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Novia Nour Halisa
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Jurusan Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lambung Mangkurat Jl. Brigjend Hasan Basry Banjarmasin
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Smart Business Journal
Published by Universitas Lambung Mangkurat
ISSN : 28284437     EISSN : 28284437     DOI : https://doi.org/10.20527/sbj.v6i1
Core Subject :
Smart Business Journal (SBJ) dengan E-ISSN 2828-4437 (online) merupakan jurnal peer-review yang diterbitkan dua kali, yaitu pada bulan Juni dan Desember, oleh Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Lambung Mangkurat, Banjarmasin. Smart Business Journal (SBJ) bertujuan untuk menyebarluaskan dan menyediakan informasi kepada para pembaca maupun pemangku kepentingan lainnya khususnya di bidang Administrasi Bisnis. Jurnal ini menyajikan karya ilmiah di bidang Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Strategi, Kewirausahaan, UMKM, dan Bisnis Digital. Artikel-artikel yang dimuat dalam Smart Business Journal (SBJ) telah melalui proses double-blind review oleh reviewer. Keputusan untuk menerima atau tidak menerima artikel ilmiah dalam jurnal ini merupakan hak Dewan Redaksi berdasarkan rekomendasi dari peer reviewer.
Arjuna Subject : -
Articles 69 Documents
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PENGARUH HARGA, LOKASI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MIXUE ICE CREAM AND TEA DI KOTA BANJARMASIN Salwa Noor Azizah; Novia Nour Halisa; Nurul Wahyuni; Rizky Muslim Hidayat
Smart Business Journal (SBJ) Vol. 4 No. 1 (2024): Januari-Juni 2024
Publisher : Business Administration, FISIP ULM

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Abstract

This study describes how the levels of price, location, product quality and purchasing decisions. In addition, this study also aims to examine the effect of price, location and product quality on purchasing decisions. The research location was chosen in Banjarmasin City. This research uses a quantitative approach. A sample of 100 respondents was selected by insidental sampling with data collection using a questionnaire and data analysis using multiple linear regression analysis assisted by IBM SPSS Statistic Version 26.0. The results showed that Price has a partially significant effect on the Purchase Decision of Mìxuě Ice Cream & Tea in Banjarmasin City, Location has a partially significant effect on the Purchase Decision of Mìxuě Ice Cream & Tea in Banjarmasin City, Product Quality has a partially significant effect on the Purchase Decision of Mìxuě Ice Cream & Tea in Banjarmasin City. Price, Location and Product Quality simultaneously have a significant effect on the Purchase Decision of Mìxuě Ice Cream & Tea in Banjarmasin City.
PENGARUH DISKON DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN OLEH KONSUMEN HOUSE OF SMITH DI KOTA BANJARMASIN Gusti M. Ananda Fitriyandi; Nurul Wahyuni; M. Hasanur Arifin
Smart Business Journal (SBJ) Vol. 3 No. 1 (2023): Januari-Juni 2023
Publisher : Business Administration, FISIP ULM

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Abstract

This research aims to find out and test the significant effect partially or simultaneously Discount and Product Quality on Purchasing Decisions by Consumers At The House Of Smith In The City Of Banjarmasin. This research method have been used a quantitative approach with the type of research used is explanatory research. The type of research is associative research. The study population is the entire consumer house of Smith whose exactness is not known for certain. The number of salmpels in this study was as much as 75 respondents from House of Smith Banjarmasin customers with Purposive sampling technique. The research instrument used a questionnaire. Data analysis have used multiple linear regression analysis, data collection technique F test and T test. The results showed that there was an effect of discount on purchasing decisions at the House of Smith Banjarmasin with the results of the t test that t (count) = 6.784 > t (table) = 1.674 with a sig level of 0.000 < 0.05. There is an effect of product quality on purchasing decisions at the House of Smith Banjarmasin with the results of the t test that t(count) = 14,989> t(table) = 1,674 with a sig level of 0.000 < 0.05. There is an effect of discount and product quality on purchasing decisions by consumers at the House of Smith in Banjarmasin from the test results F (table) = 3.18 < F (count) = 132.452 with a sig level of 0.000 < 0.05.
PENGARUH TESTIMONI, ENDORSEMENT DAN TAMPILAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU COMPASS PADA MEDIA SOSIAL INSTAGRAM DI KOTA BANJARMASIN Hernando Rekyantiosani; Setio Utomo; Noor Hidayati; Maryono
Smart Business Journal (SBJ) Vol. 3 No. 1 (2023): Januari-Juni 2023
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to examine the partial and simultaneous effect of Testimonials, Endorsements and Product Displays on Purchase Decisions by Consumers of Compass Shoes in Banjarmasin City. The research approach used is a quantitative approach, the sample taken is 75 respondents with purposive sampling technique, data collection using questionnaires, while the results of data analysis using multiple linear regression. The results of this study prove that Testimonials (X1) have a partially significant effect on Purchase Decisions with a large influence of 0.261 or 26.1%, Endorsements (X2) have a partially significant effect on Purchase Decisions 0.383 or 38.3% and Product Display (X3) has a significant effect. partially to the Purchase Decision 0.112 or 11.2%. Testimonials, Endorsements and Product Displays simultaneously have a significant effect on Purchase Decisions with a large effect of 0.756 or 75.6%.
PENGARUH HARGA DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA SOCIAL E-COMMERCE TIK TOK DI KOTA BANJARMASIN Honey Ike A’isyah; Noor Hidayati; Nurul Wahyuni; Setio Utomo
Smart Business Journal (SBJ) Vol. 3 No. 1 (2023): Januari-Juni 2023
Publisher : Business Administration, FISIP ULM

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Abstract

This ponder points to decide and test mostly and at the same time the impact of Cost and Customer Believe on Item Buy Choices on Social E-Commerce Tik Tok in Banjarmasin City. This inquire about may be a quantitative inquire about, this investigate plan is acquainted. Examining in this think about utilized a purposive examining strategy, in arrange to get 140 respondents who were utilized as inquire about tests utilizing the Ferdinand equation with a least number of tests of 110. The information utilized was taken from a survey. Information investigation utilizing numerous direct relapse investigation. The comes about appeared that (1) the sig X1 esteem was 0.000 <0.05, so there was a fractional noteworthy impact on Cost on Item Acquiring Choices on Social E-Commerce Tik Tok in Banjarmasin City, (2) sig X2 value was 0.000 <0, 05, at that point there's a fractional noteworthy impact on Buyer Trust on Item Obtaining Choices on Social E-Commerce Tik Tok within the City of Banjarmasin, (3) the sig esteem on the synchronous test is 0.000 <0.05, at that point there's a simultaneous significant impact on Cost and Customer Believe Against Item Obtaining Choices on Social E-Commerce Tik Tok within the City of Banjarmasin.
PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN MASKER MEREK SENSI OLEH PELANGGAN DI KOTA BANJARMASIN Annisa Maulita; Taharuddin; Hairudinor
Smart Business Journal (SBJ) Vol. 3 No. 1 (2023): Januari-Juni 2023
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to determine and test partially and simultaneously the effect of brand image and trust on customer decisions to purchase Sensi brand masks in Banjarmasin City. This study uses a quantitative approach. The sample in this study were brand mask customers with a total of 100 respondents with a sampling technique using accidental sampling. Data processing was carried out using multiple linear regression analysis, partial test (t test), and simultaneous test (F test). The results showed that brand image and trust influenced the purchasing decisions of Sensi brand masks by customers in Banjarmasin City. In addition, simultaneously brand image and brand trust also affect the buying decisions of Sensi brand masks by customers in Banjarmasin City.
PENGARUH CAPITAL ADEQUACY RATIO (CAR) DAN NON PERFORMING LOAN (NPL) TERHADAP RETURN ON ASSET (ROA) PADA BANK UMUM SWASTA NASIONAL YANG TERDAFTAR PADA OTORITAS JASA KEUANGAN (Periode 2016-2021) A’qilia Munawarah; Siti Rusidah; Rizky Muslim Hidayat
Smart Business Journal (SBJ) Vol. 3 No. 1 (2023): Januari-Juni 2023
Publisher : Business Administration, FISIP ULM

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Abstract

The overarching goals of this study are to (1) investigate the partial and simultaneous each variable at National Private Commercial Banks (BUSN) licensed by the Financial Services Authority (OJK), and (2) apply the study's findings to a sample of BUSN (2016-2021 period). This study employs a causal-associational approach to quantitative research. The data used to create this summary was collected using a kind of sampling known as "Purposeful Sampling," which was applied to a subset of BUSN Bank's financial records at random. Each state-owned enterprise bank's financial statements from 2016-2021 were used as secondary data in this analysis. To evaluate the business's success, these statements were used. Reading books and financial reports, in addition to checking out the Financial Services Authority's website. In this study, using Multiple Linear Regression Analysis with the 26.0 Version of SPSS. The findings revealed that the Capital Adequacy Ratio (CAR) and Non-Performing Loans (NPL) had only a minimal impact on ROA (ROA). The Capital Adequacy Ratio (CAR) and Non-Performing Loans are known to have a significant impact on the Return On Assets (ROA) figure (22.90%),
PENGARUH INTERNET MARKETING DAN EMOTIONAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pengguna Parfum HMNS di Kota Jakarta) Ahmad Fathoni; Saladin Ghalib; M. Hasanur Arifin; Rizky Muslim Hidayat
Smart Business Journal (SBJ) Vol. 3 No. 2 (2023): Juli-Desember 2023
Publisher : Business Administration, FISIP ULM

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Abstract

This research aims to examine the influence of internet marketing and emotional marketing on purchase decisions among HMNS perfume users. The research approach used is quantitative method. The sampling technique employed is non-probability - accidental sampling, with a sample size of 110 respondents. Data collection was done using questionnaires, and data analysis was conducted using multiple linear regression. The results of the study indicate that internet marketing (X1) has a positive and significant impact on purchase decisions (Y), and emotional marketing (X2) also has a positive and significant impact on purchase decisions. Simultaneously, internet marketing and emotional marketing have a significant influence on purchase decisions.
PENGARUH HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MEREK LIFEBUOY DI KOTA BANJARMASIN Nur Ghina Annisa Rahmah; M. Hasanur Arifin; Rizky Muslim Hidayat; Humaidi
Smart Business Journal (SBJ) Vol. 3 No. 2 (2023): Juli-Desember 2023
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to investigate the effects of price and brand image on the purchase decision of the Lifebuoy brand in Banjarmasin City. The research method used in this study is a quantitative research method using a sample of 136 respondent of Lifebuoy Brand consumers. The data collection technique used in this study was to use a questionnaire and sampling using Acidental sampling. The analysis technique used in this research are multiple linear regression model, T test, F test and coefficient of determination test. The results of the T test for the price variable obtained a significance value of 0.000<0.05 and the brand image variable obtained a significance value of 0.000<0,05. Based on the results of the T test, it can be concluded that price and brand image affect purchasing decisions. The results of the F test has a significance value of 0.000 <0.05. The results showed that simultaneously price and brand image had an affect on purchasing decisions. The coefficient of determination (R2) is 0.522 or 52,2% consumer purchasing decisons are influenced by price and brand image. While 47,8% is influenced by other variables outside of this study.
PENGARUH DEBT TO EQUITY RATIO (DER) DAN RETURN ON ASSETS (ROA) TERHADAP HARGA SAHAM BANK BUSN YANG TERDAFTAR PADA BURSA EFEK INDONESIA (BEI) PERIODE 2017-2021 Nurul Husna; Noor Hidayati; Nurul Wahyuni; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 3 No. 2 (2023): Juli-Desember 2023
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to test how much influence DER and ROA have on share prices partially and simultaneously. In this case uses quantitative research with explanatory research. The populations of this research is the financial reports of BUSN banks which are in IDX., the sample used is the financial reports of BUSN banks which are listed IDX and continuously report or publish their financial reports in the 2017-2021 period with using sampling techniques. used was purposive. The data used type is secondary data in the form of company annual reports from the IDX. The techniques used is through documentation. The data analysis technique in this study uses multiple liner analysis. The final results showed that the DER partially had a significancy effect on stock prices with a sig value of 0.001 under 0.05. ROA partially has a significancy effect on stock prices with a sig value of 0.001 under 0.5. Then the DER and Return On Assets (ROA) simultaneously have a significant effect on stock prices with a sig value of 0.001 under 0.5.
PENGARUH RETURN ON ASSETS (ROA), RETURN ON EQUITY (ROE), DAN EARNING PER SHARE (EPS) TERHADAP HARGA SAHAM PERUSAHAAN PERTAMBANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2017-2022 Feby Zasa; Noor Hidayati; Siti Rusidah; Maryono
Smart Business Journal (SBJ) Vol. 3 No. 2 (2023): Juli-Desember 2023
Publisher : Business Administration, FISIP ULM

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Abstract

Despite experiencing negative growth during the Covid-19 pandemic in 2020, the national economy has shown resilience and a faster recovery. The stock prices of the mining sector have witnessed significant fluctuations during the period 2017-2022. This research aims to understand and examine the influence of Return on Assets (ROA), Return on Equity (ROE), and Earnings Per Share (EPS). The research is quantitative research with focuses on mining companies within the largest market capitalization companies according to the Indonesia Stock Exchange in 2022. Financial reports of mining companies serve as the population, with 30 financial reports selected as samples from 5 mining companies based on specific criteria. The results indicate that Return on Assets (ROA) does not have a significant partial effect on stock prices, Return on Equity (ROE) does not have a significant partial effect on stock prices, and Earnings Per Share (EPS) has a significant partial effect on stock prices.

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