cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Eduard Yohannis Tamaela
Contact Email
admin@unidraj.id
Phone
+6291422425
Journal Mail Official
admin@unidraj.id
Editorial Address
LPPM Universitas Dr. Djar Wattiheluw Jl. Nuri, Kota Masohi, Kabupaten Maluku Tengah, Provinsi Maluku, Indonesia
Location
Kab. maluku tengah,
Maluku
INDONESIA
Journal of Business Application
Published by Universitas Dr. Djar Wattiheluw
ISSN : 29644569     EISSN : 29644569     DOI : doi.org/10.55098/jba.v5.i1.y2026
Core Subject :
Journal of Business Application (JBA) welcomes manuscripts and research papers focusing on the application of business theories and methodologies.
Arjuna Subject : -
Articles 48 Documents
 1   2   3   4   5 
Implikasi Reposisi Manajerial BUMN Terhadap Pertanggungjawaban Tindak Pidana Korupsi Jakobus Anakletus Rahajaan; Sarifa Niapele
Journal of Business Application Vol. 4 No. 1 (2025): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the repositioning of State-Owned Enterprise (SOE) management following the enactment of Law No. 1 of 2025 on SOEs, and its implications for criminal liability in corruption cases. Employing a normative juridical method with statutory and conceptual approaches, this research offers a prescriptive perspective in response to public concerns regarding the exclusion of SOE executives from the category of state administrators. The findings reveal that such concerns are unfounded, as the new provisions in fact strengthen the immunity of SOE management from political interference by state officials, which is often a source of corruption. Although Law No. 1 of 2025 does not explicitly regulate the nexus between the management of state-derived finances and criminal liability for corruption, SOEs as legal entities (rechtpersoon) remain subject to criminal prosecution when implicated in acts of corruption. Corporate criminal liability in corruption has been clearly stipulated in existing anti-corruption legislation. This study contributes new insights to the discourse on SOE governance law, demonstrating that the new regulation serves not as a weakening, but rather as a reinforcement of accountability and the independence of SOE management.
Analisis Efektivitas Live Streaming “PVN Shoes” pada E-Commerce Prakasta Karisma Putra; Terrylina Arvinta Monoarfa; Meta Bara Berutu
Journal of Business Application Vol. 4 No. 1 (2025): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to evaluate the effectiveness of "PVN Shoes" live streaming on the Shopee E-Commerce platform using the Stimulus-Organism-Response (SOR) framework. The descriptive analysis indicates that the E-Commerce Anchor Attribute dimension demonstrates a high level of effectiveness. The host plays a crucial role in enhancing audience interaction and influencing purchasing decisions, as viewers tend to feel more confident and emotionally connected to the promoted products. Similarly, the Immersion dimension reveals a significant positive impact, where audience engagement and deep experiential involvement contribute to a more enjoyable and interactive viewing experience. This fosters a stronger connection between the viewers and the products, encouraging active participation during live sessions. Moreover, the Perceived Scarcity dimension also shows high effectiveness, with the perception of limited product availability triggering a sense of urgency and competitive behavior among viewers. This psychological response stimulates quicker purchasing decisions and heightens consumer enthusiasm for PVN Shoes. Overall, the study concludes that the three dimensions Anchor Attribute, Immersion, and Perceived Scarcity elicit effective audience responses to PVN Shoes’ live streaming events. However, several aspects within each dimension require further improvement to enhance the overall audience experience and increase both interaction quality and purchase conversion rates.
Pengaruh Penetapan Harga Jual Produk Thrifting Terhadap Minat Beli Arizal Hamizar; Rosalinda Nadam Buton; Darwis Amin
Journal of Business Application Vol. 4 No. 1 (2025): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of product thrifting price determination on consumer purchase intention. The research employs a quantitative approach with data collection techniques using questionnaires and documentation. The sample of the study consisted of 71 respondents. Data analysis methods include instrument testing (quantitative descriptive test), descriptive percentage analysis, classical assumption tests, and hypothesis testing with the assistance of SPSS 20. The results indicate that the selling price of thrifting products significantly influences consumer purchase intention at Pasar Lorong Tahu Ambon, with an Adjusted R-Square value of 55.4%. This means that more than half of the variation in consumer purchase intention can be explained by pricing factors. From a managerial perspective, price indicators such as price affordability, price-quality conformity, price comparison with similar products, and price transparency were proven to affect consumer decisions to buy. These findings emphasize that an appropriate pricing strategy in thrifting businesses such as maintaining competitive prices, adjusting prices to product quality, and ensuring price transparency can increase consumer interest and purchase intention. Meanwhile, the remaining 44.6% of the variation is influenced by other factors outside this research, such as promotion, fashion trends, and individual preferences.
Peningkatan Daya Saing Usaha Berdasarkan Implementasi Strategi Kemitraan Usaha Muhajir Makatita; Sarifa Niapele; Dessy Balik
Journal of Business Application Vol. 1 No. 1 (2022): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v1.i1.p1-8

Abstract

This study aims to examine and analyze the effect of business partnership strategies on business competitiveness. This type of research is explanatory research using a quantitative approach. The population in this study is the total of 80 groups of seaweed cultivation business actors in Southeast Maluku Regency who have formed partnerships. Sampling using purposive sampling technique with a final sample of 80 respondents. Methods of data analysis using quantitative analysis. The analytical model used is simple regression. The results of this study prove that the business partnership strategy has a positive impact on increasing business competitiveness. The results of this study also prove that the business partnership strategy has a contribution (determination) of 60% towards increasing the competitiveness of the seaweed cultivation business in Southeast Maluku Regency.
Kajian Literatur Terhadap Peran Transfer Pengetahuan Dalam Konteks Perusahaan Multinasional Jondry Adrin Hetharie; Abraham Rieuwpassa
Journal of Business Application Vol. 1 No. 2 (2022): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v1.i2.p74-93

Abstract

The purpose of this study is to demonstrate and summarize the important aspects of knowledge transfer in the context of multinational corporations. Design/methodology /approach; the review of aspects of SD is based on 15 journals published from 2005 to 2015 academic database, namely Emerald, by looking at the keywords "knowledge transfer" and "Multinational Corporation". Findings; through a literature review, this paper recommends To increase the competitive advantages of a global company, HR activities need to focus on developing its international capabilities. Companies that have successfully globalized their HR activities describe 5 important characteristics found in the literature review. Research limitations/implications; only used 15 journals as study sources. Originality/value; this study presents a literature review on important aspects of multinational companies, namely: knowledge transfer.
Determinan Organizational Citizenship Behaviour oleh Iklim Organisasi dan Gaya Kepemimpinan Transformasional Leonora Ferdinandus; Cynthia Imelda Tjokro
Journal of Business Application Vol. 2 No. 1 (2023): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i1.p1-15

Abstract

This study aims to examine and analyze the magnitude of the impact of organizational climate and transformational leadership style on Organizational Citizenship Behaviour of PLP and laboratory technicians of Politeknik Negeri Ambon. The data collection for this survey used a questionnaire instrument with a total sample of 41 employees obtained using a census sample technique. The test results using multiple linear regression analysis techniques show that; organizational climate and transformational leadership have proven to have a positive and significant effect on Organizational Citizenship Behaviour of PLP and laboratory technicians. This means that encouragement to increase transformational leadership and working conditions will increase the Organizational Citizenship Behaviour of PLP and laboratory technicians of Politeknik Negeri Ambon.
Analisis Impulsive Buying E-Commerce: Studi pada Pengguna Shopee Hardyansah; Christian Wiradendi Wolor; Rahmi
Journal of Business Application Vol. 3 No. 1 (2024): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v3.i1.p1-18

Abstract

The research aims to find out what factors influence the impulsive buying behavior of e-commerce Shopee users where a survey was conducted on 120 people in Jabodetabek using a quantitative method of distributing questionnaires online. This research uses data collection techniques, namely questionnaires and literature study. This research uses analytical techniques with descriptive analysis and confirmatory factor analysis (CFA). The results of this research found that the highest factor regarding impulsive buying is the brand. It is hoped that this study can be used as consideration for consumers so that they do not become impulsive buyers in e-commerce and as material for decision making regarding triggers that do not become a necessity when there is an e-commerce program.
Dampak Kualitas dan Harga Produk Terhadap Kepuasan Konsumen Produk Morinaga Child Kid & Child School Umur 1 – 12 Tahun Stevanus Johan Gomies; Mohammad Amin; Dominggus J. Siwabessy
Journal of Business Application Vol. 1 No. 1 (2022): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v1.i1.p9-18

Abstract

The purpose of this study was to examine and analyze the impact of product quality and price on consumer satisfaction of Morinaga Child Kid & Chid School milk products aged 1-12 years in Ambon City. The population of this study were all consumers of Morinaga Ambon milk products. Sampling using accidental sampling technique with a final sample of 58 respondents. Analysis of research data using Multiple Linear Regression Analysis. The results showed that the variables of product quality and price proved to have a positive and significant effect on consumer satisfaction of Morinaga milk products aged 1-12 years in Ambon City. This can be proven through the regression coefficient of product quality and price which shows that if the value of product quality and price increases, the increase will be followed by an increase in consumer satisfaction for Morinaga Child Kid & Chid School dairy products aged 1-12 years in Ambon City. Thus, it can be said that an increase in product quality and price will increase consumer satisfaction for Morinaga Child Kid & Chid School dairy products aged 1-12 years in Ambon City.
Altman Z-Score dan Grover G-Score Dalam Analisis Kebangkrutan PT. Sepatu Bata Tbk Periode Tahun 2014 - 2020 Joselina Tuhuteru
Journal of Business Application Vol. 1 No. 1 (2022): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v1.i1.p19-26

Abstract

During the COVID-19 pandemic in Indonesia, PT. Sepatu Bata Tbk recorded a net loss in 2020 of IDR 177,761,030,000 down 858% from the previous year. The company’s financial statements reflect the company’s performance. If there is a continuous decline in profits, it is possible that the company will go bankrupt. The purpose of this study was to predict the risk of corporate bankruptcy at PT. Sepatu Bata, Tbk so that companies can anticipate, prevent and reduce the risk of bankruptcy. This study uses the Altman Z-Score and Grover G-Score methods as a company bankruptcy tool analysis with indicators for the company’s financial statements for the period of 2014 to 2020. Based on the results of the analysis using the Altman and Grover Methods, in 2020 PT. Sepatu Bata Tbk is estimated to go bankrupt with a Z-Score 0f 0,000 < 1,080 and a G-Score of -0,669 ≤ -0,02
Dampak Motivasi Kerja Terhadap Kinerja Karyawan PT. Cahaya Bintang Manise Umiyati Tuarita; Olivia L. Sahertian; Evandro. A. W. Manuputty
Journal of Business Application Vol. 1 No. 1 (2022): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v1.i1.p30-39

Abstract

Managerial tool called human resource management. Employees are important assets of the company, the main driving force in carrying out company operations so that they should be developed, motivated to be more creative and independent in carrying out company activities. Work motivation is important for employees to improve and develop employee performance. The purpose of this study was to determine the effect of motivation on employee performance at PT Cahaya Bintang Manise, Salahutu District, Central Maluku Regency. This research is a quantitative research. Collecting data using questionnaires, interviews and observations. The population of this research is 30 employees of PT. Cahaya Bintang Manise and all of them are used as research samples. The data analysis technique used is simple linear regression with SPSS software. From the results of calculations using the SPSS 24 program, it can be seen that the coefficient of determination (R Square) obtained is 0.868. The influence of motivation on the performance of PT. Cahaya Bintang Manise employees is 86.8% while the remaining 13.2% is influenced by factors or variables. others that were not investigated in this study. The results of this study prove that motivation has an effect on employee performance. Employees who have high motivation will have high performance at PT Cahaya Bintang Manise, Salahutu District, Central Maluku Regency.

Page 1 of 5 | Total Record : 48

 1   2   3   4   5 

Filter by Year

2022 2026


Reset
Filter By Issues
All Issue Vol. 5 No. 1 (2026): Journal of Business Application Vol. 4 No. 2 (2025): Journal of Business Application Vol. 4 No. 1 (2025): Journal of Business Application Vol. 3 No. 2 (2024): Journal of Business Application Vol. 3 No. 1 (2024): Journal of Business Application Vol. 2 No. 2 (2023): Journal of Business Application Vol. 2 No. 1 (2023): Journal of Business Application Vol. 1 No. 2 (2022): Journal of Business Application Vol. 1 No. 1 (2022): Journal of Business Application