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Novia Nour Halisa
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smartbusinessjournal@ulm.ac.id
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Jurusan Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lambung Mangkurat Jl. Brigjend Hasan Basry Banjarmasin
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Kota banjarmasin,
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Smart Business Journal
Published by Universitas Lambung Mangkurat
ISSN : 28284437     EISSN : 28284437     DOI : https://doi.org/10.20527/sbj.v6i1
Core Subject :
Smart Business Journal (SBJ) dengan E-ISSN 2828-4437 (online) merupakan jurnal peer-review yang diterbitkan dua kali, yaitu pada bulan Juni dan Desember, oleh Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Lambung Mangkurat, Banjarmasin. Smart Business Journal (SBJ) bertujuan untuk menyebarluaskan dan menyediakan informasi kepada para pembaca maupun pemangku kepentingan lainnya khususnya di bidang Administrasi Bisnis. Jurnal ini menyajikan karya ilmiah di bidang Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Strategi, Kewirausahaan, UMKM, dan Bisnis Digital. Artikel-artikel yang dimuat dalam Smart Business Journal (SBJ) telah melalui proses double-blind review oleh reviewer. Keputusan untuk menerima atau tidak menerima artikel ilmiah dalam jurnal ini merupakan hak Dewan Redaksi berdasarkan rekomendasi dari peer reviewer.
Arjuna Subject : -
Articles 69 Documents
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PENGARUH HUMAN RELATION DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PTT. MILLENIUM PHARMACON INTERNATIONAL, TBK CABANG BANJARMASIN Eny Siswi Amiarti; Hairudinor; Sugiharto; Irwansyah
Smart Business Journal (SBJ) Vol. 3 No. 2 (2023): Juli-Desember 2023
Publisher : Business Administration, FISIP ULM

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Abstract

The purpose of this study is to ascertain and evaluate the relative and concurrent effects of workplace culture and human relations on workers' performance at the Banjarmasin branch of PT. Millennium Pharmachon International Tbk. A quantitative research approach is being used. Saturated sampling techniques were used to select 32 respondents for the sample. A questionnaire was used for data collection, and the SPSS 26 software was used for multiple linear regression analysis of the data. The findings of the study indicate that while the work environment has a significant impact on employee performance, human relations has a negligible effect. The aspects of the workplace and interpersonal relationships both have a big impact on how well employees perform.
PENGARUH SOCIAL MEDIA MARKETING TIKTOK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SKINTIFIC DI BANJARMASIN Anisa Fitri; Fitriyadi; Maryono; Irwansyah
Smart Business Journal (SBJ) Vol. 4 No. 1 (2024): Januari-Juni 2024
Publisher : Business Administration, FISIP ULM

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Abstract

This research describes how the levels of Social Media Marketing and Brand Image influence Skintific Skincare Purchasing Decisions in Banjarmasin City. And this research aims to test the influence of Social Media Marketing and Brand Image on Purchasing Decisions The location of this research is Banjarmasin City. This research uses a quantitative approach, the sample taken was 100 respondents selected by accidental sampling with data collection using a questionnaire and data analysis using multiple linear regression analysis assisted by the IBM SPSS Statistics Version 25.0 program. The results of the research show that Social Media Marketing Tiktok has a partially significant effect on the decision to purchase Skintific Skincare in Banjarmasin City and Brand Image has a partially significant effect on the decision to purchase Skintific Skincare in Banjarmasin City. As well as Tiktok's Social Media Marketing and Brand Image simultaneously have a significant influence on Purchasing Decisions for Skintific Skincare in Banjarmasin City
PENGARUH RETURN ON ASSETS (ROA), RETURN ON EQUITY (ROE) DAN NET PROFIT MARGIN (NPM) TERHADAP HARGA SAHAM PADA PERUSAHAAN SEKTOR HEALTHCARE PAPAN UTAMA DI BURSA EFEK INDONESIA PERIODE 2016-2022 M. Zainuddin; Novia Nour Halisa; Noor Hidayati; Nurul Wahyuni
Smart Business Journal (SBJ) Vol. 4 No. 1 (2024): Januari-Juni 2024
Publisher : Business Administration, FISIP ULM

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Abstract

The study aimed to investigate the individual as well as combined effects of Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM) on the stock prices of primary healthcare companies listed on the Indonesia Stock Exchange from 2016 to 2022. A quantitative approach using an explanatory research design was employed for this study. The research analyzed the financial statements of prominent healthcare companies listed on the Indonesia Stock Exchange as its population. The sample consisted of financial reports from the years 2016 to 2022, selected through purposive sampling. The dataset included secondary data sourced from financial reports provided by the IDX, gathered through documentation and literature review. The data analysis involved multiple regression analysis conducted using SPSS version 26.0 software. The results suggest that there could be times when Return on Assets (ROA) significantly affects stock prices, but this impact may not be constant. Conversely, the influence of Return on Equity (ROE) on stock prices might not always be significant. Similarly, Net Profit Margin (NPM) may not consistently affect stock prices in certain situations. However, when taken together, Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM) collectively demonstrate a notable influence on stock prices.
PENGARUH GAYA HIDUP, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK IPHONE DI KOTA BANJARMASIN Alya Sofiyanti; Sugiharto; Nurul Wahyuni; Saladin Ghalib
Smart Business Journal (SBJ) Vol. 4 No. 1 (2024): Januari-Juni 2024
Publisher : Business Administration, FISIP ULM

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Abstract

This study attempts to investigate, partially and concurrently, the effects of Lifestyle, Brand Image, and Product Quality on iPhone Product Purchase Decisions in Banjarmasin City. This study used multiple linear regression using SPSS version 26.0 to examine data from 75 respondents who were chosen through probability sampling approaches. The research was conducted utilizing quantitative methods with a causal explanatory research type. The study's findings indicate that while brand image and product quality have a somewhat substantial influence on purchasing decisions, lifestyle has no discernible impact. These three factors all have a strong impact on purchase decisions at the same time and have a strong correlation with one another
PENGARUH PRICE DISCOUNT DAN IN STORE DISPLAY TERHADAP IMPULSE BUYING PADA MINISO STORE DUTA MALL BANJARMASIN Syahreza Akbar; Rizky Muslim Hidayat; Fitriyadi; Irwansyah
Smart Business Journal (SBJ) Vol. 4 No. 1 (2024): Januari-Juni 2024
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to determine the impact of in-store displays and price reductions on impulsive buys at Miniso Store Duta Mall Banjarmasin. The quantitative technique of this study makes use of the explanatory research type and survey research design. The sample for this study consisted of 100 respondents selected using accidental sampling. Questionnaires are used for data collection, and SPSS (Statistical Product and Service Solutions) is used for data analysis. The exploration results demonstrate that Value Rebate fundamentally affects Motivation Purchasing, In Store Show essentially affects Drive Purchasing, Value Markdown and In Store Show have a tremendous impact all the while Without really thinking Purchasing at the Miniso Store Duta Shopping center Banjarmasin.
PENGARUH EARNING PER SHARE (EPS) DAN PRICE EARNING RATIO (PER) TERHADAP HARGA SAHAM PADA PERUSAHAAN SEKTOR PERBANKAN YANG TERGABUNG DI LQ45 PERIODE 2016-2021 Cherly Dwi Meivia; Nurul Wahyuni; Noor Hidayati
Smart Business Journal (SBJ) Vol. 4 No. 2 (2024): Juli - Desember 2024
Publisher : Business Administration, FISIP ULM

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Abstract

Indonesia's economic growth experienced ups and downs. An area that assumes a significant part in building the Indonesian economy is the financial business and the securities exchange. Share prices of banking companies in LQ45 that have experienced significant movement or volatility for the last six years. The identification and verification of the effect that EPS and PER have on stock prices is the focus of this review. This is a quantitative as well as a descriptive type of explanation. The population of this study is all the financial statements of banking companies that are members of LQ45. The financial statements of the LQ45 banking industry for the years 2016 to 2021 were used as the sample size, and objective sampling was used as the sampling method. This study utilized financial reports from the Indonesia Stock Exchange (IDX) as secondary data. a method for compiling reports with information. The data were analyzed using the method of multiple linear regression. The consequences of this study demonstrate that EPS affects stock costs. Stock prices are significantly impacted by PER. Stock prices are greatly influenced by EPS and PER.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN EMINA GLOSSY STAIN (LIPTINT) DI KOTA BANJARMASIN Noor Hidayati; Novia Nour Halisa; Nurul Wahyuni; Meilisa Anggreni Saragih
Smart Business Journal (SBJ) Vol. 4 No. 2 (2024): Juli - Desember 2024
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to examine the impact of Price Perception and Product Quality on Purchasing Decisions for Emina Glossy Stain in Banjarmasin. Using a quantitative approach, the research targets consumers in Banjarmasin who have purchased Emina Glossy Stain. The sampling technique is non-probability sampling, specifically accidental sampling, with 100 respondents selected. Data was gathered through questionnaires, and multiple linear regression was used for analysis. The results show that Price has a significant partial effect on purchasing decisions, while Product Quality does not have a significant influence.
PENGARUH POPULARITAS MEREK DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM LOTION RACCA BEAUTY MELALUI MEDIA SOSIAL DI KOTA BANJARMASIN Hairudinor; Fitriyadi; Humaidi; Siti Aulia Rahmawati
Smart Business Journal (SBJ) Vol. 4 No. 2 (2024): Juli - Desember 2024
Publisher : Business Administration, FISIP ULM

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Abstract

The purpose of this study is to ascertain and evaluate the impact of content marketing and brand popularity on decisions made by consumers to buy MSME Lotion Racca Beauty items on social media in the city of Banjarmasin. This study employs a quantitative methodology, and up to 100 respondents who have purchased Racca Beauty Lotion items in Banjarmasin between the ages of 17 and older make up the sample. This technique is known as accidental sampling. A questionnaire is used for data collecting, and IBM SPSS Statistics version 25 is used for data analysis through multiple linear regression for hypothesis testing. The study's findings indicate that: (1) The decision to purchase Racca Beauty Lotion in the city of Banjarmasin is positively and significantly influenced by brand popularity; (2) The decision to purchase Racca Beauty Lotion in the city of Banjarmasin is positively and significantly influenced by content marketing; and (3) Product quality and content marketing have a simultaneous influence on decisions to purchase Racca Beauty Lotion in the city of Banjarmasin.
PENGARUH ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN WARDAH MARKETPLACE SHOPEE DI KOTA BANJARMASIN Radhyna Emalia Febriyani; Novia Nour Halisa; Setio Utomo; Irwansyah
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Abstract

This study uses a quantitative methodology. The location of the research is in the city of Banjarmasin. A sample of 110 respondents who had purchased decisions for Wardah sunscreen on the Shopee marketplace in the city of Banjarmasin with data collection using questionnaires and data analysis using multiple linear regression analysis. The results of this research show that online customer reviews have a partially significant effect on purchasing decisions for Wardah sunscreen on the Shopee marketplace in the city of Banjarmasin. Then, online customer rating has a partially significant effect on purchasing decisions for Wardah sunscreen on the Shopee marketplace in the city of Banjarmasin. Also, online customer reviews and online customer ratings simultaneously have a significant influence on purchasing decisions for Wardah sunscreen on the Shopee marketplace in the city of Banjarmasin.
PENGARUH CAPITAL ADEQUACY RATIO DAN NET INTEREST MARGIN TERHADAP HARGA SAHAM PADA BANK KONVENSIONAL YANG TERDAFTAR DI BEI PERIODE 2019-2023 Desy Fitriani; Novia Nour Halisa; M. Hasanur Arifin; Fitriyadi
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Abstract

This research aims to identify and analyze the impact of the Capital Adequacy Ratio (CAR) on the stock prices of conventional banks listed on the Indonesia Stock Exchange (IDX) for the period from 2019 to 2023, focusing on partial effects. Additionally, the study seeks to evaluate the influence of Net Interest Margin (NIM) on the stock prices of conventional banks during the same time frame, again looking at partial effects. Another goal is to investigate the simultaneous effects of CAR and NIM on the stock prices of conventional banks listed on the IDX within the 2019-2023 period. This study employs a quantitative methodology featuring an explanatory research design. The population encompasses all financial statements from conventional banks listed on the IDX. The sample was selected through purposive sampling, resulting in 30 samples. Data collection utilized the documentation method, and the analysis was performed using multiple linear regression with SPSS software version 25.0. The findings indicated that the Capital Adequacy Ratio (CAR) had a significant partial effect on the stock prices of conventional banks listed on the IDX during the 2019-2023 period. Furthermore, the results demonstrate that the Net Interest Margin (NIM) also significantly affects the stock prices of conventional banks in the same period. Capital Adequacy Ratio (CAR) and Net Interest Margin (NIM) have a significant simultaneous effect on stock prices of Conventional Banks listed on the IDX for the period 2019-2023.

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