cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Teguh Wiyono
Contact Email
indexsasi@apji.org
Phone
+6285727710290
Journal Mail Official
indexsasi@apji.org
Editorial Address
Perum. Bumi Pucang Gading, Jl. Watu Nganten 1 No. 1-6 Desa Batursari Kec. Mranggen, Jawa Tengah
Location
Kota semarang,
Jawa tengah
INDONESIA
Optimal: Jurnal Ekonomi dan Manajemen
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29624444     EISSN : 29624010     DOI : 10.55606
Core Subject :
OPTIMAL: Jurnal Ekonomi dan Manajemen berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni September dan Desember)
Arjuna Subject : -
Articles 619 Documents
 36   37   38   39   40 
Analisis Pengaruh Inflasi, Upah Minimum, Pertumbuhan Ekonomi, dan Penyerapan Tenaga Kerja Terhadap Pengangguran di NTB Tahun 2014-2023 Diva Risky Maulana; Luluk Fadliyanti; Subhan Purwadinata
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 3 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i3.7035

Abstract

This study analyzes the influence of inflation, minimum wage, economic growth, and labor absorption on unemployment in NTB in 2014-2023. By using qualitative research methods, and using multiple regression analysis tools with several variables, namely X1inflation, X2 Minimum Wage, X3 Economic Growth, X4 Labor Absorption, and Y Unemployment Rate, The results of the study are as follows where X1 inflation has a significant effect on unemployment with a significant value of 0.04, X2 Minimum Wages does not have a significant effect on Unemployment with a significant value of 0.78, X3 Economic Growth has no significant effect on unemployment with a significant value of 0.68 and X4 has a significant effect on the unemployment rate with a significant value of 0.00. Where of the 4 variables affects Y by 94%.
Determinasi Sosio-ekonomi Terhadap Keputusan Perempuan Bekerja di Sektor Informal Desa Lendang Belo, Lombok Timur Musniasih Yuniati; Yorman Yorman; Meiyanti Widyaningrum; Desi Suryati; Rohimatun Rohimatun
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 1 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i1.7112

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi keputusan perempuan untuk bekerja di sektor informal di Desa Lendang Belo, Kabupaten Lombok Timur. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik analisis regresi logistik biner terhadap 33 responden perempuan dewasa. Hasil penelitian menunjukkan bahwa dari empat variabel bebas yang dianalisis, yaitu umur, jumlah tanggungan keluarga, jenjang pendidikan, dan pendapatan rumah tangga, tiga di antaranya berpengaruh signifikan terhadap keputusan perempuan untuk bekerja di sektor informal, yaitu jumlah tanggungan (p = 0,030), jenjang pendidikan (p = 0,045), dan pendapatan (p = 0,039). Sementara itu, variabel umur tidak berpengaruh signifikan (p = 0,119). Model regresi logistik yang digunakan terbukti layak secara statistik (Hosmer and Lemeshow test: p = 0,733; Nagelkerke R² = 0,655) dan memiliki tingkat akurasi prediktif sebesar 81,8%. Temuan ini mengindikasikan bahwa tekanan ekonomi rumah tangga menjadi pendorong utama partisipasi perempuan dalam sektor informal, sementara umur tidak menjadi faktor determinan dalam konteks ini. Penelitian ini memberikan implikasi penting bagi penyusunan kebijakan pemberdayaan perempuan berbasis kontekstual pedesaan.
Pengaruh Talent Management, Employee Engagement dan Kepuasan Kerja terhadap Komitmen Organisasi pada Badan Kepegawaian dan Pengembangan Sumber Daya Manusia di Walikota Tangerang Selatan Novia Rachmadhani; Maswanto Maswanto
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 4 (2024): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i4.7133

Abstract

This study aims to analyze the influence of talent management, employee engagement, and job satisfaction on organizational commitment at the Civil Service and Human Resource Development Agency of South Tangerang City. The method used is a quantitative approach with an associative and comparative research design. Data were collected through questionnaires distributed to 50 employees, and the analysis was carried out using multiple linear regression. The results showed that all independent variables had a positive and significant influence on organizational commitment. Specifically, talent management showed a regression coefficient of 0.538, employee engagement 0.529, and job satisfaction 0.687. The R² value of 0.942 indicates that 94.2% of the variation in organizational commitment can be explained by these three variables. This finding indicates the importance of good HR management to improve employee commitment in public organizations.
Pengaruh Struktur Modal, Risiko Keuangan, dan Suku Bunga terhadap Biaya Modal Perusahaan Maria Yovita R Pandin; Nala Cahyani E; Nabilla Choiriya A; Ananda Rini Widya M; Desta Viananda
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 3 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i3.7184

Abstract

This study examines the effects of interest rates, capital structure, and financial risk on the cost of capital of the top five banks in Indonesia: CIMB Niaga, BNI, BRI, BCA, and Mandiri. The policy rate of Bank Indonesia and secondary data gathered from yearly financial statements from 2019 to 2024 are used in the study. The WACC technique is used to determine the cost of capital, the debt-to-equity ratio is used to analyze the capital structure, and the stability of profits and the institution's capacity to repay its debt are used to evaluate financial risk. The results of the regression analysis show that the cost of capital is considerably positively impacted by both interest rates and capital structure.. In contrast, the impact of financial risk differs among the banks. These results highlight the importance of strong capital structure and risk management to ensure optimal financing costs in a volatile interest rate environment.
Analisis Strategi Digital Marketing terhadap Minat Nasabah pada PT Gadai Mega Bandar Mira Rosmala; Eka Riyadi; Elis Samrotul Fu’adah; Intan Safitri; Lailatul Mar’ah; Oki Jeri Saputra
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 3 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i3.7185

Abstract

PT GADAI MEGA BANDAR is a company engaged in the field of pawning goods in the form of electronic goods such as cellphones, laptops, watches, TVs, cameras, cars and motorbikes in Bandar Lampung City. The purpose of this study was to determine how the implementation of digital marketing strategies in attracting customer interest. This study uses a descriptive qualitative method with primary data sources in the form of interview results, observations and documentation. The results of the study are that PT GADAI MEGA BANDAR implements a digital marketing system, namely through the WhatsApp, Instagram and Facebook applications. The strategy through WhatsApp is to use WhatsApp business by having online conversations, sharing files, exchanging photos, sending short videos, and making voice and video calls. PT GADAI MEGA BANDAR's marketing strategy utilizes various features offered by Instagram, such as sharing photos and videos, Instagram reels, holding live broadcasts, and activating the comment feature and PT Gadai Mega Bandar uses this Facebook platform as a means of promotion, education, and direct interaction with prospective customers or those who are already active.
Analisis Fashion Involvement dan Hedonic Shopping Motivation Serta Pengaruhnya Terhadap Inflasi dan Impulsive Buying pada E-commerce Shopee Williyanto Sakunab; Agus Purbo Widodo; Heri Sudarsono
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 3 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i3.7205

Abstract

This study aims to explore the impact of Fashion Involvement and Hedonic Shopping Motivation on Impulsive Buying, with Inflation positioned as a mediating factor, within the framework of Shopee's e-commerce environment. The research is motivated by the growing digital shopping trend, particularly in fashion consumption among students, which is suspected to affect price dynamics and drive spontaneous purchasing behavior. Data were gathered through questionnaires distributed to 150 students from Universitas Teknologi Surabaya who are active Shopee users. The data were analyzed using Structural Equation Modeling (SEM) with AMOS software support.Fashion Involvement and Hedonic Shopping Motivation significantly influence inflation, particularly in the context of fashion consumption on the Shopee e-commerce platform. Inflation directly contributes to Impulsive Buying behavior, as shifts in actual or perceived prices generate psychological pressure that accelerates unplanned purchasing decisions. While Fashion Involvement and hedonic motives do not directly affect Impulsive Buying, they exert an indirect influence through inflation as a mediating variable.
Pengaruh Manajemen Talenta, Kompetensi dan Inovasi terhadap Kinerja Karyawa dan Kepuasan Pelanggan: (Studi Kasus Perumdam Tirta Pandalungan Jember) Martha Cahya Ramadhan; Heri Sudarsono; Aloysius Jondar
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 3 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i3.7207

Abstract

This study aims to analyze the influence of talent management, competence, and innovation on employee performance and customer satisfaction at Perumdam Tirta Pandalungan Jember. This research uses a quantitative approach. The sample consists of 200 respondents, including employees, and 50 respondents from customers. Data analysis technique uses Structural Equation Modeling (SEM) with the assistance of SmartPLS 3 software. The study results indicate that talent management has no significant effect on employee performance, but it has a positive and significant impact on customer satisfaction. Competence has a positive and significant effect on employee performance but does not have a significant effect on customer satisfaction. Innovation has a positive and significant effect on both employee performance and customer satisfaction. Employee performance has a positive and significant impact on customer satisfaction. Employee performance can mediate the influence of talent management on customer satisfaction. Employee performance can mediate the influence of competence on customer satisfaction. Employee performance can mediate the influence of innovation on customer satisfaction.
Optimalisasi Pencatatan Keuangan dan Promosi Digital Sebagai Solusi Permasalahan Operasional Muhammad Ramadhan Mokodompit; Endang Sri Utami
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 3 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i3.7212

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas penerapan sistem pencatatan keuangan digital dan strategi promosi berbasis media sosial di UMKM Bah Coffee & Eatery, Yogyakarta. Metode yang digunakan adalah pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan kuesioner. Hasil penelitian menunjukkan bahwa sebelum intervensi, pencatatan keuangan dilakukan secara manual dan promosi hanya terbatas pada Instagram. Setelah dilakukan pelatihan dan pendampingan, implementasi sistem pencatatan berbasis Excel sesuai SAK EMKM serta pelatihan konten promosi TikTok berhasil meningkatkan akurasi pencatatan, pemahaman arus kas, serta jangkauan pemasaran. Hasil ini menunjukkan bahwa digitalisasi sederhana dalam pencatatan dan promosi memiliki dampak signifikan terhadap efisiensi dan daya saing UMKM.
Pengaruh Harga, Promosi dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada Supermarket Pamella Empat di Yogyakarta Patiger Satria; Rinaldi Rinaldi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 3 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i3.7214

Abstract

This inquiry analyzes the influence of price, promotion, and service quality on consumer purchasing decisions at Pamella Empat Supermarket in Yogyakarta. This inquiry applies a numerical approach employing 100 consumer respondents. The data were obtained via surveys and documentation, and subsequently processed through multiple linear regression analysis using SPSS. The outcomes reveal that price has a positive and significant partial effect, meaning that price alignment with consumer expectations can drive purchases. Promotions also have a positive and significant effect, indicating that effective promotional strategies can attract consumer interest. Service quality positively influences purchasing decisions through enhanced comfort and credibility. Simultaneously, all three variables have a significant effect, with promotions being the dominant factor. This study concludes that a combination of appropriate pricing, attractive promotions, and quality service can enhance purchasing decisions. It is recommended that management continue to evaluate marketing strategies and adapt them to consumer needs and preferences to remain competitive
Pengaruh Beban Kerja, Stres Kerja, dan Motivasi Kerja terhadap Produktivitas Karyawan Generasi Z di Yogyakarta M. Khairil; Rinaldi Rinaldi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 3 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i3.7277

Abstract

This study aims to analyze the extent of the influence of: (1) Workload on the Productivity of Generation Z Employees in Yogyakarta, (2) Work Stress on the Productivity of Generation Z Employees in Yogyakarta, (3) Work Motivation on the Productivity of Generation Z Employees in Yogyakarta, and (4) Workload, Work Stress, and Work Motivation on the Productivity of Generation Z Employees in Yogyakarta. This research employs a quantitative approach using a survey method. The population in this study consists of 139 Generation Z employees in Yogyakarta. The sampling technique used is non-probability sampling with an accidental sampling approach. Prerequisite tests include validity test, reliability test, and classical assumption test. Data analysis techniques consist of multiple linear regression analysis, coefficient of determination, t-test, and F-test, with the assistance of SPSS 20 software. The results of the study indicate that: (1) Workload (X1) has a positive and significant effect on employee productivity, with a t-value of 4.908 > t-table 1.656 and a significance of 0.000 < 0.05. (2) Work stress (X2) has a negative but insignificant effect on employee productivity, with a t-value of -0.715 < t-table 1.656 and a significance of 0.476 > 0.05. (3) Work motivation (X3) has a positive and significant effect on employee productivity, with a t-value of 8.774 > t-table 1.656 and a significance of 0.000 < 0.05. (4) Simultaneously, the variables of workload, work stress, and work motivation have a significant effect on productivity, as indicated by an F-value of 86.169 > F-table 2.67 and a significance of 0.000 < 0.05.

Page 38 of 62 | Total Record : 619

 36   37   38   39   40 

Filter by Year

2021 2026


Reset
Filter By Issues
All Issue Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen Vol. 5 No. 3 (2025): Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2025): Jurnal Ekonomi dan Manajemen Vol. 5 No. 1 (2025): Jurnal Ekonomi dan Manajemen Vol. 4 No. 4 (2024): Desember : Jurnal Ekonomi dan Manajemen Vol. 4 No. 3 (2024): September: Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen Vol. 4 No. 1 (2024): Maret : Jurnal Ekonomi dan Manajemen Vol. 3 No. 4 (2023): Desember : Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2023): Juni : Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2023): Maret: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2022): Desember : Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2022): September : Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2022): Juni : Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2022): Maret: Jurnal Ekonomi dan Manajemen Vol. 1 No. 4 (2021): Desember : Jurnal Ekonomi dan Manajemen Vol. 1 No. 3 (2021): September : Jurnal Ekonomi dan Manajemen Vol. 1 No. 2 (2021): Juni : Jurnal Ekonomi dan Manajemen Vol. 1 No. 1 (2021): Maret: Jurnal Ekonomi dan Manajemen More Issue