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JURNAL ADMINISTRASI BISNIS
Published by Universitas Sam Ratulangi
ISSN : 23389605     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ini dikelola oleh Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi. Jurnal ini terbit 5 kali dalam setahun. Jurnal ini merupakan hasil publikasi karya ilmiah/makalah dari Pengajar, Alumni, Mahasiswa yang berhubungan dengan Manajemen Sumber Daya Manusia, Pemasaran, Keuangan, Kewirausahaan, dan bidang minat Administrasi Bisnis. Jurnal ini menerima draft untuk publikasi review buku, laporan penelitian, jurnal ilmiah umum yang bisa dikirimkan ke alamat email jurnal: jab.unsrat@gmail.com.
Arjuna Subject : -
Articles 430 Documents
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Pengaruh Promosi Desa Wisata Budo Melalui Instagram Terhadap Perilaku Berkunjung Wisatawan Lokal Mairi, Febri Lestari; Onsu, Reiner Richard; Tulung, Lingkan E.
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 13 No. 1 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.13.1.59-63

Abstract

Perilaku berkunjung wisatawan dipengaruhi oleh berbagai faktor salah satunya adalah promosi yang dilakukan melalui Instagram, namun minimnya kunjungan dari wisatawan yang disebabkan karena kurang maksimalnya promosi yang dilakukan dan tidak konsisten serta munculnya pandemi covid-19. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh promosi desa wisata Budo melalui instagram terhadap perilaku berkunjung wisatawan lokal. Metode penelitian yang digunakan yaitu metode kuantitatif dengan teknik pengumpulan data menggunakan kuesioner. Populasi dalam penelitian ini yaitu followers akun Instagram @desawisata.budo berjumlah 644 (09 Januari 2023) dengan jumlah sampel sebanyak 87 responden, teknik pengambilan sampel yang digunakan yaitu teknik probability sampling dengan pendekatan Simple Random Sampling. Berdasarkan hasil penelitian uji hipotesis (t) didapatkan nilai = 10,430 > nilai = 1,988 maka ditarik kesimpulan terdapat pengaruh positif dan signifikan Promosi Desa Wisata melalui Instagram terhadap Perilaku Berkunjung Wisatawan Lokal. Diperoleh nilai koefisien determinasi atau sebesar 0,561 artinya terdapat pengaruh sebesar 56,1% promosi desa wisata budo (X) terhadap perilaku berkunjung wisatawan lokal (Y).
Proposed Customer Retention Strategy of PT Sonar Analitika Indonesia Prasetyo, Wiranata Jiwo
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 13 No. 1 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.13.1.64-74

Abstract

Dalam beberapa tahun terakhir, industri software as a service (SaaS) mengalami pertumbuhan luar biasa karena meningkatnya permintaan solusi berbasis cloud. Pertumbuhan ini menyebabkan persaingan yang ketat di pasar, mendorong perusahaan untuk fokus pada retensi dan kepuasan pelanggan. dataxet:sonar, sebuah perusahaan SaaS yang sedang berkembang, tak luput dari tren ini. Penelitian ini bertujuan untuk menyelidiki kondisi saat ini dari perusahaan dalam konteks tingkat churn, kepuasan pelanggan, dan loyalitas, serta faktor utama yang berkontribusi pada kepergian pelanggan. Melalui kombinasi metode penelitian kualitatif dan kuantitatif, penelitian ini menemukan bahwa dataxet:sonar menghadapi tantangan dalam mempertahankan pelanggan karena tingkat churn yang lebih tinggi dari standar perusahaan. Namun, tingkat kepuasan pelanggan saat ini cukup memuaskan, dan perusahaan memiliki peluang untuk meningkatkan loyalitas pelanggan dengan fokus pada kualitas produk, dukungan pelanggan, dan diversifikasi pasar untuk mengurangi dampak dari pelanggan yang terpaksa untuk berhenti berlangganan, yang merupakan sebagian besar penyebab perginya pelanggan. Penelitian ini merekomendasikan agar dataxet:sonar menginvestasikan dalam riset dan pengembangan untuk meningkatkan kualitas produk dan memperluas pasar yang ditargetkan, sambil juga menyediakan layanan dukungan pelanggan yang efektif. Upaya-upaya ini berpotensi meningkatkan tingkat retensi pelanggan dan berkontribusi pada kesuksesan jangka panjang perusahaan dalam industri SaaS yang kompetitif.
Tinjauan Bauran Pemasaran Dari Perspektif Pelaku Usaha Mikro Riane Johnly Pio; Christoffel Kojo; Johny R. E. Tampi
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.12.1.10-19

Abstract

This training aims to provide an understanding of the marketing mix as a provision of knowledge for micro business actors in running a business. The training implementation uses an adult education approach such as interactive discussions by providing relevant and contextual illustrations in accordance with the factual problems faced by micro-enterprises. The training participants were 19 micro-enterprises with a sales turnover of between Rp. 150,000 to Rp. 500,000 per day. The training evaluation method was carried out by pre-test and post-test with analysis using descriptive statistics. The results of the training evaluation show that the majority of micro business groups run culinary businesses, but there are a small number who open stalls for daily basic needs. Understanding of the marketing mix increased by 42%, products increased by 10%, prices by 16%, place of business increased by 22%, and for promotion there was no change because the level of understanding was quite large, namely 89%. Through this activity, it is hoped that micro business actors in Ranotana Weru Village, Manado city can increase business and business sustainability.
Purchase Intention Short Video Marketing Tiktok: Studi Pada Boy Group BTS Tokopedia Alrom Trisena Edriasa; Rosdiana Sijabat
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v12.i1.27-40

Abstract

Efektivitas sosial media TikTok sebagai pemasaran video pendek dan meningkatnya performa video pendek Tokopedia dan BTS di TikTok pada kampanye WIB spesial ulang tahun Tokopedia ke-12 sangat bertolak belakang dengan menurunnya daya beli konsumen di Indonesia karena dampak dari pandemi covid-19. Dengan fenomena tersebut maka tujuan dalam penelitian ini adalah untuk menganalisis pengaruh variabel interesting content, scenario-based experience, user participant interaction, perceived usefulness, playfulness, the involvement of celebrity, consumer brand attitude terhadap online purchase intention. Model penelitian ini dimodifikasi dari penelitian sebelumnya dengan menambahkan dimensi video pendek dan variabel consumer purchase intention. Penelitian ini dilakukan dengan jumlah subjek sebanyak 455 responden dengan cara purposive sampling. Pengumpulan data dilakukan dengan kuesioner skala likert 1-5 yang disebarkan secara online dan diolah dengan metode PLS-SEM 3.3.3. Hasil penelitian menjelaskan pengaruh hubungan positif yang kuat secara langsung dari mediasi consumer brand attitude terhadap consumer purchase intention. Selanjutnya, pengaruh positif dari interesting content, scenario-based experience dan user participacion interaction terhadap consumer brand attitude. Dan, pengaruh positif perceived usefulness, playfulness, the involvement of celebrity terhadap online purchase intention. Penelitian terdapat implikasi manajerial dan dapat dikembangkan untuk penelitian selanjutnya.
Pengaruh Brand Credibility, Customer’s Satisfaction dan Customer’s Loyalty pada Word of Mouth di Klinik Kecantikan The-Unnathi Pakubuwono Jakarta Abelina Dini Fitria; Innocentius Bernarto
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v12.i1.1-9

Abstract

The purpose of this study is to analyze: 1) Does Brand Credibility Affect Customer’s Satisfaction positively? 2) Does Brand Credibility Affect Customer’s Loyalty positively? 3) Does Customer’s Loyalty affect Word of Mouth (WOM) positively? 5) Does Customer’s Satisfaction affect Customer’s Loyalty positively? Questionnaire was used as data collection method to all the customer’s of The Unnathi Beauty Clinic, Pakubuwono Jakarta whether they came to the retail or did home treatment within the last 3 months. They all must be older than 17 years old. Convenience sampling was used as data gathering method. Partial Lease Square-Structural Equation Modeling (PLS-SEM) analysis was done using SmartPLS 3.0.  Findings of this study shows that Brand Credibility positively affect Customer’s Satisfaction and Customer’s Loyalty. Customer’s Satisfaction and Customer’s Loyalty positively affect WOM. Customer’s Satisfaction positively affect Customer’s Loyalty.
Analisis Kegiatan Komunikasi Pemasaran Restoran Bacco Wine Culture Jakarta Diana Lohita Wahyuni; Anabel Masyurah; Lydia Suwuh
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v12.i1.20-26

Abstract

This study aims to understand and analyze the marketing communication activities carried out by Bacco Wine Culture. The proliferation of similar restaurants in Jakarta requires Bacco Wine Culture to set a strategy on how to win the competition. One strategy to win today's competition is to increase marketing activities. The methodology used in this study is a descriptive methodology with a qualitative approach. The results of this study indicate that in its marketing communication activities Bacco Wine Culture has carried out 8 marketing communication mixes, but the marketing communication activities carried out are sales promotion, events and experiences, direct marketing, interactive marketing, word of mouth marketing, and personal selling. Bacco Wine Culture has carried out marketing communications using Lasswell's communication theory, namely Who, Says What, In Which Channel, To Whom, and With What Effect
Pengaruh Modal Usaha, Kemampuan Manajerial dan Kualitas Sumber Daya Manusia Terhadap Pemberdayaan UMKM di Kecamatan Tombatu Kabupaten Minahasa Tenggara Kezia Keren Pandey; Michael Mamentu; Stefanus Sampe
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v12.i1.41-51

Abstract

This study aims to determine the effect of venture capital, managerial ability and quality of human resources on the empowerment of UMKMs in Tombatu District, Southeast Minahasa Regency. This study used a sample of 50 respondents with the status of business actors in Tombatu District, Southeast Minahasa Regency. Quantitative analysis technique with multiple linear analysis is used in this research. The statistical tests carried out in this study were validity tests, reliability tests, normality tests, tests, multicollinearity tests, determination tests, partial tests and simultaneous tests. Through validity and reliability tests, it was found that the questionnaires in this study were valid and reliable. Through the determination test, it was found that business capital, managerial ability, and quality of human resources had an effect of 52.6% on the empowerment of micro, small and medium enterprises and the rest was influenced by other variables not examined in this study. Overall, business capital, managerial ability and the quality of human resources together have a positive and significant impact on the empowerment of Micro, Small and Medium Enterprises (UMKM). owned by Micro, Small and Medium Enterprises (UMKM).
Analisis Pengaruh Employee Motivation, Employee Empowerment, Work Life Balance Terhadap Employee Retention Dengan Job Satisfaction Sebagai Variabel Mediasi pada PT XYZ Orlando Sinaga; Rosdiana Sijabat
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v12.i1.87-96

Abstract

The purpose of this study is to determine the influence of employee motivation, employee empowerment, and work life balance on employee retention which job satisfaction as mediating variables. This research was quantitative study with 178 respondents of permanent employee of PT. XYZ as sample. The questionnaire of this research consisted of 20 items of closed questions using a Likert scale 1-5 and 1 item of open question based on nonprobability sampling with sampling incidental technique. The collected data were then tested for validity and reliability, then analysed using the Structural Equation Modelling (SEM). The results of data analysis on this research shows that employee motivation, employee empowerment, and work life balance has a positive and significant influence on job satisfaction. The positive and significant was also found on the influence of employee motivation, employee empowerment, work life balance, and job satisfaction on employee retention. Job satisfaction significantly and positively mediate the relationship between employee motivation on employee retention. Job satisfaction can mediate between employee empowerment on employee retention and also job satisfaction is proven to mediate the influence of work life balance towards employee retention.
Pengaruh Brand Ambassador Terhadap Minat Beli Produk Maybelline New York Melalui Sikap pada Iklan Sebagai Variabel Mediasi Marischa Aqilah Faradilla; Sonja Andarini
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v12.i1.97-104

Abstract

Maybelline New York is one of the most famous cosmetic products, one of which is in Indonesia. Maybelline New York has issued more than 200 cosmetic products by utilizing the latest technological sophistication in the latest trends. Just like any other cosmetic business, Maybelline New York certainly wants its product sales to always increase, but in fact there has been a decline in sales in recent years. This study aims to determine the effect of the brand ambassador "ITZY" on buying interest in Maybelline New York products through attitudes to advertising as a mediating variable. This research is a type of quantitative research with explanatory research method. In sampling the technique used is purposive sampling technique with a sample of 100 respondents. Data analysis was performed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) model with the help of SmartPLS 3.0 software. The results showed that the brand ambassador had a significant effect on buying interest; brand ambassador has a significant effect on attitudes in advertising; attitude to advertising has a significant effect on buying interest; attitude to advertising has a significant effect in mediating the influence of brand ambassadors on buying interest in Maybelline New York products
Pengaruh Kepemimpinan Transformasional Terhadap Kinerja dan Keinginan Keluar Karyawan: Peran Komitmen Organisasional Sebagai Mediator Lucky Tamengkel; Wehelmina Rumawas
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v12.i1.52-60

Abstract

This study aims to examine the effect of transformational leadership on employee performance and intention to leave with organizational commitment as a mediator for hotel employees. The sample in this study were employees of five-star hotels in the city of Manado. Sampling used a non-probability convenience sampling technique. Questionnaires were used to collect data from 157 respondents. The data collected were analyzed using a structural equation model with the help of the SmartPLS software. The results of the study show that transformational leadership has a positive and significant effect on employee performance. Transformational leadership has a negative and insignificant effect on employees intention to leave. Transformational leadership has a positive and significant effect on employee organizational commitment. Employee performance has a negative and significant effect on employees intention to leave. Employee organizational commitment has a negative and significant effect on employees intention to leave. Organizational commitment has a positive and significant effect on employee performance.

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