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Optimal: Jurnal Ekonomi dan Manajemen
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29624444     EISSN : 29624010     DOI : 10.55606
Core Subject :
OPTIMAL: Jurnal Ekonomi dan Manajemen berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni September dan Desember)
Arjuna Subject : -
Articles 619 Documents
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Strategi Manajerial dalam Meningkatkan Daya Saing UMKM Sate Maranggi di Era Digital Lativah Apriani Amanda; Edwin Najib Hidayat; Achmad Rasyid
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 3 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i3.7531

Abstract

Sate Maranggi MSMEs, as part of the traditional culinary sector, face significant challenges in maintaining their competitiveness in the digital era, marked by rapid technological advancements and shifting consumer behavior. This study aims to formulate effective managerial strategies to enhance the competitiveness of Sate Maranggi MSMEs amidst digital business transformation. The research adopts a qualitative descriptive approach with the population consisting of Sate Maranggi business actors in the Cikarang regio. Samples were selected using purposive sampling with criteria including businesses operating for at least three years. Data were collected through in-depth interviews, observations, and documentation. The data analysis technique employed SWOT analysis to formulate appropriate managerial strategies. The results indicate that utilizing social media, applying digital marketing, and innovating customer service are key strategies for improving competitiveness. The novelty of this research lies in integrating traditional managerial strategies with adaptive use of digital platforms in local MSMEs. The implication of this study is to provide a strategic reference for culinary MSME actors in developing adaptive measures in the digital transformation era, as well as contributing to regional government policy development in digitally empowered MSME programs.
Pengaruh Lingkungan Kerja, Disiplin Kerja, dan Komitmen Organisasi terhadap Produktivitas Kerja Karyawan Pt Madubaru Pg. Ps. Madukismo Prema Vidya Santi; Nany Noor Kurniyati
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.7590

Abstract

This study aims to analyze the influence of work environment, work discipline, and organizational commitment on employee work productivity. The background of this research is based on the importance of internal organizational factors in encouraging improvement in the performance and productivity of human resources, especially in the manufacturing industry environment. The research was conducted at PT Madubaru PG. PS. Madukismo using quantitative approaches and survey methods. The research sample consisted of 77 employees who were randomly selected through the random sampling method. Data collection was carried out using a closed questionnaire with a five-point Likert scale to measure respondents' perception of each variable. The data obtained were analyzed using multiple linear regression techniques to determine the partial or simultaneous influence of free variables on bound variables. The results of the analysis showed that partially, the work environment did not have a significant influence on employee work productivity, with a significance value of 0.134. Meanwhile, work discipline and organizational commitment were found to have a positive and significant influence on work productivity, with significance values of 0.038 and 0.000, respectively. Simultaneous analysis showed that the three independent variables together had a significant influence on employee work productivity, with an F value of 20.614 and an Adjusted R Square value of 43.6%. This shows that the combination of work environment, work discipline, and organizational commitment can explain 43.6% of employee work productivity variability. These findings affirm the importance of implementing consistent work discipline and strengthening organizational commitment to increase productivity. Although the work environment does not have a significant effect in this context, management still needs to create a supportive work environment to maintain employee comfort and motivation in a sustainable manner.
Pengaruh Manajemen Rantai Pasok Halal terhadap Kinerja Operasional: Studi Kasus UMKM Salon di Kota Yogyakarta Ririn Astiyani; Jumadi Jumadi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.7591

Abstract

This study aims to analyze the factors that affect Halal Supply Chain Management on the operational performance of Micro, Small, and Medium Enterprises (MSMEs) salons in Yogyakarta City. The main focus of the research lies in the three main dimensions in halal supply chain management, namely Technology (X1), Organization (X2), and Environment (X3), as well as their influence on operational performance (Y). The approach used in this study is a quantitative approach, with sampling techniques using the purposive sampling method. The sample consisted of 96 respondents who are salon MSME business actors in Yogyakarta City who have applied halal principles in their operations. Data collection was carried out through the distribution of questionnaires with the Likert scale, and the data obtained were analyzed using multiple linear regression methods. The purpose of the analysis was to test the partial and simultaneous influence of the three independent variables on the dependent variables. The results of the analysis showed that the Technology variable (X1) did not have a significant positive influence on operational performance (Y). Meanwhile, the variables Organizational (X2) and Environment (X3) have been proven to have a positive and significant influence on the operational performance (Y) of halal salon MSMEs. These findings indicate that although technology is important in supply chain management, the role of an effective organization and external environmental support are more dominant in determining the operational performance of halal-based MSMEs. Therefore, to improve the effectiveness of the halal supply chain and overall operational performance, MSME actors need to pay more attention to strengthening internal organizational structures and the involvement of environmental factors such as regulations, community support, and halal networks. This research provides practical contributions for MSME actors and stakeholders in developing an effective and sustainable halal supply chain management strategy.
Analisis Peran Brand Awareness sebagai Mediator dalam Hubungan antara Pemasaran Media Sosial dan Niat Pembelian Konsumen: Studi pada Produk Fashion Erigo di Kota Denpasar Putu Ayu Lasmi Dewi; Ni Made Purnami
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.7629

Abstract

Technological advancements facilitate access to information and encourage purchase intention through social media. The development of technology has transformed lifestyles and consumer shopping behavior, encouraging companies to innovate through digital marketing strategies. Social media platforms such as Instagram and TikTok, which focus on visual content, are well suited for marketing fashion products and building local brands. This study aims to analyze the role of brand awareness in mediating the influence of social media marketing on purchase intention for Erigo fashion products in Denpasar City. The population in this study consists of residents in Denpasar who are aware of the Erigo brand but have never purchased Erigo fashion products. The sample size in this study is 120 respondents, selected using a non-probability sampling method with a purposive sampling technique. Data analysis was conducted using the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) with the assistance of SmartPLS software. The results of the analysis indicate that: (1) social media marketing has a positive and significant influence on purchase intention, (2) social media marketing has a positive and significant influence on brand awareness, (3) brand awareness has a positive and significant influence on purchase intention, and (4) brand awareness is able to mediate the influence of social media marketing on purchase intention. This research implies that it can enrich the literature related to consumer behavior theory and the theory of planned behavior. This research also provides implications for Erigo management to pay more attention to the "be active" aspect in social media marketing, the "top of mind" aspect in brand awareness, and the "relative advantage" aspect in purchase intention. Effective social media marketing can increase consumer brand awareness, which can also able to increase consumer purchase intention.
Analisis Pengaruh Pertumbuhan Ekonomi, Pendapatan Per Kapita dan Indeks Pembangunan Manusia Terhadap Tingkat Kemiskinan : Kabupaten Nias Provinsi Sumatera Utara Friska Damayanti Br Purba; I Wayan Sukadana
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.7660

Abstract

This study aims to analyze in depth the influence of economic growth, per capita income, and the Human Development Index (HDI) on poverty levels in Nias Regency, North Sumatra Province. Nias Regency is one of the regions with the highest poverty rates in the province, despite having various economic potentials, especially in the agriculture, fisheries, and tourism sectors. The imbalance between resource potential and the level of community welfare encourages the need for a comprehensive study to determine the factors that influence poverty empirically. This study uses a quantitative approach with a multiple linear regression analysis method. The data used are secondary data sourced from the official publications of the Central Statistics Agency (BPS) of Nias Regency and North Sumatra Province, covering the period from 2009 to 2023. The results of the analysis show that simultaneously the three independent variables, namely economic growth, per capita income, and HDI, have a significant influence on poverty levels. Partially, each of these variables shows a significant negative influence, which means that improvements in these three aspects contribute to a decrease in poverty levels in the region. In other words, the higher the economic growth, the higher the per capita income, and the better the quality of human development, the lower the poverty rate. Based on these findings, the study recommends that local governments strengthen development policies focused on improving the quality of human resources through education and health, encourage inclusive and sustainable economic growth, and create a more equitable income distribution system to accelerate poverty alleviation systematically and sustainably.
Penerapan Etika Bisnis dalam Strategi Digital UMKM Kuliner: Studi Kasus Bakso Aci Viral di Jakarta M Hapis; Supatrem Supatrem; Djenina Caroline
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.7674

Abstract

The application of business ethics in digital strategies is crucial for the sustainability of Micro, Small, and Medium Enterprises (MSMEs) amidst increasingly competitive competition in the modern era. Technological developments and the widespread use of digital media by MSMEs demand business practices that are not solely profit-oriented but also prioritize ethical values. This study aims to evaluate the business ethics practices implemented by the culinary MSME "Bakso Aci Viral" in Jakarta, focusing on transparency, honesty in promotions, customer service, and social responsibility. The research method used was a qualitative case study with a descriptive approach, supplemented by quantitative data as supporting data. Data were obtained through in-depth interviews with the business owner, direct observation of activity on social media and marketplace platforms, and the distribution of questionnaires to 45 active customers. The results of the observations and documentation indicate that "Bakso Aci Viral" consistently conveys product information honestly and openly through digital media. The distributed questionnaires revealed that 91.1% of customers were satisfied with the transparency of product information, such as ingredient composition, price, and expiration date. Furthermore, 84.4% of customers stated their loyalty was due to ethical and responsive service, both in handling complaints and polite and responsive digital communications. This study concluded that the consistent application of business ethics has a positive impact on business image, customer loyalty, and the competitiveness of MSMEs in the digital space. More broadly, business ethics can be an effective competitive strategy for MSMEs to build trust and a long-term reputation. Therefore, MSMEs are advised to integrate ethical values into every aspect of their digital business activities.
Analisis Pengaruh Pemberdayaan dan Kinerja Usaha terhadap Kesejahteraan Pelaku Usaha Kerajinan di Kabupaten Rote Ndao Danira Irin Wijayanti
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 4 (2024): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i4.7678

Abstract

Rote Ndao Regency has abundant resource potential in cultural preservation, where this potential is used by the local community for business resources by producing handicrafts. The development of handicraft businesses run by the community can certainly contribute to the economy and welfare of the people in the region. However, based on data from the Central Bureau of Statistics, what is currently happening is that the welfare level of the people of Rote Ndao is still relatively low due to the lack of development of handicraft products produced by artisans. For this reason, this study aims to: 1) Know and analyze the effect of empowerment on the welfare of handicraft entrepreneurs in Rote Ndao Regency; 2) Knowing and analyzing the effect of business performance on the welfare of handicraft business actors in Rote Ndao Regency. The sample in this study were 70 respondents who were handicraft entrepreneurs in Rote Ndao Regency. Data analysis technique using multiple linear regression. The results of the study show that both business empowerment and business performance variables have a positive and significant effect on the welfare of craft business actors in Rote Ndao Regency.
Pengaruh Product Quality dan Service Quality terhadap Repurchase Intention yang Dimediasi oleh Customer Satisfaction pada Lazuna Chicken Riska Fauzia; Anwar Anwar; Ilma Wulansari Hasdiansa; Muh Ilham Wardhana Haeruddin; Rahmat Riwayat Abadi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.7686

Abstract

This study aims to determine the effect of product quality and service quality on repurchase intention, mediated by customer satisfaction among Lazuna Chicken consumers. In an increasingly competitive business environment, retaining loyal customers is crucial for business continuity, especially in the fast-food industry such as Lazuna Chicken. This research uses a descriptive quantitative approach to analyze the relationships between the studied variables. The population in this study includes all Lazuna Chicken customers, although the exact number is unknown. Therefore, the researcher used a purposive sampling method to select respondents who met specific criteria. The sample consisted of 180 respondents, determined using Hair’s formula, which is commonly applied in SEM-PLS research. Data were collected through questionnaires containing structured questions regarding customer perceptions of product quality, service quality, satisfaction, and repurchase intention. The data were then analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) version 4.00 application to test the relationships between variables. The results of the study indicate that: (1) Product quality has a positive and significant effect on repurchase intention; (2) Service quality has a positive and significant effect on repurchase intention; (3) Customer satisfaction has a positive and significant effect on repurchase intention; (4) Product quality also has a positive and significant effect on customer satisfaction; (5) Service quality has a positive and significant effect on customer satisfaction; (6) Customer satisfaction is able to mediate the relationship between product quality and repurchase intention; (7) Customer satisfaction also mediates the relationship between service quality and repurchase intention. These findings highlight the importance for companies to maintain and improve both product and service quality in order to enhance customer satisfaction, which in turn will encourage sustainable repurchase intentions.  
Pengaruh Laba Akuntansi dan Arus Kas terhadap Harga Saham pada Perusahaan Sektor Otomotif yang Terdaftar di BEI pada Tahun 2020-2023 Dwi Fadilah; Devi Ayu Putri Sirait; Saribulan Tambunan
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.7709

Abstract

This study aims to determine the effect of accounting profit and cash flow on stock prices in automotive sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2020 to 2023. Accounting profit is one of the main indicators in assessing a company's financial performance, because it reflects the profits generated from the company's operational activities. On the other hand, cash flow shows the extent to which a company is able to generate cash from its operational activities, which is an important indicator of the company's liquidity and financial health. These two variables are believed to contribute to the formation of stock value in the capital market. This study uses a quantitative method with secondary data obtained through annual financial reports, income statements, cash flow statements, and statements of changes in equity from automotive sector companies. The data was obtained from the official website of the Indonesia Stock Exchange (www.idx.co.id) and the websites of each company. The sampling technique used a purposive sampling method, namely selecting samples based on certain criteria, such as companies that regularly publish complete financial reports during the period 2020–2023. The data analysis technique uses SPSS software with a multiple linear regression approach to test the effect of independent variables on the dependent variable. The research results show that accounting profit has a positive and significant effect on stock prices, and cash flow also has a significant positive effect on stock prices. Simultaneously, accounting profit and cash flow have been shown to contribute significantly to stock price movements. These results indicate that investors still place significant importance on profit and cash flow information when assessing a company's performance and prospects. Therefore, companies need to maintain the quality of their financial reporting to maintain market confidence.  
Pengaruh Kualitas Pelayanan dan Citra Merk terhadap Kepuasan Pelanggan pada PT. Grab Teknologi Indonesia Afdilah Rivky Metahesya; Alan Budi Kusuma
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.7725

Abstract

This study aims to analyze the influence of service quality and brand image on customer satisfaction at PT. Grab Teknologi Indonesia, especially Grabbike service users. The background of this study is based on the increasing public demand for fast, safe, and reliable application-based transportation services. In an increasingly competitive era, digital transportation service providers such as Grab are required to continuously improve service quality and strengthen brand image to maintain customer loyalty and attract new users. This study uses a quantitative method with an associative descriptive approach. Primary data was obtained by distributing questionnaires to 97 active Grabbike customers, selected using a purposive sampling technique. The research instrument was first tested using validity and reliability tests to ensure that each question item was able to measure the intended variable consistently and accurately. Data analysis was carried out through classical assumption tests (normality, multicollinearity, and heteroscedasticity), multiple linear regression tests, and hypothesis tests (t-test and F-test) with the help of SPSS version 20 software. The results of the study indicate that service quality and brand image simultaneously have a positive and significant effect on customer satisfaction, with a coefficient of determination (R Square) of 0.565 or 56.5%. This indicates that more than half of the variation in customer satisfaction can be explained by these two variables. Partially, service quality and brand image also significantly influence customer satisfaction. Service quality encompasses driver reliability, friendliness, safety, and app usability. Meanwhile, brand image is related to consumers' positive perceptions of a company's reputation, brand value, and previous experiences. These findings confirm that efforts to improve service quality and strengthen brand image are important strategies for creating a satisfying customer experience, building loyalty, and enhancing a company's competitive advantage in Indonesia's digital transportation market.

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