cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Joanne Valesca Mangindaan
Contact Email
ilmuadministrasi@unsrat.ac.id
Phone
+628114312379
Journal Mail Official
ilmuadministrasi@unsrat.ac.id
Editorial Address
Gedung H2 Lt.2 Fisip Universitas Sam Ratulangi Jl. Kampus Unsrat Bahu Malalayang-Manado, 95232
Location
Kota manado,
Sulawesi utara
INDONESIA
Productivity
Published by Universitas Sam Ratulangi
ISSN : -     EISSN : 27230112     DOI : https://doi.org/10.35797/ejp.v7i2.68094
Core Subject :
Productivity focuses primarily on scholarly developments in Business Administration and Management. The journal publishes original and high-quality research that advances theoretical understanding, empirical knowledge, managerial practices, and policy discussions related to business organizations and their interaction with economic, technological, social, and institutional environments.
Arjuna Subject : -
Articles 480 Documents
 1   2   3   4   5 
Promosi Dan Harga Terhadap Keputusan Pembelian Sepeda Motor Yamaha R15 pada PT. Hasjrat Abadi Andika Candra Ume; William A. Areros; Ventje Tatimu
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of promotion and price on purchasing decisions for Yamaha R15 motorcycles at PT. Hasjrat Abadi Manado. This type of research is quantitative research. In this study sampling using a Likert scale. The research data were obtained by distributing questionnaires about promotions, prices, and purchasing decisions to 71 respondents who owned a Yamaha R15 motorcycle at PT. Hasjrat Abadi Manado. Data analysis techniques in this study used SPSS version 25 for the window. The results of this study indicate that promotion has a positive effect on purchasing decisions for Yamaha R15 motorcycles, and price also has a positive effect on purchasing decisions. Promotion and price simultaneously influence the purchase decision. The relationship level of the two promotion variables and price to the purchase decision has a positive relationship.
Analisis Strategi Pemasaran Dalam Upaya Meningkatkan Volume Penjualan Pada Rose Collection Manado Edenia D. Wawolumaya; Dolina L. Tampi; Joula J. Rogahang
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to find out the most appropriate marketing strategy to be applied by the Manado Rose Collection in an effort to increase its sales volume. This research is a descriptive qualitative research in detail describing the state of the company in its business activities through the method of observation, interviews, and documentation. By using marketing tools namely marketing mix 4P consisting of products, price, promotion, and place, and then analyzed using the SWOT analysis method consisting of strengths, weaknesses, opportunities, and threats. From the analysis it has been found that Rose Collection applies the 4P marketing strategy by offering products of good quality and variety, offering competitive prices with similar companies, conducting promotions through various media, and determining strategic locations. The results of the SWOT analysis state that Rose Collection can already compete in a competitive competition market. Based on the analysis of the company's internal and external factors, the company's position supports being in the growth phase, by implementing an SO (Strength-Opportunity) strategy by continuing to focus on maintaining and improving product quality, maintaining customer trust, utilizing existing technology, and enhancing good relations with supplier.
Strategi Pemasaran Kopi Amungme Gold di Kabupaten Mimika Propinsi Papua Yunus Janampa; Olivia C. F. Walangitan; Danny S. Mukuan
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze marketing strategies, namely the production strategy, price strategy, location strategy, distribution, and promotion strategies of the Amungme Gold coffee cooperative. This study uses a qualitative method approach with a descriptive approach. The database of this study amounted to 22 people consisting of religious leaders, tribal leaders, traditional leaders, employees and company leaders, besides conducting field observations directly on the objects under study and also interviewing business managers as well as documenting information related to coffee business management activities from the community. The results of the research show that the following management of Amungme Gold coffee can develop well because it is still not maximized in terms of marketing and is not covered by adequate technology because management is only manual which impacts on product quality which is not the maximum implementation of sales promotions that are simple in the environment. which is limited to PT. FREEPORT and around the Mozes Kilangin airport and around the city of Timika so that the marketing strategy is also enhanced from the form of promotion and improving the quality of production of Amungme gold coffee.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah PT. Bank Tabungan Negara (Persero) Tbk, Kantor Cabang Manado Anastasya Kambey; Johny R. E. Tampi; Olivia F. C. Walangitan
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the era of globalization. The competition of business became very sharp, either the domestic market or international market. In banking, world strategy is necessitated to face business competence that tight increasingly. There are challenges to achieving firm success. One thing that must be attended to get the aim of the firm is service quality. This research aims to find out kinds of service quality. That is, (Reliability), (responsiveness), (assurance), (empathy), (tangible) the influence of  PT. Bank Tabungan Negara customer satisfaction (persero) Tbk, cabang Manado office. This research is using quantitative research. By using data analysis techniques validity test, reliability test, classic assumption test, linear doubled regression analysis, correlation coefficient, determination coefficient R2, and hypotheses test. Based on the result of partial the test, showed that (Reliability), (responsiveness), (assurance), (empathy), (tangible), the influence of  PT. Bank Tabungan Negara customer satisfaction (persero) Tbk, cabang Manado office. Silmutan test showed that the Service Quality the simultan to the customer satisfaction PT. Bank Tabungan Negara (persero) cabang Manado office.
Analisis Rasio Kinerja Keuangan pada PT Telekomunikasi Indonesia (Persero), Tbk Nur Lischa M. P. Lasabuda; Frendy A. O. Pelleng; Dolina L. Tampi
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze and find out how PT Telekomunikasi Indonesia Tbk’s financial performance is based on liquidity, solvency, activity, and profitability ratios. The research method used is descriptive quantitative. Data analysis techniques using financial ratio analysis. The result showed that: (1) the level of company liquidity is measured by the current ratio, quick ratio, and cash ratio indicator is in the category of “less good” because it is below the industry standard average. (2) the level of solvency of the company is measured by the debt ratio, debt to equity ratio, long-term debt to equity ratio, and times interest earned indicator are in the “pretty good” category when compared to the industry standard average. (3) The level of activity ratio measured by Account Receivable Turn Over, Inventory Turn Over, Working Capital Turn Over, Fixed Assets Turn Over, and Total Assets Turn Over indicator is in the “less good” category when compared to the industry standard average. (4) the level of profitability ratio measured by return on assets, return on equity, gross profit margin, operating profit margin, net profit margin indicator are in the “less good” category when compared to the industry standard average.
Inovasi dan Kreativitas Kaitannya dengan Kinerja Karyawan Youme C. Rompas; Riane J. Pio; Wehelmina Rumawas
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research studies to study orientation and creativity on employee performance. In this study using quantitative, with respondents gathering 60 employees. Sampling uses non-probability techniques, while data analysis uses Partial Least Square (PLS). The results showed no significant effect on employee performance, but creativity had a significant and positive effect on employee performance. While innovation is not significant to creativity. Because of high creativity, employees will work with all the abilities and skills they have to be able to produce satisfactory performance and productivity.
Employee Engagement sebagai Pemoderasi Worklife Balance dengan Turnover Intention Viraj Vellya; Riane J. Pio; Wehelmina Rumawas
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the impact of work-life balance and employee engagement on turnover intention. Data was collected through questionnaires to 50 respondents, then analyzed using structural equation modeling (SEM) with a partial least square approach. The results showed that the work-life balance had a significant effect on turnover intention. While employee engagement as a moderate work-life balance does not affect the turnover of the intention. Similarly, employee engagement does not contribute to employee turnover intention. Based on this research, the management of the company should pay attention to the work workplace balance so that employees can fulfill the obligations of work in the Office with their family commitments, as well as other non-employment responsibilities.
Pengaruh Promosi terhadap Peningkatan Penjualan Beauty Consultant PT. Orindo Alam Ayu (ORIFLAME) Graisya Rompis; Johny A. F. Kalangi; Lucky F. Tamengkel
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine whether sales promotion has an effect on the increase in beauty consultant PT. Orindo Alam Ayu Sales. Promotion applied at PT. Orindo Alam Ayu Oriflame uses six indicators namely; advertising, personal selling, public relations, publicity, sales promotion, and word of mouth promotion. This research is quantitative method research using a simple regression analysis method. Data collection techniques in the form of primary and secondary data using a questionnaire given to 96 respondents. Based on the results of simple regression analysis showed that the promotion proved to affect the increase in sales of PT. Orindo Alam Ayu Oriflame, the validity test results show that the calculated r-value is greater than r table (2.202) 0. so that all questions for the promotion and sales variable are valid, the reliability test shows the Cronbach’s Alpha value of the Promotion variable is 0.606 0.60 so that it can be said, t-test results show the sig value of the promotion is 0,000 < 0.05 and also the value of 5.928 is greater than the value of 1.9825. Than is rejected and accepted, which means that the promotion has a significant effect on increasing sales.
Analisis Modal Kerja pada Perusahaan Mitra Meubel Kelurahan Gogagoman Citra .; Wilfried S. Manoppo; Joanne V. Mangindaan
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine working capital at the Meubel Partner Company how to manage working capital and whether the company is liquid in terms of working capital. From the results of the research and discussion conducted, the results of the study were obtained during 2018 and 2019 both. When viewed from the liquidity ratio in 2018, the company experienced both a decrease and a decrease, current assets to current debt of 2.81 current assets to total assets 0.56, and current assets to income 1.40, while it can be seen from 2019 liquidity ratio has decreased slightly but can still reach how liquidity is able to pay off short-term debt, in 2019 current assets to current debts of 1.79, current assets to total assets of 0.75, current assets to an income of 1,0. can be seen from the results of the ratio of working capital in 2018 total assets to networking capital by 2.84, current liabilities to networking capital by 0.56, and sales to networking capital by, 2.82. Whereas in 2019 there was an increase in total assets to networking capital by 2.97 current liabilities to networking capital by 1.25 and sales to networking capital by 2.17.
Pengaruh Promosi Melalui Instagram terhadap Keputusan Pembelian Vape di Area 51 Manado Dewiki W. J. Lupano; Tinneke M. Tumbel; Olivia F. C. Walangitan
Productivity Vol 1 No 2 (2020)
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of promotion through social media on vape purchase decisions in Area 51 Manado. This research methodology uses a quantitative research approach. The sampling technique used is non-probability sampling with a population of 82 respondents. The result of R between the two variables is 0.714, meaning the relationship between Promotion and Purchasing decision is moderate. Then the value of R square (determinant coefficient) of 51.0. This shows that the vape purchase decision in Area 51 Manado, 51.0% is influenced by the Promotion, while the other 49% is determined by other factors not examined in this study. Then the influence is interpreted that Promotion is one factor that is sufficient to influence vape purchase decisions. In this case, the promotion through social media Instagram is quite positive so that many people prefer to make purchases online compared to having to travel to visit the store to make a purchase. Vape Store Area 51 is very helpful for consumers who want to buy the products they market by utilizing social media technology as a means of promoting products because we can make purchases or orders from their own homes without having to visit the store. The things that must be improved in terms of service in order to be better at serving consumers and also continue to innovate to see new opportunities in expanding marketing in various social networks.

Page 3 of 48 | Total Record : 480

 1   2   3   4   5 

Filter by Year

2020 2026


Reset
Filter By Issues
All Issue Vol 7 No 2 (2026): Juni 2026 Vol 7 No 1 (2026): Maret 2026 Vol 6 No 4 (2025): Desember 2025 Vol 6 No 3 (2025): September 2025 Vol 6 No 2 (2025): Juni 2025 Vol 6 No 1 (2025): Maret 2025 Vol 5 No 4 (2024): Desember 2024 Vol 5 No 3 (2024): September 2024 Vol 5 No 2 (2024): Juni 2024 Vol 5 No 1 (2024): Maret 2024 Vol 4 No 6 (2023): Additional Issue Vol 4 No 5 (2023): Additional Issue Vol 4 No 4 (2023) Vol 4 No 3 (2023) Vol 4 No 2 (2023) Vol 4 No 1 (2023) Vol 3 No 6 (2022): Additional Issue Vol 3 No 5 (2022): Additional Issue Vol 3 No 4 (2022) Vol 3 No 3 (2022) Vol 3 No 2 (2022) Vol 3 No 1 (2022) Vol 2 No 7 (2021): Additional Issue Vol 2 No 6 (2021): Additional Issue Vol 2 No 5 (2021): Additional Issue Vol 2 No 4 (2021) Vol 2 No 3 (2021) Vol 2 No 2 (2021) Vol 2 No 1 (2021) Vol 1 No 5 (2020): Additional Issue Vol 1 No 4 (2020) Vol 1 No 3 (2020) Vol 1 No 2 (2020) Vol 1 No 1 (2020) More Issue