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INDONESIA
Productivity
Published by Universitas Sam Ratulangi
ISSN : -     EISSN : 27230112     DOI : https://doi.org/10.35797/ejp.v7i2.68094
Core Subject :
Productivity focuses primarily on scholarly developments in Business Administration and Management. The journal publishes original and high-quality research that advances theoretical understanding, empirical knowledge, managerial practices, and policy discussions related to business organizations and their interaction with economic, technological, social, and institutional environments.
Arjuna Subject : -
Articles 480 Documents
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Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Skincare Skintific Di Shopee Oleh Mahasiswa Fisip Unsrat Ameili Worotitjan; Johny R. E. Tampi; Lucky F. Tamengkel
Productivity Vol 6 No 1 (2025): Maret 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i1.62046

Abstract

This research aims to analyze the influence of product quality and price on purchasing decisions for Skintific skincare products on the Shopee platform among students of the Faculty of Social Sciences and Political Sciences at Sam Ratulangi University (FISIP UNSRAT). The skincare industry in Indonesia is growing rapidly, especially among students, who have high demands for quality skin care products at affordable prices. This study uses a quantitative approach with a survey method through questionnaires involving 330 active student respondents from FISIP UNSRAT. The data analysis technique used is multiple linear regression to determine the extent of the influence of independent variables (product quality and price) on the dependent variable (purchasing decision). The analysis results show that product quality and price significantly influence purchasing decisions with a contribution of 59.5%, while the remaining 40.5% is influenced by other variables not examined. Skintific's product quality, which uses active ingredients like ceramide and niacinamide, proves to meet students' expectations for safety and effectiveness. Competitive pricing and promotions on Shopee also encourage purchasing decisions. These findings provide practical implications for manufacturers and marketers to focus on improving quality and pricing strategies to reach young consumers, particularly students.
Pengaruh Kualitas Produk dan harga terhadap Kepuasan Pelanggan pada Kios Topas Amurang Rafael Pongoh; Tinneke M Tumbel; Olivia F. C. Walangitan
Productivity Vol 6 No 2 (2025): Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i2.62506

Abstract

The purpose of this study was to determine the Effect of Product Quality and Price on Customer Satisfaction. with a sample of 100 respondents. The sampling technique used the roscoe technique and data collection using a questionnaire. Data analysis used instrument testing, classical hypothesis testing, multiple correlation coefficient analysis, multiple linear regression analysis, hypothesis testing and determination coefficient with data processing using SPSS version 25. The results of this study indicate that partially Product Quality has a significant effect on Customer Satisfaction, partially Price has a significant effect on Customer Satisfaction and simultaneously Product Quality and Price have a significant effect on Customer Satisfaction.
Strategi Pemasaran Konten TikTok di PT. Dthree Sukses Mulia Tasikmalaya Nadia Tazkiatul Huda Huda; Annisa Desty Puspatriani
Productivity Vol 6 No 2 (2025): Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i2.63651

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran konten TikTok yang digunakan di PT. Dthree Sukses Mulia Tasikmalaya serta mengidentifikasi faktor-faktor yang menjadi hambatan efektivitasnya dan solusi dalam mengatasi hambatan yang dihadapi. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif, dengan teknik pengumpulan data berupa observasi, dokumentasi, dan wawancara dengan pihak internal perusahaan. Hasil penelitian ini menunjukkan bahwa pemasaran konten TikTok yang diterapkan oleh perusahaan terlaksana dengan cukup baik, namun masih perlu perbaikan. Hal ini menunjukkan bahwa strategi pemasaran konten TikTok di PT. Dthree Sukses Mulia Tasikmalaya telah menerapkan beberapa aspek penting, seperti brand positioning, penentuan tujuan konten yang terukur, serta variasi format konten yang menarik dan kreatif. Perusahaan juga telah memiliki kalender editorial dan sistem kerja tim yang terstruktur. Selain itu aktivitas produksi dan distribusi konten telah dilakukan secara terstruktur, meskipun demikian evaluasi terhadap performa konten juga masih terbatas. Faktor-faktor tersebut menghambat tercapainya efektivitas pemasaran konten, yang tercermin dari rendahnya tayangan konten namun tidak sebanding dengan peningkatan konversi penjualan. Penelitian ini merekomendasikan perlunya penyusunan strategi konten yang lebih terstruktur, variatif, serta evaluatif, agar tujuan pemasaran digital perusahaan dapat tercapai secara berkelanjutan.
Analisis Optimalisasi Customer Relationship Management (CRM) di PT Dthree Sukses Mulia Tasikmalaya Indah Siti Fauziah Noor Awaliyah; Annisa Desty Puspatriani
Productivity Vol 6 No 3 (2025): September 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i3.63788

Abstract

This research aims to understand the optimization of the CRM (Customer Relationship Management) system implementation by PT Dthree Sukses Mulia Tasikmalaya, the challenges faced during the CRM implementation process, and the efforts made to overcome these challenges. The method used is a descriptive qualitative approach, with data collected through both offline and online interviews and observations involving the Data Analyst and CRM Coordinator. As a result, the information obtained from the sources is highly concrete and specific to the company. The research findings indicate that the CRM optimization at PT Dthree Sukses Mulia Tasikmalaya is in line with the theoretical framework used as a reference. To address the challenges, PT Dthree Sukses Mulia enhances its customer relationship management system through process-oriented approaches, human resource development, and the use of technology. The strategies implemented include brand promotion through digital campaigns, collaborations with influencers, the use of digital CRM for personalized services, and special approaches to maintaining and increasing customer loyalty. The conclusion of this study shows that the CRM optimization conducted by PT Dthree Sukses Mulia Tasikmalaya has been successfully implemented, as it aligns with the referenced theoretical framework.
Pengaruh Harga dan Kepercayaan terhadap Keputusan Penggunaan Jasa Transportasi Online Indrive di Kota Manado Jordan Imanuel Ompi; Riane J. Pio; Olivia F. C. Walangitan
Productivity Vol 6 No 3 (2025): September 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i3.64045

Abstract

This study aims to evaluate the impact of price and trust on the decision to use Indrive online transportation services in Manado City. This study uses a quantitative approach with a focus on users who have used Indrive services as a population. The sampling technique was carried out by Non-Probability Sampling, and the number of respondents involved in this study was 97 people. For data analysis, this study will apply the coefficient of determination (R2), as well as the T test and F test to test the proposed hypothesis. In addition, the multiple linear regression method will be used, along with validity and reliability tests, and normality tests to ensure the reliability and validity of the data obtained. The purpose of this study is to identify the significant effect of price and trust on the decision to use Indrive online transportation services in Manado City. Based on the results of statistical tests, the price variable shows a significant influence on the decision to use Indrive online transportation services in Manado City. Conversely, the trust variable does not have a significant influence on usage decisions. The simultaneous F test indicates that price and trust together have a positive and significant influence on the decision to use Indrive services in Manado City. Therefore, it can be concluded that price and trust together have an influence on usage decisions but trust individually has no significant effect on Indrive service user decisions.
Pengaruh Pengaruh Kompetensi Sumber Daya Manusia dan Penempatan Kerja terhadap Keseimbangan Kehidupan Kerja di PT Jasamarga Manado Bitung Sherenia Afni Wullur
Productivity Vol 6 No 4 (2025): Desember 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i4.64151

Abstract

This research aims to analyze the influence of human resource (HR) competence and job placement on employees’ work-life balance at PT Jasamarga Manado Bitung. The research method used is quantitative with a causal approach. Data analysis was carried out using Structural Equation Modeling (SEM) based on the Partial Least Squares (PLS) method with the help of SmartPLS software. The sample consisted of 32 respondents, representing the entire population of permanent employees at PT Jasamarga Manado Bitung (using a saturated sampling technique). Data were collected using a closed-ended questionnaire with a Likert scale. The results showed that: (1) HR competence does not have a direct significant effect on work-life balance; (2) HR competence has a positive and significant effect on job placement; and (3) job placement has a positive and significant effect on work-life balance. These findings indicate that job placement plays a mediating role in the relationship between HR competence and work-life balance. Thus, improving employee competence must be followed by appropriate job placement in order to create a better balance between professional and personal life. This study provides practical implications for developing strategic HR policies aimed at enhancing employee well-being and organizational performance.
Analisis rasio keuangan PT. Blue Bird Tbk Periode 2020-2023 Sabina Hajira; Joanne V. Mangindaan; Olivia F. C. Walangitan
Productivity Vol 6 No 4 (2025): Desember 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i4.64180

Abstract

This study aims to analyze the financial performance of PT Blue Bird Tbk during the 2020–2023 period using financial ratio analysis, including liquidity, solvency, activity, and profitability ratios. The results showed that the company’s liquidity ratios fluctuated and the current ratio remained below the industry average, although the quick ratio and cash ratio indicated relatively good conditions. The solvency ratios demonstrated that the company maintained a relatively healthy capital structure, as the use of debt remained below industry standards. Activity ratios improved, particularly in receivable turnover, working capital turnover, and fixed asset turnover, although total asset turnover was still relatively low. Meanwhile, profitability ratios indicated that the company’s ability to generate profit remained below the industry average despite improvements in 2022–2023 following the impact of the COVID-19 pandemic. Overall, the company’s financial performance reflected a gradual post-pandemic recovery process; however, improvements in operational efficiency and asset utilization are still required to enhance overall financial performance.
Pengaruh Celebrity Endorser TikTok (Pasutri Aseek) dan Harga terhadap Keputusan Pembelian Teh Tarik Kawanua di Megamall Manado Grace Indriani Mamuding; Johny Revo Elia Tampi; Lucky Franky Tamengkel
Productivity Vol 7 No 1 (2026): Maret 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v7i1.67894

Abstract

This study aims to determine and analyze the influence of TikTok celebrity endorsers (Pasutri Aseek) and price on the purchasing decisions of Teh Tarik Kawanua at Megamall Manado. The study employed a quantitative approach with an associative research type. Data were collected through questionnaires distributed to consumers who had purchased Teh Tarik Kawanua and watched Pasutri Aseek’s promotional content on TikTok. The sampling technique used was purposive sampling, with a total of 89 respondents. The data were analyzed using multiple linear regression analysis, correlation analysis, and hypothesis testing through partial and simultaneous tests. The results showed that the TikTok celebrity endorser Pasutri Aseek had a positive and significant effect on purchasing decisions. Price also had a positive and significant effect on purchasing decisions. Simultaneously, both variables significantly influenced the purchasing decisions of Teh Tarik Kawanua at Megamall Manado. These findings indicate that the use of celebrity endorsers with strong attractiveness and credibility, along with appropriate pricing strategies, can enhance consumers’ purchasing decisions toward Teh Tarik Kawanua products.
Pengaruh Influencer Marketing dan Testimoni Pelanggan terhadap Keputusan Pembelian Ice Cream Creamooze Megamall Manado Dheyana Mangewa; Johny R. E. Tampi; Joula J. Rogahang
Productivity Vol 7 No 2 (2026): Juni 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v7i2.68028

Abstract

This study aims to determine the effect of influencer marketing and customer testimonials on purchasing decisions at Ice Cream Creamooze Megamall Manado. This research uses a quantitative approach with a survey method involving 100 respondents. Data collection techniques used questionnaires and documentation. Data analysis techniques used validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t tests, and F tests. The results showed that influencer marketing has a positive and significant effect on purchasing decisions. Customer testimonials also have a positive and significant effect on purchasing decisions. Simultaneously, influencer marketing and customer testimonials significantly influence purchasing decisions. Therefore, it can be concluded that influencer marketing and customer testimonials are important factors in increasing consumer purchasing decisions.
Pengaruh Praktik Manajemen Sumber Daya Manusia dan Kepuasan Kerja terhadap Job Hugging Karyawan PT PLN (Persero) Unit Pelaksana Proyek Sulawesi Utara Timothy Wowor; Riane Johnly Pio; Wehelmina Rumawas
Productivity Vol 7 No 2 (2026): Juni 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v7i2.68094

Abstract

This study aims to analyze the influence of human resource management practices and job satisfaction on employee job hugging at PT. PLN (Persero) North Sulawesi Project Implementation Unit. The research method used is quantitative. Data collection techniques were conducted through questionnaires distributed to employees as research respondents. Data analysis used Structural Equation Modeling–Partial Least Square (SEM-PLS) with bootstrapping tests. The results showed that human resource management practices did not have a significant effect on employee job hugging. However, human resource management practices had a positive and significant effect on job satisfaction. Furthermore, job satisfaction did not have a significant effect on job hugging. The findings indicate that human resource management practices are able to improve employee job satisfaction, but have not been able to directly reduce the tendency of job hugging behavior. In addition, job satisfaction was also unable to mediate the relationship between human resource management practices and job hugging. Therefore, it can be concluded that the phenomenon of job hugging among employees at PT. PLN (Persero) North Sulawesi Project Implementation Unit is more influenced by external factors such as risk perception and labor market uncertainty rather than internal organizational factors.

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