Media Ekonomi dan Manajemen
For optical lens manufacturing the development of product and service quality is a key thing in answering challenges in the business competition it is developing. To achieve this determine the Key Performance Indicator (KPI), the Rejected Rate and On-Time Delivery (OTD) to measure the extent of the performance that has been achieved and how to develop it, shape the work culture of Kaizen which commits to continuous improvement and value chain analysis largely determine the process of developing production and service quality. The Kaizen culture and value chain applied in achieving the KPI target in this study succeeded in reducing the KPI Rejected Rate by 0. 46% and raise OTD by 2. 22%. The method used in this study uses a review of literature studies, observations, and direct interviews of the plant manager of one of the largest optical lenses manufacturers in Indonesia using data comparisons in 2018 and 2020
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<![CDATA[Investigation of the Effects of Social Capital on Information/Knowledge-Sharing Behavior that Drives Gen Z Purchase Intentions through Social Commerce ]]>
<![CDATA[Endy Gunanto Marsasi]]>;
<![CDATA[Sarah Barqiah]]>;
<![CDATA[Yenni Kurnia Gusti]]>
<![CDATA[ Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis UNTAG Semarang ]]>
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DOI: 10.56444/mem.v39i1.4200
<![CDATA[This study investigates the impact of social capital theory in social networks on consumer decision-making, highlighting the importance of product features and peer preferences. It identifies a research gap in understanding the effects of structural, relational, and cognitive capital, emphasizing the need for further exploration. The study also examines the relationship between information sharing and purchase intention, addressing a previously neglected area. Additionally, it explores how age and gender, influence consumer characteristics. The empirical data collected from 223 respondents who buy consumer goods through social media as part of the millennial generation through an online survey is analyzed using SEM. Results indicate that structural, cognitive, and relational capital influence the exchange of information. The behavior of sharing information indicates that the more people who provide positive information about a consumer goods product, the higher the intention to buy, it is anticipated that the company will increase its promotion on Twitter and Instagram. This is due to the fact that many consumers use the platform in their daily lives and consumers desire to always be willing to share the information they possess. Moreover, younger women are more inclined to share information based on their age and gender characteristics.]]>
<![CDATA[Factors Influencing the Decision to Buy Green Products among Young Consumers in an Emerging Country ]]>
<![CDATA[I Made Sukresna]]>;
<![CDATA[Jesca Edward Mikina]]>
<![CDATA[ Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis UNTAG Semarang ]]>
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DOI: 10.56444/mem.v39i1.4544
<![CDATA[Environmental concerns have led to increased environmentally conscious practices and the production of green products. However, in an emerging country like Tanzania, young Tanzanian consumers have shown less responsiveness, necessitating an exploration of the factors influencing their purchase behaviour. This study investigates the factors influencing young Tanzanian consumers' decision to buy green products. A quantitative approach was conducted using structured online questionnaires to collect data from 161 individuals aged 18 to 35. The data is analysed using Partial Least Squares-Structural Equation Modeling. Results reveal that environmental consciousness and price perception positively influence green product awareness, while green advertising does not. Environmental consciousness exhibits a more significant influence over price perception. Subsequently, green product awareness positively influences green-product buying decisions. These findings indicate that young Tanzanian consumers know about green issues and are ready to pay more for green products. Businesses and policymakers can develop more effective strategies to promote sustainable behaviours and facilitate the transition to a greener economy. This study provides valuable insights into the critical factors driving the purchasing behaviour of green products among young consumers, emphasising the need for targeted efforts to encourage sustainable consumption in emerging economies.]]>
<![CDATA[The Big Five Personality Traits Indonesia Investor during the Covid-19 Pandemic ]]>
<![CDATA[Werner Ria Murhadi]]>;
<![CDATA[Bertha Silvia Sutejo]]>;
<![CDATA[Phan Thị Hồng Xuân]]>
<![CDATA[ Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis UNTAG Semarang ]]>
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DOI: 10.56444/mem.v39i1.4381
<![CDATA[This study aims to determine the effect of the big five personality traits on financial risk tolerance and investment decision. The context of this research occurs for investors in Indonesia during the covid-19 pandemic period. The approach taken in this study is to use a quantitative approach method by distributing questionnaires to respondents who have become investors in Indonesia. Five independent variables measure a person's personality: extraversion, openness to experience, conscientiousness, and emotional instability, and two dependent variables are financial risk tolerance and investment decision. The results of this study prove that Personality traits extraversion, Intellect, and conscientiousness positively affect the level of financial risk tolerance. While personality traits of agreeableness and emotional instability negatively and significantly affect investors' financial risk tolerance levels. This research also provides results that financial risk tolerance positively affects investment decisions. This research has contributed to developing investor behavior theory which has yet to be widely carried out in Indonesia. The research shows that the big five personality impacts an investor's financial risk tolerance. Finally, this will have an impact on the investment decisions that an investor will make.]]>
<![CDATA[The Role of E-Trust in Mediating the Relationship between Online Shopping Experience and E-WOM on Loyalty ]]>
<![CDATA[Endang Tjahjaningsih]]>;
<![CDATA[Sri Isnowati]]>;
<![CDATA[Alya Takwarina Cahyani]]>;
<![CDATA[Siti Farhana Zakaria]]>
<![CDATA[ Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis UNTAG Semarang ]]>
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DOI: 10.56444/mem.v39i1.4380
<![CDATA[The study's objectives are to use e-trust to boost loyalty while investigating how online shopping experiences and electronic word-of-mouth affect e-trust. Utilizing a quantitative methodology, online surveys are used to gather data for the study. The target market consists of online shoppers at Kimtzu. Id, Shoppe market residents of Semarang City, Indonesia. Targeting participants was done through purposeful sampling, resulting in a sample size of 150 Kimtzu ID consumers. Structural Equation Modeling-Amos is the analysis method used. This study discovered empirical evidence supporting the positive effects of electronic word-of-mouth and online purchasing experiences on e-trust and loyalty. Empirical data demonstrates that e-trust has an effect on boosting loyalty and that it mediates the influence of electronic word-of-mouth and online purchasing experiences on loyalty. Therefore, as a mediating factor between the online purchasing experience and electronic word of mouth, e-trust significantly impacts loyalty. Building trust in the context of loyalty is the role of e-trust, which is a crucial component of the online buying system.]]>
<![CDATA[A Financial Playbook for Making Investment Decisions ]]>
<![CDATA[Muhammad Ichwan Musa]]>;
<![CDATA[Annisa Paramaswary Aslam]]>;
<![CDATA[Nurul Fadilah Aswar]]>;
<![CDATA[Khaidir Syahrul]]>;
<![CDATA[Jalaluddin Mannagalli Parawansa]]>
<![CDATA[ Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis UNTAG Semarang ]]>
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DOI: 10.56444/mem.v39i1.4446
<![CDATA[This study examines the influence of gender, age, education, living area and marital status as socio-demographic indicators and financial literacy toward investment decisions. The research was conducted in South Sulawesi, Indonesia with 167 respondents. The sample used was purposive sampling, with the specific criteria for the level of Indonesian wealth. Quantitative methods and a problem-solving approach were used. We found that gender has a negative and significant effect, education, living area, and marital status positively and significantly affect investment decisions. Women tend to prefer low-risk investments compared to men largely attributed to lower levels of financial literacy among women. In terms of education, investors with higher levels of education are more likely to make more informed investment decisions as they demonstrate improved risk management skills and a higher level of financial literacy. The living area also influences their investment decisions, with urban investors having easier access to information and knowledge about investments. Marital status also affects investment decisions, as married investors often prioritize the responsibility of their investments. However, age have a negative and not significant on investment decisions. This can be explained by the higher number of younger people becoming involved in investment decisions.]]>
<![CDATA[Tailoring Service Delivery Innovation Architecture: A Service-Dominant Logic Theory Perspective for Micro Small and Medium Enterprises ]]>
<![CDATA[Moris Adidi Yogia]]>;
<![CDATA[Syafaruddin Z]]>;
<![CDATA[Septian Wahyudi]]>;
<![CDATA[Cifebrima Suyastri]]>
<![CDATA[ Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis UNTAG Semarang ]]>
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DOI: 10.56444/mem.v39i1.4298
<![CDATA[Although extensively discussed in previous studies, social media adoption has yet to consistently translate into improved business performance, revealing a significant research gap. In light of this, our study seeks to bridge this gap by investigating the relationship between social media adoption and performance in 261 micro-businesses within the food and beverage sector. We aim to explore the role of distinctive competencies in marketing as a mediating variable and examine the influence of service delivery innovation architecture from the perspective of service-dominant logic theory. We employ SEM-Amos as our analytical tool to test the formulated hypotheses to achieve this. The result show that this study significantly advances SDL theory by elucidating the pivotal role of social media adoption in understanding customer behavior and gaining valuable insights. In the context of SDL, this contributes to the understanding of how services are co-created between businesses and customers in a digitally connected environment. The outcomes of this research offer valuable insights for small businesses on leveraging social media adoption to enhance their distinctive competencies in marketing and service delivery innovation architecture.]]>
<![CDATA[Electronic Customer Relationship Management Systems in E-Commerce Platforms: Exploring the Antecedents of Technology Acceptance and Customer Satisfaction ]]>
<![CDATA[Iyus Rustandi]]>;
<![CDATA[Ida Hindarsah]]>;
<![CDATA[Maun Jamaludin]]>
<![CDATA[ Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis UNTAG Semarang ]]>
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DOI: 10.56444/mem.v39i1.3771
<![CDATA[This paper undertakes a comprehensive analysis of the cutting-edge maneuvers in Electronic Customer Relationship Management e-CRM in an e-commerce context, encompassing four significant categories: e-CRM, cost, technology acceptance, and customer satisfaction. It also evaluates the construct developments in these four categories. To assess the effectiveness and accuracy of the measurement model, the method of Structural Equation Modeling was utilized. Gathered data from 167 e-commerce sellers in Bandung, the results showed that e-CRM performance relied heavily on the ability of infrastructure, ease of use, and e-learning systems. The development and integration of these factors led to a positive effect on the effectiveness of the e-CRM. In addition, the findings underscored that customer expenses had a favorable influence on customer relationship performance. Consequently, this relationship performance led to an enhancement in the overall effectiveness of the e-CRM in e-commerce. A managerial implication for each category is also provided, along with suggestions for future research and directions.]]>
<![CDATA[Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia ]]>
<![CDATA[Teresia Debby]]>;
<![CDATA[Atik Aprianingsih]]>;
<![CDATA[Agus Hasan Pura Anggawidjaja]]>;
<![CDATA[VJ Wisnu Wardhono]]>;
<![CDATA[Kaustubh Virkar]]>
<![CDATA[ Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis UNTAG Semarang ]]>
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DOI: 10.56444/mem.v39i1.4502
<![CDATA[This study explores the relationship between hedonic and functional value toward the intention to buy luxury brands as direct effects and through attitude toward luxury brands. This study used a survey to gather data from 113 respondents with birth years between 1981 and 2012 who had purchased luxury brands. This study used the partial least squares structural equation modelling (PLS-SEM) to evaluate the model and hypotheses. The result shows that hedonic value positively and significantly affects the intention to buy luxury brands. In addition, the result shows a positive relationship between hedonic value and intention for luxury brand purchases through attitude towards luxury brands. Functional value positively affects the intention to buy luxury brands. Meanwhile, functional value does not significantly affect attitude toward luxury brands. Furthermore, attitude toward luxury brands has a significant effect on the intention to buy luxury brands. Understanding these relationships can help marketers develop effective strategies to attract and retain consumers of luxury brands.]]>
<![CDATA[Customer Engagement: Is It Important to Housing Purchase Intention? ]]>
<![CDATA[Desna Ronaldy Yoga Perwira]]>;
<![CDATA[Yolanda Masnita]]>;
<![CDATA[Kurniawati Kurniawati]]>;
<![CDATA[Jati Kasuma Ali]]>
<![CDATA[ Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis UNTAG Semarang ]]>
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DOI: 10.56444/mem.v39i1.4178
<![CDATA[Social media platforms have added new ways to get information that can influence the purchase intent, including housing purchasing. Since there is a paucity of research that investigates the relationship between consumers' access to social media and their intention to purchase a house, the aim of this study is to determine whether social media activities as marketing tools influence the intent of people in house purchasing, especially when comes to customer engagement. The results of this study are expected to give marketing managers of real estate companies different ideas about how to run each of the official social media platforms to get people to buy the houses. The data collection process involved the participation of 284 individuals who completed online questionnaires. The collected data was subsequently analyzed using statistical software packages such as SPSS and AMOS to derive meaningful findings. This study found that SMMA activities positively influence brand trust, as well as Brand Trust and Purchase Intention, but the primary focus of this research is to investigate the impact of these variables on house purchase intention, with a particular emphasis on the role of customer engagement.]]>
<![CDATA[Unveiling Consumer Affection: Exploring the Psychological Forces Driving Love and Willingness to Pay for Premium Laptop Brands ]]>
<![CDATA[Nofrizal Nofrizal]]>;
<![CDATA[Arizal N]]>;
<![CDATA[Aznuriyandi Aznuriyandi]]>;
<![CDATA[Nurhayani Lubis]]>;
<![CDATA[Mohammad Tahir Zainuddin]]>
<![CDATA[ Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis UNTAG Semarang ]]>
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DOI: 10.56444/mem.v39i1.4569
<![CDATA[Premium laptop brands are increasingly loved by consumers, and despite the high prices, they are still willingness to pay. This study aims to determine the driving factors of consumer brand love and willingness to pay for premium laptop products. Psychological factors such as social status, Fear of Missing Out (FOMO), and Hedonism are driving factors. The survey technique was used to collect data on the answers of premium laptop consumer respondents using purposive sampling of 633 buyers of premium laptop products. Data analysis of data processing and presentation using Structural Equation Modeling using SmartPLS 4.0 software. The results showed that social status and Hedonism are driving factors for brand love and willingness to pay for premium laptop products. Next, FOMO feelings also cause hedonism, but cannot make customers willingness to pay (WTP). The role of brand love and hedonism can mediate social status and FOMO on willingness to pay.]]>
