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INDONESIA
Jurnal Ilmu Komunikasi
Published by Universitas Atma Jaya Yogyakarta
ISSN : 18296564     EISSN : 25488643     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
urnal ILMU KOMUNIKASI has been published since 2004 by Program Studi (Prodi) Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP), Universitas Atma Jaya Yogyakarta. The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.
Arjuna Subject : -
Articles 684 Documents
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Representation of Muslim Women in the Western Media Nur Latifah Umi Satiti
Jurnal ILMU KOMUNIKASI Vol. 14 No. 2 (2017)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.455 KB) | DOI: 10.24002/jik.v14i2.789

Abstract

This essay attempts to argue about the representation of Muslim women in veil in Western media. This topic is chosen because of general discourse about Muslim women, who wear veil as a threat to secular tradition and value of freedom. Besides, media has power to create affirmation about the general discourse. This paper analyses some researches about Muslim women in media. Based on previous research, it can be assumed that media has power to create women representation as otherness and placed them as threat towards secular tradition and value of freedom.
The Emergence of the Philippine "Anti-Media": The Duterte Factor Jermaine Vistro Beltran
Jurnal ILMU KOMUNIKASI Vol. 14 No. 1 (2017)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.689 KB) | DOI: 10.24002/jik.v14i1.833

Abstract

The Philippine news media is perceived to be the freest in Asia. However, it also has its faults which its audiences have noticed. This study was aimed at exploring the factors which have lead to the audience’s dissent and subsequent emergence of an online anti-media movement. A qualitative research method was utilized where in social media posts and websites were analyzed with the Agenda Setting Theory to explain the frames being made by the mainstream and anti-media. The results showed factors such as the internet and its tools in creating a new virtual community.
Integrated Marketing Communications (IMC) di PT Halo Rumah Bernyanyi Rebekka Rismayanti
Jurnal ILMU KOMUNIKASI Vol. 13 No. 2 (2016)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.24 KB) | DOI: 10.24002/jik.v13i2.835

Abstract

Abstract: This research aims to describe the effectiveness of Integrated Marketing Communication (IMC) in PT Halo Rumah Bernyanyi which, from the perspective of marketing strategy, could be studied by analyzing the segmentation, targeting, and positioning. Using case-study method with in-depth interview, the result shows that the implementation of IMC at PT Halo Rumah Bernyayi is arranged in one single strategy and tend to neglect the complexities of running multi-brand family karaoke-house. This considers as ineffective because it leads to “cannibalization” among brands, especially when costumer’s targetting is overlooked before drafting the IMC plan.Keywords: Business, Integrated Marketing Communication, Marketing Abstrak: Penelitian ini bertujuan untuk mendeskripsikan efektivitas penerapan Integrated Marketing Communications (IMC) yang dilihat dari aspek segmentation, targeting dan positioning. Metode penelitian adalah studi kasus dengan menggunakan wawancara mendalam. Hasil penelitian menunjukkan bahwa penerapan IMC di PT Halo Rumah Bernyanyi dibuat dalam satu strategi dan tidak memerhatikan kompleksitas dari aspek segmentation, targeting dan positioning sebagai pedoman dasar. Langkah tersebut dinilai tidak efektif karena dapat mengakibatkan “kanibalisasi” antar brand, terlebih jika perhatian terhadap target konsumen diabaikan sebelum menyusun perencanaan IMC.Kata Kunci: Bisnis, Integrated Marketing Communications, Pemasaran
Magdalene.co Sebagai Media Advokasi Perempuan Eni Maryani; Justito Adiprasetio
Jurnal ILMU KOMUNIKASI Vol. 14 No. 1 (2017)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (105.065 KB) | DOI: 10.24002/jik.v14i1.836

Abstract

The subordination of women intertwined with patriarchy culture in the society. Magdalene.co is one of online media to advocate women. The study tries to reveal Magdalane.co’s creative efforts in undertaking gender-sensitive journalism and advocacy journalism for women. Content analysis, interviews, and literature studies are conducted for collecting data. The results show that Magdalene. co offers new values and perspectives on women and raises range of issues including religion, beliefs, lifestyles, and social conditions. However, class bias is still evident in their articles, discussed issues are limited to public domain, and it is inconsistent in changing stereotype of women.
Media Rakyat sebagai Media Komunikasi Pembangunan Masyarakat Suku Boti Petrus Ana Andung; Hotlif Arkilaus Nope
Jurnal ILMU KOMUNIKASI Vol. 14 No. 2 (2017)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.662 KB) | DOI: 10.24002/jik.v14i2.870

Abstract

The Boti tribe in NTT Province prefers to use bonet as a traditional media to deliver development messages. This paper aims to describe the communication pattern as well as meaning construction of bonet as a traditional media of Boti community. This study is a qualitative research using in-depth interviews and participant observation techniques. The results show that bonet is a traditional media, where there is dialogical communication among participants. The Boti people consider bonet as sacred ceremony. Decisions in bonet are considered as a representation of people’s decision. Bonet for the Boti tribe has religious, kinship/friendship, and reconciliation meanings.
Menggagas Jurnalisme Optimis dalam Pemberitaan tentang Bencana Filosa Gita Sukmono; Fajar Junaedi
Jurnal ILMU KOMUNIKASI Vol. 15 No. 1 (2018)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.75 KB) | DOI: 10.24002/jik.v15i1.882

Abstract

Para wartawan, mulai dari wartawan yang berada di lapangan sampai dengan redaktur yang berada di ruang redaksi menjadi saksi dan sekaligus korban bencana. Pengalaman menjadi saksi dan korban bencana telah menjadi laboratorium dalam pembentukan gagasan tentang jurnalisme sensitif bencana yang disebut sebagai jurnalisme optimis. Istilah ini menjadi oposisi biner bagi jurnalisme air mata yang selama ini lebih mewarnai media massa di Indonesia dalam pemberitaan bencana. Paper ini membahas secara spesifik tentang jurnalisme optimis yang dimunculkan sejak pra peliputan kebencanaan yang didasarkan pada pengalaman lapangan para wartawan di Yogyakarta.
Paralelisme Politik Media dalam Pemberitaan Pemilu 2014 di Indonesia Salvatore Simarmata
Jurnal ILMU KOMUNIKASI Vol. 14 No. 2 (2017)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.43 KB) | DOI: 10.24002/jik.v14i2.885

Abstract

Media biases may caused by various factors. One of them is called political parallelism. Political parallelism weakens the roles of media in democratic process by becoming overly one-sided leading to low quality of news news quality. The aim of this article is to investigate the presence and effect of media political parallelism on election news during the 2014 legislative and presidential elections in Indonesia, using content analysis on news items from four print media outlets. The findings show that media with certain political parallelism display high favorability in coverage of its own affiliations.
Pemeliharaan Hubungan dan Komunikasi Organisasi via Media Siber Andika Sanjaya; Irwansyah; Hardi Alunaza
Jurnal ILMU KOMUNIKASI Vol. 14 No. 2 (2017)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1030.493 KB) | DOI: 10.24002/jik.v14i2.886

Abstract

In the context of an organization, the public may have various interests. The practitioners of public relations need the right formula to maintain the relationship with their public. This research intends to find and evaluate the proper typology to be implemented into the Cyber PR context. This research uses descriptive and comparative content analysis methods. An organization can maintain their publics by doing entertainment, direct communication, two-way communication, and humor. This research amplifies that the current typology can be implemented in the context of Cyber PR, although it receives criticism. 
Penonton Festival Film di Yogyakarta Dyna Herlina Suwarto
Jurnal ILMU KOMUNIKASI Vol. 14 No. 1 (2017)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (129.975 KB) | DOI: 10.24002/jik.v14i1.889

Abstract

This study explore the demography, behavior, the information needed and accessible media audience of the Festival Film Pelajar Jogjakarta (FFPJ), Festival Film Dokumenter (FFD) and Jogja-Netpac Asian Film Festival. A quantitative descriptive method using questionnaire through convenience survey was employed. Finding show that most of the festival attendees are teenagers and young people who study in university. JAFF’s audience is more heterogeneous compares to other festivals. Repeated visit is relatively low. The most influential information sources are: friends recommendation, website and social media. Most of the festivalgoers choose the festival programs carefully based on website information and catalogue message.
Interaktivitas Media Sosial Facebook Axe dan Dove dalam Perspektif Gender Dhyah Ayu Retno Widyastuti; Ina Nur Ratriyana
Jurnal ILMU KOMUNIKASI Vol. 14 No. 2 (2017)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1520.346 KB) | DOI: 10.24002/jik.v14i2.966

Abstract

  The objective of this research was to review an interactivity on Facebook accounts of brand Axe and Dove. The interactivity itself has been analyzed using content analysis method. The finding of the research were (1) Facebook account consists of advertising campaign; (2) The messages  involve of verbal and non-verbal messages; (3) The audiences respond showed positive, negative, and neutral responses; (4) The number of audiences respond were dominated by male on Axe account and female for Dove account. The tendency of female responses were communicative and active. Meanwhile, the male responses were passive, weak, and communicative.  

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