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Novia Nour Halisa
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Jurusan Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lambung Mangkurat Jl. Brigjend Hasan Basry Banjarmasin
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Smart Business Journal
Published by Universitas Lambung Mangkurat
ISSN : 28284437     EISSN : 28284437     DOI : https://doi.org/10.20527/sbj.v6i1
Core Subject :
Smart Business Journal (SBJ) dengan E-ISSN 2828-4437 (online) merupakan jurnal peer-review yang diterbitkan dua kali, yaitu pada bulan Juni dan Desember, oleh Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Lambung Mangkurat, Banjarmasin. Smart Business Journal (SBJ) bertujuan untuk menyebarluaskan dan menyediakan informasi kepada para pembaca maupun pemangku kepentingan lainnya khususnya di bidang Administrasi Bisnis. Jurnal ini menyajikan karya ilmiah di bidang Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Strategi, Kewirausahaan, UMKM, dan Bisnis Digital. Artikel-artikel yang dimuat dalam Smart Business Journal (SBJ) telah melalui proses double-blind review oleh reviewer. Keputusan untuk menerima atau tidak menerima artikel ilmiah dalam jurnal ini merupakan hak Dewan Redaksi berdasarkan rekomendasi dari peer reviewer.
Arjuna Subject : -
Articles 69 Documents
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PENGARUH SOCIAL MEDIA MARKETING DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK LUXCRIME PADA MARKETPLACE SHOPEE Harisya Putri Oktavia; Noor Hidayati; Hairudinor; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Abstract

Harisya Putri Oktavia, 2010412120007, 2024. The effect of social media marketing and content marketing to purchasing decisions for Luxcrime products in the Shopee Marketplace, supervised by Noor Hidayati. This study sought to determine and assess the significant impact of Social Media Marketing and Content Marketing on the purchase decision of Luxcrime Produc in the Shopee Marketplace, both individually and in combination. This investigation utilized a quantitative methodology and concentrated on the Shopee marketplace user base of Luxcrime product consumers who made purchasing decisions. Non-Probability Sampling approach, specifically Pureposive Sampling technique, is used to select a few sample of 100 respondents. Data analvsis was conducted vsing Multiple Linear Regression analysis with the help of IBM SPSS Version 29.0, while data collection was done using questionnaires. Social media marketing has a partially significant impact on the purchase decision ot Luxcrime products in the Shopee marketplace, according to the research findings. In the same vein, the decision to purchase Luxcrime products in the Shopee marketplace is partially influenced by Content Marketing. Sales of Luxcrime products in the Shopee marketplace are significantly influenced by the combined effects of Social Media Marketing and Content Marketing.
PENGARUH VARIASI PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA GLOW SUPERMARKET Fadhl Gibran; Noor Hidayati; Taharuddin; Humaidi
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Abstract

Fadhl Gibran, 2010412210009, 2024. The Influence of Product Variations and Locations on Purchase Decisions at Glow Supermarket, under the guidance of: Noor Hidayati. This study was conducted to find out and test the influence of partial and simultaneous Product and Location Variations on Purchase Decisions at Glow Supermarket. The research approach used is a quantitative method. The chosen research location is Glow Supermarket. Using the accidental sampling technique as a sampling technique, there were 100 consumers who were 18 years old and older and had shopped at Glow Supermarket more than 5 times who were selected to be reunited. Data collection using questionnaires and hypothesis testing using Multiple Linear Regression Test with SPSS tool version 25. The results of the study prove that Product and Location Variations have a significant effect partially and simultaneously on Purchase Decisions at Glow Supermarket.
PENGARUH ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA PRODUK DI MARKETPLACE SHOPEE OLEH PELANGGAN DI KOTA BANJARMASIN Gilang Noor Pratama; Rizki Muslim Hidayat; Noor Hidayati; M. Hasanur Arifin
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to identify and examine the partial and simultaneous effects of Online Customer Review and Online Customer Rating variables on Online Purchase Decisions of products on the Shopee marketplace by customers in Banjarmasin City. This study uses a quantitative approach, the research location is in Banjarmasin. A sample of 100 respondents who have purchased products online in the Shopee marketplace were selected randomly through accidental sampling techniques. Data analysis using multiple linear regression assisted by IBM SPSS Statistics Version 25. The results of this study demonstrate that Online Customer Review has a significant partial effect on Online Purchase Decisions of products on the Shopee marketplace by customers in Banjarmasin City. Online Customer Rating also has a significant partial effect on Online Purchase Decisions of products on the Shopee marketplace by customers in Banjarmasin City. Furthermore, both Online Customer Review and Online Customer Rating have a significant simultaneous effect on Online Purchase Decisions of products on the Shopee marketplace by customers in Banjarmasin City. 
PENGARUH CURRENT RATIO (CR) DAN EARNING PER SHARE (EPS) TERHADAP HARGA SAHAM PADA PERUSAHAAN SUB SEKTOR TELEKOMUNIKASI YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) TAHUN 2017-2024 Nuraliza Nabila Rahmah; Siti Rusidah; Nurul Wahyuni; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Abstract

Nuraliza Nabila Rahmah, 2110412220015, 2025. The Influence of CR and EPS on Stock Prices in Telecommunication Sub Sector Companies Listed on the IDX 2017-2024, under the guidance of: Siti Rusidah. This research aims to analyze the partial and simultaneous influence of the CR and EPS on stock prices in telecommunication sub sector companies listed on the IDX 2017-2024. A quantitative research desaign, the study utilized purposive sampling to select 32 samples. Secondary data were collected from financial reports, and analyzed through multiple linear regression. The result reveal that the CR does not have a significant partial effect on stock prices in telecommunication sub sector companies listed on the IDX during the period 2017-2024. EPS has a significant partial effect on stock prices in the same companies. Furthermore, CR and EPS simultaneously have a significant effect on stock prices in telecommunication sub sector companies listed on the IDX 2017-2024.
PENGARUH FEAR OF MISSING OUT (FOMO) DAN PEER CONFORMITY TERHADAP PURCHASE INTENTION IPHONE DI KOTA BANJARMASIN Siti Salma Kamila; M. Hasanur Arifin; Taharuddin; Saladin Ghalib
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to determine how the influence of Fear of Missing Out (FOMO) and Peer Conformity on iPhone Purchase Intention in Banjarmasin City. This study also describes the level of FOMO, social conformity, and consumer purchase intention for iPhone products. In addition, this study tests partially and simultaneously the effect of FOMO and Peer Conformity on Purchase Intention. The research location is in Banjarmasin City with a total of 100 respondents selected using non-probability sampling with purposive sampling method. Data collection was carried out using a questionnaire, and data analysis techniques using multiple linear regression tests. The results of this study prove that Fear of Missing Out has a positive but insignificant effect on iPhone Purchase Intention in Banjarmasin City. Peer Conformity has a positive and significant effect on iPhone Purchase Intention in Banjarmasin City. And Fear of Missing Out and Peer Conformity have a positive and significant effect on iPhone Purchase Intention in Banjarmasin City.
PENGARUH INFLUENCER MARKETING DAN IKLAN TERHADAP BRAND AWARENESS SKINCARE SKINTIFIC DI KOTA BANJARMASIN Annisa Salsabela; Nurul Wahyuni; Irwansyah; M. Hasanur Arifin
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Abstract

The Influence of Influencer Marketing and Advertising on Brand Awareness of Skintific Skincare in Banjarmasin City. This study aims to examine the partial and simultaneous effects of influencer marketing and advertising on brand awareness of Skintific skincare in Banjarmasin City.This study uses a quantitative approach, with the research location in Banjarmasin City. A sample of 100 respondents who are familiar with Skintific skincare in Banjarmasin City was selected using non-probability sampling with purposive sampling. Data analysis was performed using multiple linear regression. The results of this study prove that Influencer Marketing has a significant influence on Brand Awareness of Skincare Skintific in Banjarmasin City. Advertising has a significant influence on Brand Awareness of Skincare Skintific in Banjarmasin City. Additionally, Influencer Marketing and Advertising have a significant influence on Brand Awareness of Skincare Skintific in Banjarmasin City.
PEMASARAN DIGITAL DAN ATMOSFER VISUAL INSTAGRAM: ANALISIS PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KULINER Fitriyadi; Muhammad Akmal; Setio Utomo; Irwansyah; Devi Rusvitawati
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Abstract

In the increasingly competitive digital landscape, social media has emerged as a strategic platform for shaping consumer purchasing decisions, particularly within the local culinary sector. This study aims to examine the influence of Instagram-based social media marketing and digital visual atmosphere on consumer purchase decisions at Younki’s Pizza & Mocktails in Banjarmasin. Employing a concurrent triangulation mixed methods design, quantitative data were obtained through structured questionnaires distributed to selected consumers, while qualitative data were collected via in-depth interviews and content analysis of the business’s Instagram presence. The findings indicate that both social media marketing and the visual atmosphere exert a significant influence on consumer purchasing decisions, both individually and collectively. Notably, the digital visual atmosphere emerged as the more dominant factor in shaping consumer perceptions and experiences. The qualitative insights further support this, highlighting that visual elements—such as food presentation, interior design as depicted on social media, content authenticity, and the overall digital ambiance—play a crucial role in fostering emotional engagement and purchase intent. This study contributes theoretically by integrating digital marketing strategies and atmospheric perception into the broader framework of consumer behavior. From a practical perspective, it offers valuable implications for local culinary entrepreneurs in crafting more effective, experience-driven digital marketing approaches. The integrative application of both quantitative and qualitative methodologies facilitates a more holistic understanding of the complex dynamics that underlie consumer decision-making in the contemporary social media marketing environment.
PENGARUH HARGA, KUALITAS PRODUK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN PRODUK MEREK JIMS HONEY DI KOTA BANJARBARU Kiranti Dwi Putri; Maryono; Irwansyah; Rizki Muslim Hidayat
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to analyze the influence of price, product quality, and brand trust on customer loyalty toward Jims Honey products in Banjarbaru City. The research method used is quantitative with a survey approach, involving 100 respondents selected through purposive sampling. The research instrument was tested for validity and reliability, and the data were analyzed using multiple linear regression and classical assumption tests. The results show that price, product quality, and brand trust have a simultaneous and significant effect on customer loyalty. Partially, all three independent variables also show a significant influence, with brand trust emerging as the dominant variable. The research model is able to explain 56.7% of the variation in customer loyalty (R² = 0.567). These findings indicate that customer loyalty to local fashion products such as Jims Honey is influenced by a combination of fair price perception, adequate product quality, and trust in the brand. The practical implication of this research is the importance of marketing strategies that focus on strengthening product value and building sustainable brand trust. This study also provides a theoretical contribution to the literature on consumer behavior and customer loyalty in the local fashion retail sector. Future research is expected to consider other variables, such as customer satisfaction or shopping experience, to gain a more comprehensive understanding.
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PASAR TERHADAP KEUNGGULAN BERSAING PADA UMKM DI KAWASAN WISATA KULINER BANDARMASIH TEMPOE DOELOE Debora Mahardika Betsy Utami; Maryono; Rizki Muslim Hidayat; Taharuddin
Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025
Publisher : Business Administration, FISIP ULM

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Debora Mahardika Betsy Utami, 2110412320018, 2025. Pengaruh Orientasi Kewirausahaan Dan Orientasi Pasar Terhadap Keunggulan Bersaing Pada UMKM Di Kawasan Wisata Kuliner Bandarmasih Tempoe Doeloe, di bawah bimbingan: Maryono Penelitian ini dilakukan bertujuan mengetahui dan menguji pengaruh secara parsial dan simultan variabel Orientasi Kewirausahaan dan Orientasi Pasar terhadap Keunggulan Bersaing Pada UMKM Di Kawasan Wisata Kuliner Bandarmasih Tempoe Doeloe. Penelitian ini menggunakan pendekatan kuantitatif, lokasi penelitian di Banjarmasin, Kawasan Wisata Kuliner Bandarmasih Tempoe Doeloe. Sampel sebanyak 40 orang responden yang mempunyai usaha di Kawasan Wisata Kuliner Bandarmasih Tempoe Doeloe. Analisis data menggunakan regresi linier berganda dibantu IBM SPSS Statistik Versi 26. Hasil penelitian ini membuktikan Orientasi Kewirausahaan berpengaruh signifikan secara parsial terhadap Keunggulan Bersaing Pada UMKM Di Kawasan Wisata Kuliner Bandarmasih Tempoe Doeloe, Orientasi Pasar berpengaruh signifikan secara parsial terhadap Keunggulan Bersaing Pada UMKM Di Kawasan Wisata Kuliner Bandarmasih Tempoe Doeloe. Serta Orientasi Kewirausahaan Dan Orientasi Pasar berpengaruh signifikan secara simultan terhadap Keunggulan Bersaing Pada UMKM Di Kawasan Wisata Kuliner Bandarmasih Tempoe Doeloe.
PERBANDINGAN CITA RASA DAN KERAGAMAN MENU TERHADAP KEPUASAN KONSUMEN PADA KFC DAN RICHEESE FACTORY AHMAD YANI BANJARMASIN Maulidatul Huda; Maryono; Nurul Wahyuni; Fitriyadi
Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025
Publisher : Business Administration, FISIP ULM

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Abstract

Industri restoran cepat saji di Banjarmasin terus berkembang, dengan KFC dan Richeese Factory menjadi dua merek yang paling disukai. Rasa dan keragaman menu dianggap sebagai faktor kunci yang memengaruhi pengalaman dan kepuasan konsumen. Studi ini bertujuan untuk membandingkan persepsi konsumen tentang rasa, keragaman menu, dan tingkat kepuasan pelanggan antara kedua restoran tersebut. Penelitian ini menerapkan metode kuantitatif komparatif menggunakan pendekatan survei. Sampel penelitian terdiri dari 100 responden, yang terdiri dari 50 pelanggan KFC dan 50 pelanggan Richeese Factory yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis dengan menerapkan statistik deskriptif dan uji t sampel independen. Hasil penelitian menunjukkan tidak ada perbedaan signifikan antara KFC dan Richeese Factory dalam hal rasa, keragaman menu, dan kepuasan pelanggan, dengan semua variabel dikategorikan sebagai sangat baik. Temuan ini menekankan pentingnya menjaga konsistensi rasa dan inovasi menu sebagai strategi inti untuk mempertahankan kepuasan pelanggan di tengah industri makanan cepat saji yang kompetitif di Banjarmasin.

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