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INDONESIA
Jurnal Pariwisata Pesona
Published by Universitas Merdeka Malang
ISSN : 14107252     EISSN : 25415859     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Pariwisata Pesona (JPP), is a scientific periodical journal of Diploma of Tourism, University of Merdeka Malang, which includes a variety of research in the field of tourism and hospitality, the analysis of actual case studies, or ideas related to the actual tourism and hospitality studies. This scientific periodical journal is intended as a means of scientific communication and a means of fostering, developing and strengthening knowledge in the field of tourism. Academics, legal practitioners, or anyone interested in the field of tourism and hospitality may submit their papers to the editor with the guidelines in writing. Researchers in all tourism and hospitality fields are encouraged to contribute articles based on recent research.
Arjuna Subject : -
Articles 194 Documents
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Analysis of role institutional Hambalang Village in tourism development through community empowerment Yustisia Pasfatima Mbulu; Fetty Nurmala Rossi; Yosi Erfinda; Aqilla Devia Salsabila
Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i1.8468

Abstract

The development of a tourist village is influenced by institutional aspects, tourist attractions and infrastructure. One important component in the success of tourism is an institution. The purpose of this study is to analyze the institutional role of Hambalang Village to empower the community in providing homestays, developing UMKM, culinary tourism, religious tourism, and sports tourism. This research method using qualitative methods with a descriptive approach. This research data collection method through observation, interviews, and literature study. The data sources in this study were obtained from Focus Group Discussion (FGD) activities obtained from Hambalang Village institutions which included the Village Government, BUMDes, LPM, and BPD. The results of the analysis show that there is an institutional role in Hambalang Village in the development of UMKM, culinary tourism, religious tourism, and sport tourism. However, it cannot be ruled out that there is no institutional role for Hambalang Village in providing homestays. Efforts to develop tourism through community empowerment in Hambalang Village in the development of UMKM and religious tourism that play a major role are the Village Government and BPD. Meanwhile BUMDes and LPM focus on culinary tourism. While community empowerment for sport tourism is mostly carried out by the Village Government.
How reputation bridging nowness service and memorable tourism experience to achieve tourism sustainable development goals Ratih Pratiwi; Windi Novia Ratri Wardhani; Devi Trihandari Widyatania; Dasmadi Dasmadi
Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i1.9794

Abstract

Social media will be an integral part of any digital marketing strategy for the tourism industry, but it's important to remember that this medium produces content with wide variations. Tourist hotspots need to keep a positive online reputation so that positive word-of-mouth spreads among locals. This research aims to fill this knowledge gap by proposing an integrated model to investigate the impact of destination reputation and nowness service on visitors likelihood to return and by extension, on sustainability. Assessment of the measurement model in this study used SEM PLS, and data were collected from 70 people in Central Java province. A positive correlation between Nowness service and destination reputation was found, suggesting that the more popular a destination is, the more positive its reputation will be perceived to be. Having a positive impact on the visitor’s perception of the destination, a memorable vacation is a great marketing tool. The ability to provide visitors with a memorable experience and excellent service while also considering the concept of sustainability in terms of the economy, environment, and society is essential to a destination's reputation, which in turn generates a sustainable competitive advantage in the tourism industry. The following section discusses the implications and the agenda for future research.
Communication strategy in increasing awareness of sate maranggi as a culinary icon of the nusantara Tri Yuni Susilowati; Daniaka Sianson Gultom; Alifia Ananda Putri
Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i1.9188

Abstract

The diversity of ethnics in Indonesia is an important asset of tourism. From Sabang to Merauke, this country has an impressive range of culinary assets which are often found different between every respective ethnicity. The acculturation of any part of the world's unique cuisine has made Indonesia’s cuisine considered one of the best. The culinary icon is a popular food in the respective territory. To become an icon, the food needs to be the symbol and has a unique advantage compared to the other place. A culinary icon is determined based on 3 criteria; they are the ease to get the ingredients, widely known by the locals, and the existence of professionals in the field (Fizriyani, 2017). The Ministry of Tourism has introduced 30 Indonesian culinary icons. Sate Maranggi, Purwakarta’s special, is there among the other 59 on the list. Unfortunately, there is still a quite significant number of people who admitted the unawareness of the existence of Sate Maranggi. This article will discuss the strategy to build awareness of the Sate Maranggi as one of the most important culinary icons. In order to reveal the condition and suggest further action, the author(s) were using qualitative method with in-depth interview approach. 40 Purwakarta residents picked through Random Sampling. The research concluded in the awareness of Purwakartans of the culinary’s status. However, they still need access to the appropriate information of the culinary. Although most of the Purwakarta residents were aware of the heritage status of Sate Maranggi, there were lack of channeling of the information distribution, since most of the awareness came from word of mouth. Ministry of Tourism, Purwakarta local government, and the local Sate Maranggi business owners better start to build the awareness through social media, where information are spreading faster and wider.
Competitive strategy of halal tourism in Riau: opportunities and challenges Annisa Mardatillah
Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i1.8494

Abstract

The halal tourism sector is currently a hot issue that is still being studied from various scientific approaches. Therefore, this study aims to systematically analyze the SWOT analysis of the results of identifying various internal and external factors of halal tourism in Riau Province. Then it is used in formulating a marketing strategy for halal tourism in Riau Province to achieve sustainable competitive advantage. The respondents of this study consisted of six people selected by the purposive sampling technique. The potential for unique values and originality from the historical background of Islam and Islamic Malay culture in Riau Province becomes a strong potential in responding to competition challenges in the halal tourism business sector. Observations, interviews, and documentation are used in collecting research data. The results of this study contribute to the determination of strategies for the growth and development of halal tourism in Riau Province to be increasingly competitive. Availability of Halal Certified and Availability of Islamic History and Cultural Attractions Based on Local Wisdom as an internal strengths can grow and develop as opportunity. Transportation connectivity is not optimal as a weakness need to develop in internal factor. Communication network need to grow and develop for gaining the threat.
Investigation of factors influencing the income of entrepreneurs in Cipondoh lake Heny Ratnaningtyas; Nurbaeti Nurbaeti; Amrullah Amrullah
Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i1.9897

Abstract

A sufficiently large working capital, a long-operating business, skilled and experienced employees, as well as determining the appropriate business opening and closing hours, all can increase the chances of getting more visitors, increasing customer trust, and higher business revenue. This study aims to determine the influence of working capital, number of employees, length of business operation, and working hours on the income of entrepreneurs in Danau Cipondoh. This research uses a quantitative descriptive type and the sampling technique used is saturated sampling. The population and sample size are both 63 entrepreneurs. The partial results of the study indicate that working capital and the number of employees do not have a significant effect on income. However, the length of business operation and working hours have a significant effect on income. Entrepreneurs in Danau Cipondoh do not have sufficient capital, but maintaining good product quality and service quality results in increased visitors and revenue. The length of business operation makes entrepreneurs more diligent in running their business and producing high work productivity and income. With sufficient skilled workers, the business can run well, leading to an increase in sales volume and revenue. Extending working hours has an impact on increasing sales volume and revenue. The implications of this study are: (1) Entrepreneurs need to manage working capital well, improve efficiency, and productivity; (2) Tourism destination managers need to improve infrastructure, facilities, and promotion; (3) The government of Tangerang Kota needs to provide training, mentoring, financing, facilities, and supervision for business activities.
Identifying the level of virtual tourism technology knowledge of tourism awareness groups in the City of Padang Alhapen Ruslin Chandra; Afifah Afifah; Alfatah Haries; Rafidola Mareta Riesa; Tuti Azra
Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i1.9325

Abstract

Virtual tour is a tourism activity that is carried out through web browsing using media such as images or videos to provide users with the feeling of being in the tourist destination. This activity can also be used as a means to promote tourist attractions. One group that is expected to adopt this virtual tour technology is Kelompok Sadar Wisata (Pokdarwis), as this group has a role in promoting local tourist attractions.  Virtual tour is a relatively low-cost promotional tool compared to other promotional media, yet with a wider reach of audience. This research aims to identify the understanding and ability of Pokdarwis Padang City related to the acceptance of virtual tour technology. This study was conducted through questionnaires involving 48 leaders and members of Pokdarwis of Padang City, where technical knowledge, ease of use, and perception of the benefits of virtual tour formed the basis of the questions. Descriptive analysis results show that the majority of Pokdarwis members lack of adequate knowledge of virtual tour and the appropriate use of technology in creating virtual tour. On the other hand, Pokdarwis members are already able to use social media but lack of adequate technical skills in creating virtual tour content.
Local community perceptions of tourism impact in the Bromo Tengger Semeru National Park ecotourism area Deny Meitasari; Aniesa Samira Bafadhal; Rini Mutisari; Heptari Elita Dewi
Jurnal Pariwisata Pesona Vol. 8 No. 2 (2023): Edisi Desember 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i2.9117

Abstract

Bromo Tengger Semeru National Park (BTSNP) is one of the ecotourism in Indonesia that has been designated by UNESCO as one of the world's biosphere reserve. It is considered to have harmony between ecological and economic aspects. This study aims to analyze local community perceptions of tourism impact at BTSNP ecotourism based on economic, socio-cultural and environmental impacts; and analyze the correlations between the impact of and the demographic characteristics of respondents. The data was obtained from Tengger community in Sapikerep Village, Sukapura Subdistrict, Probolinggo Regency using questionnaire and it was analyzed with descriptive statistic and correlation analysis using Kendall's tau-b test. The results of this study show that the residents’ perceived of the impact of tourism is mostly positive (>80% agreed) towards three aspects of tourism impacts. Then, it was found that residents who own a business in a tourist area had a positive significant correlation with perception of tourism impact from the economic and socio-cultural dimension. As for other demographic characteristics, such as age, gender, income level, and education level, there is no significant correlation with perceived of tourism impacts. The existence of the BTSNP brings opportunities for local residents to become entrepreneurs. Local residents who own a business more likely to have better perception of tourism impact. The positive impact from the economic and socio-cultural side is enjoyed more by the people who are directly involved in tourism activities.
Towards the sustainability of tourist destinations: the role of trip quality and perceived value in increasing revisit intention at Madiun Umbul Square Hamzah Nugrohanto; Yusaq Tomo Ardianto; Mokhamad Natsir; Nanny Roedjinandari; Bambang Supriadi
Jurnal Pariwisata Pesona Vol. 9 No. 1 (2024): Edisi Juni 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v9i1.13035

Abstract

The leisure tourism industry has become highly competitive, offering tourists a multitude of travel options that influence tourists' decisions. Therefore, tourism managers must understand visitor behavior to maintain tourism destinations. The sustainability of a tourist attraction can be influenced by repeat tourist visits, which is easier to achieve than attracting new tourists. Destination managers must continue to improve the quality of products and services to increase the overall value perceived by tourists, which ultimately encourages repeat visits. This research aims to investigate the relationship between trip quality, perceived value, and revisit intention among visitors to Madiun Umbul Square. This quantitative research uses an online questionnaire distributed to visitors to Madiun Umbul Square, with samples collected through incidental sampling. A total of 125 complete questionnaire responses were used as research data and analyzed using multiple regression to ensure the relationship between variables. The results of this research reveal that trip quality, apart from having a direct impact, also indirectly influences revisit intention through perceived value. This study shows the important role of perceived value in increasing the influence of trip quality to increase revisit intention. Future research suggests that researchers can further identify key attributes that form overall perceived value, especially by ensuring visitors experience trip quality positively and include other variables in this research model by adding a satisfaction variable as an antecedent of revisit intention. Previous research recommends that quality and perceived value measurements always accompany satisfaction surveys. This is because quality and value are the main drivers of satisfaction.
Developing a strategy for fisheries-based tourism potential on Jolosutro beach, Blitar Regency, East Java Province Andini Risfandini; Fitria Earlike Anwar Sani
Jurnal Pariwisata Pesona Vol. 9 No. 1 (2024): Edisi Juni 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v9i1.10765

Abstract

The development of infrastructure in the form of the South Crossline provides positive impacts on the regions it passes through, including Blitar Regency in East Java Province. The South Crossline in Blitar Regency passes through several exotic beaches, one of which is Jolosutro Beach. Jolosutro Beach is already well-known as a religious tourist destination for Hindu devotees. During significant moments such as the Melasti Ceremony and the Tabur Kasanga Ceremony, this beach is crowded with Hindu devotees and domestic tourists, reaching up to 15,000 people. At other times, the beach is visited by around 500 visitors, and the number increases during holidays. To enhance the tourism appeal in the Jolosutro area, development is needed to integrate tourism activities through fisheries-based initiatives. This study utilizes the SWOT analysis method to identify several priority strategies that can be implemented to increase tourist visits and improve the income of the local community. The strategies for developing fisheries-based tourism potential in Jolosutro Beach, Blitar Regency, include: creating branding through the identification of cultural and fisheries tourism potential that reflects local wisdom values, establishing destination management governance, providing tourism human resources training, and providing funding support for fishermen and micro and small-scale businesses (CSR).  
Digital marketing strategy for adventure tour packages on the Trekking Rinjani website with an online marketing model approach Surayyal Hizmi; Ni Nengah Ayu Trisna Puspawati
Jurnal Pariwisata Pesona Vol. 8 No. 2 (2023): Edisi Desember 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i2.8265

Abstract

Trekking Rinjani is a travel agent that has been established for a long time with a market focus on adventure tour packages via the website. In recent times, sales of adventure tour packages on this type of travel have decreased, so there is a need for appropriate strategies as reference and evaluation material in competing and increasing the number of customers, especially at low sessions. The study was conducted on the marketing strategy by reviewing strengths, weaknesses, opportunities and threats aspects of Trekking Rinjani with consideration of the 5C (Customer, Creative Content, Communication, Consistency and Control) aspects of the Online Marketing Model, where all data is collected through an interview process and secondary data analysis from Google Analyst. The data is then aggregated and classified based on internal and external factors through a SWOT analysis. Based on the SWOT analysis, it was found that Trekking Rinjani has to improve service and content quality to increase the enthusiasm of the visitors on the website in enjoying the content as well as to improve customer trust. In addition, the quality of the website display and minimizing errors in the website system should be conducted.

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