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Novia Nour Halisa
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Jurusan Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lambung Mangkurat Jl. Brigjend Hasan Basry Banjarmasin
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Smart Business Journal
Published by Universitas Lambung Mangkurat
ISSN : 28284437     EISSN : 28284437     DOI : https://doi.org/10.20527/sbj.v6i1
Core Subject :
Smart Business Journal (SBJ) dengan E-ISSN 2828-4437 (online) merupakan jurnal peer-review yang diterbitkan dua kali, yaitu pada bulan Juni dan Desember, oleh Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Lambung Mangkurat, Banjarmasin. Smart Business Journal (SBJ) bertujuan untuk menyebarluaskan dan menyediakan informasi kepada para pembaca maupun pemangku kepentingan lainnya khususnya di bidang Administrasi Bisnis. Jurnal ini menyajikan karya ilmiah di bidang Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Strategi, Kewirausahaan, UMKM, dan Bisnis Digital. Artikel-artikel yang dimuat dalam Smart Business Journal (SBJ) telah melalui proses double-blind review oleh reviewer. Keputusan untuk menerima atau tidak menerima artikel ilmiah dalam jurnal ini merupakan hak Dewan Redaksi berdasarkan rekomendasi dari peer reviewer.
Arjuna Subject : -
Articles 69 Documents
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Pengaruh Desain Produk dan Gaya Hidup terhadap Keputusan Pembelian Tumbler Rosca di Kalangan Generasi Z Kota Banjarmasin Melsa Erliana; Irwansyah; Siti Rusidah; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Abstract

Melsa Erliana, 2210412220041, 2026. The Influence of Product Design and Lifestyle on the Purchasing Decisions of Rosca Tumblers among Generation Z in Banjarmasin City, under the supervision of: Irwansyah. The increasing use of tumblers among Generation Z has made this product not only a drinking container but also part of daily needs and lifestyle trends. Attractive product design and consumer lifestyle are factors that can influence purchasing decisions for Rosca Tumblers among Generation Z in Banjarmasin City. This study aims to determine and examine the influence of product design and lifestyle on the purchasing decisions of Rosca Tumblers among Generation Z in Banjarmasin City. This research employed a quantitative approach. The sample consisted of 100 Generation Z respondents who had purchased and used Rosca Tumblers, selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the Statistical Package for the Social Sciences (SPSS) software. The results showed that product design and lifestyle had a positive and significant effect, both partially and simultaneously, on purchasing decisions of Rosca Tumblers among Generation Z in Banjarmasin City.
Pengaruh Promosi dan Brand Trust terhadap Loyalitas Pelanggan Aplikasi GoFood pada Generasi Z di Kota Banjarmasin Meisya Aulia Rahmi; Muhammad Hasanur Arifin; Novia Nour Halisa; Noor Hidayati
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Abstract

Meisya Aulia Rahmi, 2210412220031, 2026. Pengaruh Promosi dan Brand Trust terhadap Loyalitas Pelanggan Aplikasi GoFood pada Generasi Z di Kota Banjarmasin, di bawah bimbingan: M. Hasanur Arifin. Penelitian ini bertujuan untuk mengetahui dan menguji pengaruh signifikan secara parsial dan simultan variabel Promosi dan Brand Trust terhadap Loyalitas Pelanggan Aplikasi GoFood pada Generasi Z di Kota Banjarmasin. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian survei dan tipe explanatory research yang dilakukan di Kota Banjarmasin. Sampel dalam penelitian ini berjumlah 100 responden Generasi Z pengguna aplikasi GoFood di Kota Banjarmasin menggunakan teknik non-probability sampling dengan metode accidental sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner secara langsung (offline) dan melalui Google Form (online). Analisis data menggunakan regresi linear berganda dengan bantuan program SPSS 29 for Windows. Hasil penelitian menunjukkan bahwa Promosi berpengaruh signifikan secara parsial terhadap Loyalitas Pelanggan, Brand Trust berpengaruh signifikan secara parsial terhadap Loyalitas Pelanggan. Secara simultan Promosi dan Brand Trust berpengaruh signifikan terhadap Loyalitas Pelanggan Aplikasi GoFood pada Generasi Z di Kota Banjarmasin. Kata Kunci: Promosi, Brand Trust, Loyalitas Pelanggan
PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE DI KOTA BANJARMASIN Muhammad Arif Firdaus; Fitriyadi; Novia Nour Halisa; Setio Utomo
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.99

Abstract

Muhammad Arif Firdaus, 2110412310072, 2025. The Influence of Brand Image and Brand Trust on Purchase Decisions on the Shopee Marketplace in Banjarmasin, under the supervision of Fitriyadi. This study was conducted to identify and examine the partial and simultaneous effects of Brand Image and Brand Trust variables on purchase decisions on the Shopee marketplace in Banjarmasin. This research employed a quantitative approach, with the research location in Banjarmasin. A sample of 100 respondents who had previously purchased products on the Shopee marketplace was randomly selected using the accidental sampling technique. Data analysis was conducted using multiple linear regression with the assistance of IBM SPSS Statistics Version 26. The results of this study indicate that Brand Image has a significant partial effect on purchase decisions on the Shopee marketplace in Banjarmasin. Brand Trust also has a significant partial effect on purchase decisions on the Shopee marketplace in Banjarmasin. Furthermore, Brand Image and Brand Trust simultaneously have a significant effect on purchase decisions on the Shopee marketplace in Banjarmasin.
PENGARUH GAYA HIDUP DAN LITERASI KEUANGAN DIGITAL TERHADAP KEPUTUSAN PENGGUNAAN LAYANAN SHOPEE PAYLATER PADA GENERASI Z DI KOTA BANJARMASIN Nur Lathifah; Novia Nour Halisa; Setio Utomo; Nurul Wahyuni
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Abstract

The rapid digitalization of finance, manifested through the development of financial technology (fintech), has opened up access to more inclusive financial services for the public, including Buy Now Pay Later (BNPL)-based payment services such as Shopee PayLater. This service has been widely utilized by Generation Z in Banjarmasin City, where the decision to use the service is inseparable from various factors, such as their lifestyle patterns and their digital financial literacy. This study was conducted with the aim of identifying and testing these two factors as determinants influencing Generation Z in Banjarmasin City's decision to use Shopee PayLater services. This study applied a quantitative approach with an explanatory research design, a non-probability sampling technique in the form of an accidental sampling method. This study involved 100 Generation Z who had actively used Shopee PayLater services at least twice within the six months prior to the study. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS software version 32. The findings demonstrate that lifestyle and digital financial literacy are significant factors influencing Generation Z in Banjarmasin City in their decision to use Shopee PayLater services, both partially and simultaneously.
Pengaruh Gaya Kepemimpinan dan Motivasi Kerja Terhadap Kinerja Karyawan PT Pertamina Patra Niaga Integrated Terminal Banjarmasin Ellybina Awaliya Rahmah; Irwansyah; Hairudinor; Noor Hidayati
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.102

Abstract

May 20, 2026: Rahmah, Ellybina Awaliya, 2210412320009. How workers at PT Pertamina Patra Niaga Integrated Terminal Banjarmasin are affected by their work motivation and the way their bosses lead them. under the charge of Irwansyah. An organization's success depends on its employees' performance. Two of the many elements that effect productivity are a leader's style and staff motivation. This study examines the major effects of leadership style and work drive on PT Pertamina Patra Niaga Integrated Terminal Banjarmasin workers' performance. It employed quantitative methodologies and saturation sampling to encompass all 50 employees. Multiple linear regression was utilized in SPSS 25. The study found no influence of leadership style on PT Pertamina Patra Niaga Integrated Terminal Banjarmasin employee performance. Work drive affects PT Pertamina Patra Niaga Integrated Terminal Banjarmasin employees. Leadership style and work ethics affect PT Pertamina Patra Niaga Integrated Terminal Banjarmasin staff performance. KEYWORDS: Leadership Style, Work Motivation, Employee Performance
PENGARUH LITERASI KEUANGAN DAN FINANCIAL SELF-EFFICACY TERHADAP FINANCIAL MANAGEMENT BEHAVIOR MAHASISWA JURUSAN ADMINISTRASI BISNIS Nisrina Ayu Lestari; Mohammad Adhiya Riswandha
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.103

Abstract

The rapid development of digital financial technology, particularly e-wallets, has significantly changed students’ financial behavior patterns. However, the convenience of digital transactions is not always matched by adequate financial management skills. This study aims to examine the influence of financial literacy and Financial Self-Efficacy on the Financial Management Behavior of students who use e-wallets. Using a quantitative method and involving 218 respondents, the data were analyzed using multiple linear regression. The results show that Financial Literacy and Financial Self-Efficacy have a positive and significant effect on Financial Management Behavior, both partially and simultaneously, with a combined contribution of 59.6%. This study concludes that sound financial behavior stems from a combination of financial knowledge and self-efficacy. In practical terms, these findings encourage educational institutions to integrate digital-based financial education into their curricula to foster a generation that is more financially literate.
PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN BANK KALSEL KANTOR CABANG UTAMA BANJARMASIN Raissa Shiba Ramadhan; Nurul Wahyuni; Fitriyadi; Devi Rusvitawati
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.108

Abstract

Raissa Shiba Ramadhan. 2210412320002. (2026). The Influence of Occupational Drive and Institutional Climate on the Performance Outcomes of Staff Members at the Main Office of Bank Kalsel Located in Banjarmasin. Supervisor: Nurul Wahyuni. This research is constructed with the primary objective of examining the magnitude to which occupational motivation alongside the workplace setting contributes to and Exerts a determinative effect on the magnitude of personnel performance. The participants involved in this investigation are staff members stationed at the Central Branch Office of Bank Kalsel located in Banjarmasin. Respondent selection was executed by employing a saturated sampling technique, in which the totality of the population was encompassed as the research sample. Data collection procedures were undertaken via the distribution of systematically constructed questionnaires, whereas the analytical method implemented involved multiple linear regression modeling. The results demonstrate that, in a concurrent manner, both vocational impetus and the organizational milieu exert a statistically meaningful influence on the performance of employees. When assessed individually, work-related motivation exhibits a positive influence on employee performance. Likewise, the workplace environment also presents a favorable and positive contribution toward employee performance.
PENGARUH VISUAL MERCHANDISING DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING PADA KONSUMEN OH!SOME DI DUTAMALL BANJARMASIN Nur Asiyah; Nurul Wahyuni; Devi Rusvitawati; Humaidi
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.109

Abstract

ABSTRACT This research is undertaken to examine the partial as well as concurrent influences of visual merchandising and store atmosphere on impulse buying behavior among customers at OH!SOME Duta Mall Banjarmasin. A quantitative methodological design was implemented, encompassing 100 participants determined through an accidental sampling method. Data acquisition was conducted by means of a systematically arranged questionnaire and subsequently processed using multiple linear regression analysis with IBM SPSS Statistics version 25. The results reveal that both visual merchandising and store atmosphere independently demonstrate a statistically significant positive impact on impulse buying. Moreover, these two variables collectively exhibit a significant effect on impulse buying behavior among customers at OH!SOME Duta Mall Banjarmasin.
The PENGARUH RETURN ON ASSETS (ROA) DAN EARNING PER SHARE (EPS) TERHADAP HARGA SAHAM PERUSAHAAN INDEKS LQ45 YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2021-2025 Aida Rosyi; Noor Hidayati; Nurul Wahyuni; Rizki Muslim Hidayat
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Abstract

This study examines the effect of Return on Assets (ROA) and Earnings Per Share (EPS) on stock prices of companies listed on the LQ45 index of the Indonesia Stock Exchange during the 2021–2025 period. This study uses an exploratory quantitative design with secondary data obtained from annual financial reports. The sample was selected using purposive sampling, resulting in 50 observations from 10 LQ45 companies over five years. Data were analyzed using descriptive statistics, classical assumption tests, and multiple linear regression analysis. The results show that ROA and EPS have a significant effect on stock prices, both partially and simultaneously. These results indicate that ROA and EPS are important financial indicators that investors can use to make investment decisions and are factors that influence stock prices.

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