JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN
Jurnal Ilmiah Manajemen Bisnis dan Terapan (Jembatan) adalah jurnal yang dipublikasi secara berkala oleh Fakultas Ekonomi Jurusan Manajemen Universitas Sriwijaya. Jurnal ini memuat 3 (tiga) kajian khusus bidang manajemen yaitu manajemen keuangan, manajemen pemasaran dan manajemen sumber daya manusia.
Articles
10 Documents
Search results for
, issue
"Vol 18, No 1 (2021)"
:
10 Documents
clear
<![CDATA[Minat Beli Sebagai Mediasi Pengaruh Persepsi Harga, Citra Merek Dan Celebrity Endorser Pada Keputusan Pembelian Busana Merek 3second ]]>
<![CDATA[Khusna Fatimatus Syahroq]]>;
<![CDATA[Hery Purnomo]]>;
<![CDATA[Dodi Kusuma Hadi Soejoko]]>
<![CDATA[ JEMBATAN Vol 18, No 1 (2021) ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29259/jmbt.v18i1.14311
<![CDATA[Penelitian bertujuan untuk mengetahui keberartian Persepsi Harga, Citra Merek Dan Celebrity Endorser Pada Keputusan Pembelian Busana 3Second Clothing Store Kediri dengan Minat Beli Sebagai Mediasi. Jenis penelitian yang digunakan dalam penelitian ini adalah asosiatif. Sampel yang digunakan sebanyak 160 konsumen dengan menggunakan metode accidental sampling kombinasi snowball sampling. Metode pengumpulan data menggunakan kuesioner. Analisis data menggunakan analisis jalur dengan program IBM SPSS 26 dan Uji Sobel. Hasil penelitian ini diperoleh terdapat pengaruh Persepsi Harga dan Citra Merek mempunyai keberartian menciptakan minat beli, tetapi tidak pada Celebrity Endoser. Persepsi Harga dan Celebrity Endorser mempunyai keberartian dalam menciptakan Keputusan Pembelian, tetapi tidak pada Citra Merek. Persepsi Harga, Citra Merek atau Celebrity Endorser tidak mempunyai keberartian dalam menciptakan keputusan pembelian melalui Minat beli sebagai variabel mediasi. Studi lanjut dan manajemen 3second, dapat mempertimbangkan untuk identifikasi fenomena bahwa minat beli dapat terbangun tetapi tidak mempunyai pengaruh kepada keputusan pembelian, dimungkinkan ada variabel lain yang penting untuk di analisis, misalnya kualitas produk, variasi produk, dan atau pelayanan penjualan.]]>
<![CDATA[The Effects of the Sports Sponsorship on the Formation of Grab Corporate Image After 18th Asian Games ]]>
<![CDATA[Zulfikri Zulfikri]]>;
<![CDATA[Didik Susetyo]]>;
<![CDATA[Bayu Hardiyono]]>
<![CDATA[ JEMBATAN Vol 18, No 1 (2021) ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29259/jmbt.v18i1.11947
<![CDATA[The purpose of this study was to study the effect of the sport's sponsors on the corporate image formation of the Grab after the 18th Asian Games. The data used in this study were primary data obtained from questionnaire questionnaires that had been distributed to the intended respondents as community users of Grab in the City of Palembang. This study uses a simple linear regression analysis technique. The results of this study indicate that sports sponsorship has a significant influence in shaping the corporate image of Grab after the 2018 Asian Games with sig. t of (a) = 0,000 <0.05 or 5%, so Ho is rejected and Ha is accepted. This means that an increase in sports sponsorships will improve Grab's corporate image, and vice versa if there is a decrease in sports sponsors the Grab's corporate image will also increase.]]>
<![CDATA[Pengaruh Kepemimpinan Transaksional dan Motivasi Kerja Terhadap Kinerja Karyawan Melalui Komitmen Organisasional Di PT Persada Sejati Jakarta ]]>
<![CDATA[Melkianus Albin Tabun]]>;
<![CDATA[Marcelina W Putri]]>;
<![CDATA[Stanley Tulus]]>
<![CDATA[ JEMBATAN Vol 18, No 1 (2021) ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29259/jmbt.v18i1.13390
<![CDATA[This study aims to determine the effect of transactional leadership and work motivation on employee performance through organizational commitment. This research was conducted on 261 technician employees of First Media PT. Rizki Persada Sejati in Jakarta. The data was collected by distributing questionnaires via google form containing 65 questions with a Likert scale of 1 - 5 based on the simple random sampling method. Data were analyzed using path analysis method with linear regression approach. The results showed that transactional leadership and work motivation have a positive and significant effect on employee performance and organizational commitment. Meanwhile, based on the results of the path analysis carried out, the results show that the variable organizational commitment does not mediate the effect of transactional leadership and work motivation on employee performance because the transactional leadership variable has a direct effect coefficient value of 0.175 which is greater than the indirect effect coefficient value - 0.017, as well as work motivation. has a direct effect coefficient value of 0.652 greater than the indirect effect coefficient value of 0.209.]]>
<![CDATA[PENGARUH STRUKTUR ORGANISASI, FASILITAS KERJA DAN BEBAN KERJA TERHADAP EFEKTIVITAS KERJA PEGAWAI BPR CHANDRA MUKTIARTHA YOGYAKARTA ]]>
<![CDATA[Inayat Hanum Indriati]]>
<![CDATA[ JEMBATAN Vol 18, No 1 (2021) ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29259/jmbt.v18i1.12333
<![CDATA[The study is to determine the effect of organizational structure, work facilities and workload, either simultaneously or partially on the work effectiveness of BPR Chandra Muktiartha Yogyakarta employees.The sample of this research is all employees of BPR Chandra Muktiartha Yogyakarta, totaling 140 people who were selected by using population sampling technique. The data collected with a questionnaire. Analysis technique used multiple linear regression analysis.The results that (1) the organizational structure has a significant effect on the work effectiveness of BPR Chandra Muktiartha Yogyakarta employees (p = 0.000); (2) Work facilities have a significant effect on the work effectiveness of BPR Chandra Muktiartha Yogyakarta employees (p = 0.035); (3) Workload has a significant effect on the work effectiveness of BPR Chandra Muktiartha Yogyakarta employees (p = 0.003); (4) The organizational structure, work facilities and workload simultaneously affect the work effectiveness of BPR Chandra Muktiartha Yogyakarta employees (p = 0.000).]]>
<![CDATA[Service Quality: Analisa dan Relevansinya dalam Membentuk Loyalitas Pelanggan pada Era Digital ]]>
<![CDATA[Deandra Vidyanata]]>;
<![CDATA[Dyajeng Puteri Woro Subagio]]>
<![CDATA[ JEMBATAN Vol 18, No 1 (2021) ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29259/jmbt.v18i1.13642
<![CDATA[The development of technology and internet networks, as well as the widespread use of smartphones, has resulted to the increase of consumer’s strive for convenience and practicality in various aspects of life, including one of which is the ease of shopping. Online shopping is a trend that is favored by people in this industrial 4.0 era. The use of the internet for business activities is known as Electronic Commerce (E-Commerce). One of the forms of e-commerce is the online shopping sites that have sprung up nowadays. The online buying and selling site that has been widely used in recent years is Tokopedia. Tokopedia has been known as an online buying and selling site that carries a marketplace business model.This study aimed to analyze the effect of e-quality service on e-satisfaction and e-loyalty. The results of this research are expected to be a theoretical basis for business people for a credible e-commerce platform to take advantage of opportunities in this digital era. The sampling technique used in this study is purposive sampling using Partial Least Square analysis tool.]]>
<![CDATA[Efisiensi Sumber Daya Manusia Pusat Informasi Maritim Dalam Memanfaatkan Open Source Intelligence (OSINT) ]]>
<![CDATA[Andi Hermanto]]>;
<![CDATA[Amarulla Octavian]]>;
<![CDATA[Abdiyan Syaiful Hidayat]]>
<![CDATA[ JEMBATAN Vol 18, No 1 (2021) ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29259/jmbt.v18i1.12561
<![CDATA[Kemajuan teknologi baru memberikan peluang dan ancaman yang berkaitan dengan potensi untuk mendapatkan informasi secara cepat. Teknologi baru membantu melokalisasi, memproses, menyebarluaskan data dalam jumlah besar dan menyiapkannya untuk dianalisis yang berasal dari sumber-sumber terbuka. Intelijen dalam mendapatkan informasi dari sumber terbuka menggunakan Open Source Intelligence (OSINT). Dalam menghadapi perubahan, PIM harus mampu memenuhi kebutuhan penggunanya berupa laporan intelijen yang singkat dan cepat.Dengan adanya konsep OSINT maka PIM harus melaksanakan peninjauan kembali tentang pemanfaatan informasi dari sumber terbuka disesuaikan dengan kemajuan teknologi informasi. Teknologi baru mengubah cara pandang orang untuk berpikir, bekerja, hidup, belajar, berkomunikasi, berperilaku, mendapatkan, memproses, dan menggunakan informasi. PIM membutuhkan pengawak yang mempunyai keahlian dan andal di bidangnya sehingga hal ini menimbulkan permasalahan dalam pemilihan sumber daya manusianya. Rumusan masalah penelitian ini yaitu bagaimana efisiensi sumber daya manusia PIM dalam memanfaaatkan OSINT. Penelitian menggunakan metode kualitatif dengan pendekatan eksploratif. Teknik pengolahan data dengan menggunakan NVIVO 12 dan analisis data dengan menggunakan Soft System Methodology (SSM). Tujuan penelitian untuk menganalisis efisiensi SDM PIM dalam memanfaatkan OSINT.Hasil penelitian menunjukkan bahwa untuk meningkatkan kemampuan SDM PIM dapat dilakukan melalui perbaikan sistem rekrutmen, pendidikan dan pelatihan serta pola pembinaan karier sumber daya manusia pengawak PIM]]>
<![CDATA[Penerapan e-Planning di Kota Palembang ]]>
<![CDATA[Ermadiani Ermadiani]]>;
<![CDATA[Ubaidillah Ubaidillah]]>;
<![CDATA[Abdulrohman Abdulrohman]]>
<![CDATA[ JEMBATAN Vol 18, No 1 (2021) ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29259/jmbt.v18i1.13448
<![CDATA[To create Good Governance, local government innovation is really needed. In this case, the innovation of regional development planning becomes technology-based. The government of Palembang City is one of the local governments in Indonesia that innovates to create Good Governance. This information technology-based local development planning process is called as e-Planning. This study used a qualitative descriptive analysis method. The data used was primary data obtained through interviews. The results of the study explained that e-Planning is a regional innovation in Local Government Governance. The technology adoption used in e-Planning in Palembang City is Cyber Government or what is often known as e-Government. The e-Planning process in the city of Palembang is in accordance with the timeline or schedule sourced from Bapped Litbang Kota Palembang. Implementing e-Planning at the Government of Palembang City is considered to be better, more effective, more efficient, more complete, more accurate, and easier than before its implementation. It is just that the synchronization and integration between SIMDA Finance and SIPD of the Ministry of Internal Affairs, between e-Planning and e-Budgeting are still not optimal, so as a form of the Palembang City Government's commitment to create Good Governance is required upgrading, repairing, refinement and system maintenance.]]>
<![CDATA[Determinan Tax Avoidance Berdasarkan Profitabilitas, Leverage dan Komite Audit dan Dampaknya terhadap Nilai Perusahaan ]]>
<![CDATA[Emma - Lilianti]]>;
<![CDATA[Jusmani Jusmani Jusmani]]>;
<![CDATA[Andri Eko Putra]]>
<![CDATA[ JEMBATAN Vol 18, No 1 (2021) ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29259/jmbt.v18i1.13134
<![CDATA[This study aims to determine the amount of tax avoidance which is directly influenced by profitability, leverage, the audit committee, as well as to determine the indirect effect of profitability, leverage, and the audit committee on firm value through the tax avoidance variable. population of 23 issuers of the coal sub-sector using purposive sampling obtained a sample of 19 issuers from the 2016-2019 observation year.This research method uses a quantitative approach and focuses on empirical testing between independent and dependent variables. The analysis model uses path analysis. Path analysis is translated by 2 regression equations to test the effect of the independent variable on the moderating variable and the effect of the independent variable on the independent variable through the moderating variable. The results of testing the t hypothesis show a direct and significant effect of profitability and leverage on tax avoidance, while the audit committee has no significant effect on tax avoidance. Tax avoidance directly has a significant and negative effect on firm value. For the indirect effect, profitability and leverage have a significant effect on firm value, while the auditcommittee has no effect on firm value in the coal sub-sector on the IDX. ]]>
<![CDATA[PENGARUH IKLIM ORGANISASI DAN BUDAYA KERJA TERHADAP SEMANGAT KERJA SERTA IMPLIKASINYA TERHADAP PRODUKTIVITAS GURU SDIT BINA ILMI PALEMBANG ]]>
<![CDATA[Tri - Sinarti]]>;
<![CDATA[Nisa' Ulul Mafra]]>;
<![CDATA[Santi - Puspita]]>
<![CDATA[ JEMBATAN Vol 18, No 1 (2021) ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29259/jmbt.v18i1.13308
<![CDATA[This study aims to determine the direct and indirect effect of organizational climate and work culture variables on work productivity through morale as a mediating variable. The sample in this study were all teachers of the Integrated Islamic Elementary School (SDIT) Bina Ilmi Palembang, totaling 100 people. The sampling technique was saturated sample (census). Data collection was carried out by distributing questionnaires to respondents. The method used is quantitative methods, to look for patterns of relationships and / or patterns of influence between independent and dependent variables. The model in this research is the Path Analysis Model. The path analysis model when translated into a regression equation is two regression equations combined into one research model. Based on the t test, it shows the results of organizational climate have a negative and insignificant direct effect on work productivity. Meanwhile, work culture has a positive and significant direct effect on work productivity. Organizational climate and work culture have a positive and significant indirect effect on work productivity. For the indirect effect, organizational climate and work spirit on work productivity through work spirit shows that the total effect is greater, meaning thatspirit acts as a mediating variable for organizational climate and work culture on teacher productivity.]]>
<![CDATA[PENGARUH CREDIBILITY DAN ATTRACTIVENESS CELEBRITY ENDORSER TERHADAP PURCHASE DECISION PADA SITUS BELANJA ONLINE SHOPEE DI INDONESIA ]]>
<![CDATA[Putri Kumala Dewi]]>;
<![CDATA[Islahuddin Daud]]>;
<![CDATA[Aslamia Rosa]]>
<![CDATA[ JEMBATAN Vol 18, No 1 (2021) ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29259/jmbt.v18i1.13177
<![CDATA[This study aims to determine the effect of the credibility and attractiveness of Prilly Latuconsina as a celebrity endorser on the purchase decision at online shopping sites “Shopee” in Indonesia both partially and simultaneously. This study uses primary data obtained from the questionnaire. The number of samples was 100 respondents and using the convenience sampling method. The analysis techniques that be used are multiple linear regression analysis, F test, and t test. The results showed that the credibility and attractiveness of the celebrity endorser had a simultaneous effect on the purchase decision at online shopping site “Shopee”. The partial test results show that the credibility of celebrity endorser has a positive and significant effect on the purchase decision, while the attractiveness of celebrity endorser does not effect the purchase decision at online shopping sites “Shopee”. Through the adjusted coefficient of determination test (Adjusted R Square), a value of 0.193 is obtained, it means that 19.3% of purchasing decision as the dependent variable can be explained by credibility and attractiveness as independent variables. While the remaining 80.7% is explained by other variables which are not examined in this study.]]>
