mediate the effect of product quality on repurchase intention with Z value equal to 3,2611 bigger than t table (1,9845) and p value equal to 0,0011 bigger from 0.05. Meanwhile, the variable of consumer satisfaction is the full mediation variable that is able to mediate the influence of price on repurchase intention with the value of Z equal to 2,7835 bigger than t table (1,9845) and the value of p equal to 0.0054 is greater than 0.05. The advice given is to maintain the good quality of the product and observe the prices that are considered more expensive compared to other brands in order to boost up the repurchase intention.

Pengaruh Kualitas Produk, Citra Merek, Harga dan Iklan Terhadap Keputusan Pembelian Sepeda Motor Honda Revo (Studi Kasus pada Konsumen Sepeda Motor Honda Revo Astra Motor Kebumen) Aji Normawan Rosyid; Handoyo Djoko Waluyo; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

This study aimed to determine the effect of product quality, brand image, product price and advertising on purchase decisions of Honda Revo motorcycle on consumer Astra Motor Kebumen and type of research used for this research is explanatory. Population is not limited to any consumer that Honda Revo motorcycle purchaser at Astra Motor Kebumen, as the Slovin’s theory, sample set only by 86 people with spreading use of Non-Probability Sampling methods (insidental sampling). Data were analyzed using the coefficient of determination test, simple and multiple linear regression, cross tables and tests of significance with SPSS 18.0. The results showed that the product quality influence purchase decisions of 7.1 percent. Variables affect the brand image on purchasing decisions by 6 percent. Variable rates affect purchase decisions by 12.8 percent. Advertising influence the purchasing decisions of by 19.2 percent. Simultaneously, product quality, brand image, product price, and advertising affect purchasing decisions at 34.6 percent. The conclusion is the product quality, brand image, price, and advertising have positively and significant impact on purchasing decisions at Honda Revo motorcycle as evidenced from the results of the test f count (10.699) > f table (3.1079). If four factors are synergically balanced, the product will get a high level of consumer purchases will positively impact in company sustainability.

PENGARUH KUALITAS PRODUKDAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI KEPUASAN KONSUMEN (STUDI PADA KONSUMEN YAMAHA VIXION PT. MATARAM SAKTI SETIABUDI) Ahmad Falhan Nasith; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 5, No 3 (2016)
Publisher : Universitas Diponegoro

This study is encouraged by the growth of automotive business field particularly the automatic scooter growth which rapidly increasing. This study specifically discusses about the purchase of Yamaha Mio automatic scooter in PT. Yamaha Indonesia Motor Manufacturing Pemuda Semarang that during the year 2011 – 2015 continues to fluctuate on decline of sales and sales target. In case this is not fixed and resolved, it shall cause problems for PT. Yamaha Indonesia Motor Manufacturing Pemuda Semarang in the future. The objective of the study is to perceive the influence of brand image, product quality, and promotion towards the decision of purchasing Yamaha Mio automatic scooter. The type of the study is explanatory, by using questionnaires and interview in collecting data. The sampling method is non-probability sampling that use Purposive Sampling. The sample number is 100 respondents who are end user and purchaser consumers of Yamaha Mio automatic scooter in PT. Yamaha Indonesia Motor Manufacturing Pemuda Semarang. The study uses qualitative and quantitative analysis method. Quantitative analysis using validity, reliability test, correlation coefficient, simple and multiple linear regression analysis, coefficient of determination, significance test (t test and f test), with SPSS as the instrument. The results of the study indicate that brand image (X1), product quality (X2) and promotion (X3) simultaneously affect the consumers purchasing decisions (Y). Based on the results of a two-stage regression, the variable which has the most dominant effect is the promotion (X3). In conclusion, Brand Image, Product Quality and Promotion give positive influence and significance to Purchasing Decisions. Suggestion for Yamaha Mio motorcycle is it had better if doing some innovation by adding technology to its products that meet consumer demands, and for PT. Yamaha Indonesia Motor Manufacturing Pemuda Semarang supposed to provide appealing promotion by giving big amount of discount on its products to increase the purchasing decision.

PENGARUH PENATAAN ULANG DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI PASAR BUNGA KALISARI SEMARANG Kristiga Wituhu; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

Every business requires any organization influential marketing strategy essential to achieve success. Marketing strategies have a role in improving purchasing decisions through the variables that affect itself, including the rearrangement and also the price. Based on the problems in this research, that is the decrease in purchase decisions at the flower market kalisari Semarang caused by consumer inconvenience when shopping at the flower market the kalisari slums and untidy. The purpose of this study is to determine the influence of re-arrangement and the price . The type of this research is explanatory research, with 100 respondents in a kalisari flower market as the population. The technique of sampling using a purposive sampling. Using questionnaires as data collecting technique. The data analysis conducted quantitatively with SPSS. This research concluded that the rearrangement and price have positive effect on purchasing decisions. Rearrangement of variables has bigger effect that price variable. Based on the research result, the researchers suggested to traders to be able to think creatively to solve problems occurred with new kiosk-shaped shelter with adding a canopy to keep the flower fresh, and the seller are are also advised to a ornamental flower seller in flower market Kalisari Semarang to always talk the truth every time the ornamental flower price increase, so there is no misperception.

The Effect of Organizational Culture and Leadership to The Employee’s Performance Through Motivation at PT Bank Tabungan Negara (Persero) Go Public Semarang Branch Office Mia El Fitria; Saryadi Saryadi; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (97.15 KB)

Scope of banking is now currently experiencing a very tight competition that marked by the emergence of new banks, so the company needs the right strategy and ability to optimize human resources in the company. Conditions of the competition requires companies to have employees that have high performance. Employees performance is influenced by various factors such as organizational culture, leadership and motivation. All three of them have an important role in improving the performance of employees. Based on existing problems in this research, there was a decrease in the employee’s performance of PT. Bank Tabungan Negara (Persero) Go Public Semarang branch office in 2011 and 2012 with (0.335%) and (0.98%). The purpose of this research was to determine the effect of organizational culture and leadership to the employee’s performance through motivation at PT. Bank Tabungan Negara (Persero) Go Public Semarang branch office.The type of this research is explanatory research. The population in this research is employees of PT. BTN (Persero) Go Public Semarang branch office and the number of sample was 136 respondents. The sampling technique is proportionate stratified random sampling. The techniques of collecting data in this research with questionnaires and interviews. The analytical method that used in this research is the correlation test, R Square, simple linear regression, multiple linear regression, t test and f test with SPSS.The results of this research show that based the path analysis, organizational culture and leadership have influence on employee performance when reinforced by the motivation or through motivation. It can be conclude if the organizational culture is stronger, if there’s stand presence of good leadership and accompanied with employees high motivation, it will improve employees performance. Recomendation for PT Bank Tabungan Negara (Persero) Go Public Semarang branch office is to enable high employees performance, then the leader should be able to regard on how the employees can be more active providing inspiration, innovation and initiative in work, as well as leaders should be able to further build employees motivation to work better, and the company should pay more attention with the suitability of bonus that provided for the employees to improve their performance even better.

PENGARUH KUALITAS PELAYANAN, CITRA MEREK DAN HARGA TIKET TERHADAP KEPUTUSAN PENGGUNAAN JASA PO RAMAYANA MAGELANG Gesti Nopelia Anjarsari; Handoyo Djoko Waluyo
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

The increased needs of the community road transport services will trigger the growth of transportation business in the form of Company Otobus. The increasing mobility forcing consumers choosing alternative Otobus from various companies. Every companies must win the competition to attract consumer to use its services. This research focus to result that show usage of the decision in PO Ramayana Magelang obtained from responden.The purpose of this research is to know the influence of service quality, brand image and price of tickets against the decision of the use of PO Ramayana. This research type is explanatory research. Sampling techniques using non-probability sampling with accidental sampling and purposive sampling. As for the total sampleas many as 100 respondents. This program assisted by SPSS 21.0.Based on the descriptive analysis, indicating the variable quality of service are on a good categorization of 54%. Brand iage variable are at good categorization by 48%. Varible price of tickets are at very good categorization of 66% and use of decision are at high categorization of 71%. Multiple corelation coeficient based on obtained values of the corelation that indicates 0,620 is strong correlation. Based on determination of coefficient indicates that the variable service quality, brand image and price of tickets contributed amounted to 38,4% against of the use decision variable.

PENGARUH KESADARAN MEREK DAN PERSESPSI KUALITAS TERHADAP LOYALITAS MEREK MELALUI KEPERCAYAAN MEREK SEBAGAI VARIABEL INTERVENING PADA PONSEL NOKIA ( Studi pada mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro ) Anita Dwi Kurniati; Naili Farida; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 1, No 1 (2013)
Publisher : Universitas Diponegoro

This study aims to determine the effect of brand awareness and perceived quality of the Nokia brand loyalty through brand trust as an intervening variable. The sample used by 100 respondents using Simple Random Sampling technique. The method of analysis used in this study is the Path analysis. the calculation results showed that the variables of brand awareness, perceived quality variables, and variable keperayaan each brand has a positive and significant effect on the variable of brand loyalty. Influence exerted by the awareness of the brand loyalty variable that is equal to 12.2%, and the variable perceived quality of the brand loyalty of 28%. Variables brand awareness, perceived quality variables, and the variables are combined brand trust has a positive and significant effect on the variable of brand loyalty at 69.1%, while the remaining 30.9% is explained by other factors, variable brand image, brand association variable, and variations in price promotions. Based on calculations Path analysis proved that the variable brand trust as an intervening variable can be a mediator reinforcing relationship between perceived quality variables with the variables of brand loyalty. Meanwhile variable became brand trust mediator variable relationship weakens brand awareness to brand loyalty variable. Suggestions of this research is to improve the quality of the product, adding features, the company maintaining long term relationships with its customers objective that consumers remain loyal to the Nokia brand phones.

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Sari Listyorini

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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA