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INDONESIA
Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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PRODUCT QUALITY, PERCEIVED VALUE DAN SERVICE QUALITY TERHADAP REPURCHASE INTENTION INDIHOME DENGAN CUSTOMER SATISFACTION SEBAGAI MEDIASI (Studi Pada Mahasiswa Universitas Diponegoro Pengguna Indihome) Achra, Muhammad Osama; Santosa, Suryono Budi; Hasanatina, Foza Hadyu
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aimed to analyze how the quality of the product, how customers feel about the product's value, and the quality of service provided by IndiHome affect whether customers want to buy from them again. It also looked at how happy customers are with IndiHome's services. When customers aren't happy with IndiHome, they might not want to buy their internet service again. The researchers used a method where they collected information from 137 students at Diponegoro University who have used IndiHome's service before. They used a special way to collect this information called a questionnaire and a computer program called AMOS to study the data they collected. The results showed that when the product is good, when customers feel the product is valuable, and when the service is good, customers are happier and more likely to buy from IndiHome again. And when customers are happy with IndiHome, they're more likely to want to buy their service again in the future.
ANALISIS ENDORSE ATTRACTIVENESS DAN CONTENT AESTHETIC QUALITY TERHADAP BRAND LOYALTY DAN BRAND LOVE DENGAN CUSTOMER ENGAGEMENT SEBAGAI VARIABEL INTERVENING (Survey Pada Pengguna Skincare Avoskin di Kota Semarang) Devismara, Aura Bunga; Lumban Batu, Kardison; Aryandika, Ardiaz Ajie
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The growing development of local skincare brands makes competition increasingly competitive. One of the marketing trends in 2023 is using influencer marketing. In the beauty industry, influencer services are often used. Apart from this trend, research inconsistencies were found between the attractiveness of endorsements and brand loyalty carried out in previous research. Therefore, on the basis of trends and images between the attraction of support and brand loyalty. This research aims to analyze the influence of the aesthetic quality of content and endorser attractiveness on brand love and brand loyalty, by considering the role of customer involvement as an intervening variable. The concept of the research framework model developed between support attractiveness, aesthetic quality of content, affection preferences, cognitive processing, brand loyalty and brand love comes from research that has been conducted. The theory used in this research is selfconformity theory. This research used a purposive sampling technique with a sample size of 220 respondents. The method used in this research is SEM (Structural Equation Modeling) using the AMOS 24 program. The findings in this research succeeded in proving that cognitive processes can strengthen the relationship between the attractiveness of endorsements and the aesthetic quality of content on brand loyalty by having a significant positive influence. Endorsement attractiveness has a positive and significant effect on cognitive processing variables and affection preferences. Affection preferences were unable to have a significant and positive effect on the brand love variable. However, there is a non-significant rejection of the hypothesis: the aesthetic quality of other content has a positive and insignificant effect on the variables cognitive processing and affection preferences, cognitive processing has a positive and insignificant effect on the variables brand loyalty and brand love, affection preferences has a negative and insignificant effect on brand loyalty variable.
PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP BRAND SWITCHING (Studi Pada Konsumen Produk Smartphone Samsung Di DKI Jakarta Yang Berpindah Merek) Salvariza, Muhammad; Indriani, Farida
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This research aims to analyze the influence of price, product quality, and promotion factors on Brand Switching among consumers of Samsung Smartphones who switch to other brands. The study uses price, product quality, and promotion as independent Variables, and Brand Switching as the Dependent Variable. The sample in this study consists of 97 individuals who are users of Samsung Smartphones and have currently switched to other Smartphone brands, residing in Jakarta. The data for this research were obtained from questionnaires that were processed and analyzed using the SPSS program. The results of this study indicate that price has a positive and significant impact on Brand Switching. The study also shows a positive and significant relationship between product quality and Brand Switching. However, regarding promotion, it was found to have a positive but insignificant effect on Brand Switching.
PENGARUH PROMOSI, KEMUDAHAN PENGGUNAAN, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA ONLINE MARKETPLACE (Studi pada Konsumen Tokopedia di Universitas Diponegoro) Iqbal, Muhammad; Yoestini, Yoestini
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aims to determine whether there is an effect of promotion, ease of use, and trust on purchasing decisions among students who use Tokopedia in the city of Semarang. This study uses primary data obtained from direct interviews and distributing questionnaires to 100 respondents. The sampling technique in this study used a non-probability method with a purposive sampling approach. Then the data that has been collected is processed using IBM SPSS software. The results of this study indicate that promotion has a significant positive influence on purchasing decisions, ease of use has a significant positive influence on purchasing decisions, and trust has a significant positive influence on purchasing decisions for Tokopedia consumers in the city of Semarang.
Analisis Peningkatan Kinerja Bisnis Jasa Persewaan Toga (Studi pada ToGraduation Semarang) Nugroho, Ismail Dwi; Idris, Idris
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT As one of the providers, ToGraduation intends to optimize these opportunities by analyzing weaknesses in all aspects of the business and exploiting the opportunities available. This research aims to find out whether the analysis of the development of the ToGraduation business can yield profits in the future. This research uses a qualitative methods with a descriptive approach. Data collection was carried out using documentation techniques obtained from ToGraduation financial statements and observations obtained from ToGraduation business activities. The total funding required is Rp678.006.106, divided into Rp.362.135.295 for investment costs and Rp. 315.870.813 for working capital costs in the first year of the project. After sensitivity calculations, the results showed Net Present Value (NPV) of Rp1.090.006.861, Internal Rate of Return (IRR) of 76%, Payback Period (PBP) of 1.8 years, and profitability index of 1.163. These results show that ToGraduation's rental business has a worthy future to operate.
Pengaruh Citra Negara Asal terhadap Keputusan Pembelian Mellaui Citra Merek (Studi pada Konsumen Mobil Wuling di Kota Semarang) Hasmoro, Alexander Dio; Darmastuti, Ismi; Nurdianasari, Rista
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Sales of the car industry in Indonesia can be said to be growing rapidly in the last period. The car brand used as the object of this study is Wuling, which is a vehicle brand from Liuzhou, Guangzi, China. This brand is run by the Liuzhou Wuling Automobile Industry, Co., Ltd. company, which is a joint venture by Wuling Group and Dragon Hill Holdings Limited. This research was conducted in Semarang City which resulted in preresearch in the form of low purchasing decisions, namely there are indications of problems regarding the purchasing decisions of Wuling consumers in Semarang City in the indicators "My need for Wuling cars is high", "I feel that the number of products issued by Wuling cars is varied and has many types", and "I will buy Wuling car products again in the future" which the majority stated "no". This study used Wuling consumers in Semarang City as the research population, then sampling was carried out using purposive sampling and had several criteria. The sample in this study amounted to 150 respondents with the criteria of having made a decision to buy a Wuling car at least 1 type of car and domiciled in Semarang City. The collected data were analyzed using the structural equation model (SEM) method and processed with AMOS software. The results of this study show that country of origin has a significant positive effect on purchasing decisions, brand image has a significant positive effect on purchasing decisions, and country of origin has a significant positive effect on brand image.
THE INFLUENCE OF BRAND IMAGE, SOCIAL INFLUENCE, STATUS CONSUMPTION, PRICE QUALITY INFERENCE, AND ATTITUDE TOWARDS THE PURCHASE INTENTION OF COUNTERFEIT ELECRONIC PRODUCTS VIA TIKTOK SHOP IN SEMARANG (A STUDY ON THE PREVALENCE OF COUNTERFEIT PRODUCTS) Daffa Luqman Raf, Gofita Athallarizq; Cahyaningratri, Cahyaningratri; Hasya, Afina
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The development of technology has made it possible for counterfeiters to make high-quality goods, sell them online to customers throughout the world, and imitate the branding of real products remarkably well. One platform that has emerged as one of the most popular channels for counterfeiters to conduct their operation is TikTok. The platfrom has allowed the activity where online counterfeit sellers can engage with online buyers. To aid the investigation of how brand image, social influence, status consumption, and price quality inference affects the attitudes of Gen Z in Semarang towards counterfeit electronic products, as well as the moderating effect of customer attitude towards counterfeit electronic products towards purchase intention of counterfeit electronic products, the Theory of Planned Behavior was used. The data that were obtained from 178 respondents in Semarang City was analyzed using Partial Least Structures Structural Equation Modeling (PLS-SEM). From the findings in this study, brand image, social influence, and status consumption have a positive relationship towards customer attitude towards counterfeit electronic products as well as a significant one. Price quality inference, however, was found to only have a positive relationship without significance. On top of that, customer attitude towards counterfeit electronic products also has a positive and significant relationship towards purchase intention of counterfeit electronic products. With this in mind, all the hypotheses except one were accepted. Under those circumstances, the managerial implications that this study provide would discuss the idea of creating marketing campaigns to emphasize the difference between genuine and counterfeit products which will be aimed to spread slowly to the whole customer base. Additionally, cheaper genuine products may also be proposed to help combat counterfeit products within the aspect of status consumption. Consequently, customer attention would shift in the direction of being favorable of genuine products.
PENGARUH SOCIAL PRESENCE TERHADAP PERILAKU PEMBELIAN IMPULSIF PADA SIARAN LANGSUNG TIKTOK DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi pada Merek Somethinc) Nadia Aqilah, Nadia Aqilah; Dirgantara, I Made Bayu; Aryandika, Ardiaz Ajie
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The rapid rise in popularity of live streaming prompted the development of a new business strategy called live streaming commerce. The presence of high interactivity and rich sensory stimulation on live streaming affects consumer trust so that it easily encourages impulsive buying behavior. However, knowledge about impulse buying in live streaming commerce is very limited. This study proposes a theoretical framework that can be used to examine how live streaming influence consumers' impulse buying intentions. The population in this study are TikTok users who know and have purchased Somethinc products in live streaming commerce. In an online survey by distributing questionnaires, 153 valid answers were obtained which were selected by purposive sampling. The data obtained were then analyzed using structural equation modeling (SEM). The results show that the 3 dimensions of social presence (social presence of platforms, viewers and live streamers) have a positive effect on consumer trust. The results also show that the 3 dimensions of social presence (social presence of platforms, viewers, and live streamers) have a positive effect on impulsive buying behavior through consumer trust. Furthermore, this study proves that impulse buying is driven by social presence and consumer trust in the context of live streaming commerce. This research will help brands to better understand how to stimulate consumer buying behavior. Research also provides a reference for developing live streaming commerce in online business
PENGARUH SOCIAL MEDIA MARKETING DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (STUDI PADA PELANGGAN TOKOPEDIA DI KOTA SEMARANG) Zuhad, Muhammad Daniel; Yoestini, Yoestini
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The research aims to examine the influence of social media marketing and brand image on purchase decisions, with purchase intention acting as an intervening variable. The study focuses on Tokopedia customers in Semarang City, specifically targeting customers aged between 18 and 30. The sample used amounted to 120 respondents. The data collection method uses a questionnaire with the Structural Equation Modeling (SEM) analysis technique using AMOS 24.0 as an analytical tool. The results showed social media marketing had a positive and significant effect on purchase intention, brand image had a positive and significant effect on purchase intention, social media marketing does not have a significant effect on purchase decisions, brand image does not have a significant effect on purchase decisions,, purchase intention had a positive and significant effect on purchase decision and both social media marketing and brand image have a significant effect influence on purchase indicates that purchase intention acts as a intervening variable
Analisis Pengaruh Stimulus Lingkungan Toko, Experiential Marketing, dan Perceived Product Quality terhadap Kepuasan Pelanggan dengan Keputusan Pembelian Sebagai Variabel Intervening (Studi pada Sogogi Shabu & Grill di Cibubur) Rafi, Muhamad Arya; Mahfudz, Mahfudz
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aims to analyze the effect of store environment stimuli, experiential marketing, perceived product quality, and purchase decisions on customer satisfaction at Sogogi Shabu & Grill in Cibubur. The population used in this study were consumers of Sogogi Shabu & Grill in Cibubur. The number of samples used in this study were 100 consumers of Sogogi Shabu & Grill in Cibubur. The analytical tool used to test the hypothesis is Structural Equation Modeling (SEM) with SmartPLS 4.0 software. The results showed that the store environment stimuli did not have a positive and significant effect on purchase decisions and customer satisfaction. Furthermore, experiential marketing has a positive and significant effect on purchase decisions and customer satisfaction. Furthermore, perceived product quality has a positive and significant effect on purchase decisions and customer satisfaction. Furthermore, purchase decisions have a positive and significant effect on customer satisfaction

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