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Optimal: Jurnal Ekonomi dan Manajemen
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29624444     EISSN : 29624010     DOI : 10.55606
Core Subject :
OPTIMAL: Jurnal Ekonomi dan Manajemen berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni September dan Desember)
Arjuna Subject : -
Articles 619 Documents
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Analisis Faktor – Faktor yang Mempengaruhi Minat Pengguna Bike pada Maxim di Kota Semarang Purnomo Ari Wibowo; Afan Ali Fatah
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 4 (2024): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i4.8501

Abstract

This study aims to determine whether the factors of service, price, convenience to the interest of maxim bike users in the city of Semarang. The population in this study is maxim passengers as many as 100 respondents. This research method uses the nonprobablitity sampling method. The sampling technique used in this study is incidental sampling. The analysis technique in this study uses multiple linear regression analysis. The formulation of the regression in this study is as follows: Y = 0.615 + 0.209X1 + 0.287X2 + 0.463X3 + µ Based on statistical results testing with multiple linear regression equations, it was found that the regression coefficient value of the Service Variable (X1) was 0.209 which was positive and the t-count value was 2.601 t- table of 1.98472, the regression coefficient value of Service Variable (X2) was 0.287 which was positive and the value of t count is 3.321 t table is 1.98472, the regression coefficient value of the Ease Variable (X3) is 0.463 which is positive and the t count value is 5.132 t table is 1.98472. The value of the coefficient of determination (Adjusted R Square 55.3%) is obtained which states that the variables Service, Price, Convenience have an influence on User Interest by 55.3%. While other factors that influence user interest (Y) are (100% - 55.3% 44.7%). This means that other factors not examined in this study affect the dependent variable (User Interest) by 44.7%.
Pengaruh Disiplin Kerja, Pengalaman Kerja, Kecerdasan Emosional Pimpinan dan Pengawasan terhadap Kinerja Sdm PT. KAI (Persero) Daop 4 Semarang Purnomo Ari Wibowo; Sugeng Hariyanto
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 4 (2024): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i4.8502

Abstract

The success of an organization is generally reflected in its overall performance, which demonstrates the effectiveness of achieving organizational goals. Organizational performance is closely linked to the role of human resources, as people are one of the most valuable assets within an organization. Leadership is a critical factor in guiding and helping organizations reach their objectives. A leader’s ability to improve the performance of their subordinates is key to organizational success. One essential trait of effective leaders is high emotional intelligence, which includes emotional awareness, self-management, motivation, empathy, and social skills. Emotional intelligence enables leaders to enhance productivity and success by effectively managing their emotions and interactions with others. It also helps subordinates become more productive, thereby improving overall employee performance. By fostering these emotional skills, a leader can build a more harmonious and effective working environment that aligns with organizational goals and drives success.
Peran Fintech Syariah terhadap UMKM di Era Transformasi Digital: (Kajian Konseptual dan Literatur Empiris) Dea Safitri; Cory Vidiati
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.8788

Abstract

The Islamic finance sector and micro, small, and medium enterprises (MSMEs) in Indonesia are experiencing an acceleration of digital transformation that encourages the birth of technology-based financial innovation. Islamic fintech is emerging as an essential solution that integrates sharia principles with digital technology to support justice, inclusion, and economic efficiency. This study aims to analyze the contribution of sharia fintech in increasing financial inclusion and digital literacy of MSME actors in Indonesia, as well as examine the application of the principles of maqāṣid al-syarī'ah in the governance of digital financial services. The research method uses a qualitative approach through a literature study that includes academic literature, OJK reports, and various empirical research results for the period 2020 to 2024. The results of the study show that sharia fintech expands access to MSME financing through the implementation of sharia contracts such as mudharabah, musyarakah, and halal crowdfunding that effectively increase economic justice for business actors. In addition, the use of interactive applications has been proven to play a role in increasing digital literacy and public understanding of sharia law principles. From the governance aspect, the value of maqāṣid al-syarī'ah is implemented through the use of smart contracts, blockchain technology, and regulations from OJK-DSN-MUI to ensure transparency, security, and trust in digital financial management. Overall, this study concludes that sharia fintech plays a strategic role in actualizing Islamic values in a sustainable digital economy ecosystem, while strengthening inclusion, ethics, and social benefits for MSMEs in the era of digital transformation.
Peran Strategis Marketing sebagai Penggerak Rantai Nilai dalam Meningkatkan Keunggulan Kompetitif Organisasi Palakka Shiddiqi; Fatimah Fatimah; Sukmawati Eka; Kharisma Wisudawati; Eka Wisarini Putri; Agustinus Sugiarto
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.8829

Abstract

The contemporary business landscape characterized by rapid digitalization and market volatility necessitates organizations to reconceptualize the strategic role of marketing beyond traditional promotional functions. This research analyzes the strategic role of marketing as a value chain driver in enhancing organizational competitive advantage through systematic literature review methodology. The study synthesizes theoretical perspectives encompassing marketing capabilities, dynamic capabilities, competitive advantage, and value chain theories, along with empirical findings from diverse industry contexts. Results demonstrate that marketing analytics capability integrated with artificial intelligence enables organizations to sense market signals, seize strategic opportunities, and reconfigure resources dynamically throughout the value chain. Resource orchestration capability mediates the transformation of marketing capabilities into superior performance, while dynamic strategic marketing planning overcomes innovation rigidities through concurrent orchestration of planning, implementation, and reconfiguration processes. Integration of supply chain management with marketing strategies actively strengthens marketing efforts, creates marketplace differentiation, and supports sustainable practices contributing to sustainable development goals. The findings emphasize that marketing function has evolved into a strategic connector between customer needs and internal organizational capabilities, reinforcing cross-departmental coordination and enhancing competitive advantage through innovation and digital technology utilization. Practical implications suggest organizations should invest in digital infrastructure, develop analytical competencies, establish cross-functional integration systems, and adopt dynamic planning approaches to respond effectively to market turbulence.
Analisis Tingkat Kepuasan Anggota Simpan Pinjam Menggunakan Metode Customer Satisfaction Index pada UPK Syariah Tujuah Sarumpun Ampek Angkek Leli Febriani; Tartila Devy
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.8871

Abstract

This research was motivated by issues affecting member satisfaction, such as operational delays and slow disbursement of funds. This study aims to analyze the level of member satisfaction with UPK services using the Customer Satisfaction Index (CSI) approach. This study employed quantitative and qualitative descriptive methods, using a questionnaire based on the SERVQUAL model, which covers five service dimensions: tangibles, reliability, responsiveness, assurance, and empathy. The study sample consisted of 80 respondents from a total population of 399 active members. Data analysis used the CSI formula, which measures the level of importance and satisfaction for each indicator. Data were analyzed using Microsoft Excel and tested for validity and reliability using SPSS. The calculation results indicate that the CSI score is in the "satisfactory" category, but service quality is not evenly distributed across all dimensions. The first dimension that is not yet met is responsiveness, particularly in terms of the speed of employee responses to member requests and questions. The second dimension, reliability, concerns the issue of employee timeliness in providing services to members. These findings indicate the need to improve employee professionalism and the institution's operational efficiency to increase member loyalty. This research is expected to provide strategic considerations for UPK managers in formulating better and more sustainable service policies.
Analisis Strategi Bauran Promosi dalam Meningkatkan Penjualan Produk Tekstil di PT. Harapan Kurnia Textile Indonesia Padalarang Kabupaten Bandung Barat Wendy Irsyadul Arkan; Wardana Wardana
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.8909

Abstract

Amid the increasingly competitive conditions in the textile industry and the rapid advancement of digital technology, PT. Harapan Kurnia Textile Indonesia encounters challenges in improving the effectiveness of its promotional strategies to enhance product competitiveness. This research aims to examine the application of the company's promotional strategies using the Promotional Mix framework and assess the degree to which digital marketing has been incorporated to support promotional efforts. This study applies a qualitative descriptive approach, collecting data through interviews, observations, and documentation regarding the company's internal promotional practices. Research findings reveal that PT. Harapan Kurnia Textile Indonesia remains heavily dependent on traditional promotional methods, including participation in trade fairs and the utilization of personal business networks. Elements of the promotional mix—comprising advertising, personal selling, and public relations—have been implemented; however, they lack structured planning and targeted market segmentation. Meanwhile, the use of digital media platforms such as Instagram and YouTube remains passive and has not been fully leveraged as interactive promotional channels. This study recommends that the company enhance its digital promotional capabilities through content marketing strategies, the creation of more strategic digital advertisements, and the adoption of a customer relationship management (CRM) system to facilitate more personalized, adaptive, and precisely targeted marketing initiatives.
Mewujudkan Keadilan Transaksi E-Commerce Melalui Fiqih Muamalah dan Prinsip Moderasi Beragama Zainal Arifin
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 4 (2024): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i4.8931

Abstract

The rapid growth of e-commerce transactions in the digital era presents new challenges for implementing the principle of justice within Islamic commercial law (fiqh muamalah). Practices such as cashback and digital discounts, which dominate digital marketing strategies, require critical evaluation from a sharia-compliant perspective. This study aims to analyze how justice can be realized in e-commerce transactions through the lens of fiqh muamalah, integrated with the principle of religious moderation (wasatiyyah). This qualitative research employs documentation and observation methods for data collection. The findings reveal that certain forms of cashback and discounts contain elements of gharar (uncertainty) and price manipulation, which may violate the validity of contracts in Islamic law. However, through the application of religious moderation which emphasizes balance, transparency, and fairness opportunities for ethical and just e-commerce transactions remain viable. Moderation serves as a vital principle in navigating the digital economy, ensuring that it aligns with Islamic ethical values. Therefore, strengthening digital sharia literacy and understanding the nature of contracts is essential for fostering a just e-commerce ecosystem.  
Kolaborasi Dunia Industri dan Sekolah dalam Membangun Ekosistim Kewirausahaan Berkelanjutan di SMK Kesehatan Ima Ismail; Wahira Wahira
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.8972

Abstract

This study aims to analyze the collaboration between the industrial sector and health vocational schools in building a sustainable entrepreneurship ecosystem within Indonesia’s Health Vocational High Schools (SMK Kesehatan). The research employs a descriptive-analytical literature review method by examining 25 national and international journal articles indexed at least in SINTA 5 or reputable international databases, published between 2019 and 2025. The findings reveal that collaboration between schools and industry plays a crucial role in strengthening students’ entrepreneurial competencies through internships, industrial training, and entrepreneurship-based learning programs. Such partnerships create synergy between labor market demands and vocational education curricula, enhancing students’ employability and entrepreneurial independence. Furthermore, the sustainability of the entrepreneurship ecosystem in health vocational schools depends heavily on policy support, industry commitment, and systematic partnership management. The study also highlights that the triple helix model—integrating education, industry, and government sectors—serves as an effective approach for fostering sustainable economic development within vocational health education. Therefore, the development of a sustainable entrepreneurship ecosystem in Health Vocational Schools should focus on establishing business incubation centers, improving teacher competencies, and strengthening industrial partnership networks as long-term strategies toward self-reliant and innovative vocational education.
Dari Dompet ke Aplikasi: Rahasia Melek Finansial Digital Pengusaha Milenial Ranti Kurniasih; Wahna Widhianingrum; Riawan Riawan
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9044

Abstract

This study aims to examine the level of digital financial literacy among millennial entrepreneurs and the factors influencing their adaptation to digital financial technology. The research method used was quantitative, with questionnaires distributed to five millennial entrepreneur respondents. The study findings indicate that mastery of digital financial literacy is the main key to successful business financial management in the digital era. Digital financial literacy enables millennial entrepreneurs to be more careful in managing cash flow, optimize the use of financial applications, and make appropriate and strategic investment decisions. Factors such as ease of technology access, level of digital knowledge, and trust in digital applications contribute significantly to this level of literacy. This study also found that entrepreneurs who actively use financial technology platforms tend to have more stable business performance. These results have important implications for the development of financial literacy education and training programs, especially among millennial entrepreneurs, to support the development of sustainable digital-based businesses. This study contributes to the understanding of the importance of digital literacy in advancing millennial businesses in the era of increasingly advanced financial technology.
Analisis Hambatan Produksi dan Efektivitas Sistem Pemeliharaan Preventive Maintenance Pabrik PT. Nippon Indosari Corpindo Medan Khafi Puddin; Marito Ritonga; Viory Salsabila; Intan Jamilah; Dian Kartika Sari; Refi Adiyaksa Harahap; Aulia Bening
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9056

Abstract

Production disruptions remain a major challenge in the manufacturing industry, including at Indonesia's largest bread company, PT. Nippon Indosari Corpindo Tbk., which relies on a large-scale automated production system. Despite using modern technology and integrated management systems, the factory often faces technical obstacles that impact production efficiency and continuity. This study aims to analyze the factors that hinder the production process and evaluate the effectiveness of the preventive maintenance system at the Medan Factory of PT. Nippon Indosari Corpindo Tbk. This study uses a qualitative method with a case study approach through interviews, observations, and documentation of employees who are competent in the fields of production and maintenance. The results of the study show that the main obstacles stem from technical factors related to machinery, while human error and delays in raw materials are relatively minimal due to an automated work system and efficient raw material management. High dependence on machinery means that any damage has a direct impact on production continuity. The maintenance system implemented by the company consists of two layers, namely periodic preventive maintenance by technicians from Japan and corrective maintenance by company technicians who are on standby. Although effective in preventing major damage, disruptions still occur between maintenance periods, indicating the need to increase the frequency of maintenance, implement real-time machine condition monitoring, and integrate predictive maintenance to continuously improve production reliability and efficiency.

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