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Optimal: Jurnal Ekonomi dan Manajemen
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29624444     EISSN : 29624010     DOI : 10.55606
Core Subject :
OPTIMAL: Jurnal Ekonomi dan Manajemen berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni September dan Desember)
Arjuna Subject : -
Articles 619 Documents
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Blockchain dalam Manajemen Keuangan: Sebuah Tinjauan Literatur 2024–2025 Sudarsono Sudarsono; Adhi Surya Harahap; John Sihar Manurung
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.8259

Abstract

This study reviews recent international literature (2024–2025) on the application of blockchain in financial management. The findings indicate that blockchain contributes significantly across various areas, including supply chain finance (SCF), financial reporting, working capital management, asset tokenization, and decentralized finance (DeFi). In SCF, blockchain improves transaction traceability, reduces information asymmetry, and lowers the risk of supply chain disruptions. In financial reporting, blockchain-based e-invoicing enhances transparency, accountability, and reduces the cost of equity by improving investor confidence. The integration of blockchain into working capital management enables real-time synchronization of financial and operational data, thereby strengthening decision-making and liquidity optimization. Meanwhile, asset tokenization creates opportunities for democratizing investment access and diversifying funding sources. DeFi, while offering innovative financing alternatives and disrupting traditional financial intermediaries, remains strongly influenced by global macroeconomic dynamics and regulatory frameworks. Furthermore, blockchain enhances cross-border trade efficiency by streamlining document verification, reducing transaction delays, and fostering trust among international trading partners. Despite these substantial benefits, blockchain adoption continues to face challenges, such as regulatory uncertainty, cybersecurity risks, scalability limitations, and digital asset volatility. Overall, the synthesis of literature highlights blockchain not only as a technological innovation but also as a strategic pillar in modern financial governance. This study also suggests that future research should examine the integration of blockchain with global regulatory frameworks, green finance initiatives, and sustainable financial practices to ensure both scalability and long-term resilience.
Pengaruh Gaya Kepemimpinan, Lingkungan Kerja, dan Motivasi terhadap Kinerja Pegawai pada Dinas Pemadam Kebakaran dan Penyelamatan Sektor Palopo Nirmala Nirmala; I Kadek Riki S; Novia Novia; Amri Amri; Marsal Marsal
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.8262

Abstract

Human resources (HR) are a vital asset for every organization as they act as planners, implementers, and drivers in achieving organizational goals. Employee performance is the main indicator of organizational success, measured by the quality and quantity of work results in accordance with assigned tasks. In an organizational context, employee performance is influenced by multiple factors, including leadership style, motivation, and work environment. Leadership style reflects the behavioral norms applied by supervisors in influencing employees, which can either encourage or hinder performance. Motivation plays a crucial role in fostering enthusiasm, responsibility, and productivity, while a conducive work environment enhances comfort and supports harmonious working relationships that positively impact performance. This study focuses on the Fire and Rescue Department of Palopo Sector, which has unique characteristics of high-risk fieldwork and challenging environmental conditions, such as exposure to heat, dust, and direct interaction with the public. Using a quantitative approach, the study surveyed both civil servant and non-civil servant employees to analyze the influence of leadership style, work environment, and motivation on performance. Data were collected through questionnaires and analyzed using multiple regression techniques. The results are expected to demonstrate that all three variables—leadership style, work environment, and motivation—have both partial and simultaneous effects on employee performance. The findings of this study can provide practical insights for organizational leaders in improving human resource management, particularly in work environments with high levels of risk and responsibility.
Pengaruh Pelayanan dan Kualitas Produk terhadap Kepuasan Pelanggan Toko Wiratani Kota Palopo Fani Rahmadani; Wahida Wahida; Edward Andar Sendana; Nurfatima Azzahra Baso
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.8263

Abstract

This study aims to examine the influence of service and product quality on customer satisfaction at Toko Wiratani in Palopo City. In the current era of increasingly intense business competition, companies are required to consistently deliver excellent service and high-quality products to maintain customer loyalty and competitive advantage. The research employed a quantitative approach, with data collected through observation, interviews, and questionnaires distributed to 50 respondents. The data were analyzed using multiple linear regression, validity and reliability tests, t-test, F-test, and the coefficient of determination (R²). The findings reveal that both service and product quality have a positive and significant effect on customer satisfaction, both simultaneously and partially. Service aspects such as friendliness, responsibility, responsiveness, and staff knowledge, combined with product quality dimensions including reliability, durability, and conformity, emerge as key drivers of satisfaction. Furthermore, the results suggest that improvements in service and product quality not only enhance immediate satisfaction but also contribute to long-term customer loyalty. This research provides practical implications for Toko Wiratani, emphasizing the need for continuous innovation and improvement in both service quality and product excellence. By prioritizing these aspects, the company can build stronger relationships with customers, ensure repeat purchases, and maintain sustainable business growth in a competitive marketplace.
Peran Kesadaran Merek dalam Memediasi Pengaruh Daya Tarik Iklan Instagram terhadap Niat Beli: Studi Pada Konsumen Kue Kilo Kalori Denpasar Ida Ayu Yogiswari; Ni Wayan Sri Suprapti
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.8265

Abstract

The development of social media, particularly Instagram, has provided significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to promote their products through digital marketing. One MSME that actively utilizes Instagram advertising features is Kilo Kalori, a cake shop based in Denpasar. While Instagram advertisements have been effective in raising brand awareness, their impact on consumer purchase intention has not been clearly understood. This study aims to analyze the influence of Instagram ad appeal on brand awareness and purchase intention, while also examining the mediating role of brand awareness in this relationship. A quantitative approach was adopted using a survey method, with respondents consisting of Instagram users in Denpasar who had been exposed to Kilo Kalori advertisements but had not previously purchased the products. Data were analyzed using path analysis to test both direct and indirect effects. The results reveal that Instagram ad appeal has a positive and significant effect on both brand awareness and consumer purchase intention. Moreover, brand awareness is found to significantly mediate the relationship between ad appeal and purchase intention, indicating that advertisement effectiveness is enhanced when consumers are able to recognize and recall the brand. These findings emphasize the importance for MSME practitioners to design creative and engaging advertisements that not only capture attention but also build strong brand awareness, which in turn stimulates consumer purchase intention and supports long-term business growth.
Pengaruh Budaya Organisasi terhadap Kepuasan Kerja Pegawai pada Dinas Perhubungan Kota Makassar Intan Astira S; Anwar Ramli; Zainal Ruma
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.8275

Abstract

This study aims to determine the influence of organizational culture on employee job satisfaction at the Department of Transportation of Makassar City. The focus of this research is to analyze the extent to which values, norms, and habits that shape organizational culture can affect job satisfaction. The research method uses a quantitative approach with a survey conducted on 80 respondents. Data were analyzed using simple linear regression. The results show that organizational culture has a positive and significant effect on job satisfaction. The stronger the organizational culture is implemented, the higher the level of employee job satisfaction. These findings emphasize the importance of applying values such as integrity, teamwork, discipline, and professionalism in improving employee job satisfaction in the public service sector. This study aims to determine the influence of organizational culture on employee job satisfaction at the Department of Transportation of Makassar City. The main focus of this research is to identify the extent to which values, norms, and habits that shape organizational culture can influence employees’ attitudes and feelings toward their work. This study uses a quantitative approach with a survey method. Data were obtained through the distribution of questionnaires to 80 respondents who are employees of the Department of Transportation of Makassar City. The data analysis technique used was simple linear regression to determine the effect of the organizational culture variable on the job satisfaction variable. The results of the study show that organizational culture has a positive and significant effect on employee job satisfaction. The stronger the organizational culture implemented, the higher the level of employee job satisfaction. These findings affirm that the application of values such as integrity, cooperation, and discipline in organizational culture can enhance employees’ motivation and work loyalty. Based on the analysis and discussion conducted, it can be concluded that organizational culture has a positive and significant influence on employee job satisfaction at the Department of Transportation of Makassar City. The better the implementation of organizational culture in the form of values such as result orientation, open communication, and concern for employees, the higher the job satisfaction of employees. A healthy organizational culture plays an important role in shaping positive work behavior, increasing commitment, and supporting the achievement of optimal organizational performance.
Analisis Potensi Financial Distress Menggunakan Metode Altman Z-Score, Springate, dan Zmijewski pada Perusahaan Nikel yang Terdaftar di Bursa Efek Indonesia Periode 2020-2024 Aditya Fajri Mustakim; Anwar Anwar; Ilma Wulansari Hasdiansa; Nurman Nurman; Annisa Paramaswary Aslam
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.8276

Abstract

This study aims to analyze the potential for financial distress in nickel companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period using three bankruptcy prediction models: Altman Z-Score, Springate, and Zmijewski. The primary focus is to identify nickel companies experiencing potential bankruptcy, compare the prediction outcomes among the three models, and determine which model demonstrates the highest level of accuracy in predicting financial distress. This research employs a quantitative approach with a comparative method, in which the sample consists of nine nickel companies selected through purposive sampling based on specific criteria. The analytical techniques used include the Wilcoxon Signed Rank Test to examine differences in prediction results between the models (Altman–Springate, Altman–Zmijewski, and Springate–Zmijewski) and an Accuracy Test to evaluate which model provides the most reliable predictions. The findings reveal significant differences among the models, indicating that Altman, Springate, and Zmijewski produce predictions that are not entirely consistent across companies, thereby reflecting the inherent strengths and limitations of each approach. Furthermore, the accuracy test results indicate that the Zmijewski model achieves the highest level of accuracy in predicting financial distress among nickel companies during the observation period, followed by the Altman model, while the Springate model demonstrates the lowest accuracy. These results highlight the importance of selecting the most appropriate predictive model when assessing corporate financial health, particularly within the nickel industry, which is characterized by high market volatility and business risks, thus providing valuable insights for companies, investors, and stakeholders in making strategic decisions to mitigate bankruptcy risk and ensure business sustainability.
Pengaruh Diskon dan Gratis Ongkir terhadap Keputusan Pembelian E-Commerce pada Mahasiswa PTMA di Jabodetabek Alvin Yusro Al-Hijri; Abizar Abizar; Ruslaini Ruslaini; Ulil Albab
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.8295

Abstract

The rapid development of e-commerce (online stores) in Indonesia has attracted significant attention, especially among students, who represent a potential market segment. This study aims to analyze the impact of discount promotions and free shipping on purchase decisions through e-commerce among students at the Muhammadiyah-‘Aisyiyah Higher Education Institution (PTMA) in the Greater Jakarta area (Jabodetabek). This research uses a quantitative approach with a survey method, where questionnaires were distributed to 80 selected respondents using purposive sampling. The data collected were analyzed using multiple linear regression techniques with SPSS software. The results of the study show that both discount promotions and free shipping have a positive and significant impact on purchase decisions, both partially and simultaneously. Discounts and free shipping were found to be key factors in influencing purchasing decisions and increasing the shopping interest of students on e-commerce platforms. It can be concluded that appropriate promotional strategies, such as price reductions and free shipping, are effective in influencing consumer purchasing decisions in the digital marketplace. This study is expected to provide valuable contributions to e-commerce players in designing more effective promotional strategies and offer additional insights for academic research on consumer behavior in the digital market.
Fungsi Marketing sebagai Penggerak Rantai Nilai dalam Organisasi : Sebuah Systematic Literature Review Denny Efendi; Clarissa Siswara; Charlene Siswara; Een Amalia Pratiwi; Cindy Caroline
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.8299

Abstract

The role of marketing in modern organizations has undergone significant development, evolving from just a promotional or sales function to a key driver in creating, delivering, and maintaining value along the organization's value chain. However, most previous research has focused on increasing sales or partial customer satisfaction, while studies linking marketing functions to overall value chain mechanisms, particularly in the healthcare sector, remain limited. This research aims to fill this gap by conducting a systematic review of the literature that discusses marketing involvement in every stage of the value creation process, starting from product planning, procurement, production, distribution, to post-sales interaction. The method used is Systematic Literature Review (SLR) with the PRISMA protocol. A total of 19 articles that met the inclusion criteria were analyzed, revealing that marketing plays a strategic role as a link between customer needs and internal organizational capabilities. It strengthens coordination between departments and increases competitive advantage through innovation and the use of digital technology. The study's findings emphasize the importance of marketing functions in fostering value creation throughout the value chain. The implications of this research confirm the need for comprehensive integration of marketing into value chain management strategies, especially within the healthcare sector. This approach is crucial to strengthening customer journeys, enhancing service delivery, and building long-term, trust-based relationships with customers, thus improving organizational performance and sustainability
Sosialisasi QRIS: Peluang dan Tantangan Digital Keuangan Desa (Studi Kasus Desa Bandar Baru Kec. Sibolangit Kabupaten Deli Serdang) Dinda Ayu Khairunisa; Salsabila Balqis; Gafa Anjasyah Putra; Bagus Ramadi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 4 (2024): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i4.8313

Abstract

The rapid development of digital technology has brought significant changes to payment systems in Indonesia, including rural areas. One of the key innovations introduced by Bank Indonesia is QRIS (Quick Response Code Indonesian Standard), which aims to simplify cashless transactions and promote financial inclusion. This study aims to describe the process of QRIS socialization in Bandar Baru Village, Sibolangit District, Deli Serdang Regency, as well as to identify the opportunities and challenges faced by the community in its implementation. The activity was carried out in three stages: material presentation, question-and-answer sessions, and hands-on practice in using QRIS. The results show that most participants were initially unfamiliar with digital payment systems; however, after the socialization activities, their level of understanding increased significantly. The community began to recognize the benefits of QRIS as an efficient, secure, and practical payment method that supports the growth of micro, small, and medium enterprises (MSMEs). Nevertheless, the main challenges identified include low digital literacy, limited internet access, and concerns about transaction security. This socialization initiative is expected to serve as an initial step in expanding the adoption of digital payment systems at the village level, fostering a technologically literate society and supporting inclusive and sustainable economic growth
Pengaruh Social Media Marketing terhadap Niat Beli Ulang melalui Trust sebagai Variabel Mediasi: Studi pada Pelanggan Produk Glad2Glow di TikTok Shop Kota Denpasar I Kadek Nanda Devhana Radika; Wayan Santika
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.8315

Abstract

This study aims to analyze the effect of social media marketing on repurchase intention through trust as a mediating variable among customers of Glad2Glow products on TikTok Shop in Denpasar City. The research is grounded in the Theory of Planned Behavior as the main theoretical framework. The study employed an associative quantitative approach with a sample of 120 respondents, consisting of Glad2Glow customers on TikTok Shop Denpasar. The sampling technique used was non-probability sampling with a purposive sampling method. Data were collected through questionnaires and analyzed using path analysis and the Sobel test. The findings indicate that social media marketing has a positive and significant effect on repurchase intention. Social media marketing also has a positive and significant effect on trust. Furthermore, trust itself has a positive and significant effect on repurchase intention. Trust is proven to positively and significantly mediate the effect of social media marketing on repurchase intention, indicating partial mediation. The practical implication highlights the importance for Glad2Glow to enhance transparency, consistency of product information, and commitment to customer satisfaction in their social media marketing strategy to build stronger trust and foster sustainable customer loyalty.

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