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Novia Nour Halisa
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Smart Business Journal
Published by Universitas Lambung Mangkurat
ISSN : 28284437     EISSN : 28284437     DOI : https://doi.org/10.20527/sbj.v6i1
Core Subject :
Smart Business Journal (SBJ) dengan E-ISSN 2828-4437 (online) merupakan jurnal peer-review yang diterbitkan dua kali, yaitu pada bulan Juni dan Desember, oleh Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Lambung Mangkurat, Banjarmasin. Smart Business Journal (SBJ) bertujuan untuk menyebarluaskan dan menyediakan informasi kepada para pembaca maupun pemangku kepentingan lainnya khususnya di bidang Administrasi Bisnis. Jurnal ini menyajikan karya ilmiah di bidang Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Strategi, Kewirausahaan, UMKM, dan Bisnis Digital. Artikel-artikel yang dimuat dalam Smart Business Journal (SBJ) telah melalui proses double-blind review oleh reviewer. Keputusan untuk menerima atau tidak menerima artikel ilmiah dalam jurnal ini merupakan hak Dewan Redaksi berdasarkan rekomendasi dari peer reviewer.
Arjuna Subject : -
Articles 69 Documents
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PENGARUH PERSEPSI NILAI DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN LAYANAN STREAMING VIDEO ON DEMAND (VOD) NETFLIX DI KOTA BANJARMASIN Nazmira Shalima Zein; Noor Hidayati; M Hasanur Arifin; Humaidi
Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025
Publisher : Business Administration, FISIP ULM

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Abstract

Nazmira Shalima Zein, 2110412320051, 2025. Pengaruh Persepsi Nilai dan Persepsi Risiko terhadap Keputusan Pembelian Layanan Streaming Video on Demand (VOD) Netflix di Kota Banjarmasin. Di bawah bimbingan Ibu Noor Hidayati. Persepsi nilai dan persepsi risiko yang dimiliki pengguna Netflix di Kota Banjarmasin menjadi fakor pendukung dalam medorong terjadinya keputusan pembelian layanan Netflix. Penelitian ini bertujuan untuk mengetahui dan menguji pengaruh secara parsial serta simultan Persepsi Nilai dan Persepsi Risiko terhadap Keputusan Pembelian Layanan Streaming Video on Demand (VOD) Neflix di Kota Banjarmasin. Pendekatan penelitian yang digunakan adalah metode kuantitatif. Lokasi penelitian adalah Kota Banjarmasin. Menggunakan teknik accidental sampling sebagai teknik pengambilan sampel, terdapat 100 responden yang pernah menggunakan Netflix minimal sekali dalam dua bulan terakhir. Pengumpulan data menggunakan kuesioner dan pengujian hipotesis menggunakan Uji Regresi Linear Berganda dengan alat bantu SPSS versi 27. Hasil penelitian membuktikan Persepsi Nilai dan Persepsi Risiko berpengaruh positif dan signifikan secara parsial, dan berpengaruh secara simultan terhadap Keputusan Pembelian layanan streaming Video on Demand (VOD) Netflix di Kota Banjarmasin. Kata Kunci: persepsi nilai, persepsi risiko, keputusan pembelian
PENGARUH BRAND IDENTITY DAN ONLINE COSTUMER REVIEW TERHADAP KEPUTUSAN BERLANGGANAN LAYANAN MUSIK STREAMING SPOTIFY PREMIUM DI KOTA BANJARMASIN Rangga Novansyah; Muhammad Hasanur Arifin; Noor Hidayati; Taharuddin
Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v5i2.58

Abstract

The rapid advancement of digital technology has dramatically transformed the way people consume music, moving from traditional physical media to modern streaming services such as Spotify. This research carefully investigates the effect of Brand Identity and Online Customer Reviews on the decision to subscribe to Spotify Premium in Banjarmasin City, both individually and collectively. A quantitative research method with a causal explanatory design was applied. The population consists of active Spotify Premium users in Banjarmasin, with 100 respondents carefully selected through purposive sampling techniques. Data were collected using structured online questionnaires and analyzed via Multiple Linear Regression in SPSS version 27.0. Findings reveal that Brand Identity positively and significantly impacts subscription decisions. Likewise, Online Customer Reviews also have a significant positive effect. Together, both factors considerably influence the choice to subscribe. The coefficient of determination (R²) is 0.570, showing that 57% of subscription decision variance is explained by Brand Identity and Online Customer Reviews, while 43% is affected by other important factors outside the scope of this particular study. It is recommended that Spotify continue strengthening its strong visual identity and distinctive features like “Spotify Wrapped” while actively leveraging positive customer feedback to consistently support long-term user growth.
PENGARUH DUTA MEREK NCT DREAM DAN PROMOSI PENJUALAN TERHADAP MINAT BELI SNACK TOSTOS TORTILLA CHIPS PADA NCTZEN DI KOTA BANJARMASIN Kamilia Wulan Nadira; Nurul Wahyuni; Saladin Ghalib; Taharuddin
Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025
Publisher : Business Administration, FISIP ULM

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Abstract

This research seeks to analyze the effect of NCT Dream as a brand ambassador and sales promotion on consumers’ purchase intention toward TosTos Tortilla Chips. The study involved 96 respondents who are fans of NCT Dream (NCTzen) in Banjarmasin City, selected through purposive sampling, which determines samples based on predetermined criteria. Data were analyzed using multiple linear regression techniques. The findings indicate that the brand ambassador variable has a significant partial influence on purchase intention, while sales promotion also shows a significant partial effect on purchase intention. Furthermore, both brand ambassador and sales promotion simultaneously exert a significant influence on the purchase intention of TosTos Tortilla Chips in Banjarmasin City.
Pengaruh Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR) dan Non Performing Loan (NPL) terhadap Return On Asset (ROA) pada Bank Umum Milik Negara (BUMN) yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2017–2024 Nur Hikmah Ramadhani; Noor Hidayati; Siti Rusidah; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v5i2.70

Abstract

The impact of the Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), and Non-Performing Loans (NPL) on Return on Assets (ROA) in State-Owned Commercial Banks (BUMN) recorded on the Indonesia Stock Exchange (IDX) for the 2017–2024 Period.This inquiry is oriented to identifying and verifying the discrete and concurrent significance of CAR, LDR, and NPL in shaping the ROA performance of State-Owned Commercial Banks (SOEsz0 listed on the IDX throughout the specified period.The research subjects were all BUMN commercial banks registered on the IDX between 2017 and 2024, while the study population consisted of their complete financial reports for the same years. The sample size was 32 financial statements obtained from eight years of observation, multiplied by BRI, BNI, BTN, and Bank Mandiri, through a purposive sampling approach. Multiple linear regression was employed as the principal data-processing method. The research outputs indicate that CAR, LDR, and NPL exert statistically meaningful influences, both partially and simultaneously, on ROA.
PENGARUH GAYA HIDUP DAN HARGA TERHADAP MINAT BELI PAKAIAN THRIFTING DI PASAR PAGI MINGGU KOTA BANJARMASIN Alma Puteri Hafsari; Nurul Wahyuni; Siti Rusidah; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v5i2.71

Abstract

This study aims to examine the influence of lifestyle and price on the purchase intention of thrifting clothes, both partially and simultaneously. This research uses a quantitative explanatory method. The study was conducted at Pasar Pagi Minggu in Banjarmasin City, involving 100 respondents selected through accidental sampling. Data were collected using questionnaires and analyzed with multiple linear regression. The results show that lifestyle has a positive and significant partial effect on purchase intention, and price also has a positive and significant partial effect on purchase intention. Simultaneously, both lifestyle and price have a significant influence on the purchase intention of thrifting clothes at Pasar Pagi Minggu in Banjarmasin City.
PENGARUH KESADARAN MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK PADA KONSUMEN LE MINERALE DI BANJARMASIN Muhammad Rifsan Jani; Novia Nour Halisa; Saladin Ghalib; Humaidi
Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025
Publisher : Business Administration, FISIP ULM

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Abstract

This study was conducted to determine and examine the partial effect of Brand Awareness on Brand Loyalty among Le Minerale consumers in Banjarmasin; to determine and examine the partial effect of Brand Trust on Brand Loyalty among Le Minerale consumers in Banjarmasin; and to determine and examine the simultaneous effect of Brand Awareness and Brand Trust on Brand Loyalty among Le Minerale consumers in Banjarmasin. This research used a quantitative approach with an explanatory research design. The study was conducted in Banjarmasin. The population consisted of consumers who had consumed Le Minerale at least twice a month. A total of 100 respondents were selected using the accidental sampling technique. Data were collected using questionnaires and analyzed through multiple linear regression analysis with SPSS version 26. The results of the study indicate that Brand Awareness has a significant partial effect on Brand Loyalty among Le Minerale consumers in Banjarmasin. Brand Trust also has a significant partial effect on Brand Loyalty among Le Minerale consumers in Banjarmasin. Furthermore, Brand Awareness and Brand Trust simultaneously have a significant effect on Brand Loyalty among Le Minerale consumers in Banjarmasin
TRANSFORMASI DIGITAL USAHA DAGANG TRADISIONAL: STUDI KUALITATIF PADA RITEL GROSIR KELUARGA DI BANJARMASIN Nisrina Ayu Lestari; Mohammad Adhiya Riswandha
Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v5i2.73

Abstract

This study aims to analyze digital innovation strategies in family-owned wholesale retail stores as an effort to increase competitiveness and business sustainability amidst competition from modern retailers. The study employed a qualitative approach with primary data obtained through in-depth interviews, direct observation, and document study. The research object was a family-owned wholesale retail store (Store X) in Banjarmasin that has gradually implemented digitalization in its operations. The results show that Store X has adopted digital innovation using a Point of Sale (POS) system, marketplace utilization, online ordering services via WhatsApp, cashless payments, and delivery services. This strategy has proven effective in improving operational efficiency, expanding market reach, and enhancing customer satisfaction. However, the digitalization effort still faces several challenges, particularly internally, such as lack of real-time integrated stock management, limited human resources, and the lack of structured digital strategic planning. This study concludes that digital innovation in family-owned wholesale retail stores serves not only as an operational support tool but also as an adaptive strategy to address changing consumer behavior and business competition. Therefore, it is necessary to strengthen human resource capacity, integrate internal management systems, and implement long-term digital planning so that the digital transformation of MSMEs can run optimally and sustainably
PENGARUH GRATIS ONGKIR DAN ONLINE CUSTOMER REVIEWS TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN FACETOLOGY DI MARKETPLACE SHOPEE Aulia Purnamasari; Setio Utomo; Saladin Ghalib; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Abstract

This research investigates the partial and joint effects of Free Shipping and Online Customer Reviews on consumers’ purchase decisions regarding Facetology Sunscreen on the Shopee marketplace. The study employed a quantitative approach with an explanatory research design and involved a sample of 96 respondents selected through purposive sampling. Data were collected by distributing questionnaires directly to respondents, and hypothesis testing was carried out using multiple linear regression analysis with the assistance of SPSS version 25.0. The findings indicate that Free Shipping has a significant partial influence on purchase decisions for Facetology Sunscreen on Shopee. Similarly, Online Customer Reviews show a significant partial effect on consumers’ purchase decisions. Furthermore, both Free Shipping and Online Customer Reviews simultaneously exert a significant and moderately strong influence on purchase decisions for Facetology Sunscreen on the Shopee marketplace.
PENGARUH WORK-LIFE BALANCE DAN PERSON-JOB FIT TERHADAP JOB PERFORMANCE MELALUI AFFECTIVE COMMITMENT PADA KARYAWAN PT. PLN (PERSERO) UID KALSELTENG Siti Hasna Misniati; Maryono; Fitriyadi; Hairudinor
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Abstract

Siti Hasna Misniati, 2210412120006, 2025. Pengaruh Work-life balance dan Person–Job Fit terhadap Job performance melalui Affective commitment Karyawan PT PLN (Persero) UID Kalselteng, di bawah bimbingan: Maryono.Job performance menjadi faktor penting dalam pencapaian tujuan organisasi, yang dipengaruhi oleh keseimbangan kehidupan kerja serta kesesuaian antara individu dan pekerjaannya. Kondisi work-life balance dan person–job fit yang tidak optimal berpotensi menurunkan keterikatan emosional karyawan dan berdampak pada kinerja kerja. Penelitian ini bertujuan untuk menggambarkan tingkat work-life balance, person–job fit, affective commitment, dan job performance, serta menguji pengaruh work-life balance dan person–job fit terhadap job performance baik secara langsung maupun melalui affective commitment.Penelitian ini dilakukan pada karyawan PT PLN (Persero) Unit Induk Distribusi Kalimantan Selatan dan Kalimantan Tengah dengan populasi karyawan tetap yang menjalankan aktivitas kerja administratif dan manajerial. Penentuan jumlah sampel dilakukan menggunakan rumus Slovin sehingga diperoleh sekitar enam puluh responden. Teknik pengambilan sampel menggunakan probability sampling dengan pendekatan proportionate stratified random sampling agar setiap bidang kerja terwakili secara proporsional. Pengumpulan data dilakukan melalui kuesioner, sedangkan analisis data menggunakan model struktural berbasis variabel laten.Hasil penelitian menunjukkan bahwa work-life balance, person–job fit, affective commitment, dan job performance berada pada kategori baik hingga sangat baik. Person–job fit terbukti berpengaruh signifikan terhadap affective commitment dan job performance. Sementara itu, work-life balance tidak berpengaruh signifikan terhadap job performance baik secara langsung maupun melalui affective commitment. Affective commitment berpengaruh signifikan terhadap job performance, namun tidak memediasi hubungan antara work-life balance dan job performance.
PENGARUH WORK LIFE BALANCE DAN PENGEMBANGAN KARIR TERHADAP LOYALITAS PEGAWAI PADA POLITEKNIK BATULICIN Salsabila Rihhadatul 'Aisy; Taharuddin; Setio utomo; Devi Rusvitawati
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Abstract

Salsabila Rihhadatul ‘Aisy. 2210412320007. (2026). The Effect of Work Life Balance and Career Development on Employee Loyalty at Politeknik Batulicin. Under the guidance of: Taharuddin. This research aims to determine the effect of Work Life Balance and career development on employee loyalty. The sample in this study consists of all employees at Politeknik Batulicin, The sampling technique used is saturated sampling (census sampling), in which all members of the population are included as respondents. The data collection method employed was a questionnaire, and the data analysis technique used was multiple linear regression. The results indicate that Work Life Balance and career development simultaneously have a significant effect on employee loyalty. Partially, Work Life Balance does not have a significant effect on employee loyalty, while career development has a significant effect on employee loyalty

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