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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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ANALISIS PENGARUH INOVASI DAN KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING ORIENTASI PASAR DAN PENGGUNAAN ERP TERHADAP KINERJA PEMASARAN (Studi Pada Usaha Mikro Kecil dan Menengah di Kota Semarang) Kurniawan, Danang; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Business competition in the current era of globalization requires companies to have a strategy to win the competition. Strategic management has an important role for the survival of the company. The existence of such competition is also felt by small businesses such as Micro, Small and Medium Enterprises (MSMEs). The increase in the number of MSME units in Central Java was not followed by an increase in average turnover Micro, Small and Medium Enterprises. This study aims to analyze the effect of innovation and competitive advantage as an intervening variable on market orientation and implementation ERP on marketing performance.The population in this study were Micro, Small and Medium Enterprises owners, where respondents were owners of Micro, Small and Medium Enterprises in the city of Semarang. The number of samples used was 128 respondents. The method of data collection is done through a questionnaire method. This study uses Structural Equation Modeling (SEM) analysis techniques using the AMOS 24 analysis tool.The results of this study indicate that the market orientation is a positive effect on innovation, implementation ERP has a positive effect on innovation, the market orientation is a positive effect on competitive advantage, implementation ERP has a positive effect on competitive advantage, innovation has a positive effect on competitive advantage, market orientation has a positive effect on marketing performance, innovation has a positive effect on marketing performance and competitive advantage bar has a negative and insignificant effect on marketing performance.
ANALISIS INVESTOR HERDING BEHAVIOR DENGAN MULTINOMIAL LOGIT REGRESSION PADA BEI (Studi Kasus pada Saham LQ-45 Periode 2009-2014) Fityani, Izza; Arfianto, Erman Denny
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Herding Behavior is the tendency of institutional or individual investors to behave similar.  This behavior is irrational because investors do not depend  their investment decisions on information available but follow the crowd. Distinguishing the causes of herding behavior is crucial for discovering whether herding leads to market inefficiency and financial bubbles. Herding may destabilize stock prices and thus impair the proper functioning of financial market. This study is analyzing the effect of size, trading volume activity, return and volatility to herding behavior in 2009 to 2014 period. Herding behavior will be measured based on the types of investors in Indonesian capital market. Then analysis of the effect of size, trading volume activity, return and volatility to herding behavior will be conducted using multinomial logistic regression method. The result of this study shows that size gives positive effect to all types of investors in herding behavior. TVA gives positif effect on four types of investors while eight other types investors have negatife effects for herding behavior. Return does not give  effect to all types of investors while volatility give positive effect on all types investor except domestic investors institution and  foreign institution investor for herding behavior. Size and volatility have the most impact for investor in herding.
ANALISIS PENGAARUH KUALITAS LAYANAN DAN STORE ATMOSPHERE TERHADAP KEPUASAN PELANGGAN UNTUK MENCIPTAKAN MINAT MEREFERENSIKAN (Studi Kasus pada Pelanggan Stove Syndicate Coffe & Waffle di Semarang) Rafsanjani, Ardhy; Sutopo, Sutopo
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study examines the effect of Service Quality and Store Atmosphere on customer Interest in Referencing, with customer Satisfaction as an intervening variable. Respondents are 120 customers who had visited and purchased products at Syndicate Stove Coffe & Waffle Semarang, at least three times. This study develops a theoretical model by proposing five hypotheses to be tested using a multiple regression analysis technique.The result shows that both of independent variables, Service Quality and Store Atmosphere, have a direct effect on customer Interest in Referencing as dependent variable. Service Quality and Store Atmosphere also have a significant positive effect on customer Satisfaction. Therefore, it can be suggested for Syndicate Stove Coffe and Waffle Semarang management to improve their service quality and store atmosphere that influence their customers’ satisfaction in order to create the interest in referencing.
INTERBANK CONTAGIOUS: SISTEMIK MARKET RISK KASUS PADA PERBANKAN INDONESIA 2002-2012 Christiawan, Nicolaus Gerry; Arfianto, Erman Denny
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Every bank has their eternal risk, which is maturity mismatch. Those risk caused bybank’s business core. The maturity mismatch can cause the bank failure and also can trigger the contagion effect. This study focus on interbank contagion effect problem and potential of systemic risk phenomenon in Indonesia’s banking industry in period 2002-2012. In this case in order to understand the contagion effect and systemic risk potential there are a few analysis’ to test the contagion existence, there are tracking on interbank contagion pattern, measuring the impact of interbank contagion effect on banking industry, measuring respond period of interbank contagion effect.Vector Autoregression are the method that selected in this study to analyze the contagion effect on sample that consist of bank that had 8,9 trillion rupiah  minimum total asset in 2011(Indonesian top ten biggest bank on asset). The reason why those ten are being chosen is those ten held 63% of total banking industry asset in Indonesia. In order to describe the interbank contagion effect, financial distress contagion index being used. The index being composed by three variable which are current account in other bank divided by third-party funds ,the difference between fair value of financial asset divided by totalasset, difference between foreign exchange transaction divided by total asset. In this VAR Analysis model there are three methods that had selected which are: Granger causality test, VAR analysis, impulse respond function (IRF).Conclusion form this Interbank Contagion: Systemic Market Risk in Indonesian banking Industry 2002-2012 study, there is systemic risk and also contagion risk in Indonesian Banking Industry. This is showed by the provement of all of the hipothesis in data analysis. From the data analysis result, the pattern of contagion effect, size of contagion impact, and quickness of the responses can be showed. However, the impact of systemic crises that may happen is not significant enough to collapsing the whole Indonesia’s banking industry.
STUDI TENTANG MEDIA SOSIAL TERHADAP PENGEMBANGAN UKM MELALUI KEUNGGULAN BERSAING DAN IMPLEMENTASI MODEL A.I.D.A. pada UMKM pangan di Kota Semarang Nugroho, Wildan Aryo; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 8, Nomor 4, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study is to analyze analyze the effect of the marketing environment, innovation, and social media on the development of MSMEs with marketing strategies and competitive advantage as intervening variables and the effect of applying the AIDA model . The population in this study were Micro, Small and Medium Enterprises owners, where respondents were owners of Micro, Small and Medium Enterprises in the city of Semarang. The number of samples used was 150 respondents. The method of data collection is done through a questionnaire method. This study uses Structural Equation Modeling (SEM) analysis techniques using the AMOS 24 analysis tool.The results of this study indicate that the marketing environment has a positive and significant effect on marketing strategy, innovation has a positive and significant effect on marketing strategy and competitive advantage, social media has a positive and significant effect on competitive advantage, marketing strategy has a positive and significant effect on the development of MSMEs, and competitive advantage bar positive and significant impact on the development of MSMEs.
ANALISIS PENGARUH MANAJEMEN MODAL KERJA TERHADAP PROFITABILITAS PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI DASAR DAN KIMIA GO PUBLIC PADA BURSA EFEK INDONESIA (BEI) PERIODE TAHUN 2011-2014 Indradewi, Citra; Widyarti, Endang Tri
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to analyze the effect of working capital management on profitability of basic industry and chemicals that listed in Indonesia Stock Exchange (IDX) within 2011-2014. Indicator of working capital management used in this research are cash conversion cycle (CCC), receivable conversion period (RCP), inventory conversion period (ICP), payable deferral period (PDP), and current ratio (CR). On the other hand, indicator of profitability used in this research is net profit margin (NPM). The sample data used in this research took from financial statement that have been audited and published in IDX. According to sampling technique used in this research, which is purposive sampling, there’re 25 companies that fit to certain criteria. Method of data analysis used in this research is Multiple Regression Analysis, which previously performed classical assumption test. Hypothesis test is using F-statistic test, t-statistic test, and determination of coefficients with significance level of 5%.The result of this research indicates independent variables simultaneously (F-statistic test) effect on profitability (NPM) with significance level 0,000. On the other hand, partially (t-statistic test) indicates CCC has negative and significant effect on profitability, PDP and CR have positive and significant effect on profitability. Meanwhile, RCP and ICP has positive and not significant effect on profitability. Adjusted ’s score is 0,454 which means that the ability of independent variables can explain profitability with 45,4%, while the rest is explain by other factors.
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN SIKAP TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pos Ketan Legenda 1967 Kota Semarang) Khoiruddin, Muhammad Afif; Khasanah, Imroatul
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of product quality, price perceptions and attitude toward purchase decision. The object of this research is Pos Ketan Legenda 1967 Semarang City. Variables used in this study are product quality, price perceptions and attitudes as independent variables and purchasing decisions as the dependent variable. The sample used in this study as many as 151 respondents are the consumers who have bought the Pos Ketan Legenda 1967 Semarang City.The method used is Purposive Sampling by distributing questionnaires to the respondents who are specifically addressed to Pos Ketan Legenda 1967 of Semarang City. Collected datas were analysed with IBM SPSS 22 for windows using some methods such as validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, ANOVA, R Square, and T test.The results showed that product quality positively influence to purchase decision, price perception have positive effect to purchasing decision and attitude have positive effect to purchasing decision.
ANALISIS PENGARUH INSENTIF TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI (Studi Pada Karyawan Perusahaan Air Minum Kabupaten Jepara) Mera Diviani, Gracetiara; Djastuti, Indi
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Incentives as a means of motivation that encourages employees to work with optimal performance, which is intended as an extra income outside of salaries or wages that have been determined. This study entitled "Analysis of incentives influence on job satisfaction and employee performance". Incentives can explain the employee's performance significantly by using job satisfaction as a mediating variable. The purpose of this study was to determine and analyze whether incentives can affect employee performance and job satisfaction of employees at the office taps Kabupanten Jepara. The population of this research are 100 people and this research  use of unrestricted random sampling technique or the total sampling, ie a total of 100 people as a whole is taken as the sample population. Reality on the ground finally set only 93 respondents, resulting in a decrease of 7%, and the implications of the decline in the percentage of the sample size is still considered to meet the principle representitas research, because below 30 percent.This study used multiple linear regression analysis. This studi test how incentives and job satisfaction variable take effect on the dependent variable it is employee performance.The results showed that there is a positive and significant effect of incentives on employee performance can be explained by the model, which is 70.7%, there is a positive and significant direct effect on job satisfaction and employee performance can be explained in our model by 63.1%, and incentives sigifikan positive effect on job satisfaction and employee can be explained by the model at 49.7%.
ANALISIS PENGARUH DAYA TARIK IKLAN DAN SELEBRITI ENDORSER PADA PROMO AdaAQUA TERHADAP MINAT BELI AMDK MEREK AQUA DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (Studi Kasus pada Mahasiswa S1 di Jawa Tengah dan DIY) Anggi, Venny Faradika; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the influence of advertising appeal and celebrity endorser in the AdaAQUA promotion to purchase intention of AQUA using brand image as mediator. Simple random sampling method is used for this research. Samples were collected from 153 respondents who watch AdaAQUA promo's ads on TV. Multiple regression analysis is used for this study. The results showed that the advertising appeal has positive and significant effect to brand image, celebrity endorser has positive effect to brand image, advertising appeal has positive to purchase intention, celebrity endorser and brand image have positive and significant effect on purchase intention.
ANALISIS PENGARUH DAYA TARIK IKLAN, KUALITAS PESAN IKLAN, FREKUENSI PENAYANGAN IKLAN TERHADAP EFEKTIVITAS IKLAN TELEVISI MIE SEDAP (Survei Pemirsa Iklan Mie Sedap Pada Mahasiswa Kost di sekitar Kampus Undip, Tembalang) Sufa, Faela; Munas, Bambang
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Competition for the fast food industry, as well as competition PT Wingsfood in doing product marketing Mie Sedap through television advertising media by its competitors. In the present study will analyze the influence of advertising appeal, the quality of the message, and often an ad on the effectiveness of television advertising. Student population is used around campus UNDIP Kost in Tembalang, Semarang. With the criteria viewers use television advertising Mie Sedap boarding students in the sample place at Banjarsari and Sumurboto, Tembalang of 100 respondents, with random sampling method. The results showed that the advertising appeal, the quality of the message, and frequency of ads have a positive and significant impact on the effectiveness of advertising, either partially or simultaneously. With the acquisition of the largest coefficient of 0.383 for the effect of quality on the effectiveness of advertising messages. So a better quality of messages would increase the effectiveness of advertising. Thus PT Wingsfood must consider three factors are variable, especially in the variable quality of the message to produce an effective advertisement in accordance with the cost of which has been issued.

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