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Management Development Centre (MDC) Faculty of Business & Economics, Universitas Islam Indonesia Condongcatur, Depok, Sleman, Yogyakarta
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INDONESIA
Jurnal Siasat Bisnis
Published by Universitas Islam Indonesia
ISSN : 08537666     EISSN : 25287001     DOI : https://doi.org/10.20885/jsb
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Jurnal Siasat Bisnis (JSB) is a peer review journal published twice a year (January and July) by Management Development Centre (MDC)-Department of Management, Faculty of Economics, Universitas Islam Indonesia. JSB) addresses the broad area of management science and its applications in industry and business. It is particularly receptive to research relevant to the practice of management within the emerging regions and its effects beyond. It covers studies on how management work is done (descriptive) and/or should be done (normative) in diverse organisational forms, either in profit or non-profit firms, private or public sector institutions, or formal or informal social networks. We welcome qualitative studies with high-quality, rigorous methods, and strong impact on the field. Topics covered include, but not strictly limited to: 1. Business and management strategy 2. Marketing management 3. Operations management 4. Computing and technology management 5. Finance and investment management 6. Innovation and knowledge-based management 7. Entrepreneurship 8. Organisational behaviour and people management 9. Corporate social responsibility 10. Islamic business and management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 375 Documents
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Analisis Asosiasi Merek, Nilai Produk, dan Kualitas Pelayanan, Serta Pengaruhnya terhadap Kepuasan dan Loyalitas Konsumen Sepeda Motor di Bekasi Mohammad Rizan; Harun Arrasyid
Jurnal Siasat Bisnis Vol. 12 No. 2 (2008)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

The objectives of the research are: 1) to describe brand association, product value, service quality, consumer satisfaction and loyalty of motorcycle in Bekasi; 2) to test the influence of brand association, product value and service quality on consumer satisfaction; 3) to test the influence of brand association, product value, and service quality on consumer loyalty; 4) to test the influence of consumer satisfaction on consumer loyalty; 5) to test the simultaneous influence of brand association, product value, service quality on  consumer satisfaction and loyalty. The research methods are descriptive and explanatory survey. Population are motorcycle consumer of Honda, Yamaha, and Suzuki in Bekasi. Observation unit are 200 consumer. Sampling technique is proportional stratified random sampling, research instrument is Likert’s questionnaire, and analysis method is Structural Equation Modelling (SEM)/Lisrel 8.7 series. The descriptive research results indicate that dimension which strongly effect on brand association are behavior and benefit. Dimension which strongly effect on product value are cost, exchange value, esthetics and relative function. Dimension which strongly effect on consumer satisfaction are quality and total cost which must be paid. Dimension which strongly effect on consumer loyalty are repurchase, impenetrable to competitor, expand purchase, and recommend. The expalanatory/causal research results indicate that; 1) Brand association, product value, and service quality are significantly influenced on consumer satisfaction (R2=0.86); 2) Brand association, product value, and service quality are significantly influenced on consumer loyalty (R2=0.51); 3) Consumer satisfaction is significantly influenced on consumer loyalty (R2=0.62); 4) Brand association, product value and service quality are direct significantly influenced on consumer loyalty as well as indirectly through consumer satisfaction. Keywords: brand association, product value, service quality, consumer satisfaction, and consumer loyalty.
Pengaruh literasi keuangan terhadap kinerja dan keberlangsungan UMKM di Jawa Tengah Dwitya Aribawa
Jurnal Siasat Bisnis Vol. 20 No. 1 (2016)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol20.iss1.art1

Abstract

Dalam menghadapi Masyarakat Ekonomi ASEAN (MEA) 2016, terwujudnya manajemen yang baik, pengelolaan keuangan yang akuntabel, dan nilai tambah yang otentik merupakan kunci sukses bagi UMKM dalam bersaing di pasar global. UMKM kreatif merupakan bagian tak terpisahkan dari ekonomi bernilai tambah yang menjadi daya saing utama Indonesia untuk MEA 2016. Jawa Tengah sebagai salah satu provinsi yang memiliki berbagai jenis sentra kreatif memiliki peran besar sebagai model acuan bagi provinsi lain dalam pengembangan UMKM. Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan terhadap kinerja dan keberlangsungan UMKM di Jawa Tengah. Model persamaan struktural digunakan untuk menganalisis data. Hasil penelitian mengkonfirmasi adanya pengaruh literasi keuangan terhadap kinerja dan keberlangsungan usaha UMKM kreatif di Jawa Tengah. Hal ini memiliki implikasi bahwa dengan literasi keuangan yang baik diharapkan UMKM akan mampu membuat keputusan manajemen dan keuangan yang tepat untuk peningkatan kinerja dan keberlanjutan usaha. Dengan temuan ini diharapkan muncul dukungan yang signifikan dari pemerintah sebagai regulator, akademisi sebagai edukator, swasta sebagai katalisator, dan komunitas sebagai pendorong untuk pengembangan literasi keuangan pada UMKM di Jawa Tengah.
Study of Consumer Attitudes Toward Television Advertising Using Celebrity Endorser Asmirandi Noor Hudha; Anas Hidayat
Jurnal Siasat Bisnis Vol. 13 No. 3 (2009)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

This research analyzed how the attractiveness of a celebrity endorser is able to influ-ence customers’ brand choice behavior and how customers perceive celebrity-based television advertising. The study is based on an empirical research approach, which use a convenience sample of 150 students who lives in Yogyakarta. The respondents rate the attractiveness of ce-lebrity-based on television advertising and the influence of celebrity-based television advertis-ing on consumers’ brand choice behavior. The sample of advertisement in this research is XL television advertising which is featuring Raffi Ahmad, a famous celebrity. The data evaluated by using several statistical techniques, including Descriptive analysis, and Analysis of Variance (One Sample t-Test) Based on the research findings and the analysis, it is proved that the ce-lebrity-based television advertising has positively attracted the consumers. As a consequence, this response significantly influences the consumers’ brand choice behavior. It can be con-cluded that the attractiveness of celebrity-based on television advertising is likely to have a positive relationship to consumers and celebrity-based television advertising is likely to have a positive influence toward consumers’ brand choice behavior.Keywords:    celebrity concept, power of celebrity endorsement, attitude towards the ad and brand, endorser selection criteria
PERCEPTION OF DIRECT AND INDIRECT COMPENSATIONS FULFILLMENT ON HAZARDOUS WORK ENVIRONMENT: THE RELATIONSHIP WITH AGE, TENURE, EMPLOYEE’S RANK AND WORK STATUS Setyabudi Indartono; Chun-Hsi Vivian Chen
Jurnal Siasat Bisnis Vol. 12 No. 1 (2008)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

This paper investigates how ages, tenure, employee’s rank and work status related to perception of direct and indirect compensations fulfillment in a hazardous work environment. This study found that age, tenure, employee’s rank and work status are positively related to perception of direct and indirect compensations fulfillment. Implication for research and practice are discussed.Keywords:    Demographic characteristics, direct and indirect compensations, Hazardous work environment
Peran Mitra Strategis dan Agen Perubahan dalam Manajemen Talenta dan Kinerja Manajer Ida Ketut Kusumawijaya
Jurnal Siasat Bisnis Vol. 15 No. 1 (2011)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

Abstract  The purposes of the study are to analyze: (1) characteristic of strategic partner and change agent roles, talent management and managers performance, (2) influence of strategic partner and change agent roles to talent management and its impact to managers performance. Four hundred hotel managers in Bali were participated in this study by using proportional random sampling. Data were analyzed using descriptive analysis and SEM. The result shows that: (1) strategic partner and change agent role, talent management and managers performance are in enough category, (2) positive and significant effect between strategic partner and change agent roles to talent management and its impact to managers performance. Keywords:Strategic Partner Role, Change Agent Role, Talent Management, Managers Performance.AbstrakTujuan penelitian ini adalah untuk menganalisis: (1) karakteristik dari mitra strategis dan peran agen perubahan, manajemen bakat dan kinerja manajer, (2) pengaruh mitra strategis dan peran agen perubahan untuk manajemen bakat dan dampaknya terhadap kinerja manajer. Sebanyak empat ratus manajer hotel di Bali berpartisipasi dalam penelitian ini dengan menggunakan proporsional random sampling. Data dianalisis menggunakan analisis deskriptif dan SEM. Hasil penelitian menunjukkan bahwa: (1) mitra strategis dan peran agen perubahan, manajemen bakat dan kinerja manajer termasuk dalam kategori cukup, (2) pengaruh positif dan signifikan antara mitra strategis dan peran agen perubahan untuk manajemen bakat dan dampaknya terhadap kinerja manajer.Keywords: Peran Mitra Strategis, Peran Agen Perubahan, Manajemen Talenta, kinerja Manajer.
Hubungan antara Persepsi Manajemen Lini terhadap Turnover di Manajemen Puncak dengan Komitmen Organisasi Susatyo Yuwono; Yadi Purwanto; Ade Kurniawan
Jurnal Siasat Bisnis Vol. 11 No. 2 (2006)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

This research’s aim is to find the correlation between line management’s perception about top management’s turnover and organizational commitment. The hypotesis is there is a correlation between line management’s perception about top management’s turnover and organizational commitment. Population, as subject, are 37 line management’s of PT Krakatau Engineering,. Data gathered by questionnaires: line management’s perception about top management’s turnover, and organizational commitment.The analysis by product moment techniques, and the results shows correlation index (r) = 0,584, p < 0,01. It means there is a positive very significant correlation between line management’s perception about top management’s turnover and organizational commitment. Keyword: perception on turnover, organizational commitment
IDENTITAS ORGANISASI: EKSPLORASI TERHADAP DIMENSI DAN MAKNANYA BAGI PERUBAHAN ORGANISASI Fathul Himam
Jurnal Siasat Bisnis Vol. 16 No. 2 (2012)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

AbstractThis phenomenological study was aimed to understand and to explore how organization identity emerged when it faces with change and development. Based on this understanding, the dynamics and meaning of the new emerging identity was examined, especially in term of how the organization identity functions in dealing with changing environments. Five organizations that experienced and dealt with changing situations were involved within this study. The organizations involved in this study were ranged from educational institutions that developed new core businesses, mining factories that did rightsizing of their organization structures, and hotel businesses that developed their services quality, from two-star to four-star hotel. In-depth interviews were applied to organizations’ decision makers who experienced the processs of developing strategies to deal with change of each organization. The results showed that new identity, the mechanism within the self of the organization, that led to new respect and dignity emerged. New themes were reconstructed and they led to new-emerging organization identity: (1) be more discipline with tighter rules and regulations; (2) be integrated and interconnected to all possible resources; (3) be more flexible, learning hard; and (4) self dignity and respect by developing quality assurance.Keywords: phenomenological study, organization identity, organization change and development, in-depth interviewAbstrakPenelitian dengan menggunakan perspektif fenomenologis ini ditujukan untuk memahami bagaimana dimensi dan makna identitas organisasi yang sedang mengalami perubahan. Melalui pem berkecimpung di bidang perhotelan yang tengah mengembangkan kualitas layanannya; dari bintang dua menuju ke kualitas layanan hotel bintang empat. In-depth interview digunakan pada para pengambil keputusan dalam organisasi yang mengalami langsung proses pengembangan strateahaman ini digali secara lebih mendalam bagaimana dinamika organisasi dalam memahami dan memaknai perkembangan identitas dirinya dalam konteks perubahan lingkungan. Lima organisasi yang sedang mengalami proses perubahan dilibatkan dalam penelitian ini. Organisasi-organisasi yang diteliti terdiri atas institusi pendidikan yang sedang mengembangkan bisnis atau aktivitas initinya, perusahaan pertambangan yang melakukan proses rightsizing, dan organisasi yanggi organisasi dalam menghadapi perubahan. Hasilnya menunjukkan bahwa orgnisasi membangun dan mengembangkan identitas baru, yang merupakan mekanisme yang berkembang dalam ‘diri’ organisasi, yang mengarah pada tema new respect and dignity. Identitas baru ini meliputi: (1) disiplin dengan membangun aturan dan regulasi yang lebih ketat; (2) terintegrasi dan terkoneksi dengan semua sumber daya yang relevan; (3) lebih lentur, dan belajar lebih keras; dan (4) self dignity and respect melalui upaya mengembangkanquality assurance yang efektif.Kata kunci: perspektif fenomenologis, identitas organisasi, perubahan organisasi
Pentingnya Kepuasan Konsumen dan Implementasi Strategi Pemasarannya Asmai Ishak
Jurnal Siasat Bisnis 2005: Edisi Khusus (Pemasaran)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

Makin beragamnya produk di pasar, di satu sisi, akan menyenangkan konsumen, karena mereka memiliki banyak pilihan. Di mata produsen, di sisi lain, situasi tersebut menjadi sangat kompetitif. Artinya, pemasar atau perusahaan harus melakukan sejumlah upaya agar dapat merebut hati konsumen. Pada intinya upaya-upaya tersebut ditujukan untuk menjawab pertanyaan: bagaimana memuaskan konsumen sehingga mereka loyal kepada produk perusahaan. Pemahaman yang baik tentang pasar dan perilakunya, kiranya akan membuat upaya memuaskan konsumen menjadi relatif lebih mudah, karena, dari sini pemasar akan memiliki pengetahuan tentang minat beli kon¬sumen terhadap suatu produk, proses pengambilan keputusannya, dan persepsi mereka terha¬dap produk perusahaan relatif jika dibandingkan dengan produk pesaing. Lain dari itu, jika para pemasar ingin konsumennya loyal terhadap produk perusahaan, mereka juga akan berupaya untuk memahami hal-hal lain yang mempengaruhi keputusan beli (ulang) konsumen. Selanjutnya semuanya itu akan menjadi dasar yang penting bagi penyusunan dan implementasi strategi pemasaran yang (kompetitif) memuaskan konsumen. Kata kunci: kepuasan konsumen, pasar dan perilakunya, strategi pemuasan konsumen.
PENGARUH DIMENSI KEADILAN PELAYANAN TERHADAP MINAT BERPERILAKU ULANG Albari Albari
Jurnal Siasat Bisnis Vol. 17 No. 2 (2013)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

AbstractMarketing research involving justice variables as antecedent variables relatively not so much. Similarly, the subject of research in the public service sector. Though the subject or the service user is unique, because it can be positioned as required to execute citizens and the rule of law, as well as the consumer who needs a good service. Because the study by using themes and subjects of research as it is still interesting to do. Research involving the community in all districts in Yogyakarta (14 districts). The number of samples involved 290 respondents and selected by convenience sampling. After going through the process of validity and reliability, data analysis showed that treatment services with justice dimensions (distributive, procedural, and interactional) for the antecedent variables capable of being re-behaved intention, either directly or indirectly. In addition to the variables of satisfaction and complaints managed to become a mediator variable between dimensions of justice with the intention of re-behaved.Keywords: justice, satisfaction, complaints, behavior intention.AbstrakPenelitian pemasaran yang melibatkan variabel keadilan sebagai variabel anteseden relatif belum begitu banyak. Demikian pula dengan subyek penelitian di sektor layanan publik. Padahal subyek atau pengguna layanan ini unik, karena dapat berposisi sebagai warga negara yang wajib menjalankan aturan dan hukum, sekaligus sebagai konsumen yang membutuhkan pelayanan yang baik. Karena itu penelitian dengan menggunakan tema dan subyek penelitian seperti itu masih menarik untuk dilakukan. Penelitian melibatkan masyarakat di seluruh kecamatan di Kota Yogyakarta (14 kecamatan). Jumlah sampel melibatkan 290 responden dan dipilih dengan convenience sampling. Setelah melalui proses uji validitas dan reliabilitas, hasil analisis data menunjukkan bahwa perlakuan layanan dengan dimensi keadilan (distributif, prosedural, dan interaksional) mampu menjadi variabel anteseden untuk minat berperilaku ulang, baik secara langsung maupun tidak langsung. Selain itu variabel kepuasan dan keluhan berhasil menjadi variabel mediator antara dimensi keadilan dengan minat berperilaku ulang.Kata Kunci: keadilan, kepuasan, keluhan, minat berperilaku
Hubungan antara Corporate Governance dan Variabel Pengurang Masalah Agensi Zaenal Arifin
Jurnal Siasat Bisnis Vol. 1 No. 10 (2005)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

The main objective of this research is to investigate whether there are a significant relationship be¬tween corporate governance and agency-problem-reducing variables. The corporate governance is concern on all stakeholders’ interest while the agency variables are concern on one of the most important stakeholders’ that is the stockholders-interest. Theoretically, there should be a significant relationship between the corporate govern¬ance and the agency-problem-reducing variables. Using 52 Indonesian listed companies in 2001 that had been investigated by Indonesian Institute for Corporate Governance (IICG) for the companies’ practice of corporate governance and presented on SWA Magazine, this research found that no relationship between the corporate governance and the agency-problem-reducing variables. There are some possible explanations for this finding. First, reducing agency problems does not perceived (by investor) affecting the companies’ practice of corporate governance. Second, the bonding mechanisms to reduce the free cash flows by increasing the dividend payment or increasing the debt and monitoring by the independent board of directors are not an effective mechanism to re¬duce agency problems. So these mechanisms do not correlate to the companies’ practice of corporate govern¬ance. Third, the score of corporate governance released by IICG are not valid. Further investigations are needed to find the true explanation.Key words: Corporate Governance, Masalah Agensi

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