cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota semarang,
Jawa tengah
INDONESIA
Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
 7   8   9   10   11 
PENGARUH BRAND EQUITY, HARGA DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN VAPE (Studi PadaVape Store 5Time) Bahtiar, Ahmad; Rahardja, Edy
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (108.801 KB)

Abstract

Problems that occur is the sale of vape with the original brand does not show increase from month to month, exactly in May to July decreased. Though currently vape trend is getting in demand so consumers who are looking for vape pretty much. Based on the results of prasurvey conducted, it appears that the decline in sales is allegedly caused by the strength of the original brand is not very good, the original vape price is considered expensive and the distribution of goods that are less evenly distributed. This study aims to analyze the influence of brand equity, price and distribution of the original vape purchase decision in Semarang.The population used in this study is all Vape consumers in Semarang. The sampling technique used is purposive sampling. Sampling criteria were 96 vape consumer in Semarang. Methods of data collection in this study using questionnaires. Methods of data analysis using multiple linear regression analysis.Based on the results of brand equity, price and distribution have a positive effect on the purchase decision of original vape in Semarang. The original vape purchase decision in Semarang can be explained by brand equity, price and distribution of 81%.
ANALISIS PENGARUH KUALITAS PELAYANAN, FASILITAS DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN PADA BENGKEL ”OCEAN AUTO WHEELS” DI SEMARANG Indianto, Oceano; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (103.169 KB)

Abstract

Customer satisfaction is the level of one's feelings after comparing the performance (results) are perceived, compared with expectations. Satisfied customers is known after making a purchase, depending on the offer 's performance in fulfilling the expectations of the buyer. If performance meets expectations, the customer is satisfied. Many factors can affect customer satisfaction, such as service quality, facilities and customer value. Car Repair Ocean Auto Wheels, Jl . Ruko Purianjasmoro Block EE1 / 1 Semarang is a special workshop engaged in car legs. Currently, customers who visit Ocean Auto Repair Wheels tend to go down, because of discomfort when doing car maintenance. From some customer complaints, the vast majority were on workmanship complaints less rapidly (2 complaints), heat, long queues and a less bulky that each 1 complaint per month. Based on complaints show that there is customer unsatisfaction on Car Repair Ocean Auto Wheels. Based on these descriptions, so, the purpose of this study was to analyze the effect of service quality, facilities and customer value on customer satisfactionThe population in this study is that customers do car care at Ocean Auto Wheels Repair, Jl. Ruko Purianjasmoro Block EE1 / 1 Semarang unknown number. The samples in this study were 100 customers. Sampling technique in the study conducted by purposive sampling technique. Data type is primary. Methods of data collection using questionnaires. The analysis technique used is multiple regression.The results of the analysis using SPSS showed that service quality positive and significant effect on customer satisfaction. Facilities positive and significant effect on customer satisfaction. Customer value positive and significant effect on customer satisfaction.
ANALISIS PENGARUH KEPUASAN DAN BRAND TRUST TERHADAP MINAT BELI ULANG PANTENE (STUDI PADA ‘YOUNG FEMALE’ SEMARANG) Nia, Itsna Ainin; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (147.086 KB)

Abstract

Pantene is a shampoo well-known brand from PT. Procter & Gamble. Pantene became the market leader of category Shampoo over the last four years. But the high competition make a Brand value indexs of Pantene shampoo has  decreased, which means there is a decline in the performance of the brand. It is characterized by the decline in TOM Brand, Satisfaction, and Brand Share. As a market leader Pantene need to be careful because it is an indication of decreased in repurchase Intention. This study aims to determine the effect Selebrity Endoser and quality of repurchase Intention by Brand Trust and satisfaction as an intervening variable.This study used data on 197 young female respondents aged 17-35 in the city of Semarang who had used Pantene more than twice, Thus, this study can not be generalized to the context of other studies, both gender and age. This study used six variables: Celebrity Endorser, Quality, Satisfaction, Brand Trust, and Repurchase Intention. The analysis technique used in this research is Structural Equation Model (SEM) of AMOS 22.0. Research shows that to improve repurchase intentionof Pantene to young female in Semarang can only be done through one process, namely improving the quality of Pantene that will increase satisfaction and ultimately increase Interests repurchase intention of young female in city Semarang
PENGARUH SERVICESCAPE TERHADAP KEPUASAN KONSUMEN (Studi pada Penumpang Keberangkatan Domestik di Bandara Ahmad Yani Semarang) Rijae, Zaki Muafa; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.626 KB)

Abstract

Ahmad Yani Airport Semarang is the airport that became one of the entrance to central java through air transportation. However, based on the information obtained there are complaints related to services at Ahmad Yani Airport Semarang such as a narrow parking lot, crowded waiting room and passenger accumulation during peak season This research aims to analyze the influence of servicescape dimensions named ambient conditions, spatial layout and functionality, signs, symbols and artifacts to customer  satisfaction.  Case  study  on  domestic  departures  passengers  at  ahmad  yani airport semarang.The number of sample used in this research were 100 respondents. Sample were chosen using quota sampling technique. The analytical method used in this research is Multiple Linear Regression Analysis where previously tested the validity and reliability, then performed classical assumption that includes Normality Test, Multicollinearity Test, and Heterokedastisitas Test with level of significance 5%.The result of this research found that ambient conditions, spatial layout and functionality  and  signs,  symbols  and  artifacts  positively  significance  influenced  to customer satisfaction.
ANTESEDEN KEPUASAN KONSUMEN DAN MINAT LOYALITAS PADA TOKO MAHKOTA PEKALONGAN Nandhasari, Nandhasari; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.561 KB)

Abstract

This study aimed to analyze the influences of product quality, service quality, competitive prices and reputation of the store, on the loyalty intention to the Mahkota Stores Pekalongan using customer satisfaction as an intervening variable.In this research, there are 6 variables, 24 indicators and 8 hypothesis testing research hypotheses. The data imployed 250 respondents. The analysis technique used in this research is Structural Equation Model ( SEM ) with AMOS program versi on 20.0.From 8 hypothesis, all hypothesis are accepted. The results also proved that to loyalty intention, can be specified through customer satisfaction and direct effect independent variable. This implies that product quality, service quality, competitive price, and store reputation play important roles to effect customer satisfaction.
ANALISIS PENGARUH KUALITAS KOHESIVITAS GURU TERHADAP KOMPETENSI GURU DENGAN KUALITAS PEMBELAJARAN ORGANISASI SEBAGAI VARIABEL INTERVENING DI SMP NEGERI 2 PURWODADI Hardiyanti, Neisha; Yuniawan, Ahyar
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.747 KB)

Abstract

The purpose of the study is to determine, describe and analyze the more influence the quality of teachers to the cohesiveness of the competence of teachers to the quality of the learning organization as an intervening variable. The method of collecting data in this study using questionnaires with respondents 50 teachers, where the respondent is a total population of taechers SMPN 2 Purwodadi. Data analysis method used is multiple linear regression analysis. Mechanical testing of the data in this study using path analysis and Sobel test to test the effect of mediation.The results showed that the quality of cohesiveness teachers have positive and significant impact on the quality of a learning organization. Cohesiveness quality of teachers and the quality of organizational learning has a positive and significant impact on teacher competence. In addition, the quality of organizational learning may mediate the relationship between the quality of teachers to the cohesiveness of teacher competence.
ANALISIS PENGARUH KEPEMILIKAN INSTITUSIONAL, PROFITABILITAS DAN LIKUIDITAS TERHADAP KEBIJAKAN DIVIDEN DENGAN STRUKTUR MODAL SEBAGAI VARIABEL INTERVENING SERTA PENGARUH PAJAK TERHADAP KEBIJAKAN DIVIDEN Taufan, Frendy Akhmad; Wahyudi, Sugeng
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.049 KB)

Abstract

The  purpose of this research  was to examine direct  and indirect  effect of  InstitutionalOwnerships,  Profitability  and  Liquidity  on  Dividend  Policy  with  Capital  Structure  as  an Intervening Variable and the effect of Tax on Dividend Policy. This research was taken as there are differences in the results of previous researches between researches with each other and there is a difference between the empirical data with existing theories.Sampling technique used is purposive sampling. From four hundred and twenty-eight companies according ICMD which were taken twelve non financial companies. Because, it has thecomplete financial statements from the year 2008 up to 2010. The method of analysis used aremultiple regression and path analysis.Using multivariate regression analysis, it is known that Institutional Ownerships and Profitability have negative significant effect on the Dividend Policy. Capital Structure has positive significant effect on Dividend Policy. Profitability has positive significant impact on Capital Structure. Liquidity has negative significant impact on Capital Structure. According Path Analysis, Capital Structure isn’t the Intervening Variable
PENGARUH EMPLOYEE STOCK OWNERSHIP PLAN (ESOP), PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR), INNOVATION, LEVERAGE, DAN FIRM SIZE TERHADAP CORPORATE FINANCIAL PERFORMANCE (Studi pada Perusahaan Manufaktur yang Listing di Bursa Efek Indonesia Periode 2013-2017) Syahida, Asyifa Zuchruf; Prasetiono, Prasetiono
Diponegoro Journal of Management Volume 8, Nomor 2, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (661.976 KB)

Abstract

This study aims to test the influence of Employee Stock Ownership Plan, Corporate Social Responsibility disclosure, innovation, leverage, and firm size toward corporate financial performance. Corporate financial performance can be seen from the company’s profitability which measured by ROA. This research was conducted because there are differences in results from previous studies. The sample used in this study are manufacturing companies listed in Indonesia Stock Exchange during 2013-2017. This study used purposive sampling method with several criteria and outlier data removal to obtain a valid data, which remain as 230 observation data. Multiple regression analysis which is processed by SPSS 25 is used as an analysis technique consisting of classical assumption test and coefficient of determinant test, F statistical test, and t statistical test. The results of this research indicate that leverage has significant negative effect toward corporate financial performance and firm size has significant positive effect toward corporate financial performance. Meanwhile Employee Stock Ownership Plan has insignificant negative effect toward corporate financial performance. Corporate Social Responsibility disclosure and innovation has insignificant positive effect toward corporate financial performance which shows a unidirectional and insignificant relationship.
ANALISIS PENGARUH DISTRESS RISK, SIZE, BOOK TO MARKET, DAN MOMENTUM TERHADAP RETURN SAHAM (Studi pada Perusahaan Sektor Industri Dasar dan Industri Barang Konsumsi periode 2009-2014) Pramusinta, Winda Safitri; Arfianto, Erman Denny
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.366 KB)

Abstract

This research aims to analyze the influence of distress risk, size, book to market, and momentum toward stock return and to know the O-score prediction model in stock return of basic industry sector and consumer goods industry sector in Indonesia. Case study on basic industry sector and consumer goods industry sector in Indonesia Stock Exchange in period 2009-2014.Research population used is  basic industry sector and consumer goods industry sector in Indonesia in period 2009-2014. Taken samples of the all-purpose 32 firms by using porposive sampling method. The data used in this study were obtained from the Indonesia Capital Market Directory (ICMD), Yahoo Finance, Bloomberg, and www.idx.com 2009-2014. Analysis technique used is Ordinary Least Square (OLS) Regression, statistical t-test and classic assumption test that includes a test of normality test, multicollinearity test, heteroskedastisitas test, autocorrelation test.The result shows in bacis industry sector that distress risk and size has positive effect but not significant with stock return, book to market has negative effect but not significant with stock return, and momentum has positive effect and significant with stock return. The result of regression estimation show the ability of model prediction is 17.7% while the remaining 82.3% influenced by other factors outside the model.Moreover, in consumer goods industry sector shows that distress risk and size has positive effect but not significant with stock return, book to market has negative effect but not significant with stock return, and momentum has positiveeffect and significant with stock return. The result of regression estimation show the ability of model prediction is 17.7% while the remaining 82.3% influenced by other factors outside the model.Chow test indicated that there was no any difference on regression model between basic industry sector and consumer goods industry sector  in Indonesia in period 2009-2014. The chow test shows that F value was lower than F table, that was 1.341189 > 10.127.
PENGARUH KEMASAN DAN DAYA TARIK IKLAN TERHADAP CITRA MEREK SERTA PREFERENSI MEREK DI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Mahasiswa/i Undip Konsumen AQUA) Maslakhah, Ida; Sutopo, Sutopo
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (167.277 KB)

Abstract

This study is aims to analyze the influence of packaging and advertising appeal on brand image and brand preference in social media to purchase decisions (study on students Undip consumer AQUA).The data collecting method is done through a questionnaire with close and open questions to 100 respondents. Sampel criteria such as students of Undip, who watch advertising of AQUA in mass media or social media and buying AQUA in 2016/2017. Multiple regression analysis in SPSS program is used for this study. The results showed that the packaging and advertising appeal has positive and significant effect on brand image, and then brand image and brand preference in social media has positive and significant effect on purchase decisions.

Page 9 of 141 | Total Record : 1401

 7   8   9   10   11 

Filter by Year

2012 2024


Reset
Filter By Issues
All Issue Volume 13, Nomor 2, Tahun 2024 Volume 13, Nomor 1, Tahun 2024 Volume 12, Nomor 6, Tahun 2023 Volume 12, Nomor 5, Tahun 2023 Volume 12, Nomor 4, Tahun 2023 Volume 12, Nomor 3, Tahun 2023 Volume 12, Nomor 2, Tahun 2023 Volume 12, Nomor 1, Tahun 2023 Volume 11, Nomor 6, Tahun 2022 Volume 11, Nomor 5, Tahun 2022 Volume 11, Nomor 4, Tahun 2022 Volume 11, Nomor 3, Tahun 2022 Volume 10, Nomor 3, Tahun 2021 Volume 10, Nomor 2, Tahun 2021 Volume 10, Nomor 1, Tahun 2021 Volume 9, Nomor 4, Tahun 2020 Volume 9, Nomor 3, Tahun 2020 Volume 9, Nomor 2, Tahun 2020 Volume 9, Nomer 1, Tahun 2020 Volume 9, Nomor 1, Tahun 2020 Volume 8, Nomor 4, Tahun 2019 Volume 8, Nomor 3, Tahun 2019 Volume 8, Nomor 2, Tahun 2019 Volume 8, Nomor 1, Tahun 2019 Volume 7, Nomor 4, Tahun 2018 Volume 7, Nomor 3, Tahun 2018 Volume 7, Nomor 2, Tahun 2018 Volume 7, Nomor 1, Tahun 2018 Volume 6, Nomor 4, Tahun 2017 Volume 6, Nomor 3, Tahun 2017 Volume 6, Nomor 2, Tahun 2017 Volume 6, Nomor 1, Tahun 2017 Volume 5, Nomor 4, Tahun 2016 Volume 5, Nomor 3, Tahun 2016 Volume 5, Nomor 2, Tahun 2016 Volume 5, Nomor 1, Tahun 2016 Volume 4, Nomor 4, Tahun 2015 Volume 4, Nomor 3, Tahun 2015 Volume 4, Nomor 2, Tahun 2015 Volume 4, Nomor 1, Tahun 2015 Volume 3, Nomor 4, Tahun 2014 Volume 3, Nomor 3, Tahun 2014 Volume 2, Nomor 3, Tahun 2013 Volume 2, Nomor 2, Tahun 2013 Volume 2, Nomor 1, Tahun 2013 Volume 1, Nomor 4, Tahun 2012 More Issue