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INDONESIA
Jurnal Pariwisata Pesona
Published by Universitas Merdeka Malang
ISSN : 14107252     EISSN : 25415859     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Pariwisata Pesona (JPP), is a scientific periodical journal of Diploma of Tourism, University of Merdeka Malang, which includes a variety of research in the field of tourism and hospitality, the analysis of actual case studies, or ideas related to the actual tourism and hospitality studies. This scientific periodical journal is intended as a means of scientific communication and a means of fostering, developing and strengthening knowledge in the field of tourism. Academics, legal practitioners, or anyone interested in the field of tourism and hospitality may submit their papers to the editor with the guidelines in writing. Researchers in all tourism and hospitality fields are encouraged to contribute articles based on recent research.
Arjuna Subject : -
Articles 194 Documents
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Generation z's behavior in sharing travel moments Grace Christien Sumakul; Aditya Pandowo
Jurnal Pariwisata Pesona Vol. 9 No. 2 (2024): Edisi Desember 2024
Publisher : Universitas Merdeka Malang

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Abstract

Tourism activities are community activities to provide pleasure and can be done by various circles of society, including Generation Z who will later become leaders and policymakers. The birth period of those accustomed to the digital world makes social media the primary tool for carrying out tourism activities especially sharing their travel moments. This study aims to identify the behaviour of Generation Z in sharing travel moments using EFA and CFA and then analyse the relationship of factors and social media to the motivation formed using T-test analysis and One Way ANOVA. As a result, Generation Z share their travel moments because the Factor of Getting recognition and the Factor of Providing Information. The relationship of social media users in sharing Generation Z travel moments from WhatsApp users like more private relationships specifically for their close friends. TikTok users like to have groups with the same fun. Instagram users want to add a touch of art to the photos/videos shared and Facebook users like to provide information about their activeness on social media. This research has an impact on entrepreneurs and the government to take advantage of the influence of social media in increasing tourist visits especially Generation Z
Overcoming obstacles: the impact of harassment on women's motivation to pursue solo women travel Surya Laksana Rahjasa; Putu Wiwekananda; I Gusti Agung Andika Surya Finardi
Jurnal Pariwisata Pesona Vol. 9 No. 2 (2024): Edisi Desember 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v9i2.13781

Abstract

This research aims to explore the experiences and motivations of women who practice solo women travel, as well as the impact of the harassment they experience on their desire to continue the practice of solo women travel or not. Solo women travel has become a trend in the world of tourism which has been increasing in recent years. Their motivation for practicing solo women travel is to seek identity, freedom and self-empowerment. However, solo women travel often face the risk of sexual and racial harassment which can cause fear, anxiety, trauma and influence their desire to continue the practice of solo women travel or not. This research uses qualitative methods with in-depth interview techniques with women who are categorized as solo women travel. The research results show that although harassment is a threat to solo women travel, many women continue the practice of solo women travel by adopting preventive measures. In conclusion, harassment does not completely affect a solo woman travel motivation to travel alone.
Strategic approaches to tourism development in village destinations for increased competitiveness and sustainability Ni Made Karunia Noina; Ni Made Eka Mahadewi; I Ketut Surata
Jurnal Pariwisata Pesona Vol. 9 No. 2 (2024): Edisi Desember 2024
Publisher : Universitas Merdeka Malang

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Abstract

Tourism has become a significant driver of global economic dynamics, including in Indonesia. This sector acts as a catalyst for economic growth through job creation, foreign exchange earnings, and the revitalization of local culture. However, like other sectors, tourism faces challenges that require adaptation. The COVID-19 pandemic was one of the biggest challenges, causing prolonged stagnation, the closure of tourist destinations, and a drastic decline in tourist numbers. Post-pandemic, there has been a strong push not only to recover tourism but also to reconstruct it with more sustainable and resilient approaches. In Indonesia, there is growing attention towards sustainable tourism development, in line with global commitments to the Sustainable Development Goals (SDGs). One notable example is the development of tourist villages that not only rely on natural and cultural attractions but also emphasize local community empowerment, environmental preservation, and cultural heritage protection. This study focuses on Desa Wisata Antap, a tourism village in Bali with considerable potential that has yet to be optimally utilized. The research aims to identify internal and external conditions affecting the sustainability of tourism in Desa Wisata Antap and provide strategic alternatives for sustainable tourism development. A qualitative approach using SWOT analysis was employed to explore existing conditions, identifying strengths, weaknesses, opportunities, and threats. The findings highlight the importance of active stakeholder involvement and the need for integrated management strategies that balance economic, social, and environmental sustainability. The proposed strategies emphasize collaboration, digital marketing, and capacity building to ensure the long-term sustainability of the destination.
Analysis of halal tourism potential from the perspective of a holistic travel experience in Banten province Irwan Sukmawan; Muhammad Angga Anggriawan; Hadi Kurniawanto
Jurnal Pariwisata Pesona Vol. 9 No. 2 (2024): Edisi Desember 2024
Publisher : Universitas Merdeka Malang

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This research explores the factors that affect tourist satisfaction in halal tourism, with a particular emphasis on Banten Province. The results indicate that although halal accommodations are necessary, they are seen more as a fundamental requirement than a significant driver of satisfaction. Conversely, the presence and quality of halal facilities and services are key to elevating the overall tourist experience. Additionally, the attitudes and behaviors of residents, as well as the destination's ability to provide a break from daily life, greatly influence tourist satisfaction. Religiosity stands out as a crucial moderating factor, enhancing the positive impact of halal accommodations and facilities on satisfaction. For tourists with strong religious beliefs, the adherence of services to Islamic principles is vital. This study highlights the importance of incorporating religiosity into the development and marketing of tourism products to maximize the potential of halal tourism, especially in areas like Banten Province. By focusing on comprehensive travel experiences that address both spiritual and practical needs, destinations can increase tourist satisfaction, foster loyalty, and encourage positive word-of-mouth, thereby supporting sustainable growth in the halal tourism industry.
Trust among millennial generation domestic travelers in staying at eco-friendly hotels Mayang Fitri Anggani; I Gusti Agung Febrianto
Jurnal Pariwisata Pesona Vol. 9 No. 2 (2024): Edisi Desember 2024
Publisher : Universitas Merdeka Malang

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Abstract

This research aims to determine the beliefs of millennial domestic tourists regarding their intention to stay at an environmentally friendly hotel. The millennial generation is known as a group that has high sensitivity to social and environmental issues. Tourists' belief in environmentally friendly hotels is the belief that the hotel consistently implements policies and actions oriented towards environmental preservation, such as efficient resource management and reducing negative impacts on the environment. Consumer belief includes their perception of a hotel's commitment to implementing real sustainable practices and not just green marketing efforts. Intention to stay at an eco-friendly hotel is influenced not only by individual preferences, but also by the extent to which tourists believe that the hotel can meet their expectations. This research focuses on domestic tourists from the millennial generation, consisting of 100 respondents. Next, the data was analyzed using quantitative descriptive methods. The results of this research show that millennial generation domestic tourists believe that environmentally friendly hotels have high value and quality and have sustainable benefits. The intention of domestic tourists from the millennial generation is also very high. This means that high intention shows a sense of concern for environmentally friendly hotels that support sustainability and benefit the environment.
Revisit intention and tourist orientation: a sustainable tourism development framework for natural and built attractions Mardiatul Jannah; Mirandha Ariesca Riana; St. Aisyah
Jurnal Pariwisata Pesona Vol. 9 No. 2 (2024): Edisi Desember 2024
Publisher : Universitas Merdeka Malang

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Abstract

This study aims to determine the direction of sustainable tourism development models for natural and artificial tourist attractions in South Sulawesi, focusing on tourist orientation and their interest in revisiting. The approach used is the quantitative Analytical Hierarchy Process (AHP) method and qualitative methods through surveys and interviews. A total of 145 tourist respondents were involved to measure their priorities in choosing tourist destinations. The research results show that tourists' orientation priorities are dominated by the desire to overcome boredom, followed by the search for new experiences, the need for healing, and knowledge. Natural tourism, particularly beaches and mountains in Bulukumba, Tana Toraja, Gowa, Maros, and Pangkep, is the respondents' top choice. Additionally, tourist attractions are the main factor influencing tourists' interest in revisiting, followed by service quality, facilities, and accessibility. This study recommends that destination managers focus more on developing sustainable natural tourism and improving services and facilities to attract tourists' revisits.
The effect of tourist destination attractiveness, customer experience, and service form on return visit interest using tourist satisfaction in pujon kidul tourist village Atyanta Rahma Mahiru; Respati Hariyanto; Andini Risfandini
Jurnal Pariwisata Pesona Vol. 9 No. 2 (2024): Edisi Desember 2024
Publisher : Universitas Merdeka Malang

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Tourist Destination Attraction, Customer Experience, Servicescape and visitor satisfaction can influence the interest of tourists to revisit the tourist attraction, efforts that have been made by Pujon Kidul Tourism Village are conducting several promotional activities through print media and the internet. The purpose of this study is: To determine the effect of Tourist Destination Attraction, Customer Experience and Servicescape on Tourist Satisfaction in Pujon Kidul Tourism Village. To determine the effect of Tourist Destination Attraction, Customer Experience and Servicescape on Tourist Revisit Interest in Pujon Kidul Tourism Village. To determine the effect of Tourist Satisfaction on Interest in Revisiting Pujon Kidul Tourism Village. To determine the effect of Tourist Destination Attraction, Customer Experience and Servicescape on Interest in Revisiting through Tourist Satisfaction in Pujon Kidul Tourism Village. The approach used in this study is a quantitative approach, especially the type of research that uses an explanatory approach to explain the relationship and emphasizes the analysis of numerical data cause and effect on service quality and competitive advantage on tourist satisfaction using questionnaire techniques. The results of the study indicate that there is a partial positive and significant influence of the Attraction of Tourist Destinations, Customer Experience and Servicescape on the Interest of Returning Tourists to Pujon Kidul Tourism Village. The results of the study indicate that there is a partial positive and significant influence of Tourist Satisfaction on the Interest of Returning to Pujon Kidul Tourism Village. The results of the study indicate that there is a partial positive and significant influence of the Attraction of Tourist Destinations, Customer Experience and Servicescape on the Interest of Returning through Tourist Satisfaction in Pujon Kidul Tourism Village.
Sustainable tourism development in upang river based on MSP+DM analysis Marissa Pusparini; Kunkun Kurniawan; Iga Safa Marwani; Muhtadin Muhtadin
Jurnal Pariwisata Pesona Vol. 9 No. 2 (2024): Edisi Desember 2024
Publisher : Universitas Merdeka Malang

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Abstract

Sungai Upang is a 40-hectare biodiversity conservation area situated in Tanah Bawah Village, Puding Besar Sub-district, Bangka Regency, Bangka Belitung Islands Province. The Upang River biodiversity area has biodiversity and is an ecological environment that must be maintained. This area is a source of raw water for the needs of the surrounding community. The landscape of the Upang River area is an attraction in the development of education-based sustainable tourism related to nature conservation as well as a research center related to flora and fauna in the Bangka Belitung Islands. On the other hand, some threats can interfere with the sustainability of this biodiversity conservation area, including forest fires, illegal logging, and the expansion of oil palm plantations. This research aims to find out the variables of marketability, sustainability, participation, and disaster mitigation abbreviated as MSP + DM,  and sustainable tourism development steps in the Upang River biodiversity area.  The research design chosen was qualitative research. Data were collected through observation, in-depth interviews, and focus group discussions to obtain the value parameters of the MSP+DM variables. Furthermore, the data were analyzed to classify them into embryonic, pilot, growing, and independent criteria scores. Based on the research results, the Upang River biodiversity area has tourism products that can attract tourists. Overall, the assessment of marketability, sustainability, participatory, and disaster mitigation variables for the Upang River biodiversity area as a sustainable tourism destination is in a pilot category. Tourism development steps are directed towards developing sustainable tourism products thematically, minimizing permanent physical development, regulating the number of visits according to capacity, and limiting the use of existing natural resources around.
Ecoregional identity model of south - west route for spice botanical garden ecotourism development in Aceh Province Aswita Aswita; Yasser Premana
Jurnal Pariwisata Pesona Vol. 9 No. 2 (2024): Edisi Desember 2024
Publisher : Universitas Merdeka Malang

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Abstract

Rempah merupakan komoditas penting yang berperan dalam sejarah perdagangan global serta mencerminkan identitas budaya nusantara yang kaya akan keanekaragaman hayati. Wilayah Barat-Selatan Provinsi Aceh memiliki berbagai jenis rempah yang khas dan potensial untuk dikembangkan sebagai ekowisata kebun raya rempah. Namun, meskipun potensinya besar, belum ada model identitas ekoregional yang mampu mengintegrasikan aspek budaya dan ekologi secara berkelanjutan dalam pembangunan ekowisata di wilayah ini. Penelitian ini menggunakan metode kualitatif dan kuantitatif dengan pendekatan fenomenologi, melibatkan wawancara dan kuisioner kepada 300 responden di lima kabupaten. Hasil penelitian menunjukkan bahwa wilayah Barat-Selatan Aceh memiliki keanekaragaman rempah yang tinggi, terutama jenis lada, pala, dan cengkeh, yang tidak hanya memiliki nilai ekonomi, tetapi juga berperan dalam konservasi ekologi dan penguatan identitas budaya. Model identitas ekoregional yang dikembangkan terdiri dari tujuh aspek utama (ekologi & konservasi, sosial budaya, sosial ekonomi, sosial politik, pembangunan, wilayah, dan ekowisata) dan menunjukkan kesesuaian (fit) berdasarkan beberapa parameter goodness of fit (RMSEA, RMR, SRMR, dan PGFI). Meskipun perlu penyempurnaan pada beberapa indikator, model ini diharapkan dapat menjadi dasar strategis dalam pembangunan ekowisata kebun raya rempah di Provinsi Aceh, memperkuat identitas ekoregional, dan mempromosikan keberlanjutan ekowisata berbasis kearifan lokal.
Evaluation of Pandanrejo website content using a copywriting approach in Pandanrejo Tourism Village, Central Java Nurdin Hidayah; Sugeng Hermanto; Herlan Suherlan; Rachmat Syam; Raden Fajar Widiarrachman
Jurnal Pariwisata Pesona Vol. 8 No. 2 (2023): Edisi Desember 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i2.9001

Abstract

The website is a media that acts as the backbone of digital marketing in a tourism village. As the spearhead of digital media and sales channels, the tourism village website must always be optimized so that it always has a high conversion rate. Copywriting is a technique for writing content in digital media that is widely used practically in increasing conversion rates. This study aims to evaluate the Pandanrejo Tourism Village website as an information base for formulating conversion rate optimization (CRO) at a later stage. This study uses a qualitative approach with several collection methods, namely by conducting interviews with website managers, copywriting experts and website-based information system experts, making direct observations of the Pandanrejo’s website, and reviewing the literature. To produce valid information and results, the data was analyzed by confirming between informants and references to the literature. The results obtained from this study indicate that the Pandanrejo Tourism Village website content does not yet have a touch of copywriting elements through the AIDA formula.

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