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Adam Mudinillah
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Jorong Kubang Kaciak Dusun Kubang Kaciak, Kelurahan Balai Tangah, Kecamatan Lintau Buo Utara, Kabupaten Tanah Datar, Provinsi Sumatera Barat, Kodepos 27293.
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INDONESIA
Journal Markcount Finance
Published by Yayasan Adra Karima Hubbi
ISSN : 29870925     EISSN : 29869455     DOI : 10.70177/jmf
Core Subject :
Journal Markcount Finance, established in 2023 by Yayasan Adra Karima Hubbi, has become a leading platform for economic research that connects financial innovation, sustainability, and digital transformation within the evolving economic ecosystem. In 2026, the journal introduced a change in its publication frequency to a bimonthly schedule, publishing issues in February, April, June, August, October, and December. The journal covers a broad spectrum of topics reflecting significant changes in finance, business, and accounting industries in the age of technology-driven economies. Its focus encompasses research on fintech, sustainable finance, digital transformation in accounting and auditing, behavioral economics in capital markets, regulatory technology (RegTech), digital taxation, and Islamic digital finance. Research published in this journal offers insights into technological innovations such as blockchain and AI-driven investment strategies, alongside the regulatory challenges emerging with the rise of digital financial systems. Studies on sustainable finance and ESG investments highlight efforts to tackle climate change and support circular economy practices. Other key topics include behavioral analysis in capital markets, focusing on investor psychology and risk management, as well as the application of technology in auditing and financial decision-making processes. Special attention is also given to the role of regulatory technology in ensuring compliance with regulations in the rapidly evolving digital financial landscape. Overall, Journal Markcount Finance continues to make significant contributions to researchers and policymakers in various countries, presenting relevant and applied research to address the challenges faced by modern financial and economic systems.
Arjuna Subject : -
Articles 102 Documents
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DIGITAL-BASED HUMAN RESOURCE MANAGEMENT TRANSFORMATION IN ENHANCING EMPLOYEE PERFORMANCE AND ENGAGEMENT IN THE ERA OF FLEXIBLE WORK Achmad Mohyi
Journal Markcount Finance Vol. 4 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v4i1.3090

Abstract

Digital transformation in human resource management (HRM) has become a strategic issue alongside the expansion of flexible work arrangements and the growing performance demands placed on public sector organizations. This shift requires organizations not merely to adopt technology for administrative purposes, but also to ensure that HRM digitalization contributes sustainably to employee productivity and job satisfaction. This study aims to examine the effect of digital HRM transformation on employee work productivity and job satisfaction, as well as to explain the underlying mechanisms of this relationship through the lenses of the Ability–Motivation–Opportunity (AMO) framework and Self-Determination Theory (SDT). The study employed a quantitative approach using a survey design. The research sample consisted of 98 employees from public service institutions in East Java, selected through quota random sampling to ensure adequate representation across work units. Data were collected using a five-point Likert-scale questionnaire and analyzed the results indicate that digital HRM transformation is perceived at a high level and has a positive and significant effect on both employee productivity and job satisfaction. These findings suggest that HRM digitalization strengthens employees’ abilities and work opportunities while simultaneously fulfilling basic psychological needs, namely autonomy, competence, and relatedness. The study concludes that strategically designed digital HRM transformation plays a critical role in enhancing employee performance and engagement, particularly within the context of flexible work arrangements in the public sector.
A ANALYSIS OF THE EFFECTIVENESS OF ONLINE CUSTOMER REVIEWS AND LIVE STREAMING ON CONSUMER PURCHASE INTEREST ON E-COMMERCE SHOPEE IN KABUPATEN PASAMAN BARAT Suci Sintia Dewi; Rahmad Saputra; Luis Santos
Journal Markcount Finance Vol. 4 No. 2 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v4i2.3177

Abstract

This study aims to measure how much the effectiveness of the online customer review and live streaming features in influencing the buying interest of Shopee consumers, especially in Kabupaten Pasaman Barat. The research will be conducted using quantitative methods through a questionnaire survey. The data collected was analyzed using multiple linear regression and processed through the SPSS application. The research findings show that each variable, both online customer reviews and live streaming partially affects the buying interest of Shopee consumers in Kabupaten Pasaman Barat, with a t-count > t-table value, namely 4,302 > 1,68 for online customer reviews, and 4,271 > 1,68 for live streaming. Simultaneously, the two variables are also proven to influence the buying interest of Shopee consumers in Kabupaten Pasaman Barat with an F-count > F-table value, namely 35,596 > 2,80. It is recommended that further research be able to expand the research area and increase the number of research variables. For sellers in Shopee e-commerce, it is advisable to maximize the use of online customer review and live streaming features. For Shopee e- commerce, it is hoped that it will further improve these two features.
THE ROLE OF ETHNOECOLOGY IN SUPPORTING A GREEN ECONOMY Yohanes Kamakaula
Journal Markcount Finance Vol. 4 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v4i1.3293

Abstract

Ethnoecology is understood as a study that positions the relationship between local communities and the natural environment as a whole built through traditional knowledge, value systems, and ecological practices passed down across generations. This study aims to examine in depth the contribution of ethnoecology to supporting the implementation of a green economy, particularly through optimizing local wisdom in sustainable natural resource management. The research approach applied is qualitative, using literature review and case study methods, through a systematic review of scientific articles, policy documents, and relevant previous research findings. The research findings indicate that ethnoecological practices play a significant role in maintaining environmental sustainability, increasing the sustainability of natural resource utilization, and strengthening the economic base of local communities. Local knowledge rooted in ecological experience has been shown to encourage more environmentally friendly economic practices, reduce the rate of resource exploitation, and open up opportunities for economic development based on local potential. The analysis and discussion indicate that mainstreaming ethnoecology within a green economy policy framework can strengthen sustainable development efforts that are participatory and equitable. Therefore, this study concludes that ethnoecology is a strategic element that needs to be comprehensively integrated into the planning and implementation of development policies to support the success of a green economy.
CORPORATE SOCIAL RESPONSIBILITY (CSR) AND ESG INTEGRATION: INVESTOR PERCEPTIONS AND OUTCOMES Purwati Purwati; Keti Purnamasari; Chintia Romadayanti
Journal Markcount Finance Vol. 4 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v4i1.3359

Abstract

The increasing emphasis on sustainability in global financial markets has intensified the integration of Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) principles into investment decision-making. Investors are no longer focused solely on financial returns but increasingly consider non-financial performance as an indicator of long-term value, risk management, and corporate resilience. This study aims to examine investor perceptions of CSR and ESG integration and to analyze how these perceptions influence investment outcomes and corporate performance. The research adopts a qualitative-analytical design based on a systematic review of peer-reviewed journal articles, institutional reports, and secondary financial data related to ESG investing and responsible investment practices. The findings indicate that strong CSR engagement and effective ESG integration positively shape investor confidence, enhance corporate reputation, and are associated with improved financial performance and lower perceived risk. The study concludes that CSR and ESG integration function not merely as ethical considerations but as strategic financial factors that influence investor behavior and market outcomes. Effective alignment between corporate responsibility initiatives and ESG frameworks is therefore essential for firms seeking sustainable competitive advantage and long-term investor support in an increasingly sustainability-oriented investment landscape.  
ESG INVESTING: IMPACT ON CORPORATE BEHAVIOR AND FINANCIAL PERFORMANCE Khalil Zaman; Juliana Kadang; Amir Raza
Journal Markcount Finance Vol. 4 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v4i1.3360

Abstract

Environmental, Social, and Governance (ESG) investing has gained substantial prominence as investors increasingly integrate non-financial criteria into capital allocation decisions. This shift reflects growing concerns about climate change, social responsibility, and corporate governance failures, alongside the belief that ESG-oriented firms may exhibit superior long-term performance. Despite widespread adoption, debate persists regarding the extent to which ESG investing influences corporate behavior and whether it delivers measurable financial benefits. This study aims to examine the impact of ESG investing on corporate behavior and financial performance, focusing on how ESG pressures shape strategic decision-making, risk management, and operational practices, as well as their implications for firm profitability and market valuation. The research seeks to clarify whether ESG integration functions primarily as a value-creation mechanism or as a reputational and compliance-driven strategy. The study employs a qualitative analytical approach based on secondary data, including peer-reviewed journal articles, corporate sustainability reports, financial performance indicators, and global ESG rating databases. The findings indicate that ESG investing encourages greater transparency, improved governance practices, and more sustainable operational strategies. The study concludes that ESG investing acts as a catalyst for responsible corporate behavior while offering potential financial advantages when supported by credible metrics, regulatory clarity, and strategic integration.  
CIRCULAR ECONOMY AND ITS POTENTIAL TO REDEFINE SUSTAINABLE INVESTMENT PRACTICES Muh. Nur; Rafaela Lima; Felipe Souza
Journal Markcount Finance Vol. 4 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v4i1.3361

Abstract

The circular economy has gained increasing prominence as a transformative framework aimed at decoupling economic growth from resource depletion and environmental degradation. In response to mounting sustainability challenges, investors and policymakers are exploring circular economy principles as a foundation for reshaping sustainable investment practices. This study aims to analyze the potential of the circular economy to redefine sustainable investment practices by examining how circular strategies affect capital allocation, risk management, and corporate value propositions. The research seeks to clarify whether circular economy adoption functions as a driver of financial performance, environmental impact, and systemic resilience within investment portfolios. The study employs a qualitative analytical research design based on secondary data, including peer-reviewed academic literature, sustainability reports, investment frameworks, and policy documents related to circular economy implementation. The findings indicate that circular economy practices encourage longer-term investment horizons, enhance resource efficiency, and support innovation-driven value creation. The study concludes that the circular economy holds substantial potential to redefine sustainable investment practices by integrating economic, environmental, and governance considerations, while requiring supportive policy frameworks and standardized impact metrics to realize its full investment potential.  
ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) REPORTING: ENHANCING TRANSPARENCY IN SUSTAINABLE FINANCE Getah Ester Hayatullah; Napat Chai; Ming Pong
Journal Markcount Finance Vol. 4 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v4i1.3362

Abstract

The growing emphasis on sustainability within global financial markets has elevated Environmental, Social, and Governance (ESG) reporting as a central mechanism for enhancing transparency and accountability in sustainable finance. Investors, regulators, and other stakeholders increasingly rely on ESG disclosures to evaluate non-financial risks, long-term value creation, and corporate responsibility. This study aims to analyze the role of ESG reporting in improving transparency and its implications for sustainable finance practices. The research adopts a qualitative analytical approach based on a systematic review of peer-reviewed academic literature, international reporting standards, regulatory frameworks, and secondary data from sustainability reports and financial institutions. The findings indicate that high-quality ESG reporting enhances information transparency, reduces information asymmetry, and strengthens investor confidence by enabling more accurate assessment of corporate sustainability performance. Consistent and standardized ESG disclosures are associated with improved capital allocation efficiency, lower perceived risk, and stronger stakeholder trust. The study concludes that ESG reporting is a critical instrument for advancing sustainable finance, provided it is supported by harmonized standards, robust governance mechanisms, and credible verification processes.  
GREEN FINTECH: THE ROLE OF TECHNOLOGY IN PROMOTING SUSTAINABILITY IN FINANCIAL MARKETS Makhrus Ali; Amin Zaki; Zain Nizam
Journal Markcount Finance Vol. 4 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v4i1.3363

Abstract

The rapid expansion of financial technology has reshaped financial markets, creating new opportunities to address sustainability challenges through innovative digital solutions. Green fintech has emerged as a critical intersection between technology, finance, and sustainability, enabling more efficient allocation of capital toward environmentally and socially responsible activities. This study aims to examine the role of green fintech in promoting sustainability within financial markets and to assess how technological innovations contribute to environmental, social, and governance objectives. The research employs a qualitative–quantitative mixed approach, combining a systematic review of recent academic literature with secondary data analysis of green fintech applications, including digital payments, sustainable investment platforms, and climate-risk analytics. The findings indicate that green fintech enhances market transparency, improves access to sustainable finance, and supports better risk assessment related to environmental impacts. Technological tools such as big data analytics, artificial intelligence, and blockchain are shown to strengthen sustainability integration by reducing information asymmetry and transaction costs. The study also reveals that regulatory support and institutional readiness significantly influence the effectiveness of green fintech initiatives. In conclusion, green fintech plays a strategic role in accelerating the transition toward sustainable financial markets by aligning technological innovation with sustainability goals. However, coordinated regulatory frameworks and cross-sector collaboration are essential to maximize its long-term impact and scalability.  
THE ROLE OF BLOCKCHAIN IN AUDITING: ENHANCING TRANSPARENCY AND REDUCING FRAUD RISKS Yoosita Aulia; Nurul Huda; Zain Nizam
Journal Markcount Finance Vol. 4 No. 2 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v4i2.3463

Abstract

The rapid digitalization of financial and organizational processes has intensified concerns regarding audit transparency, data integrity, and fraud risk within conventional auditing systems. Traditional audit mechanisms often rely on ex post verification, fragmented records, and centralized control structures, which can limit real-time assurance and increase vulnerability to manipulation. This study aims to examine the role of blockchain technology in transforming auditing practices by enhancing transparency and reducing fraud risks. The research adopts a qualitative analytical approach based on an extensive review of peer-reviewed journal articles, professional auditing standards, and institutional reports published between 2016 and 2024. The findings indicate that blockchain-enabled auditing introduces immutable, time-stamped, and decentralized records that significantly improve audit trail reliability and real-time verification capabilities. Smart contracts and distributed ledgers reduce information asymmetry, limit opportunities for earnings manipulation, and strengthen internal control systems. Evidence also suggests that blockchain adoption reshapes the role of auditors from transaction verification toward continuous assurance and system oversight. The study concludes that blockchain technology has strong potential to enhance audit quality, transparency, and trust while mitigating fraud risks, although challenges related to scalability, regulatory alignment, data privacy, and auditor competency remain.
CLIMATE RISK AND FINANCIAL STABILITY: BUILDING RESILIENT FINANCIAL SYSTEMS IN THE FACE OF GLOBAL WARMING Ari Purwanti; Ming Pong; Rit Som
Journal Markcount Finance Vol. 4 No. 2 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v4i2.3485

Abstract

Climate change has emerged as a systemic risk with profound implications for global financial stability, affecting asset valuations, credit markets, insurance systems, and macroeconomic resilience. Increasing frequency and severity of climate-related shocks expose financial institutions to physical risks, transition risks, and liability risks that challenge the robustness of existing financial frameworks. This study aims to examine how climate risk interacts with financial stability and to identify strategic approaches for building resilient financial systems in the context of global warming. The research adopts a qualitative analytical design based on an extensive review of secondary data, including peer-reviewed journal articles, policy reports, and regulatory frameworks issued by central banks and international financial institutions. The findings reveal that climate risk amplifies traditional financial vulnerabilities through channels such as asset stranding, credit reallocation, and systemic contagion, while also exposing gaps in risk assessment, disclosure practices, and prudential regulation. Evidence indicates that proactive integration of climate risk into financial supervision, stress testing, and capital allocation enhances systemic resilience and reduces long-term instability. The study concludes that strengthening climate-related financial governance, improving data transparency, and aligning financial incentives with climate objectives are critical for safeguarding financial stability.

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