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Smart Business Journal
Published by Universitas Lambung Mangkurat
ISSN : 28284437     EISSN : 28284437     DOI : https://doi.org/10.20527/sbj.v6i1
Core Subject :
Smart Business Journal (SBJ) dengan E-ISSN 2828-4437 (online) merupakan jurnal peer-review yang diterbitkan dua kali, yaitu pada bulan Juni dan Desember, oleh Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Lambung Mangkurat, Banjarmasin. Smart Business Journal (SBJ) bertujuan untuk menyebarluaskan dan menyediakan informasi kepada para pembaca maupun pemangku kepentingan lainnya khususnya di bidang Administrasi Bisnis. Jurnal ini menyajikan karya ilmiah di bidang Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Strategi, Kewirausahaan, UMKM, dan Bisnis Digital. Artikel-artikel yang dimuat dalam Smart Business Journal (SBJ) telah melalui proses double-blind review oleh reviewer. Keputusan untuk menerima atau tidak menerima artikel ilmiah dalam jurnal ini merupakan hak Dewan Redaksi berdasarkan rekomendasi dari peer reviewer.
Arjuna Subject : -
Articles 69 Documents
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Pengaruh Kemudahan Penggunaan, Kepercayaan dan Persepsi Risiko Terhadap Minat Penggunaan Dompet Digital Gopay Camelia; Hairudinor; Rasyidi
Smart Business Journal (SBJ) Vol. 2 No. 1 (2022): Januari-Juni 2022
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v2i1.2

Abstract

Penelitian ini bertujuan untuk mengetahui teori Technology Acceptance Model (TAM) oleh Fred Davis (1986-1989) yang meliputi Ease of Use, Trust, dan Perceived Risk On Purchase Intention terhadap Dompet Elektronik Gopay pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Lambung Mangkurat Banjarmasin. Penelitian ini menggunakan pendekatan kuantitatif dengan explanatory research. Jumlah sampel yang diperoleh sebanyak 125 responden dengan teknik purposive sampling. Pengumpulan data menggunakan kuesioner online yang disebarkan melalui Google Forms, analisis data menggunakan regresi linier berganda dengan alat uji SPSS versi 26.0. Hasil penelitian ini membuktikan Ease of Use berpengaruh signifikan secara parsial terhadap Purchase Intention dengan persentase pengaruh 0,0858 atau 8,58%, Trust berpengaruh signifikan secara parsial terhadap Purchase Intention sebesar 0,1737 atau 17, Persentase pengaruh 37%, dan Perceived Risk berpengaruh signifikan secara parsial juga terhadap Purchase Intention dengan persentase pengaruh 0,0646 atau 6,46%. Sedangkan Ease of Use, Trust, dan Perceived Risk berpengaruh signifikan secara simultan terhadap Purchase Intention untuk menggunakan Dompet Elektronik Gopay dengan persentase pengaruh sebesar 0,324 atau 32,4%, sisanya sebesar 0,676 atau persentase 67,6% dipengaruhi oleh faktor lain yang tidak dibahas. dalam studi ini Kata kunci: Technology Acceptance Model (TAM), Perilaku Konsumen, Kemudahan Penggunaan, Kepercayaan, Perceived Risk, Niat Membeli
Pengaruh Stres Kerja Dan Konflik Kerja Terhadap Kinerja Karyawan PT. Sumber Alfaria Trijaya Tbk Cabang Banjarmasin Hairiyah; Taharuddin; Muhammad Hasanur Arifin
Smart Business Journal (SBJ) Vol. 2 No. 1 (2022): Januari-Juni 2022
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v2i1.4

Abstract

This study aims to investigate the impact of corporate culture and job satisfaction on employee performance. Because it explores causality between variables, this study employs a quantitative technique. The saturated sample technique was used to choose a sample of 44 employees from PT Arutmin Indonesia Tambang kintap. A questionnaire was used to collect data, then analyzed using multiple regression. The study's findings show that organizational culture has a positive and significant effect on employee performance, with a considerable influence of 0.552 percent, and that work satisfaction has a positive and significant effect on employee performance, with a considerable influence of 0.361%. The findings show that corporate culture and work satisfaction considerably influence employee performance, with a strong effect of 0.738, or 73.8%.
Pengaruh Earning Per Share, Price Earning Ratio, dan Return On Asset Terhadap Harga Saham Pada Bank Dengan Kategori Buku IV Periode 2013-2020 Noor Laila; Sugiharto; Noor Hidayanti
Smart Business Journal (SBJ) Vol. 2 No. 1 (2022): Januari-Juni 2022
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v2i1.5

Abstract

This study aims to determine and examine the significant effect partially and simultaneously between Earning Per Share (EPS), Price Earning Ratio (PER), and Return On Assets (ROA) on Stock Prices in Book IV category banks for the 2013-2020 period. This research is a research with quantitative approach method and with explanatory research type. The population in this study were all bank financial statements in the Book IV category. The sample used is the financial statements of PT. Bank Rakyat Indonesia, tbk, PT. Bank Negara Indonesia, tbk, PT. Bank Mandiri, tbk, and PT. Bank Central Asia, tbk period 2013-2020. The sampling technique used is purposive sampling. Data collection techniques with documentation methods and data analysis techniques used in this study using Multiple Linear Regression Analysis. The results of this study prove that Earning Per Share (EPS) has a significant partial effect on stock prices with a sig value of 0.000 <0.05 and an effective contribution value of 45.7%, Price Earning Ratio (PER) has a significant partial effect on stock prices. With a sig value of 0.000 <0.05 and an effective contribution value of 38.9%, the Return On Assets (ROA) partially has no significant effect on stock prices with a sig value of 0.075 > 0.05 and an effective contribution value of 3.6 %, and Simultaneously Earning Per Share (EPS), Price Earning Ratio (PER), and Return On Assets (ROA) have a significant effect on stock prices with a sig value of 0.000 <0.05 with a magnitude of effect of 88.2%
Pengaruh Promosi dan Kemudahan Penggunaan Terhadap Kepuasan Nasabah dalam Bertransaksi Menggunakan Layanan Livin By Mandiri pada PT. Bank Mandiri di Kota Banjarmasin Nirwandani; Setio Utomo; Rizki Muslim Hidayat
Smart Business Journal (SBJ) Vol. 2 No. 1 (2022): Januari-Juni 2022
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v2i1.6

Abstract

This studies is a quantitative studies, this kind of studies is associative. Sampling on this observe used the Accidental Sampling technique, as a way to reap sixty five respondents who have been used as studies samples. The information used have been taken from a questionnaire. Data evaluation used more than one linear regression evaluation.The outcomes display that X1 (Promotion) has a sig cost of 0.000, because of this that it's miles smaller than 0.05, then Ho is rejected. Ha is generic, that means that Promotion has a huge impact on Customer Satisfaction. X2 (Ease of Use) has a sig cost of 0.one hundred and five because, because of this that it's miles extra than 0.05, then Ho is generic, Ha is rejected, that means that Ease of Use has no huge impact on Customer Satisfaction. And the sig cost withinside the F check is 0.000 because of this that much less than 0.05, then Ho is rejected and Ha is generic because of this that Promotion (X1), and Ease of Use (X2) simultaneously (together) has a huge impact on Customer Satisfaction (Y) .So, the conclusions on this observe are: (1) Promotion in part has a huge impact on Customer Satisfaction, (2) Partial Ease of Use has no huge impact on Customer Satisfaction, and (3) Promotion, and Simultaneous Ease of Use have a huge impact on Customer Satisfaction
Pengaruh Potongan Harga, E-Word Of Mouth, Dan Kepercayaan Terhadap Minat Beli Pada Sociolla Di Banjarmasin Priti Salwa Ramadhanti; Muhammad Hasanur Arifin; Rizki Muslim Hidayat
Smart Business Journal (SBJ) Vol. 2 No. 1 (2022): Januari-Juni 2022
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v2i1.7

Abstract

This study aims to examine the effect of Price Discounts, E-Word of Mouth, and Trust on Interest in Buying Sociolla in Banjarmasin. This study uses a quantitative method with a sampling technique using a non-probability sampling technique, namely purposive sampling, the data collection method is a questionnaire through a gform. the sample in this study amounted to 140 respondents. Data analysis using multiple linear regression and data processing using SPSS 25 software.The results of this study are partially discounted prices have no significant effect on Purchase Interest of Sociolla in Banjarmasin, while E-Word of Mouth and Trust partially have a significant effect on Buying Interest of Sociolla in Banjarmasin. This study also shows that simultaneously Discounts, E-Word of Mouth, and Trust have a significant effect on Buying Interest of Sociolla in Banjarmasin
Pengaruh Kualitas Produk, Kepercayaan Merek, dan Komunikasi dari Mulut Ke Mulut terhadap Keputusan Pembelian Produk Skincare Korea Pada Konsumen di Banjarmasin Herliani; Maryono; Noor Hidayanti
Smart Business Journal (SBJ) Vol. 2 No. 2 (2022): Juli-Desember 2022
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v2i2.8

Abstract

ABSTRACT : This study aims to determine and examine the significant effect of Partial and Simultaneous Product Quality, Brand Trust and Word of Mouth Communication on Korean Skincare Product Purchase Decisions on consumers in Banjarmasin. The approach in this study uses a quantitative approach. The population and sample are Korean skincare product consumers in Banjarmasin with a total sample of 140 respondents, using purposive sampling technique. The technique of collecting data is a questionnaire, the technique of analyzing the data is using Multiple Linear Regression Analysis with SPSS 25.0. The results of this study prove that the quality of the product partially significant effect on purchasing decisions with a large influence of 0.442 or (44.2%) positive and significant effect on purchasing decisions. Brand Trust has a positive and significant effect on Purchase Decisions with a large influence of 0.338 or 33.8%. Word of mouth does not have a significant effect partially on purchasing decisions with a large effect of 0.017 or 1.7%. Simultaneous test on the magnitude of the effect is 54.4% while 45.6% is the influence of other variables not examined in this study Keywords: Product Quality, Brand Trust, Word Of Mouth Communication, Purchase Decision
Pengaruh Citra Merek dan Online Customer Review terhadap Minat Beli Konsumen pada Marketplace Shopee (Studi pada Pengguna Shopee di Banjarmasin) Eka Ratnasari; Rizki Muslim Hidayat; M. Hasanur Arifin; Humaidi
Smart Business Journal (SBJ) Vol. 2 No. 2 (2022): Juli-Desember 2022
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v2i2.10

Abstract

ABSTRACT : This study aims to determine and examine the effect of partially and simultaneously Brand Image and Online Customer Review on Consumer Purchase Intentions on the marketplace Shopee in Banjarmasin. This study uses a quantitative approach with the determination of the sample using purposive sampling technique. The respondents in this study amounted to 135 people who live in the city of Banjarmasin, have the Shopee application and have shopped online at the marketplace Shopee. The data collection technique uses a questionnaire that has been tested for validity and reliability, distributed directly and with the help of a google form link. The scoring technique uses ascale Likert. The analytical method used is Multiple Linear Regression using the SPSS Version 26 application. The results of the study prove based on a partial test (t test) that the Brand Image variable (X1) has a significant effect on Consumer Purchase Intentions (Y) with a significant value of 0.000 < 0, 05 and the t-count value is 8.404 > t table 1.9781 and the variable Online Customer Review (X2) has a significant effect on Consumer Purchase Intentions (Y) with a significant value of 0.000 <0.05 and t-count 5.370 > t table 1.9781. The results of the simultaneous test (F test) of Brand Image (X1) and Online Customer Review (X2) have a significant effect on Consumer Purchase Intentions (Y) with a significant value of 0.000 <0.05 and F count 128.712 > F table 3.06 Keywords: Brand Image, Online Customer Review, Purchase Intention
Analisis Du Pont System (ROI, NPM DAN TATO) Dalam Mengukur Kinerja Keuangan Perusahaan Telekomunikasi Yang Terdaftar Di Bursa Efek Indonesia Periode 2015-2019 Triana Zeni Andianti; Setio Utomo; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 2 No. 2 (2022): Juli-Desember 2022
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v2i2.11

Abstract

ABSTRACT : This study aims to conduct a Du Pont System analysis (ROI, NPM and TATO) in measuring the financial performance of telecommunications companies listed on the Indonesia stock exchange for the 2015-2019 period. The research approach uses quantitative, with the type of research the comparative-associative. Samples were taken of all components in the form of company data, namely telecommunications company financial data that measures the value of NPM (Net Profit Margin), TATO (Total Assets Turnover) and ROI (Return On Investment) 2015-2019, census sampling technique / total sampling. Data collection used secondary data with documentation study, while data analysis used descriptive statistical analysis and two way ANOVA. The results prove that H1 is rejected, meaning that there is no difference in the financial performance of telecommunications companies 2015-2019 based on financial ratio grouping, with a sig. 0.86. H2 is accepted, meaning that there is a difference in the financial performance of telecommunications companies for 2015-2019 based on grouping of business entities (companies), with a sig. 0.45. And H3 is accepted, meaning that there is a du pont system interaction with telecommunications companies in the financial performance of telecommunications companies 2015-2019, with a sig value of 0.021. Keywords: ROI, NPM, TATO, Financial Performance
Pengaruh Inovasi dan Strategi Diferensiasi terhadap Kinerja Pemasaran (Studi Pada UMKM Di Kota Banjarmasin) Sulastini; Asmaji Adrmawi
Smart Business Journal (SBJ) Vol. 2 No. 2 (2022): Juli-Desember 2022
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v2i2.12

Abstract

ABSTRACT : The long-term goal of UMKM development is crucial considering that UMKMs have such an important role for the economic growth of a country, including in Indonesia. UMKMs in Indonesia have contributed to the absorption of labor, the magnitude of this contribution, shows that UMKM have the ability to strengthen the structure of the national economy. The success of UMKM can be seen from the results of the performance of these UMKM. Research conducted on companies include H. Tawas, C.Djodjobo, M. Muafi Štefko R., Steffek V., 2018. Specific targets to be achieved to produce superior marketing performance, supported by innovation and differentiation strategies for the sustainability of the business being run. The purpose of this study is to determine the influence of innovation and differentiation strategies on marketing performance in sasirangan UMKM in Banjarmasin. The population in this study is UMKM in Banjarmasin. The number of samples in this study was 50 respondents using saturated samples. The method of data collection uses documentation and questionnaires. Data analysis using multiple regression version 25. The results of the study with multiple regression analysis, showed that this research model with innovation variables and Differentiation Strategies to marketing performance was fit-acceptable. The hypotheses proposed in this study there are 3 hypotheses. The activity plan proposed in the study aims to provide information that better interaction and relationships are side effects to provide space for UMKMs to innovate and differentiation strategies can still accommodate existing problems. The conclusion of this study proves that innovation and differentiation strategies have an influence on marketing performance, in order to continue to improve superior marketing performance Keywords: Innovation,Differentiation Strategy, Marketing performance
Pengaruh NPL dan LDR Terhadap ROA pada Bank BUMN Periode 2014-2021 Adinda Nurhidayah; Fitriyadi; Irwansyah
Smart Business Journal (SBJ) Vol. 2 No. 2 (2022): Juli-Desember 2022
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v2i2.14

Abstract

ABSTRACT : This study aims to examine and analyse the Influence of Non Performing Loan (NPL)(X1) and Loan to Deposit Ratio (LDR)(X2) on Return On Assets (ROA)(Y) at Bank BUMN Period 2014-2021. The research methodology employed is a quantitative technique of the explanatory type. The object of this study uses Annual Report Bank BUMN namely PT. Bank Rakyat Indonesia (BRI) Tbk, PT. Bank Mandiri Tbk, PT. Bank Negara Indonesia (BNI) Tbk, PT.Bank Tabungan Negara (BTN) Tbk. This study makes use of secondary data, including financial statements and annual reports released by Bank BUMN for the period 2014-2021. This study's population is comprised of all financial statements and annual reports from Bank BUMN, while the sample is comprised of 32 annual reports from Bank BUMN. This research used purposive sampling. Data analysis methodology employs descriptive staticial analysis, multiple linear regression, the classic assumption test, hypothesis testing, the effective contribution test, and the relative contribution test. The analysis that Bank BUMN did for the years 2014-2021 shows that Non-Performing Loans (NPL) have a 69.6% effect on Return On Assets (ROA). With an influence level of 9, Loan to Deposit Ratio (LDR) shows that it doesn't have much of an effect on Return On Assets (ROA). Return On Assets is affected by Non-Performing Loan (NPL) and Loan to Deposit Ratio (LDR) together by 78.6%. (ROA). The other 21,4% is affected by factors that this study did not look into.. Keywords: NPL, LDR, ROA

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