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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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DEVELOPING AN EFFECTIVE EMPLOYER BRANDING STRATEGY AT ABC LIGHTING COMPANY FOR EARLY CAREERS THROUGH EMPLOYEE ADVOCACY Rachman, Amelia Martia; Darmastuti, Ismi; Hasya, Afina
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This paper is written to carry out the required company research for Amelia Martia Rachman’s final graduation project in International Business at Diponegoro University, Indonesia and at Saxion University of Applied Sciences, Netherlands. This research paper focuses on assessing and developing the employer branding strategy for early career talents at ABC Lighting Company in order to develop an efficient plan as the company is currently looking for an appropriate approach to strengthen its brand awareness within potential early career talents. Desk research, including newspapers, articles, records of data, and a survey of 24 respondents regarding ABC Lighting Company’s employer branding efforts were conducted to obtain the data for this research. The findings of this study will be used to help the company develop a plan to improve its employer branding strategy to attract young professionals as well as to boost the intern-turnover rate into full-time employees. It will give a further insight into the key elements of an effective employer branding strategy, dimensions of employer branding, candidate journey funnel, effective employer branding channels for Generation Z, the characteristics and work values of Generation Z, as well as the potential challenges and opportunities for Generation Z-focused employer branding.
PENGARUH LIFESTYLE OF HEALTH AND SUSTAINABILITY (LOHAS) CONSUMPTION TENDENCY TERHADAP SIKAP RAMAH LINGKUNGAN DAN KEPERCAYAAN KONSUMEN SERTA IMPLIKASINYA PADA MINAT BELI (Studi Empiris pada Konsumen Produk Kecantikan Berkelanjutan pada Generasi Y dan Z di Kota Semarang) Amany Irwanto, Nabila Fadiya; Mahfudz, Mahfudz
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The cosmetics industry is experiencing rapid growth in Indonesia, driven by increasing demand for both national and international products. Environmental concerns, such as global warming, have prompted a shift in consumer behavior, with a focus on protecting the environment for future generations, particularly Gen Y and Gen Z. This research explores how Lifestyle of Health and Sustainability (LOHAS) Consumption Tendency influences Green Attitude and Consumer Trust, impacting Purchase Intention among Gen Y and Gen Z. The study employs a research framework based on multiple factor theory and SOR theory, analyzing the relationships between LOHAS Consumption Tendency, Consumer Trust, Green Attitude, and Purchase Intention. A non-probability purposive sampling technique involved 112 respondents aged 17 to 42, using cosmetic products for at least one year. Quantitative and structural analysis, facilitated by Structural Equation Modeling (SEM) and AMOS 24, revealed positive and significant impacts. LOHAS Consumption Tendency positively influences Consumer Trust and Green Attitude, with Consumer Trust further influencing Green Attitude. Both Consumer Trust and Green Attitude contribute to increased Purchase Intention for sustainable beauty products. Mediation effects of Consumer Trust and Green Attitude on LOHAS Consumption Tendency were also observed. These findings support the hypotheses and provide management implications for the beauty industry to consider when developing or transitioning to eco-friendly beauty products in the future.
PENGARUH CITRA MEREK, ELECTRONIC WORD OF MOUTH, DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL INTERVENING (Studi pada Pelanggan Bootcamp Belajarlagi) Arnoldy Putra, Mario Rafles; Budi Santosa, Suryono; Kamalia Fu'adi, Dhena
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The research conducted this time has the aim of analyzing the influence Brand Image, Electronic Word of Mouth, and Content Marketing on purchasing decisions for Bootcamp Belajarlagi with Brand Trust as an intervening variable. The population used is consumers who buy Belajarlagi products who are domiciled in Jakarta, Bogor, Depok, Tangerang, and Bekasi with ages 18 - 45 years. The sample used amounted to 152 respondents. The data collection method uses a questionnaire with the Structural Equation Modeling (SEM) analysis technique using AMOS 24.0 as an analytical tool. The results showed that Brand Image had a positive and significant effect on Brand Trust, Electronic Word of Mouth had a positive and significant effect on Brand Trust, Content Marketing had a positive and significant effect on Brand Trust, and Brand Trust had a positive and significant effect on purchasing decisions.
The Influence of Brand Identification and Brand Image toward Loyalty through Brand Trust and Customer Satisfaction of H&M Setiawan, Annisaa Nabhila; Sukresna, I Made
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The phrase "Buy it now, it won't be here tomorrow" serves as an implicit signal that fashion retailers expeditiously communicate to their intended clientele. The stimulus prompts individuals to take prompt action. The focus of this study is H&M, a global fast fashion retail industry. The swift advancement of global society has led to heightened commercial rivalry, particularly within the contemporary retail sector that flourishes in Indonesia. According to the findings of preliminary research conducted on H&M customers in DKI Jakarta Province, it is evident that H&M is currently lagging behind other prominent international brands. Researcher also conducted a pre-resarch on H&M related to the variable used in this study in the form of loyalty, brand trust, and customer satisfaction in DKI Jakarta Provinve, the average answerd "maybe" and "no". This study uses people in DKI Jakarta Province, then sampling is carried out using purposive sampling and has several criteria. The sample in this study was 200 respondents who live in DKI Jakarta Province, over 17 years old, and have purchased products from H&M more than 2 times in the last 1 year. The collected data will be analyzed using the structural equation model (SEM) method and processed with AMOS software. The result of this study indicate all hypothesis are accepted: brand identification has a significant positive effect on brand trust, brand image has a significant positive effect on brand trust, brand identification has a significant positive effect on customer satisfaction, brand image has a significant positive effect on customer satisfaction, brand trust has a significant positive effect on loyalty, and customer satisfaction has a significant positive effect on loyalty.
ANALISIS PENGARUH EKUITAS MEREK DAN KUALITAS PRODUK TERHADAP PEMBUATAN KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi Empiris Pada Mahasiswa FEB Universitas Diponegoro Semarang yang Pernah Memakai Produk Apple lebih Dari 1 Tahun) Dyah Pramesti, Ardea Ayu; Hidayati, Retno
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT One of the important factors in doing marketing is to build brand equity, product quality and consumer trust to produce purchasing decisions. Apple is a technology company that has successfully led the competition by holding the title of The World's Most Valuable Brands based on Forbes in 2019 and is also ranked in the top three technology brands with the most distribution of smartphones based on Canalys Smartphone Market Pulse 2019. Seeing these conditions, this study aims to analyze brand equity and product quality on purchasing decision making through consumer trust as an intervening variable for FEB Undip Semarang students. The population used in this study were FEB Undip Semarang students who had already purchased apple products. The number of samples used in this study were 150 respondents. The method of data collection is done by questionnaire. The data that has been collected is processed and analyzed using the Structural Equation Modeling (SEM) analysis technique with the AMOS 26.0 analysis tool. The results of this study indicate that consumer confidence has a positive effect on purchasing decision making. Brand Equity has a positive effect on Purchase Decision Making. Brand Equity has a positive effect on Consumer Confidence. Product quality has a positive effect on Purchase Decision Making. Product quality has a positive effect on consumer confidence
PENGARUH CITRA MEREK, PERSEPSI HARGA DAN INTENSITAS PROMOSI TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN (Studi Empiris Pada Konsumen Produk Uniqlo Mahasiswa Universitas Diponegoro) Putri, Meylisa Eka; Hidayati, Retno
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT In the current era of globalization, the fashion business is one type of business that is quite popular among consumers after the food business. Uniqlo is an alternative fashion choice for consumers. However, there are still many consumers who are confused when making purchasing decisions regarding fashion products, especially Uniqlo. Paying attention to brand image, price perception and promotional intensity could be a strategic solution for a company to convince consumers to decide to buy a product. This research aims to analyze the influence of brand image, price perception and promotional intensity on purchasing decisions among Uniqlo product consumers, Diponegoro University students. The population in this study were Uniqlo product consumers, Diponegoro University students. Data was obtained through questionnaires from a sample of 142 people using a non-profitability, purposive sampling approach. Then, the analysis technique uses multiple linear regression. The results of the research show that brand image, price perception, and promotional intensity have a significant positive effect on consumer purchasing decisions for Uniqlo products among Diponegoro University students. In this way, the company must further improve its brand image, price perception and promotional intensity to improve Uniqlo consumer decision making.
Analisis Pengaruh Audit Committee terhadap Firm Value dan Firm Performance Melalui ESG Disclosure (Studi pada Perusahaan yang Terdaftar di Bursa Efek Indonesia Indeks Sri Kehati Periode 2018-2022) Figosutansyah, Atev; Hersugondo, Hersugondo
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to analyze the effect of the Audit Committee on Firm Value and Firm Performance through ESG Disclosure in companies listed on the Sri Kehati Index BEI for the 2018-2022 period. This study uses quantitative data types with secondary data sources obtained through the financial statements of each company downloaded through Bloomberg, the official website of the Indonesia Stock Exchange (www.idx.co.id) and financial reports downloaded from each company's website. The number of samples used was 25 companies listed on the Sustainable and Responsible Investment (SRIKEHATI) index listed on the Indonesia Stock Exchange for the period 2018-2022. The analytical tool used in this research is the PLS structural equation model (SEM). The results of this study indicate that the Audit Committee has a significant positive effect on ESG Disclosure, the Audit Committee has a significant positive effect on Firm Value, the Audit Committee has a significant positive effect on Firm Performance, ESG Disclosure has no effect but is significant to Firm Value, and ESG Disclosure has a significant positive effect on Firm Performance.
PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP KINERJA PERUSAHAAN (Studi pada Perusahaan Consumer Goods Industry yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022) Putri, Sahitania Krisbandono; Prasetiono, Prasetiono
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aimed to examine the effect of the Corporate Social Responsibility components, namely economic, environmental and social components on firm performance which is controlled by firm size and leverage in consumer goods industry companies listed on the Indonesia Stock Exchange. Firm performance is measured using Return on Assets (ROA). The independent variables used in this research are the economic component of CSR (CSRI ECO), the environmental component of CSR (CSRI ENV), and the social component of CSR (CSRI SOC). The sample used in this study is consumer goods industry companies listed on the Indonesia Stock Exchange during the 2018-2022 period. The total sample was 31 companies taken using the purposive sample method. The analytical method used is multiple regression analysis with the IBM SPSS Statistics 27 program, which previously passed the classical assumption test. The research results show that the economic component of CSR (CSRI ECO) and the environmental component of CSR (CSRI ENV) have a positive and significant effect on company performance. Meanwhile, the social component of CSR (CSR SOC) has a negative and significant effect on company performance. In addition, the control variable firm size (SIZE) has a positive and significant effect on company performance, while leverage (DAR) has a negative and significant effect on company performance.
STUDI FAKTOR PENENTU PEMBELIAN ULANG PADA RESTORAN A&W DI KOTA SEMARANG Ihsan Saputra, Muhammad Rio; Rahardjo, Susilo Toto
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study focuses on the relationship between service quality, price fairness, and viral marketing as factors that influence repurchase intention, with customer experience as a mediating variable. Semarang City, as one of Indonesia's largest cities and a tourist destination, provides a significant backdrop for this study. With high tourist attraction and surging interest in fast food in Indonesia, particularly in Semarang City, fast food restaurants such as A&W have great potential to understand and increase customer repurchase intention. This study involved 150 respondents who were selected using the Non-Probability Sampling method by Purposive Sampling. Data Analysis Technique Structural Equation Model (SEM) with Analysis of Moment Structure (AMOS) 24 program was used to analyze and interpret the relationship between variables. The criteria for research respondents are customers who have visited A&W restaurants in Semarang City at least once. The results of the research hypothesis show that service quality, price fairness, and viral marketing positively and significantly affect repurchase intention. Service quality has the strongest influence on repurchase intention, followed by price fairness, and e-WOM with the least influence. These findings provide valuable insights for A&W restaurant management to develop more effective strategies to increase customer repurchase intention, by focusing attention on improving service quality, fair pricing policies, and creative viral marketing
PENGARUH CELEBRITY ENDORSER KOREA SELATAN PADA BRAND EQUITY DENGAN BRAND CREDIBILITY DAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI (Studi Pada Pengguna Produk Whitelab) Wardhani, Hernita Wisnu; Sukresna, I Made
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Celebrities are often used by companies to introduce their products or services. The product or service can be a recent release or an existing one. Whitelab adds to the long list of local brands following the Korean Wave phenomenon by collaborating with Sehun, a member of boy group EXO from South Korea. Credible celebrity endorsers are expected to have an impact on brand equity. The study was conducted on 200 respondents through a quantitative questionnaire with closed questions that had a Likert scale of 1-5. Research analysis was carried out using the Structural Equation Model (SEM) method using AMOS software. The results of the study show that celebrity endorsers do not have a direct effect on brand equity, but through the influence of brand credibility. Celebrity endorsers have a positive and significant effect on brand credibility and brand image. It was found that brand image has no significant effect on brand equity. With this, brand credibility positively influences consumers' ideas as well as helps to increase brand value.

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